Digital Marketing
Spring 2023
Dr. Beenish Tariq
Assistant Professor of Marketing
PhD Marketing
Northern University of Malaysia
Digital Marketing Certification- Cornell University, USA
PGC in Higher Education Teaching- University of London, UK
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Dr. Beenish Tariq
Assistant Professor of Marketing
Experiences
NUST
2.5 Y
Air University
02 Y
Telenor Pakistan
1.5 Y
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Dr. Beenish Tariq
Assistant Professor of Marketing
Research Publications
17 Publications
01 Book Chapter
02 Research Grant
Google Scholar Profile:
https://scholar.google.com/citations?user=JFcTiSoAAAAJ&hl=en
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Dr. Beenish Tariq
Assistant Professor of Marketing
Research Interests
Consumer Behavior
Digital Marketing
Neuro Marketing
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Introduction Time
Name
Any prior experience with digital
marketing? If, yes what was your
role?
Any plans to extend your career in
this field?
Rules and
Regulations
• Attendance
• Assignments and Quizzes
• Presentations
• Class Participation
• Assessment Rubrics
• Course Outline
• Grading
Attendance Policy
• Minimum attendance: Students’ responsibility
• Attendance can take place anytime, usually at
the beginning of lecture.
• Attendance can be recalled anytime during the
lecture
• 5 minutes grace time
Once Marked on CMS !!! No adjustments for Late
comers!!!
Assignments and Quizzes
•
•
•
•
•
•
•
•
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Deadlines are deadlines!!!
No revision or extensions!!!
For all the assessments allowed Plagiarism limit is 19% .
Plagiarism above this limit will lead towards cancellation of the
whole assignment and will result in zero marks!!!
Grading will be done based on assessment rubric.
Assessment rubrics will be described with each
assignment/activity.
2 quizzes will take place in this module.
NO MAKE UPS! Those who miss the quiz due to any reason will not
be allowed to retake the quiz!!!
No N-1 formula for any of the assesment
Presentations
• It is mandatory for every group member to participate in group presentations
• Grading will be done based on assessment rubric
Class Participation
• Class participation sessions will be specified
• Most of the CP sessions will be marked based on
participation in “Article/ Case Study Discussion”
and “in class activities”.
There will be 5-7 CP sessions in the semester
Participated
Quality of Participation
Participation
Strong arguments
for the sake of
with critical thinking
Adds to
Critically adds to
Consistently maintining the
Yes/No participation or
and grip on contents
knowledge the discussion
level of participation
Just repetition
and provide useful
of contents
ideas
Level No = 0
Poor = 1
Average = 3
Good = 5
Excellent = 7
Consistently Excellent = 10
Don’ts and Do’s
Don’ts
MOBILE PHONES ARE NOT
ALLOWED IN CLASS ROOM.
STUDENTS ARE NOT ALLOWED
TO LEAVE THE CLASS ROOM
BEFORE THE LECTURE ENDED
UP (75 MINS)
THOSE WHO ARE ABSENT AT
THE RETAKE OF ATTENDANCE
AT ANYTIME DURING THE
LECTURE OR AT THE END OF
THE LECTURE, WILL BE MARK
ABSENT.
Do’s
• Be ON TIME in classroom to get yourself
marked PRESENT.
• Meet the deadlines to get the activities graded.
• Participate in every
quiz/assignment/activity/case study
• Increase participation to improve CP Grades
• READ the book and notes
Grading
• No scaling
Course Project
• Read the project instructions carefully.
• Excel Sheet: Create groups and fill the sheet by 22 January
2022- No requests will be entertained afterwards.
• Same groups will be used for in class activities.
What is
Plagiarism?
Plagiarism Quiz
Let’s test your
knowledge
Question
1
2
3
4
5
6
7
8
9
10
Ans
Plag
Not Plag, poor practice
Plag
Plag
plag
plag
plag
Plag
Not Plag
Plag- Paraphrasing and word to word
Explanations
Sit in a group and answer the following
questions
Group
Activity
What is Digital Marketing?
How is it different from traditional
marketing?
Any specific skills you are interested to
acquire via this course?