DIZITALIZATION AND THE INDUSTRY:
Digitalization is massively changing the socio-economic culture in the world, especially in
the travel and tourism industry. The Digital revolution has completely changed the way
businesses operate nowadays.
Gone are the days when people had to go to travel agencies and stand in long queues for
hours to book their tickets. With the advent of technological advancements and rapid
digitalization, all travel companies have shunned geographical barriers and are adopting
online methods to approach their clients. The fundamental value of the travel industry always
strives to create a connection between people and location. Through this shared economy,
travelers get to experience a variety of accommodation types with more customization
options.
MOBILE APPS AND TRAVEL BUSINESS :
Travel businesses are increasingly relying on mobile apps to grow. More than 45% User’s
book trips via mobile apps and this percentage is only going to increase soon. Developing
your mobile app is no doubt expensive to several market players but it is worth it.
Alternatively, a lot of companies are registering as vendors of other travel apps which save
both time and money. As more and more players enter this business, the main focus is to
create the best tailor-made holiday trip for the customer’s specific requirements. The more
customized the providers can be, the more they will be increasingly favored. Data and AI
give businesses the power to pursue their customers. Travelers nowadays are willing to shell
out extra money for more tailor-made and unique experiences.
DIZITALIZATION AND SUTANAIBILITY IN TOURISM :
The ability to use digital technology to improve sustainability is known as sustainable
digitalization. This involves using digital tools and processes to make sustainability
improvements, such as reducing environmental impact or increasing resource efficiency.
Digital inclusion focuses on collaboration, promoting knowledge, and innovating for social
inclusion, meeting users. Digitalization in tourism makes the tourist business more flexible,
adapted to modern conditions and competitive in a dynamic "digital world"
Individuals can book flights, accommodation facilities, and even chosen activities in minutes,
thanks to technological advancements. Finding the best flights and accommodations is now
possible, thanks to the internet. Some websites can provide flight and lodging options ideal
for your needs and vacation budget.
MEASURES TAKEN BY MINISTRY OF TOURISM GOVERNMENT
OF INDIA TO HARNESS THE POWER OF DIGITALIZATION:
E -VISA:
E-Visa is a system developed with the aim of saving passengers from long-term and tiring
bureaucratic procedures, as well as creating an alternative to visas issued at the borders.
Online users can apply for visas online to the countries they wish to visit.
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Digitalization – Harnessing the power of digitalization to promote competitiveness,
inclusions and sustainability in tourism sector.
AUDIO GUIDES:
An audio tour or audio guide provides a recorded spoken commentary, normally through a
handheld device, to a visitor attraction such as a museum. They are also available for selfguided tours of outdoor locations, or as a part of an organised tour.
IITFC:
The Incredible India Tourist Facilitator Certification (IITFC) Programme is a digital initiative
of Ministry of Tourism (MoT), Govt. of India for the citizens of India to become a part of the
booming Tourism Industry. It is an online programme where one can learn about tourism at
their own time, space, path and pace.
DIGI YATRA :
DigiYatra uses facial recognition technology to simplify the terminal entry and security
clearance at the airport. It is a decentralised mobile-based ID storage platform where you can
digitally save your ID and travel documents. Currently available for domestic departures.
FASTTAg :
FASTag is a RFID passive tag used for making toll payments directly from the customers
linked prepaid or savings / current account. It is affixed on the windscreen of the vehicle and
enables the customer to drive through toll plazas, without stopping for any toll payments.
FREE WIFI
METROS:
FACILITY
AT
RAILWAY
STATIONS/AIRPORTS/
Wi-Fi based Internet Facility has been provided at 5957 railway stations in the country till
now. Indian Railway announced via Press release on 10.03.2021. RailTel has submitted a
proposal to DoT for leveraging its network in rural India and its collaborative broadband
services model to provide PM Wani-enabled community Wi-Fi services.
Wi-Fi facility was already available at four major Metro stations Delhi Metro Rail
Corporation has now launched free Wi-Fi facilities at metro stations that fall on Airport
Express Line. Moreover, it has announced that it plans to roll out this facility to all metro
stations gradually.
The New Delhi International Airport (international and domestic terminals) has free WiFi for
first 30 minutes. But users need a valid Indian mobile number to sign in.
IRCTC :
Indian Railway Catering and Tourism Corporation (IRCTC) is a successful company
operating in the railway services segment under the Indian Government. The company has
been handling various diverse components like catering, ticketing, tourism and budget hotels.
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Digitalization – Harnessing the power of digitalization to promote competitiveness,
inclusions and sustainability in tourism sector.