Empire Academy
The Complete
Amazon FBA
Cheat Sheet
This Quick Start Amazon FBA Cheatsheet will take you
from rookie seller to Amazon expert! Use this Complete
A-Z guide to learn how to take your private label to
the next level.
HOW TO SELL
ON AMAZON
(No Experience Needed)
By JT Franco
"The No Bullshit Amazon Seller"
Step #1 Find a profitable product to sell on Amazon
Fast. We’ll tell you exactly what to look for
and how to avoid costly mistakes!
Step #2 Learn to source your product from
world-class manufacturers; protect your
investments with those manufacturers; and
discover how to ship your product from
China to Amazon for fulfillment!
Step #3 Create a fully optimized listing using the
best Keyword Research techniques!
Step #4 How to get initial reviews for your product
& launch your product to page one (the
NEW way!)
Step #5 Advertise your product using Amazon PPC
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WHY SELL ON
AMAZON
(Unbelievable Competitive
Advantages)
•
•
•
Massive Marketplace + Continuous Expansion +
eCommerce Dominance
Millions of Customers (Plentiful Organic Traffic)
Distribution + Scale without Needing an office,
warehouse or a team of employees (FBA)
So why sell on Amazon?
You’d have to be living under a rock to not have heard of
the behemoth company that is Amazon. But not everyone
realizes that Amazon is actually made up of a TON of
individual sellers. These sellers are everyday people like
you and me! And getting started on selling on Amazon is
not as hard as you might think!
Since I began 2 years ago, people have been trying to
tell me that Amazon is oversaturated. In that time, I have
made millions of dollars and my students have made
100s of millions of dollars selling on Amazon. If that
doesn’t soothe your concerns as to whether Amazon is
oversaturated, nothing will!
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INTRO | WHY SELL ON AMAZON
For starters, Amazon has over 300 MILLION customers
and you can access these 300 MILLION customers
organically. This customer access is
cheaper (or free!) compared to other
eCommerce platforms where you
pay for each individual view of your
store to companies like Facebook
and Google in the form of ads!
“
ACCESS 300
MILLION
CUSTOMERS
ORGANICALLY
Another key reason to sell on
Amazon is Fulfillment by Amazon.
Simply put, this means you find a
product, have it made, ship it to
Amazon and they will take care of
EVERYTHING ELSE! They will store,
pack, prepare and deliver your items to customers. They’ll
even provide Customer Service!
No more filling your garage or living room with
merchandise! This strategy makes for an easily scalable
business because now you’re not limited by how many
sales you can make in a day, or how much room you have
for storage. You can sell 1 unit or 1,000 units in a day and it
will make no difference to you!
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INTRO | WHY SELL ON AMAZON
There are a few different strategies to sell on Amazon.
Strategies like Retail Arbitrage (RA), and Online
Arbitrage (OA) are options but they do not stand as
viable business models. They are races to the bottom.
They require far too much effort and manual labor,
making success nearly impossible.
I always recommend Private Label (PL). Private label
gives you more control, with a higher ceiling for success
and scalability than the other models.
With Private Label, you find your
product, modify and improve it a bit,
slap your logo on it and it is now your
brand.
I prefer PL because you have more
control over your products and listings
with an opportunity for higher profit
margins. You build your own brand
instead of building someone else's.
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“
Private label
gives you
more control,
with a higher
ceiling for
success
FULL COURSE
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FIND A PROFITABLE
PRODUCT, WHAT TO
LOOK FOR
Step #1 Find A Profitable Product,
What To Look For(And Costly Mistakes
To Avoid)
I use both and consider them
critical for successful sales on
Amazon. I have included my special
branded links below which give you
a MASSIVE 50% off discount.
The product research tool I use
is called Viral Launch. It has
two forms: a web app called
Product Discovery and the Google
Chrome Extension called Market
Intelligence.
I use the “Advanced” option with
Product Discovery. It is loaded
with everything you need to be
successful on Amazon.
PRODUCT DISCOVERY is like a
supercomputer that finds profitable
products for you
Viral Launch Discount
And MARKET INTELLIGENCE is an
incredible assistant that helps you
narrow down the products that
PRODUCT DISCOVERY has found
for you.
CLICK HERE
Product research video
training series
CLICK HERE
FREE TRAINING
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FULL COURSE
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“
PRODUCT
RESEARCH IS, BY
FAR, THE MOST
IMPORTANT
STEP
Reviews:
Perhaps the most difficult
component to being successful
on Amazon is generating reviews.
It takes time and it is INCREDIBLY
difficult (and risky!) to fake them.
The product you choose will be the
foundation of your business and any
sales that follow. This means that
Product Research is, by far, the MOST
important step in your success.
I will only consider getting into a
niche space (a niche is a subset
of products, like teapots) if the
AVERAGE number of reviews on the
first page is LESS than 75.
You will want to look for a product
that is popular, and one that people
want to buy, but you don’t want one
that is too competitive. You don’t
want to pick a product just because
you like it. In order to generate sales,
other people need to like, and want
it, as well. There are ways to choose
products that match the criteria for
success.
This lower number of reviews means
that you have a real chance to beat
your competitors on reviews and
value, making it more likely that your
listing will appear on the first page,
and more likely that the right buyers
will find your product.
When choosing a new product
to sell, the main things you need
to consider are the competitive
landscape and the current number of
sellers, but also the market demand
for the product. You don’t want a
product that everyone is selling, nor
do you want a product that no one
wants to buy.
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The opposite route to take would be
entering a niche for a product like
“vitamin C serum,” which generates,
on average, 1,000s of reviews making
it all but impossible to make a dent in
the market.
Think about it this way: if you see two
similar products, one with 10 reviews,
and one with 1,000 reviews, which do
you think will allow you to stand out
more?
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1 | FIND A PROFITABLE PRODUCT, WHAT TO LOOK FOR
Product Price:
I never sell any product with an
average price below 13 dollars. It is
very difficult to be profitable at such
a low price point. You cannot forget
to account for Amazon’s fees for
fulfillment. If you see all the other
sellers on page one are selling for
less than 13 dollars, it is definitely
time to move on to a new product!
Monthly Revenue:
I always look for products that
generate between 7,000 - 15,000
per month. This is the sweet spot.
If the product
generates below
7,000 per month,
it’s not really worth
your time. A
good Profit
Margin is
50%, so
3,500 per
month profit
works out to
be a little over 100
profit per day. You really don’t want
to dip below that.
individuals will try to hijack your
Amazon listing and do shifty things
that you really don’t want to be
constantly dealing with as a seller.
Everyone wants to hit it out of the
park. Stop looking for a home run!
Instead, do what thousands of my
students have
done and look
for products in
the 7-15k per
month range.
You can thank
me when you
avoid all the
drama and BS!
What to look for
in a profitable
product:
The broadest, “most relevant,”
keyword for the product must have
at least 25k monthly search to
prove enough demand. The way to
check for this is by simply grabbing
what you think is the broadest
keyword, placing it in Viral Launch
keyword tool, and sorting from
highest to lowest searched to see
it’s exact search volume.
Anything above 15,000 revenue
per month and all the “bottom
feeders” start to take notice. These
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1 | FIND A PROFITABLE PRODUCT, WHAT TO LOOK FOR
Example:
if you want to sell Vitamin C serum,
“Vitamin C serum for women” is a long tail
keyphrase. In this instance, Vitamin C is the
broadest “most relevant” keyword. How do
I know this? I placed the long tail keyphrase
in Viral Launch keyword tool and sorted
it from highest to lowest searches. I then
confirmed with Amazon to make sure it was
still the same product. You will also need to
know this step for creating your listing. But
more on listings later...
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1 | FIND A PROFITABLE PRODUCT, WHAT TO LOOK FOR
General
•
NEVER REINVENT THE WHEEL Search for EXISTING products that
are selling well
•
DEPTH OF THE MARKET
You want to see the sales spread out across the top 10
•
MUST HAVE DEMAND
Use Viral Launch keyword tool to check for demand as shown on
the previous page
•
SEASONALITY
Check the product’s seasonality using Google Trends
•
VERIFY SALES
Track product sales over time using Product Tracker. Do not just
check the sales estimates just once. We suggest checking it for at
least 2-4 weeks.
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HOW TO SOURCE
YOUR PRODUCT TO
AMAZON
Step #2 Learn to source your
product from world-class manufacturers; protect your investments with
those manufacturers; and discover how
to ship your product from China to
Amazon for fulfillment!
Sourcing your product from China
to the United States comes down
to simply buying your products in
bulk from China for a lower price,
say 1 dollar, and then selling it on
Amazon for a higher price, like 20
dollars.
Alibaba.com
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2 | HOW TO SOURCE YOUR PRODUCT TO AMAZON
Alibaba is by far the biggest
marketplace for sourcing products.
It is the place that most Amazon
sellers use to purchase their
products.
When on Alibaba, I recommend
searching by ‘Suppliers’ rather than
products. Suppliers often have a
bunch of listings that are more or
less the same and this will help you
cut through some of the noise.
Also, be sure to tick the gold
supplier box. This will narrow down
your results to what’s usually a
list of higher quality. It is worth
noting, however, that suppliers can
simply purchase the Gold Supplier
medallion.
•
FREE TRAINING
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|
“
Alibaba is
by far the
biggest
marketplace
for sourcing
products.
FULL COURSE
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2 | HOW TO SOURCE YOUR PRODUCT TO AMAZON
I always contact 3-5 different Suppliers. The more quotes you
have for your products, the better overall price you will get for your
products.
For example, if I contact 3 suppliers to order 500 units of Vitamin C
serum, Supplier A might quote 3 dollars per unit, Supplier B might
quote 2 dollars per unit, and Supplier C might quote 1 dollar per unit.
Remember, these prices are ALWAYS negotiable!
I would show Supplier A and B, my 1 dollar quote from supplier C. Let
them know that to gain your business, they have to beat that price.
Payment:
•
Only pay 30% Upfront. 70% can be sent AFTER the product is
completed and passed inspection. If 50% is requested and 50%
later that i would grant them it, nothing more!
•
Always pay the 30% upfront via PayPal Goods and Services,
FUNDED by a credit card for maximum protection. If things go
wrong you’ll be better protected. Suppliers will try to say that they
do not take PayPal but this is not the case. Offer to split the PayPal
fees with them 50/50 and they are likely to sing a different tune.
•
Payment via Alibaba is also an option
•
Some suppliers use Trade Assurance
•
Stay away from payments made through Western Union
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2 | HOW TO SOURCE YOUR PRODUCT TO AMAZON
General Notes
•
SUPPLIERS NORMALLY COMMUNICATE VIA ALIBABA MESSENGER
OR EMAIL. To ensure speedy responses, always ask to
communicate via Alibaba Messenger.
•
SAMPLES CAN COST $50 - $100 USD PER.
•
GET AT LEAST 1 SAMPLE FROM EACH OF THE SUPPLIERS you’re
considering to compare quality. From there, you can decide which
you like best.
•
PRODUCTION CAN TAKE 2 - 6 WEEKS
•
THIS MANUFACTURERS TEMPLATE IS THE EXACT ONE I USE to
give the impression that I am a large company. I have used this
to order millions of dollars worth of products. Trust me, it works.
Show them the listing so they can quickly see what you want.
Pretend your brand has a CEO who is not you -- this can help with
negotiations. For example, tell them that if they drop the price 1
dollar per unit, you could convince the CEO to buy today.
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2 | HOW TO SOURCE YOUR PRODUCT TO AMAZON
Example:
Hey there,
I am looking for quotes from many different suppliers for a (product) and
(product). I will be selling these products together. Each bundle will have
(quantity) (product) and (quantity) (product). A total of (number) bundles. If
you don't have both items please still quote me without, but the supplier
that does have both will likely be the one I work with. I need my logo on
the (product) as well. I will also need glossy custom packaging put on the
box.
Temporary shipping address is 33333 LBJ Freeway, Dallas, Texas. This will
be used to compare prices with our freight forwarder.
Please quote me for the 300, 500, 1000 (product) bundles and shipping
via air and sea. Also, let us know the product time necessary to complete
this! Pictures of the items are attached for reference (attach amazon
photos of the product(s) for reference below) Please take a look at them.
The quality must be of high quality.
DO NO send me back a simple short response. If you do, we will not work
together.
Thanks,
(your name)
PS. REMEMBER THAT ALL BRACKETS MUST BE FILLED OR DELETED
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CREATING LISTING
USING BEST KEYWORD
RESEARCH
Step #3: Create a fully
optimized listing using the best
Keyword Research techniques!
I suggest creating an LLC in Wyoming for
maximum protection from an anonymity
perspective. It is very inexpensive to form a
company there and there are no state taxes in
Wyoming.
I also suggest creating a professional seller
account using your LLC. This step protects your
personal assets in case there is ever a legal issue.
Account types
•
Professional account is $39.99 / month, works
out a lot cheaper when selling high volume.
•
Individual account with no monthly fee, $1 /
sale
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3 | CREATING LISTING USING BEST KEYWORD RESEARCH
To create a product listing on Amazon you start by navigating to the Manage
Inventory Screen
•
Click add products > Create a new product listing > Choose the most
relevant product category for your Product
•
Choose Your Product Title -- You can change your product title right up
until the moment it goes live. After that, it is difficult to change.
•
Manufacturing Name - Brand Name, this does not have to be the same as
the name of your LLC
•
Brand Name - should be fairly universal. Avoid using a category specific
brand name. For example, don’t put PING PONG TABLE SELLERS if you
are selling ping pong tables. Using something more general allows you to
easily expand into other products that aren’t ping pong tables down the
road.
•
Product ID - UPC, a barcode that is unique to every single product. You
can purchase barcodes from gs1us.org as they are Amazon’s preferred
place of purchase. You can also buy barcodes from 3rd party companies
at a much cheaper rate but this can be risky.
•
Click ‘Offer’ to set your price. Set your price as high as you can realistically
see yourself selling your product to avoid price band restrictions. Then,
click ‘Save and finish’ to create your listing.
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3 | CREATING LISTING USING BEST KEYWORD RESEARCH
Your listing is ranked organically on a variety of
factors including the keywords you put in your title,
bullets, product description, and back-end keywords.
Keyword Research:
I use the Pro Plan, it’s the best deal anywhere in
Amazon Software by FAR!
For a STEEP discount on Viral launch,
CLICK HERE
Viral Launch keyword tool is the most accurate tool
in the market. I always suggest to my students to use
their Pro Plan as it is included with many other tools
that you will need as well:
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3 | CREATING LISTING USING BEST KEYWORD RESEARCH
Use the listing builder inside your Viral Launch account
to build your listing. Viral Launch does all the heavy
lifting for you. They tell you exactly how many keywords
you may have and what your “optimization score” is.
Believe me, I wish I had had this tool when I first started!
All you have to do is find the broadest keyword for your
product and put it in the “Enter a keyword” section. Be
sure to have the broadest, main keywords in your title.
Also, DO NOT keyword jam your title or listing. Make it
readable and have the bullets and description focused
on your customers’ pain points! The
keywords that you can’t fit inside
your bullet points and description
that are remaining inside the “listing
builder” keyword list can be added to
the “backend search terms.” Usually,
these terms include numbers and
misspellings! (ex, 25mm, suger)
“
Ps. All you have to do to find your
broadest keyword is go to the “keyword
tool” inside Viral Launch and place the
search term of your choice (ex. Vitamin
C serum for women), then sort from
highest to lowest exact searches and
it will show your broadest keyword (ex.
Vitamin C)
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DO NOT
keyword jam
your title or
listing. Make
it readable
FULL COURSE
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3 | CREATING LISTING USING BEST KEYWORD RESEARCH
Ignore the ‘Sponsored’ listings. These
listings are not chosen by Amazon to
organically appear first.
If Amazon ranks your product first organically, then you KNOW that
Amazon believes this product to be ultra relevant for the chosen
keyword.
This is the best evidence available that these particular listings are
HIGHLY optimized and you will want to piggyback off of that!
So I like to enter either my OWN ASIN first (an ASIN is simply a unique
identifier for every Amazon product. If you are unsure how to find your
ASIN, you can easily Google that information.
Or if you don’t yet have any live products, you can simply use the top 4
organically ranking products!
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CREATING FNSKU AND
GRAPHIC DESIGNS FOR
PRODUCT
In order to ship your products to Amazon, your supplier will have to have
to have the FNSKU or barcode. For instructions on how to grab your FNSKU
or barcode, read the next page.
The FNSKU should be placed on to the custom
graphic design that will be put on to the
cardboard box by the manufacturer. I don’t
recommend printing the barcode directly on to
the product packaging as that can be low quality
and nonreadable by Amazon’s scanners.
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To provide your FNSKU or barcode to the manufacturer so they can print it
on each product, you will first need to know where to find it.
Here’s how to find your FNSKU or barcode:
•
Click Inventory > Manage inventory and you will see your listing displayed
below
•
Click ‘Edit’ on the right side of your listing and choose ‘Print item labels’
•
Click ‘Print item labels’ again to get your FNSKU barcode. It’s the one
required by Amazon to have on your product packaging. This is the only
barcode you need on your product packaging.
•
Send the FNSKU to your supplier. They can either stick that on to your
packaging or they can print it directly onto the packaging which is
recommended.
•
Customized packaging is recommended. This sets your product further
apart from the competition. The sooner you can get this done, the better.
It will take a couple of weeks for them to produce it.
•
Always ask your supplier for the different packaging options that come
with your product. Select the one that you like the most and then ask
them for a template.
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Packaging Design
To get your design made, I suggest using
outlinematic.com. They are a design company created
solely for Amazon sellers. They know how to create
packaging with the most important factors in mind,
including:
•
•
•
Brand name
•
Product name
•
Product photo
Where it was made such as ‘Made in China’
Your FNSKU barcode (this is the barcode amazon
scans to sell your product)
•
Other legal requirements depend on the type of
product
Outlinematic 20% Discount:
CLICK HERE
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Product Photography
Product photography can be done by a local or online
photographer. I STRONGLY recommend using a highquality, reputable service for this task. Think about it:
when you see two products on Amazon what is the first
THING you notice?
The images, the reviews, and the price. These are the
things we are trying to optimize for, and the service I
always use and recommend is Viral Launch. Viral Launch
has generously given my students a massive discount!
Product Photography ($50 Discount!):
CLICK HERE
Amazon’s Main Image Specifications:
•
•
•
•
•
FREE TRAINING
White Backdrop
Product must take up 85% of the image
No extra props, texts, or logos
Show different shots of your products and from
different angles. Show your product used by different
people and include a photo of its packaging
You can upload up to 9 images on your listing, 4 or 5
images for starters is fine.
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FULL COURSE
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GETTING REVIEWS,
LAUNCHING TO
PAGE ONE
Step #4: How to get initial
reviews for your product + launch
your product to page one
Amazon Launches and Reviews have seen the
huge changes in recent years. This is an updated
strategy thats proven to work!
LAUNCHES NO LONGER WORK BY RUNNING
HEAVILY DISCOUNTED PRODUCT GIVEAWAYS DO NOT WASTE YOUR TIME AND YOUR MONEY!
The general idea behind getting to page one and
“launching” your product is tricking A9 (which
is Amazon’s ranking algorithm they use to rank
millions of products). You need to trick A9 into
thinking your product is selling better than the
products currently listed on page one.
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4 | GETTING REVIEWS, LAUNCHING TO PAGE ONE
Because Amazon ranks products primarily based on
sales velocity and sales history, if you can achieve a
sustained sales velocity greater than the current page
one products, you will organically rank higher than
them!
How do you do this? Simple: You do it by calculating
how many units per day are being sold
by the sellers on page one for your
current product niche.
You can do this using the iTrack 999
Cart trick method or by calculating
the average monthly sales. Take the
average monthly sales of all products
on page one and divide them by 30 to
get the average daily sales. I typically
remove the two highest and lowest
selling products to remove outliers
and create a more accurate average
number.
“
Amazon ranks
products
primarily
based on sales
velocity and
sales history,
So, for example, if the sellers on page
one are selling 10 units per day, you
need to sell 11 units per day for 8 days to ‘outrank’ them.
To achieve this, you would simply create 99% off
coupons and essentially give away 11 units per day to
outrank the competitors and sustain that sales velocity
for 8 days to make it stick.
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4 | GETTING REVIEWS, LAUNCHING TO PAGE ONE
DISCOUNTED SALES STILL WORK VERY
WELL!!! If you are a skeptical person and need proof or don’t trust my
word...
A. You can email Viral Launch or any other
discount launch service for proof that it works!
B. You can follow the next step using the rebate
system!
A. For high discounted giveaways all you have
to do is email viral launch for their suggestions
on how many units you should giveaway for your
product and then go inside your Viral Launch
dashboard and create the launch! It’s that simple!!
Get the subscription launch! I’ve had amazing
results using the subscription launch ($450)
targeting one keyword at a time rather than
paying $400 for each launch! Remember to
cancel your subscription before the end of the
month or when you are done your launch!
Use this coupon to receive $50 off your launch!
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4 | GETTING REVIEWS, LAUNCHING TO PAGE ONE
The service I use for rebate giveaways is called Pageoneify. (i use
rebate giveaways as another source for giveaways, not a replacement!)
Check them out by clicking here
You tell Pageoneify.com how many units you’d like to give away, and
the full price customers pay for your product on Amazon, and you
prepay that amount. So, for example, if a product is $9.95 and you’d like
to give away 100 units, you will prepay $995. You’ll get all of the money
for those 100 sales from Amazon after Amazon takes out their
fulfillment fees.
This will give you a massive rankings boost, and Pageoneify.com also
follows up with all customers and asks them to provide their honest
feedback so it’s possible you could also get some more reviews, giving
you an even larger boost!
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Getting Reviews:
One of the best ways to get reviews after Amazon rule
change is through the Amazon Early Reviewer program.
For just $60 you can go from 0 to 5 reviews, and you’ll
never have to worry about being suspended as Amazon
completely approves and supports this program.
Other methods include using services like Viral Launch
and ManyChat, but these avenues are more advanced
and too difficult to explain via this cheatsheet.
For more information on these methods, you can check
out our full program.
Or watch This Video
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ADVERTISE USING
AMAZON PPC
Step #5: Advertise your
product using Amazon PPC
There are two types of PPC available inside
Amazon: Automatic and Manual.
Automatic PPC Campaign: Amazon creates this
campaign for you. They create permutations of
keywords contained in your listing, title, bullets,
product description and backend
keywords, and automatically test the PPC for you.
This method is generally easier but also more
expensive.
Manual PPC Campaign: With this method, you
can select any keywords and create manual
campaigns for them as broad match, phrase
match, and exact match.
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5 | ADVERTISING USING AMAZON PPC
With exact match, your ads will appear only when
someone searches for your exact keyword, without
using any other terms in the search. With phrase match,
your ad will show when someone searches for your
exact keyword, or your exact keyword with additional
terms before or after it. With broad match, the keyword
can match a shopper’s search terms in any order along
with other close variants of your
keyword. These variants can include
things like plural forms and stemming.
“
The more
competitive
your bid, the
more likely
your ad will be
displayed
Running ads on Amazon is done
via auction. Each ad is priced on
a cost-per-click or CPC basis. The
more competitive your bid, the more
likely your ad will be displayed when
Amazon shoppers search for one of
your keywords. The minimum cost
per click is $0.10 and the charge per
click will never be more than your
bid. To manage ad spend, you can
select automated bidding. This allows
Amazon to optimize bids for other
placements below top of search. The
keyword bids you provide apply to top of search. Those
bids are used as starting bids for other placements
which may then be adjusted over time based on your
observed conversion rate for these other placements.
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5 | ADVERTISING USING AMAZON PPC
Automatic Campaign:
To Create an Automatic Campaign Go to Advertising > Campaign Manager >
Create Campaign
Be sure to give your campaign a name, set your daily budget, choose
‘Automatic’ and then click “Continue.” Create 5 automatic campaigns at 10
dollars per day, scale the ones that are giving you a profitable ACoS (If your
profit margin on your product is 50%, you want an ACoS of less than 50%)
Manual Campaign:
Create manual campaigns, and populate them with keywords from Viral
Launch Keyword Tool.
So let’s say for example your product is a vitamin C serum…
Simply click “download CSV” or the “Export” button, take the relevant words,
and create manual campaigns with sets of 100 words, I’ve found that if you
put more than 100 words per campaign,
Amazon can get confused and give you worse results.
Something I’ve found is that even if someone types in vitamin C serum, they
may end up purchasing a dermaroller if it more closely matches their desires
in the product, so don’t be too specific at first, testing is how you make
money on Amazon PPC!
If you create a campaign and receive zero impressions, then simply create a
brand new one, and make sure to only include hyper-relevant terms, and be
more aggressive with your bidding and you should receive Impressions!
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5 | ADVERTISING USING AMAZON PPC
Amazons ranking
algorithm works like
this
if you make PPC sales for the keywords
you’ve selected, you’ll start to rank for
them, and if you rank for them, you’ll show
up organically and start to get more free
sales, and the whole process grows and
snowballs from there!
•
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5 | ADVERTISING USING AMAZON PPC
Choosing a Bid Price:
When choosing a bid price, you can simply create
your manual campaigns and then apply what
Amazon suggests for your bid. What I do from
there is to adjust the keyword bid to be 1 cent
higher than what Amazon suggests. By doing
this I can outbid all other competitors for the
CHEAPEST PRICE while still ensuring I win more
auctions!
I like to update these suggested bids once per
week, or every few days at the start as they can
change often. I always stay one or two steps
ahead of the competition to ensure that everyone
who is part of my community has all the tools and
resources needed to be successful.
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I HOPE YOU ENJOYED
THE AMAZON FBA EMPIRE
CHEATSHEET!
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only an average life!
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beautiful people!
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