Instructions:
Clearly label the question number in your answers (e.g., Q1, Q2, Q3, Q4). Do NOT copy and paste the
questions to your answer sheet.
To explain each answer thoroughly, include definitions and theory to frame your answers and link
this to the case information to form your arguments. If you need to add an assumption to support
your argument, include the phrase: ‘an assumption for this question is’: ….. .
Enter your SID in the header on the top right-hand side of the document. Save your file as a Word
document. The file should be named by “your SID + IBUS1102 + Exam + S22022”. The exam will be
graded anonymously and failure to include the correct SID may result in delays in releasing the final
grade. You should not disclose any other information such as your name that could be used to
identify you.
You will submit your answers through Turnitin for this exam. Reference content covered in the unit
of study textbook and lectures. For example, if you use the Kluckhohn and Strodtbeck’s framework
list the name (Kluckhohn and Strodtbeck) without the year. If you use an exhibit, table, example, or
other information from the textbook, use an abbreviated form (S & O, p. xx), For lecture material use
the form (Week xx, slide xx). Direct quotes should be acknowledged with quotation marks and the
reference. When citing external sources, use full referencing following APA (7th edition) rules in your
answers. This means where you use an external source, add the intext reference and full reference
for that source at the end of your answer to the question.
As Turnitin is used, directly copying textbook or lecture material without quotation marks including
the source (S & O, p. xx) or (MW, Week xx, slide xx) or referencing for the external source means
your exam will be referred for an Academic Honesty investigation. A definition or other quotation
can be useful but the key for offering a convincing argument is showing the correct application of
the definition or quotation.
___________________________________________________________________________
You are a consultant hired by Global Consultants subsequent to graduation. One of Global
Consultant’s clients is Disney and you are excited as they may be one of your first clients. Disney is
considering expanding further into Europe. As background for the new venture, Global Consultants
is employed to investigate the case of Euro Disney. The company believes it is important to
understand the problematic issues experienced earlier with the Euro Disney venture to guide the
future European plans to success. The issues for Euro Disney are described in ‘Excerpts from Robert
M. Grant’ (2008).
Upper-level management is aware you studied cross-cultural management to prepare you to be a
part of a team reviewing the Euro Disney venture. They know with this background you are prepared
as a new consultant to assist with the examination of the past issues for Euro Disney. Global
Consultants set out questions for you to investigate and share with the consulting team. Provide
your answers to the three questions below to assist upper-level management in offering advice to
Disney in relation to ‘Excerpts from Robert M. Grant’ (2008) for Euro Disney.
Question 1
In your study at university, you learned that Hofstede’s research offers assistance in
understanding the development of management strategies that fit well when moving a
company’s operations into another culture.
a. Thoroughly discuss cultural issues that Disney should have considered in opening and
operating a theme park in Paris, as discussed in the case, in regard specifically to five of
Hofstede’s cultural dimensions (7 % each).
35 percent
b. Discuss three other cultural dimensions (5 % each) from any of the cultural theories (other
than Hofstede) discussed in this unit of study that are relevant to understanding the
problems in the Euro Disney experience as discussed in the case.
15 percent
Question 2
As a team member at Global Consultants, you remember that reliance on Hofstede’s research needs
to be moderated. You want to offer a balanced view of the application of Hofstede’s dimensions.
Based on the case information and unit of study content, provide a thorough discussion for Global
Consultants of at least three problematic issues (6 points each) that may arise in relying on
Hofstede’s research.
18 percent
Question 3.
As a team member at Global Consultants offer in-depth discussion of four other issues other than
cultural dimensions that Disney should have considered when moving into and during the
subsequent stages of the Euro Disney venture as discussed in the case. The consulting firm is relying
on you to use theory to support your discussion of these other issues, where the pyramid of ‘Other
factors to consider’ assists in assessing these.
32 percent
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