Internet of Things (IoT) UNIT = II Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 1 Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 2 Definition The Internet of Things (IoT) describes the network of physical objects—“things”— that are embedded with sensors, software, and other technologies for the purpose of connecting and exchanging data with other devices and systems over the internet. According to the definition, IoT means implementing functionality in everyday objects through interconnection so that they can send and receive data. Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 3 Things can be us (humans), animals, buildings, energy stations, smartphones, tablets, bicycles, sensors, cameras, vehicles, health monitoring devices and so on. • A thing in the internet of things can be a person with a heart monitor implant, • a farm animal transponder, with a biochip • an automobile that has builtin sensors to alert the driver when tire pressure is low or • any other natural or man-made object that can be assigned an Internet Protocol (IP) address and is able to transfer data over a network. Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 4 Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 5 • The Internet of things refers to a set of capabilities emerging because of physical things being connected to the Internet or net- worked via sensors. • Networks link data from products or operations, which can generate better information and analysis • . These networks capture huge volumes of data that flow to computers for analysis. Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 6 IoT Architecture-How Does it work??? Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 7 How does IoT work? • An IoT ecosystem consists of web-enabled smart devices that use embedded systems, such as processors, sensors and communication hardware, to collect, send and act on data they acquire from their environments. • IoT devices share the sensor data they collect by connecting to an IoT gateway or other edge device where data is either sent to the cloud to be analyzed or analyzed locally. • Sometimes, these devices communicate with other related devices and act on the information they get from one another. • The devices do most of the work without human intervention, although people can interact with the devices -- for instance, to set them up, give them instructions or access the data. Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 8 Characteristics of IoT • The "things" in IoT are also called applications that need to have some specific characteristics to make this technology work smoothly and in order to be called a full-fledged IoT system or application. These characteristics are: 1.The things should have a unique identification so that each of them can be distinguished from various objects in the network. 2.Things should be able to detect the presence of other objects, following a rule of autonomy. If they can do so then they can further interact with each other and work accordingly. 3.Things should be able to capture data autonomously. Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 9 1.Since there are various communication protocols and technologies that IoT devices will work with, things should be interoperable among various communication technologies. 2.Things should have a service-based operation, such that if any two or more objects are in the vicinity or in contact then they should be able to communicate directly with each other and exchange information and data if necessary. 3.Things should be able to operate at low power. 4.Things should be contextual in nature. 5.Things should be programmable by the user. 6.Things should have a fail-safe operation and most importantly secure. Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 10 What are the benefits of IoT to organizations? • The internet of things offers several benefits to organizations. Some benefits are industry-specific, and some are applicable across multiple industries. Some of the common benefits of IoT enable businesses to: • monitor their overall business processes; • improve the customer experience (CX); • save time and money; • enhance employee productivity; • integrate and adapt business models; • make better business decisions; and • generate more revenue. Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 11 Why is IoT important? • The internet of things helps people live and work smarter, as well as gain complete control over their lives. • In addition to offering smart devices to automate homes, IoT is essential to business. • IoT provides businesses with a real-time look into how their systems really work, delivering insights into everything from the performance of machines to supply chain and logistics operations. • IoT enables companies to automate processes and reduce labor costs. • It also cuts down on waste and improves service delivery, making it less expensive to manufacture and deliver goods, as well as offering transparency into customer transactions. • As such, IoT is one of the most important technologies of everyday life, and it will continue to pick up steam as more businesses realize the potential of connected devices to keep them competitive. Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 12 Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 13 Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 14 Home With the use of IoT network protocols, devices in the home are connected to the home network and are accessible directly, over the home network and even remotely from across the world. These connected home devices are able to coordinate energy usage, consumer convenience and possibly accurately and consistently anticipate the needs of the people dwelling in the homes. Mobile app-controlled thermostats and lighting solutions can already be found on retail store shelves. There is also a noticeable range of safety devices, that include remote system failure indicators, virtual tracking, etc. • Home security and Access control • Lighting control • Home health care • Fire detection including leak detection • Energy efficiency • Solar panel monitoring and control • Temperature monitoring and HVAC control • Automated meter reading Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 15 Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 16 Clinical Care: • Healthcare IoT-driven monitoring systems are used for hospitalized patients whose physiological status requires constant close attention. • These monitoring systems employ sensors to collect physiological information that is analyzed and stored using gateways and the cloud. • This information is then sent wirelessly caregivers for further analysis and review. to • It provides a continuous automated flow of information. Remote monitoring: • Small, powerful, wireless solutions connected through the IoT are making it possible for remote monitoring of those patients who require immediate attention. • Patient’s health data are captured using various sensors and are analyzed and sent to the medical professional for proper medical assistance Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin remotely. & Sys), BCA) 17 Agriculture • It is a huge success in terms of productivity, pest control, water conservation and continuous production based on improved technology and methods. Crop monitoring: Sensors can be used to monitor crops and the health of plants using the data collected. Sensors can also be used for the early monitoring of pests and disease. • Food safety: The entire supply chain, the Farm, logistics and retails, are all becoming connected. Farm products can be connected with RFID tags, increasing customer confidence. • Climate monitoring: Sensors can be used to monitor temperature, humidity, light intensity, and soil moisture. These data can be sent to the central system to trigger alerts and automate water, air and crop control. • Logistics monitoring: Location-based sensors can be used to track vegetables and other Farm products during transport and storage. This enhances scheduling and automates the supply chain. • Livestock farming monitoring: The monitoring of Farm animals can be monitored via sensors to detect potential signs of disease. The data can be analyzed from the central system and relevant information can be sent to the farmers. Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 18 Environment • Another significant implementation of IoT is in the field of environmental care. • Global warming is an issue, IoT is being used to tackle this critical problem. • Also, IoT allows quicker notification of natural disasters, thus saving crucial time. • It also promotes better analysis and reporting. • Also, this technology helps in pollution and waste management using warning sensors. • Much of commercial farming, like weather monitoring, suffers from a lack of precision and requires human labor in the area of monitoring. Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 19 Business • When devices or products are embedded with sensors, companies can track their movements or monitor interactions with them. • Business models can be fine-tuned to take advantage of this behavioral data. • How a company generates revenue from its assets is determined by its business model. • A business model describes how a company actually operates—how work is done, the degree of automation, the pricing and design of products or services, and how the company generates sales revenue and profit to sustain itself. • For example, an insurance company offers to install location- sensors in customers’ cars. By doing so, the company develops the ability to price the drivers’ policies on how a car is driven and where it travels. Pricing is customized to match the actual risks of operating a vehicle rather than based on general proxies—driver’s age, gender, or place of residence. Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 20 • Objects are becoming embedded with sensors and gaining the ability to communicate. • The resulting information networks promise to create new business models, improve business processes, and reduce costs and risks. For example, sensors and network connections can be embedded in rental cars. Zipcar has pioneered this business model, which includes renting cars by the hour. Cars are leased for short time spans to reg- istered members making rental centers unnecessary. Traditional car rental agencies are starting to experiment with sensors so that each car’s use can be optimized for higher revenues. Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 21 Figure 1.9 Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA)DC A Zipcar reserved parking sign in Washington, 22 Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 23 Government • Using connected government, government sectors can keep a track of its local governing bodies like a municipal corporation. • It can also keep track of its employee productivity. • Common people can request their needs and the government can deliver the service quickly. • Also, with the massive amount of data collected from IoT sensors, it can lead to new innovations. • And not to forget, citizens can also gain a piece of knowledge about the working of their respective government. Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 24 IoT − Advantages • Improved Customer Engagement – Current analytics suffer from blind-spots and significant flaws in accuracy; and as noted, engagement remains passive. IoT completely transforms this to achieve richer and more effective engagement with audiences. • Technology Optimization – The same technologies and data which improve the customer experience also improve device use, and aid in more potent improvements to technology. IoT unlocks a world of critical functional and field data. • Reduced Waste – IoT makes areas of improvement clear. Current analytics give us superficial insight, but IoT provides real-world information leading to more effective management of resources. Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 25 • Enhanced Data Collection – Modern data collection suffers from its limitations and its design for passive use. • IoT breaks it out of those spaces, and places it exactly where humans really want to go to analyze our world. • It allows an accurate picture of everything. Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 26 IoT − Disadvantages • Security – IoT creates an ecosystem of constantly connected devices communicating over networks. The system offers little control despite any security measures. This leaves users exposed to various kinds of attackers. • Privacy – The sophistication of IoT provides substantial personal data in extreme detail without the user's active participation. • Complexity – Some find IoT systems complicated in terms of design, deployment, and maintenance given their use of multiple technologies and a large set of new enabling technologies. • Flexibility – Many are concerned about the flexibility of an IoT system to integrate easily with another. They worry about finding themselves with several conflicting or locked systems. • Compliance – IoT, like any other technology in the realm of business, must comply with regulations. Its complexity makes the issue of compliance seem incredibly challenging when many consider standard software compliance a battle Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 27 OPPORTUNITIES FOR IMPROVEMENT • Other applications of embedded physical things are: •• In the oil and gas industry, exploration and development can rely on extensive sensor networks placed in the earth’s crust to produce more accurate readings of the location, structure, and dimensions of potential fields. The payoff would be lower development costs and improved oil flows. •• In health care, sensors and data links can monitor patient’s behavior and symptoms in real time and at low cost, allowing physicians to better diagnose disease and prescribe tailored treatment regimens. Sensors have been embedded in patients with heart or chronic illnesses so that their conditions can be monitored continuously as they go about their daily activities. Sensors placed on congestive heart patients can now monitor Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 28 • many of these signs remotely and continuously, giving practitioners early warning of conditions that could lead to expensive emergency care. • Better management of congestive heart failure alone could reduce hospitalization and treatment costs by $1 billion per year in the U.S. •• In retail, sensors can capture shoppers’ profile data stored in their membership cards to help close purchases by providing additional information or offering discounts at the point of sale. •• Farm equipment with ground sensors can take into account crop and field conditions, and adjust the amount of fertilizer that is spread on areas that need more nutrients. Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 29 • • • • Billboards in Japan scan passersby, assessing how they fit consumer profiles, and instantly change the displayed messages based on those assessments. The automobile industry is developing systems that can detect imminent collisions and take evasive action. Certain basic applications, such as automatic braking systems, are available in high-end autos. The potential accident reduction savings resulting from wider deployment of these sensor systems could exceed $100 billion annually. Dr Syeda Rukhsana Khalid ( CFFB(IIM-Indore), PhD. in Finance from UOHYD, MBA(Fin & Sys), BCA) 30