Good afternoon to Dr and everyone, my name is gui xue ching matric number 277223. I will proceed with the presentation of the advantages of activity-based management. The first advantage is establishing a pricing strategy. ABM supports better pricing practices through more accurate costing and can be used to identify underutilized resources and associated costs that can be reduced. The second one is supporting a technology leadership strategy. Technology leadership encompasses how a leader uses technology during their daily tasks and duties while leading others to complete their assigned tasks and duties. Using ABM software enables manager to determine cost, profitability and drivers. They can improve processes by identifying and eliminating activities that don’t add value. The third one is developing customer strategy. ABM can determine the total profitability of a customer based on its purchases, sales returns, and use of time of the customer service department spent. The fourth one is identifying value enhancement opportunities. Value enhancement is all about profitability, cash flows and efficiency. ABM is analysing a company’s profitability by looking at each aspect of its business to determine strengths and weaknesses. ABM is used to help management find out which areas of business are losing money so that they can be improved or cut altogether. The last one is cost leadership (business strategy). ABM enables a firm who wishes to gain a competitive advantage following a cost leadership strategy focus their attention on increasing the efficiency of production processes to lower production costs. Low costs allow them to lower prices while still making a profit. Next sildes. However, there are a few disadvantages of ABM. First, ABM may ignore the intrinsic value of activities and focuses only on the quantifiable and financial aspects of each activity. For example, an ABM analysis may recommend renting a less fancy office to save costs but a company needs a modern workplace to attract new talent. Second, there are chances of interference with strategic decision. A new strategic direction may be quite expensive in short-term but has prospects for a long-term payoff that are difficult to quantify under ABM analysis. The last one is the success of ABM depends on successful implementation of ABC. It means that if a company fails to implement ABC properly, then it may fail to reap the benefits of ABM. Next slides. This article is about the implementation of ABM in Higher Education Institution. This study uses SAS ABM software to transform ABC paper model into a working model. The ABC model was developed based on activities of Faculty of Accountancy of UUM. One of the benefits gained from ABC reporting compared to traditional reporting is it provides previously unavailable information about what faculty university is getting for their money Next, it provides managerial information useful in assessing the faculty’s efficiency in teaching, research, publication, consultation, services and administration activities. This information can be used by university management as a basis to make budget allocations among faculties, programs and activities. However, in the process of implementing ABM system, a few obstacles had been faced. In conclusion, the result demonstrates that using SAS ABM software and implementation of ABC can result in improved information of benefits to the university administrator although there are challenges needs to be encountered. That’s all from us. Thank you.