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Discussion Forum Unit 1
by David Robinson (Instructor) - Tuesday, 6 April 2021, 9:59 AM
Number of replies: 0
In the discussion forum, you are expected to participate often and engage in deep levels
of discourse. Please post your initial response as early as possible and continue to participate
throughout the unit. You are required to post an initial response to the question/issue presented
in the Forum and then respond to at least 3 of your classmates’ initial posts. You should also
respond to anyone who has responded to you.
Imagine you have inherited a company. Choose a product that the company
manufactures and sells. Assume that traditionally, the company has sold to
commercial users such as restaurants, supermarkets, or food distributors. You have
decided to expand your customer base to include non-commercial users
(Consumers). For this discussion, you will:
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Identify the product(s) that your company manufactures and sells
Develop a statement of your target market(s)
Develop a statement of your competitor’s target market(s)
Develop a value proposition statement.
In your response to your peers, compare and contrast your strategies with theirs.
Your discussion should be a minimum of 250 words in length and not more than 750
words. Please include a word count. Cite all sources according to APA 7th edition guidelines
when taking information or ideas from other learning resources such as textbooks, websites, and
peer-reviewed articles.
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Instructions for submission
Pick a product or brand of your choice that is sold in your geographical location. From an
examination of any marketing medium (such as advertising, packaging, or website) and
reflecting on the 4P’s of marketing, construct a value proposition for the product or brand.
Conduct substantial research on the product or brand in order to get a good understanding of
how the brand has evolved and where it is heading.
Submit a 2-3 page paper, (independent of the title page and reference page) double-spaced in
Times New Roman font which is no greater than 12 points in size. Be sure to cite any sources in
APA Format. Conduct substantial research on the product or brand in order to get a good
understanding of how the brand has evolved and where it is heading.
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Discussion Assignment Unit 1
University of the People
Master’s in Business Administration
BUS 5112: Marketing Management
Dr. David Robinson
14 April, 2020
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Identify the product(s) that your company manufactures and sells
Hexa Coffee industries inc. is a large and reputable manufacturer of the most delicious
coffee you may ever taste. Our product is sold to individuals and commercial bodies,
including but not limited to, restaurants, food trucks, supermarkets and hotels.
Where taste, price and quality are never compromised, thus Hexa Coffee industries is
your only heading and best choice.
With our exceptional service for pre-sales and after sales, we are ensuring to deliver
our customers their Morning Sip™.
With our market experience in our customers’ preferred aroma and lovely taste, we
are delivering our coffee to your mug so your day is starting right.
Our product is handy to you with our stop and drink café’s, supermarkets, restaurants,
and coffee shops and shopping malls.
Develop a statement of your target market(s)
With our coffee Aroma and unforgettable taste, our customer is finding no reason to
change, all it needs is one sip from our coffee and that's it, you fall in love with our product.
As Hexa Coffee is part of our customers’ day, we are ensuring to deliver the same
taste, quality at the best price handy to everyone.
Develop a statement of your competitor’s target market(s)
Our main competitors are focusing on selling wide range of coffee products with
some additional additives, while Hexa food has a differentiated itself from the competitors
by offering non-commercial users with high quality coffee products that are handy and
affordable.
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Develop a value proposition statement.
Our value proposition is a taste never compromised with a price; and a promise
of quality at all times.