Impacts of Pandemic in Consumer Behaviour The COVID-19 pandemic created a new normal in different aspects of our lives over the year. Faust (2020) speculates on the consequences of global pandemics from social, political and cultural perspectives on a long term, forecasting a thorough modification of the actual human society, going to another development level. On this essay, we will tackle about the consumer behaviors of the customers that quickly changed since the start of pandemic and lock downs. Consumers are deeply concerned at the effect of COVID-19 in the economic perspective. Everyone’s response vary on their attitudes, behaviors and purchasing habits. The attitude that the consumers adapted during pandemic is prioritizing the basic needs. The non-essential products slump and the purchased rapidly decreases. The income that enters in the household affects this attitude too. All individuals across the income distribution cut spending at the start of the pandemic (Cox et al., 2020). Many people losses their job at the start of the pandemic too that’s why they needed to cut the expenses. Consumers also prioritized hygiene and cleaning products and everything related to health and safety. This includes wearing masks, dependency in disinfectants and in anything that will keep them safe from the corona virus. Furthermore, e-commerce or online shopping plays a vital role to consumers at this times. It becomes more popular in use as people rely on the accessibility of the internet especially during lock downs. The e-commerce sector responded quickly to the challenge of making a positive response from the consumers. Corporations have endowed in supply and provide chains and widened their product ranges. This has attracted a large number of customers for the reasons equivalent to convenience, better prices and more control. Another vital change observed from the consumer’s is they have learned to improvise in time of constraint. Existing habits are being discarded and new forms of consumption are invented. Improvisation leads to innovative practices and this alternatives often leads to much more convenient ways to do something. The COVID-19 pandemic disrupted the normal flow of living our lives. It gives us the opportunity to learn new skills and be resilient. Consumers are learning to change habits to be able to survive in this situation which will likely to remain even in post-pandemic. Accenture. 2020. “COVID-19: Fast- Changing Consumer Behaviour | Accenture.” Www.accenture.com. April 28, 2020. https://www.accenture.com/us-en/insights/consumer-goods-services/coronavirus-consumer-behavior-re search Puttaiah, Mahesh. 2020.”All Change: How COVID-19 Is Transforming Consumer Behaviour | Swiss Re.” Www.swissre.com. December 10, 2020. https://www.swissre.com/institute/research/topics-and-risk-dialogues/health-and-longevity/covid-19-andconsumer-behaviour.html Sheth, Jagdish. 2020. “Impact of Covid-19 on Consumer Behavior: Will the Old Habits Return or Die?” Journal of Business Research 117 (117): 280-83. https://doi.org/10.1016/j.jbusres.2020.05.059. Stanciu, Silvius, et al. “ Consumer Behavior in Crisis Situations. Research on the Effects of COVID-19 in Romania” Annals of Dunarea de Jos University of Galati. Fascicle 1. Economics and Applied Infromatics, no. 1, Universitatea Dunarea de Jos din Galati, May 2020, doi: 10.35219/eai1584040975
