Effective
Business
Communication
QURAT UL AIN
What Makes Business Communication
Effective?
Effective communication strengthens the connections between a company and all of its stakeholders—
those groups affected in some way by the company’s actions: customers, employees, shareholders,
suppliers, neighbors, the community, the nation, and the world as a whole.
To make your communication efforts as effective as possible, focus on making them practical, factual,
concise, clear, and persuasive.
Characteristics of Effective Business
Communication
1
Provide practical
information
2
Give facts rather
than vague
impressions
3
Present
information in a
concise, efficient
manner
4
Clarify
expectations and
responsibilities
5
Offer compelling,
persuasive
arguments and
recommendations
Contd.
practical
factual
concise
clear
persuasive
Communicating as a Professional
Professionalism is the quality of performing at a high level and conducting oneself with
purpose and pride.
It means doing more than putting in the hours and collecting a paycheck: True
professionals go beyond minimum expectations and commit to making meaningful
contributions.
Traits of Professionalism
striving to excel
being dependable and accountable
being a team player
Demonstrating a sense of etiquette
making ethical decisions
maintaining a positive outlook