Understanding & Managing Change
Day 1Introduction to the
Module
Dr. Maurizio Catulli PhD, MSc,
MA, Chartered Marketer
Contact details
Dr. Maurizio Catulli (MA, MSc, PhD)
MSc (Env Man), MA (Marketing)
PhD Sustainable Innovation & Consumption
Senior Lecturer, LMS & HBS
MSc Environmental Management Deputy Programme Lead
Tel: 01707 281235
E-mail: m.catulli@herts.ac.uk
Room: C210 normally on Tuesdays 13.30 – 14.30
Other Involved in the short
course
 Dr Andrew Green
 Ms Sue Walsh
 Jane Ratford
 Prof. Michael Page
a.green@herts.ac.uk
s.j.walsh@herts.ac.uk
j.ratford@herts.ac.uk
m.2.page@herts.ac.uk
What is this module about?


Management theories and skills required to
understand and manage social and technical
transitions towards more sustainable, resource
efficient ways to operate organizations.
Topics: transitions to sustainable regimes; how
organisations move towards becoming more
responsible and sustainable; understanding the
elements required to design business models that
make operations in a variety of organisations,
including transport operations, more sustainable.
Learning Outcomes …
Knowledge and understanding:
Students will typically be able to
 Explore
and explain the commercial and
marketing aspects of change management.
 Evaluate the theory and application of the
elements of professional leadership in
management of change.
 Discuss, explain, and justify the incorporation of
social and environmental issues into corporate
strategy.
Learning Outcomes …
Skills and Attributes
Students will typically demonstrate
 Creatively
apply the personal skills required
for managing change.
 Analyse, evaluate, and present relevant data
and information on an innovation.
 Formulate the business case for resource
efficient business & transport.
Change can be….
 New
processes, e.g. Environmental
Management Systems
 New Business Practices, e.g. packaging
 Sustainable Innovation / New
technologies
 Changes to the way a business operates /
new business models
 Multidimensional, large scale change to
whole economies
…but PLEASE, PRETTY PLEASE, WITH SUGAR ON TOP, READ THE *******
Module Guide!
(The Wolf, Pulp Fiction, 1994)
Our Case Studies…
Workshops

Workshop 1: Managing Innovations;
Monday 7th February 2023 2-4pm (Online via Zoom)


Workshop 2: Touching base on assignments

Monday 13th March 2023 2-4 pm (online via Zoom)
How to deal with change…
 Manage
Change
 Understand organization structure and
workings for change
 Lead Change
 Market change (internally & externally)
 Cost change
 Impact on shareholders
Questions???
 What
do you understand by the term
‘management’?
 What does a manager do?
 What is the difference between
“manager” and “leader”?
 Why are management skills important to
you as an Environmental Manager
Word etymology
 Latin:
“manus” + “agere”
 Italian = “maneggiare”
 Translated? = “to handle” or even more
literally: getting things done by hand – or
even getting someone to do it.
 So
that’s why it is about getting things
done
Manager Vs Leader
 Both
need… a way = strategy
 Business as usual Vs change
 Vision
 …has a manager got a mission?
 Innovation
…can you manage change?
 Manage
changes in behaviour and
practices?
 Foster innovations?
 Lead (large scale) transitions?
Today’s Menu
Dr Maurizio
Catulli/ Stephen
Joseph
09:45 - 11:15
What does change look like?
Business models, sustainable
technologies, and management tools
11:15 - 11:30
Break
11.30 - 12.45
Change to Sustainable Practices
Elements of structuration
12:45 - 13:30
Lunch break
13.30 - 15.15
Why Change? Elements of Corporate
Social Responsibility
15:15 - 15:30
Break
15.30 - 16.30
Elements of Leadership /
Organizational behaviour
Sue Walsh / Dr.
Maurizio Catulli
16:30 - 17:00
Introduction and overview of
assessment
Dr Maurizio Catulli
Dr Maurizio Catulli
Dr Andrew Green