Quarter 1 – Module 2:
The Philippine Tourism
Industry
and the Public Sector
THE PHILIPPINE TOURISM
INDUSTRY
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ACTIVATE PRIOR
KNOWLEDGE
Identify the different Government Logo below
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TOURISM
INDUSTRY
Government Sector
• Department of Tourism
• PHILIPPINE Convention and
Visitors Corporation
• Tourism Infrastructure and
Enterprise Zone Authority
• Local Government Units
• Other National Government
Units
Private Sector
• Transportation
Companies
• Hotel Industry
• Entertainment industry
• The Travel Trade
• Other Private Sector
Entities
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THE GOVERNMENT SECTOR
Responsible for the formulation
of tourism policies in the
tourism industry. It provides
guidelines for the development
of destinations, and regulates
the industry, in collaboration
with the government agencies.
Subdivided into the national
government entities, and the
local government units.
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Government agencies that are directly involved in the tourism
industry
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Department
of Tourism
(DOT)
• Established by virtue of Presidential
Decree No 189 in 1973 and reorganized by
Executive Order No in accordance with
Article II, Section 1 (a) and Article III of the
Freedom Constitution of 1986.It is the
national government’s organization
overseeing the country’s tourism industry
• The prime tourism agency mandated to
plan and set the fundamental policies
involving the tourism sector, coordinate the
policy to other tourism agencies and
become an administrative entity for the
executive branch of government.
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The DOT has the power to
affect the following functions:
Hold
Amend
Hold
meetings
and
conferences
pertaining to
tourism
Amend travel
regulations
and
guidelines
Review
Review all
government
projects
concerning
tourism
Issue
Issue
licenses to
tourism
personnel
such as tour
guides,
travel
agents, and
travel
operators
Regulate,
supervise, and
license
Regulate,
supervise,
and license
all tourism
sub-sectors
such as
hotel, motel,
restaurant,
resorts, and
others
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Philippine Convention and Visitors
Corporation (PCVC)
• The Philippine Convention and Visitors Corporation
is a non-profit corporation that aims to promote the
Philippines as one of the prime tourist, convention,
and incentive travel destination in the world.
Marketing arm of the Department of Tourism. Its
main task is to promote the Philippines as a tourist
and convention and incentive travel destination.
Organizational Structure of PCVC
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Tourism
Infrastructure
and Enterprise
Zone Authority
(TIEZA)
formerly known
as Philippine
Tourism
Authority (PTA)
• Designate, regulate, and supervise the
Tourism Enterprise Zones with the primary
objective of encouraging investments
• Develop, manage, and supervise tourism
infrastructure projects
• Ensure strict compliance of the TEZ
operator with the approved development
plan
• Continue to exercise functions previously
exercised by the PTA under Presidential
Decree No. 564.
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The functions of the TIEZA are:
Collection of
Travel Tax
Builder of
Tourism
Infrastructure
TIEZA
Designation,
Regulation and
Supervision of
Tourism
Enterprise Zone
Operation and
Management
of Assets
TIEZA
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The Local Government Units
Republic Act No. 9593, also known as The Tourism Act of
2009, clearly stated the shared responsibilities of the National
and Local Government to the Department of Tourism in
implementing policies and programs of the tourism sector
Section 118 –
Coordination
between National
and Local
Government
Section 119 –
National Tourism
Development
Planning
Section 120 – Local
Tourism
Development
Planning
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Intramuros Administration
•Responsible for orderly restoration
and development of Intramuros as a
monument to the Hispanic period of
the Philippine History.
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•Mandated to promote
Cultural
Center of
the
Philippines
excellence in the arts through
the initiation and
implementation of activities that
aim to improve and elevate
standards among cultural
workers, artists, and audiences
and to recognize the multiplicity
and differences of aesthetic
experiences and standards
encompassing the arts from
grassroots to those formulated
by academy-trained artists.
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CULTURAL AGENCIES
The coordination among the cultural agencies was
strengthened by the virtue of Executive Order No. 80
• Cultural Center of
the Philippines
• National Historical
Institute (now, the
National Historical
Commission of the
Philippines)
• National Museum of
the Philippines
• The National Library
(now, The National
Library of the
Philippines),
• Records,
Management, and
Archives Office (now,
the National Archives
of the Philippines)
• Komisyon sa
Wikang Filipino
(Commission on the
Filipino Language).
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National Historical Commission of the
Philippines
• Responsible for the conservation and preservation
of the country’s historical legacies. Its major thrusts
encompass an ambitious cultural program on
historical studies, curatorial works, architectural
conservation, Philippine heraldry, historical
information dissemination activities, restoration and
preservation of relics and memorabilia of heroes
and other renowned Filipinos.
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National
Museum of
the
Philippines
Tasked with the preservation,
conservation, and protection
of movable and immovable
cultural properties and for the
enjoyment of present and
future generations
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ADD A FOOTER
The National Library of the Philippines
•Serves as the country’s premier
repository of printed and recorded
materials which reflect the intellectual,
literary, and cultural heritage of the
Philippines as well as the knowledge and
wisdom of peoples elsewhere in the world.
National
Archives of
the
Philippines
•It is the official repository
of the nation’s permanent
records and records of
archival and historical
value.
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•Tasked to undertake, coordinate and
promote research for the
development, propagation, and
preservation of Filipino and other
Philippine languages.
Komisyon sa Wikang Filipino
Other Government
Agencies
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Other Government
Agencies
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Department of Environment and Natural
Resources (DENR)
•Responsible for the conservation,
management, development and proper
use of the country’s environment and
natural resources.
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Department
of Labor and
Employment
(DOLE)
•Mandated to formulate
policies, implement
programs and services,
and serve as the policycoordinating arm of the
Executive Branch in the
field of labor and
employment. It is tasked
with the enforcement of
the provisions of the Labor
Code.
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•Responsible for the
planning, design,
construction and
maintenance of
infrastructure, especially the
national highways, flood
control and water resources
development system.
Department
of Public
Works and
Highways
(DPWH)
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Department of
Transportation and
Communication
• Develops, promotes, implements
and maintains integrated and
strategic transportation and
communications systems, that will
ensure safe, reliable, responsive,
and viable services to accelerate
economic development and to better
serve the transport and
communication needs of the people
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Department of Transportation and
Communication
LTO
LTFRB
Maritime Industry Authority
Air Transportation Industry
Civil Aeronautics Board
Light Rail Transit Authority (LRT) and Metro Rail Transit Corporation (MRT)
Philippine National Railways
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Department of Interior and Local
Government (DILG)
•Establish and prescribe plans, policies,
programs and projects to promote peace and
order, ensure public safety and further
strengthen the administrative, technical and
fiscal capabilities of local government offices
and personnel.
Bureau of Food and Drugs
In- charge of the registration of processed foods, drugs,
medical devices, in vitro diagnostic reagents, cosmetics,
and household hazardous substance products
Security and Exchange Commission
(SEC)
All corporations and partnerships business entities are
being registered and regulated by the agency
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Bangko Sentral ng
Pilipinas
• Maintain price stability conducive to a
balanced and sustainable economic
growth. The BSP also aims to promote
and preserve monetary stability and the
convertibility of the national currency
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Philippine Amusement and Gaming
Corporation (PAGCOR)
Operates and maintain gambling casinos, clubs and
other recreation or amusement places etc. whether on
land or sea, within the territorial jurisdiction of The
Republic of the Philippines
Department of Foreign Affairs (DFA)
Tasked to contribute to the enhancement of national
security and the protection of the territorial integrity
and national sovereignty, to participate in the national
endeavor of sustaining development.
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Philippine National Police (PNP)
• Mandated to perform all police functions,
ensure public safety and internal security over
Philippine territorial waters, rivers and coastal
areas to include ports and harbors and sustain
the protection of the maritime environment.
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Drawing from
the work of the
International
Union of Travel
Organizations
(IUOTO), Hall
(2008) the
government
plays eight
roles in tourism
as follows:
• Coordination
• Planning
• Legislation and Regulation
• Entrepreneurship
• Simulation
• Marketing and Promotion
• Providing Social Tourism
• Protector of the Public Interest
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LIGHTS, CAMERA, ACTION
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THANK YOU!
ARGESIL V. SAYSON
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