THE UNITE ELEVATOR PITCH TEMPL ATE FOR ______________________________________ (target customer) WHO HAS __________________________________ (need statement) OUR PRODUCT _______________________________ (product name) IS A _____________________________________ (market category) THAT _____________________________________ (key benefit) UNLIKE ____________________________________ (competitor) OUR PRODUCT _______________________________ (key differentiator) T H E U N I T E I N N OVAT I O N & T R A N S F O R M AT I O N M O D E L S digitalleadership.com/UNITE This work is licensed under the Creative Commons Attribution 4.0 International (CC BY-SA 4.0) license. Designed by: Digital Leadership AG – digitalleadership.com. Based on the work of Dave Gray.