BIG IDEAS JUDGING CRITERIA
Executive Summary
1-2 pages in PDF format addressing following questions:

What is your idea and what product/service will you offer? Please ensure this is a clear, concise,
and persuasive statement.

What is the problem you are solving or opportunity you wish to capitalize upon (how
does this idea provide value to your target market)?

Who are your potential customers and how do you deliver your product/service to the
market?

What are your projected expenses and how will you make money?

What are your current resources and what do you need to move forward with your
idea?

How would you spend the initial prize money to achieve a milestone? What are your key
milestones?
VIDEO: 1-2 minutes in length – upload as link from youtube, vimeo, facebook, etc.
Opportunity to demonstrate passion and enthusiasm for idea. Be creative in showcasing how
your product, service or technology works (show a sample, prototype, demonstration, roleplay/skit, etc.)