FOOD TRUCK CASE What is it? The product is normally the fast food that they are selling. But they also indirectly the solution to hunger and the facility to get some food at midnight, making relief for the people's needs. Who is it for? Young people (after parties - high segment) Workers (without time to cook) Students Finding something to eat in a different schedule than normal restaurants. Which problem does it solve? In Spanish (3B's) Bueno, bonito y barato (Good, beautiful and cheap) Around the corner. These can be found almost everywhere, so you can find them at any time. A good indicator can be that almost all of them are full and are long lines to buy food. These types of businesses are appearing more and more every day. How would you know if it does a good job solving the problem? Unhealthy food and not sanitary at all Low incomes and long shifts Some of them don't pay taxes Not all of them are located in good areas Issues No extra benefits for the employees Who could be affected? Employees Customers Small fast food competitors that they try to be on rule with taxes and city regulations What would you change to make it better? Putting more attention to sanitary things. Be more human-centered Offer at least tables (like Ikea's hot dog area)