FOOD TRUCK
CASE
What is it?
The product is normally the fast food that they are selling. But they also indirectly the
solution to hunger and the facility to get some food at midnight, making relief for the
people's needs.
Who is it for?
Young people (after parties - high segment)
Workers (without time to cook)
Students
Finding something to
eat in a different
schedule than
normal restaurants.
Which
problem
does it
solve?
In Spanish (3B's)
Bueno, bonito y barato
(Good, beautiful and cheap)
Around the corner.
These can be found
almost everywhere,
so you can find them
at any time.
A good indicator can be that
almost all of them are full and
are long lines to buy food.
These types of businesses are
appearing more and more every day.
How would
you know if it
does a good
job solving the
problem?
Unhealthy food and not
sanitary at all
Low incomes and long shifts
Some of them don't pay taxes
Not all of them are located in
good areas
Issues
No extra benefits for the
employees
Who could be affected?
Employees
Customers
Small fast food
competitors that they
try to be on rule with
taxes and city
regulations
What would you change to make it
better?
Putting more attention to sanitary things.
Be more human-centered
Offer at least tables (like Ikea's hot dog area)