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Discourse Analysis PPT by Ryan Calatong

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DISCOURSE AND STYLISTICS:
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Methods of Analysis
Talking Points
01
What is Discourse?
03
What is Stylistics?
02
Methods of Analysis in
Discourse
04
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Methods of Analysis in
Stylistics
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DISCOURSE
01
Discourse
● The word ‘discourse’ comes from Latin ‘discursus‘
which denotes ‘conversation, speech’.
● According to Stubbs, discourse as “language above
the sentence or above the clause”.
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● While, Fasold defined discourse as is indeed the
“study of many aspects of language use”.
Examine
"Please use the toilet, not the pool.”
"Pool for members only."
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Did you know?
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● Discourse analysis is a common qualitative
research method in many humanities and social
science disciplines, including linguistics,
sociology, anthropology, psychology and cultural
studies.
Discourse, Discourse Analysis and Critical Discourse Analysis
Discourse
Critical Discourse Analysis
Discourse is communication.
● When the analysis of a particular
Discourse Analysis
Discourse Analysis is the process of
analysing communication.
discourse aims at exposing the covert
ideology embedded in such a discourse,
it can then be said to be at the domain
of Critical Discourse Analysis.
● When Discourse Analysis becomes more
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critical, it becomes Critical Discourse
Analysis.
Critical Discourse Analysis
Multiple CDA approaches explicitly or implicitly attempt to make links between micro-, meso-, and
macroscale social phenomena, mapping discourse analyses across these scales correspondingly.
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●
At the microlevel of discursive events,
researchers analyze texts or other forms of
discourse to provide rich description (typically
taking account of content, structure, grammar,
vocabulary, intertextuality, and rhetorical or
literary devices).
●
At the mesolevel of discursive practice, analysts
examine the processes underlying discursive
production, dissemination, and assimilation,
and interpret the discourse in relation to this
contextual understanding.
●
The macrolevel of social structures requires an
understanding of the broader social context
(including implicit and explicit rules, norms, or
mores governing discourse and society).
Macrolevel analysis likewise necessitates
the reintegration of insights gleaned through the
micro- and mesoscale investigations to explain
the relationship between discourse, ideology,
and the sociomaterial world.
Basic Concepts in Discourse
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Text
Coherence
and
Cohesion
In Discourse, text
simply means any
instance of language in
use. This comprises not
only written language
but also spoken
language.
Coherence concerns
with sense in a text.
Cohesion is how texts
are held together
lexically and
grammatically as a
whole.
Context
Context is a set of facts
that surrounds a
particular situation.
Texts
●
In Discourse, text simply means any instance
of language in use. This comprises not only
written language but also spoken language.
This includes vocabulary, grammar,
structure, and figures of speech.
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Coherence and Cohesion
1.
Oko slapped his wife. His wife did not cook for him.
(Coherent but not cohesive).
1.
Oko slapped his wife because she did not cook for him.
(Coherent and cohesive).
3.
Oko slapped his wife because South Sudan is the newest African
country.
(Not coherent but cohesive).
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3.
Oko slapped his wife. South Sudan is the newest African country.
(Not coherent and not cohesive).
Context
Social context plays a vital role in generating meaning in a discourse.
According to van Dijk, “context is subjective mental model of
communicative situation”. Communication is better understood in
context.
Two corroborates this fact in his explanation of context and its
features which include: the physical situation, the interactants or
interlocutors.
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CONTEXT
●
Bring me a bat.
●
Can you stay up all night?
●
Who are you?
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“The Medium is The Message.”
Marshall McLuhan
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COMMUNICATION
02
Discourse Analysis
Discourse analysis is a research method for studying
written or spoken language in relation to its social
context. It aims to understand how language is used
in real life situations.
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What is discourse analysis used for?
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Conducting discourse analysis means examining how language functions and how
meaning is created in different social contexts. It can be applied to any instance of
written or oral language, as well as non-verbal aspects of communication such as tone
and gestures.
Discourse Analysis
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Instead of focusing on smaller units of language, such as sounds, words or phrases, discourse analysis is used to study
larger chunks of language, such as entire conversations, texts, or collections of texts. The selected sources can be analyzed
on multiple levels.
Level of communication
What is analyzed?
Vocabulary
Words and phrases can be analyzed for ideological
associations, formality, and euphemistic and metaphorical
content.
Grammar
The way that sentences are constructed (e.g. verb tenses,
active or passive construction, and the use of imperatives and
questions) can reveal aspects of intended meaning.
Structure
The structure of a text can be analyzed for how it creates
emphasis or builds a narrative.
Genre
Texts can be analyzed in relation to the conventions and
communicative aims of their genre (e.g. political speeches or
tabloid newspaper articles).
Non-verbal communication
Non-verbal aspects of speech, such as tone of voice, pauses,
gestures, and sounds like “um”, can reveal aspects of a
speaker’s intentions, attitudes, and emotions.
METHOD OF ANALYSIS
STEP 1
Define the research question and
select the content of analysis
STEP 3
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Analyze the content for themes
and patterns
STEP 2
Gather information and theory
on the context
STEP 4
Review your results and draw
conclusions
STEP 1
Define the research question and select
the content of analysis
● To do discourse analysis, you begin with a clearly
defined research question. Once you have
developed your question, select a range of
material that is appropriate to answer it.
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STEP 2
Gather information and theory on
the context
Establish social and historical context in which the
material was produced and intended to be received.
Gather factual details of when and where the
content was created, who the author is, who
published it, and whom it was disseminated to.
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STEP 3
Analyze the content for themes and
patterns
This step involves closely examining various elements of the
material – such as words, sentences, paragraphs, and overall
structure – and relating them to attributes, themes, and
patterns relevant to your research question
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STEP 4
Review your results and draw
conclusions
Once you have assigned particular attributes to
elements of the material, reflect on your results
to examine the function and meaning of the
language used. Here, you will consider your
analysis in relation to the broader context that
you established earlier to draw conclusions that
answer your research question.
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“Reading is important – read between the
lines. Don’t swallow everything.”
- Gwendolyn Brooks
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Thank you!
Do you have any questions?
ryan_calatong@rcc.edu.ph
@yangyangwapo
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