BANK RAKYAT SCHOOL OF BUSINESS AND ENTREPRENEURSHIP
DESIGNING ORGANISATIONS FOR INTERNATIONAL ENVIROMENT
BMGT4433-50
ASSIGNMENT DETAILS:
MODULE ELEMENT
: INDIVIDUAL ASSIGNMENT 1
TITLE
: APPLE.INC
SUBMISSION DUE DATE
: 15 AUG 2022 (11.59PM)
TO BE MARKED BY
: PN. YUSHARNIDA BT YUSSOF
WORD COUNT/ PAGES
: 1,822 WORDS/ 6 PAGES
STUDENT DETAILS:
1. PRIENDRAN A/L THEDSINAMOOTHY
B20361178
What is the Organization design style applied by Apple?
Apple's organisational structure helps the company come up with new ideas quickly and
effectively, which is a key to its success in the information technology (IT), internet services, and
consumer electronics industries. The organisational or corporate structure of a business is made up of
the different groups of employees, the resources it has, and the ways these groups and resources connect
with each other.
The organization's structure and how it is built and run are determined by its design. In this
business analysis case, the way Apple Inc. is set up helps strategies that push for more technological
innovation. The organisation of the company is based on a traditional hierarchy (functional structure),
but it also has some key parts from other types of organisation. Apple Inc.'s success comes from its
ability to come up with new ideas and Steve Jobs's ability to lead, and the corporate structure of the
company helps to make sure that this happens. Under Tim Cook's leadership, Apple has made some
small changes to its organisational structure to meet the needs of the global market and industry.
Apple's organisational structure works well to support business performance and keep the
company at the top of its field, especially when competing with Google, Amazon.com, Microsoft,
PayPal, Intel, Sony, and many other companies. According to Apple Inc.'s Porter's Five Forces analysis,
these competitors are a strong force of competitive rivalry in the company's external environment. Still,
Apple keeps getting better and better at what it does by using its corporate structure well and changing
it over time. This is especially true when it comes to quickly coming up with new ideas and designing
products that are competitive on the international market.
Highlight what are the TWO (2) views of the Apple structure?
Firstly, the company operates in a market that is characterised by a rapid pace of technical
development and transformation. It is necessary to rely on the discretion and instinct of technical experts
who are able to determine which technologies and designs have the best chance of becoming successful.
It is quite improbable that general managers will be able to do that.
Secondly, if cost and price objectives were the set boundaries within which to make design and
engineering choices, Apple would not be able to fulfil its commitment to providing the greatest products
imaginable. Instead, it is anticipated of R&D executives that they would evaluate both the advantages
to users and the cost factors.
Apple's main jobs are making products and selling them. They are known for being very careful
with both the hardware and software of their products. They put a lot of money into quality control to
make sure their products meet the high standards their customers have come to expect. Apple does a lot
more than just design and quality control. Branding is a big part of what they do. Apple is very careful
about the image it gives off, and it has worked hard to create an image of quality, precision,
sophistication, and class. This helps Apple justify the higher prices it charges for its products compared
to its competitors.
The term "best products" shows that the technology company's goal is to be the best in the
world at designing and making products. Apple keeps pushing for new product development
innovations because it wants to make the best products it can. Vertical integration helps the company
run its business in a way that makes sense so that it can be a leader in the computer technology, software,
and online services industries. In this way, Apple's supply chain strategies push suppliers to get better
and do a better job so that the best products can be designed and made.
In the nut shell, it can help Apple change by getting them to launch and update new products.
Developers of the iPhone have built up a lot of excitement among users for the launch and the updates
that will come after. They have taken all of their assets to the next level by adding new technologies
and features. All of these rumours are based on long-term plans and what users want, so it's clear that
the updated Apple products will be more modern and based on advanced technologies.
Discuss FIVE (5) reasons why businesses need a really good and systematic organizational
design/structure?
Systematic organisational design is the process of lining up an organization's structure with its
goals. The goal is to make the organisation more efficient and effective. Effectiveness can lead to more
work getting done because it means figuring out what tasks are the most important and doing them first.
Efficiency doesn't always lead to productivity because you might be doing the wrong things quickly.
Improving efficiency at work comes down to helping people work smarter, not harder. So, with the
same amount of resources, more can be made, more customers can be helped, more money can be made,
and the business can grow. Efficient employees are productive. Work can start because of a new
mandate or a need to improve service delivery or certain business processes.
Systematic organisational structure tells all employees who they should report to and how they
should do their jobs. This helps the company run smoothly. It lets groups work together to manage tasks
while still doing their own jobs. Teamwork is important for businesses, especially in the digital world
we live in now. Studies show that organisations that put a lot of emphasis on teamwork come up with
new ideas faster, catch mistakes sooner, solve problems better, and make more money. Improving
teamwork is meant to boost performance and productivity for the good of the organisation. For example,
salespeople like to compete with each other, but they close more deals and the company benefits when
they work together. By sharing ideas and responsibilities, everyone's workload is lessened when they
work on different tasks as a team. Salespeople, in particular, are under a lot of pressure to meet sales
goals in less time. Teamwork is important because it lets your group share ideas and responsibilities.
This makes everyone less stressed and lets them do their work more carefully and thoroughly. This will
help them reach their sales goals faster. Employees in traditional organisational structures are usually
grouped by function, like finance or operations, region, or product line. A formal outline of a company's
structure also makes it easier to add new positions, so it's a flexible and ready way for the company to
grow.
Good organisational structure and design help people talk to each other better, get more done,
and come up with new ideas. Business communication is the way that people inside and outside of a
company share information with each other. Effective business communication is the way that
employees and management work together to reach the goals of the organisation. Its goal is to improve
how organisations work and cut down on mistakes. It makes a place where people can do their best
work. When employees know that their ideas will be taken seriously and that company leaders will
listen to them and keep an open mind, they are more likely to share their thoughts. When people can
talk to each other well, they can get clear and specific instructions, which helps them do what is expected
of them. Organizations that stress the importance of communication in teamwork get things done faster
and better than organisations that don't. Effective communication helps team members learn and
understand their roles, which keeps them from doing the same things twice. It also lets team members
know what the project needs and what its goals are, so they can work on reaching those goals. When
accountability gets better, workplace productivity goes up. If no one is held responsible in an
organisation, no one will feel like they need to get better. Organizational and communication structures
that encourage and use experience-based learning, sharing of knowledge, and interaction, such as
project teams, problem-solving groups, and rotating tasks, can help innovative activities go well.
A firm's ability to beat competitors by outperforming them depends on how well its strategies
are put into action. So, after companies come up with their strategies, the next most important thing for
executives to do is to design the structure of the company. Strategy, structure, and the environment must
all fit together well. A business strategy gives the whole organisation a goal and direction. The vision
and mission statements tell the employees what the organisation is all about and make them feel like
they belong. This makes them want to work harder to reach their goals. To put a strategy into action, an
organisation needs to make changes so that its members can adapt to the new environment. Controlling
strategy is an important part of managing strategy as a whole. It looks at whether the strategy is being
carried out as planned and whether the results are what were hoped for. It's important that everyone in
a company knows what their goals are and is moving in the same direction, or mission, of the company.
A strategy can help people see the big picture and keep them from losing sight of their company's goals.
Organizational design determines how a company is run, including who reports to whom and
how authority flows from the top down to the front lines. A clear map of authority makes it easy for
team members to do their jobs well, without confusion or doubt about their roles. It also keeps people
from being given too much responsibility for which they aren't ready. Good organisational design makes
sure that there are enough levels and levels of authority and helps people, functions, and the organisation
manage how much work they can do. The role of a leader in designing an organisation is to find the
right balance between all of its parts. He or she must carefully follow the organisation design process
in order to come up with the best structure to reach business goals. The strategy of a company must be
used to create a structure that will support the strategy. There is more to the best way to set up a business.
It should also reinforce the desired culture, as well as the way leaders and employees think and act.
Organization design is often done in a very mechanical way, with the main goal being to "rearrange the
boxes" of who reports to whom. This happens when the people in charge of an organisation treat it like
a machine instead of a living system of people. Think of your organisation as a human body with a
structure, a heart (culture), and a mind. This is a better way to look at the world (knowledge). Together,
these make up the core capabilities of your organisation. From this point of view, culture, mind-set, and
behaviour are almost impossible to leave out of the process of designing an organisation. A welldesigned organisation makes sure that its structure matches its purpose or strategy, meets the challenges
that business life brings, and makes it much more likely that all the people working together will be
successful.
References
Anderson, D. D. (2016, July 14). How Do You Recognize Good Organizational Design? Retrieved from
beingfirst.com: https://blog.beingfirst.com/recognize-good-organizational-design
Aouadi, H. (2018). A systematic comparison of three organizational design theories. Organization
Design & Development, pp. 29-79.
Burns, T. a. ( (1961)). The Management of Innovation.
Cornelis, T. (., Dubois, P. (., Omhover, J.-F. (., & Fercoq, A. (. (2019). ORGANISATION DESIGN SEEN
THROUGH SYSTEMATIC DESIGN . Netherland: International Conference On Enginerring
Design, ICED19.
Five Approaches to Organizational Design. (n.d.). Retrieved from CliffsNotes:
https://www.cliffsnotes.com/study-guides/principles-of-management/organizationaldesign-and-structure/five-approaches-to-organizationaldesign#:~:text=Five%20common%20approaches%20%E2%80%94%20functional%2C%20divis
ional,grouping%20of%20positions%20into%20d
Heather Hansson. (2022, May 22). The Importance of Teamwork in Your Organization. Retrieved
from Docket: https://www.dockethq.com/resources/importance-of-teamwork-in-yourorganization/
Lee, T. B. (2015, Sep 9). https://www.vox.com/2014/11/17/18076360/apple. Retrieved from Vox:
https://www.vox.com/2014/11/17/18076360/apple
MEYER, P. (2022, JUNE 4). Apple Inc.’s Organizational Structure & Its Characteristics (An Analysis).
Retrieved from Panmore: https://panmore.com/apple-inc-organizational-structure-featurespros-consPanmore Institute