MARKETING // CLASS XII Worksheet -1(a) Topic: Components & Importance of Product, Product Levels and Branding Q1. Fill in the blanks (a)Product is anything that can be offered to someone to satisfy a ______________ or a ______________. (b)A ________________ is defined as a name, term, symbol, design or a combination of them which is intended to identify the goods & services of one seller and to differentiate them. (c)Product is the _______________ and all the activities revolve around it. (d)________________ is unbranded and undifferentiated commodity. (e)Products have their own _______________ or a ________________ Q2. What do you understand by product? Q3. What are the components of a product? Explain them. Q4. List down the characteristics of a product Q5. Explain the importance of a product. Q6. What are the product levels according to Theodore Levitt? Q7. Elucidate the factors affecting product mix. Q8. Explain the following terms related to product: (a)Product Line (b)Product Positioning (c)Product Re- positioning (d)Product Differentiation (e)Product Diversification (f)Product Modification (g)Product Standardization (h)Product Elimination Q9. Define the term Branding. Q10Explain any six type of brands with categorisation. [Hint: Manufacturer’s Brand, Middleman’s Brand, Local Brand, National Brand, Family Brand, Individual Brand] MARKETING // CLASS XII Worksheet-1(b) Topic: Product Classification and Industrial Products Q1. Fill in the blanks (a) The Product used as inputs to produce consumer products are known as ______________. (b)Speciality products are goods with _____________ or __________ for which a sufficient number of buyers are willing to make a special purchasing effort. (c) ________________are those goods that the consumer purchases without any planning or efforts. (d)________________is involved if a company may purchase the raw material from a company and may sell the finished product to the same company. (e)________________ are the goods used in producing the finished goods. Q2. Explain the classification of consumer goods with diagram. Q3. Explain the classification of Shopping goods with diagram. Q4. Explain the classification of unsought goods with diagram. Q5. Explain the meaning of speciality product and explain its features. Q6. Explain the classification of Industrial product when diagram. Q7. Write the marketing strategy (Product, Price, Place, Promotion) for the following: (a)Convenience Products (b)Shopping Products (c)Speciality Products (d)Unsought Products Q8. Differentiate between Consumer product and Industrial product stating the basis. Q9. “What is Convenience product for one person may be a shopping product for another” Explain with the help of an example. Q10. State the examples of Consumer, Shopping, unsought and speciality goods. MARKETING // CLASS XII Worksheet -1(c) Topic: Product Life Cycle MARKETING // CLASS XII Worksheet -1(d) Topic: Packaging and Labelling Q1. Fill in the blanks (a)The ______________ indicates the sales and profit of the product over a period of time. (b)Product also follow the ‘ ________________ curve with certain products deviating showing a sharp growth followed by a sharp decline. (c)____________ and bands enter into decline stage while products categories last longer. (d)Products that withstand the heat of competition and customer’s approval enter the_______________. (e)In the growth stage the company faces a trade off between ___________ and _______________. Q1. Fill in the blanks: (a) Marketers define packages as the ______________ of marketing. (b) Environmental awareness among the consumers has promoted the introduction of________________ awarded on the basis of a products environmental friendliness. (c)A _______________is either for the consumer whose consumption is large or is bought to save cost. (d)Consumer packaging is also intended to offer better convenience to the consumer and protect the product from________________ (e)Attractive packaging is an also an efficient______________ Q2. Define Product Life Cycle. Q3. Draw a graphical presentation of product life cycle representing sales and profits clearly. Also highlight the point at which sales and profits are maximum. Q4. Explain the characteristics of all the four stages of PLC. [Minimum three characteristics of each stage] Q5. State the marketing strategies adopted by an organisation during the following stages of product life cycle. (a)Introduction Stage (b)Growth Stage (c)Maturity Stage (d)Decline Stage. Q6. Differentiate between the growth stage and Maturity stage stating the basis. (Any 3) Q7. Why do new product fails? Q2. Define packaging. Q3. What are the major functions performed by packaging? Explain Q4. What are the qualities of a good packaging? Q5. Define Labelling. Q6. What are the requisite of a good label? Q7. Explain the classification of label as stated by William J Stanton. Q8. Explain the role of labelling. Q9. Explain the various packaging decision in brief. Q10. What are the different types of packaging? MARKETING // CLASS XII Worksheet -2(a) Topic: Objectives and Importance of Pricing MARKETING // CLASS XII Worksheet -2(b) Topic: Factors affecting Pricing Q1. State whether the following statements are True / False: (a)High priced commodities generally witness an increasing sales trend. (b)To flaunt their status consumer generally buy cheaper (c)If prices are too high, the business is lost. If prices are too low, the firm may be lost. (d)Goods and Services offered by various producers at different prices helps the consumer to make rational and informed buying decision. (e)The main elements of marketing mix are Price, Place, Promotion and Product. Q1. Fill in the blanks: (a)Firms may pursue different objectives such as maximising revenue,_______________ maximising market share or maximising customer satisfaction. (b)If the buyer are habitual of the product the price may be fixed ________________ (c)Supportive government policies _______________ businesses through healthy competition (d)Favourable market conditions due to ______________ or inflationary trend, encourages firms to fix higher prices of their products. (e)If the demand for a product is inelastic firms fix a ___________ of the product. Q2. Define the term ‘Price’. Q3. What all aspect of production are to be considered before deciding price of a product. Q4. Explain the objectives of pricing? Q5. Why pricing of a product is such an important decision for a firm. Q6. What is the significance of pricing of a product from consumer’s point of view? Q7. Difference between Price and Pricing. Q8. “If prices are too high, the business is lost. If prices are too low, the firm may be lost”. Comment on the statement. Q9. How does price determine firms competitive position and market share. Q10. How does pricing help in improving company’s image? Q11. How does pricing maximise social welfare in a society. Q12. “Generally prices will be set relatively high by the firm if manufacturing is expensive, distribution and promotion is exclusive”. Explain the statement. Q13.How does pricing helps in satisfaction of need Q14. Differentiate between Cost and Price. Q2. What do you mean by external and internal factors? Q3. What internal factors are taken into consideration while developing the price? Explain Q4. Which external factors are taken into consideration while developing the price? Explain Q5. Discuss the role of role top management in price determination. Q6. How does the market demand for a product has a direct impact on its pricing? Q7. Product differentiation causes price variation in firms products. Explain the statement. Q8. “Explain conditions and Government regulations play a vital role in determination MARKETING // CLASS XII Worksheet -2(c) Topic: Factors affecting Pricing MARKETING // CLASS XII Worksheet -3(a) Topic: Meaning, Participants & Functions of Channel of Distribution Q1. What are the different methods of pricing? [Hint: Demand Oriented, Cost Oriented, Competition Oriented and Value based pricing] Q2. What is the difference between demand oriented and cost oriented pricing. Q3. Under what circumstance would you recommend following: (a)Skimming Pricing (b)Penetration Pricing (c)Negotiated Pricing (d)Value based Pricing Q1. Fill in the blanks: (a)Buying, Selling and _____________ is a part of transactional function. (b)Four participants of distribution system are manufacturer, Intermediaries, facilitating agencies and _____________ (c)________________ is also known as channel of distribution or intermediary. (d)In _____________ middleman procure supplies or goods from a variety of sources, which is often not of same quality, nature and size and group them into homogeneous products. (e)______________ refers to the process of keeping the goods purchased from different places at a particular place. Q4. Explain break even pricing. Q5. Differentiate Leader pricing and Psychological pricing? Q6. Explain the factors affecting the differential pricing method Q7. Explain the three types of cost oriented pricing. Q8. What are the advantages of Demand based pricing? Q9. If fixed expenses in a production unit are Rs. 54,000. Variable cost per unit is Rs. 15 and selling price per unit is Rs. 20. Find out BEP quantity. What should be the selling price if break even point is brought down to 6,000 units [Ans. 10,800 units and Rs. 24 selling price per unit] Q10. What is the other name of market driven pricing? Q11. What are the common methods of competition oriented pricing? [Hint: Going Rate Pricing and Sealed Bid Pricing] Q12. Under what circumstances market driven policy is followed? Q13. What are the reasons for price discrimination? Q14. Explain the following pricing methods (a)Resale Price Maintenance (e)Premium Pricing (b)Team Pricing (f)Leader Pricing (c)Everyday low Pricing (g)Dual Pricing (d)Psychological Pricing (h)Price Lining Q2. Define Place or Channel of distribution. Q3. How many participants are there in channel of distribution? What is their role in distribution system? Q4. Explain three functions performed by Channel of Distribution. Q5. Define the term Negotiation. MARKETING // CLASS XII Worksheet -3(b) Topic: Types of Distribution Channels Q1. State whether the following statements are True / False: (a)A distributor carries products from a single brand or company (b)Wholesaler seldom sell directly to only end users. (c)The middleman facilitates the distribution process through their money and transportation (d)Retailer perform set of activities that add value to the product. (e)Distributor and Wholesaler performs the same activities in exactly same manner to facilitate channel of distribution Q2. Differentiate between Distributor and Wholesaler. Q3. What are the two main types of distribution channels? Q4. Explain three types of vertical marketing system. Q5. What channel of distribution would you use for marketing the following: (a)Soft Drinks (b)Industrial Chemical (c)Computer Software Q6. Draw the channel of distribution for (a)Consumer goods (b)Industrial goods (c)Services Q7. Explain the role of following as intermediaries of channel of distribution: (a)Middleman (b)Agents (c)Wholesaler (d)Distributor (e)Retailer MARKETING // CLASS XII Worksheet -3(c) Topic: Function of Intermediaries (Wholesaler & Retailer), Factors Affecting Channel of Distribution. Q1. State whether the following statements are True / False: (a)Big Bazaar and Spencer’s are big chain of retailers. (b)Retailers do not provide after sale services while wholesalers do so. (c)Window display is equally important for wholesaler and Retailer. (d)Retailer is first point of contact in the chain of distribution. (e)Wholesaler sells at a very low margin of profit as turnover is very fast. Q2. Mention three similarities between wholesaler and Retailers. Q3. Differentiate between wholesaler and Retailer. Q4. Who is a wholesaler? Q5. What are the functions performed by Wholesaler? Q6. Define the term ‘Retailer’. Q7. What are the functions performed by a Retailer? Q8. Explain the factors determining the choice of channel of distribution OR Discuss the factors affecting the selection of the channel of distribution. Q9. Mention the services provided by retailer to consumer exclusively? MARKETING // CLASS XII Worksheet -4(a) Topic: Importance and Role of promotion and Elements of promotion Mix Q1. Fill in the blanks: (a)The promotion is to ______________ the customer to use one particular brand in this brand cluttered world. (b)Promotion has to continuously _____________ the customers of the brand and enforce customer loyalty. (c)Promotion is meant to create ___________ through constant promotion and involvement of customers with the marketer so as to create a lifetime relationship with them. (d) Promotion creates________________ by influencing customer perception. (e)Promotion ______________ about product/ service/ Idea and the place of availability. Q2. Define the term ‘Promotion’. Q3. What is promotion mix? Q4. Write a short note on role of communication in promotion. Q5. Explain the importance of promotion as an element of marketing mix. Q6. What are the elements of promotion mix? Explain all of them. Q7. Write a short note on the following (a)Public Relation (b)Sponsorship (c)Integrated Marketing Communication MARKETING // CLASS XII Worksheet -4(b) Topic: Modes of Advertising Q1. Multiple choice questions: (i)If the company’s focus is short term, it will concentrate on (a)Consumer Promotion (b)Publicity (c)Advertising (d)Personal Selling (ii)You give your message depending upon individual customer. It is known as: (a)Advertising (b)Personal Selling (c)Publicity (d)Trade Promotion (iii)For small audience the most suitable promotion tool is: (a)Trade Promotion (b)Personal Selling (c)Advertising (d)Publicity (iv)To increase impulsive buying the best suited promotion tool is (a)Consumer Promotion (b)Advertising (c)Publicity (d)Personal Selling (v)If the communicator and the receiver both share the same perception; the message is likely to be more effective in terms of: (a)Encoding (b)Feedback (c)Noise Filtering (d)Decoding Q2. Write three advantages and three disadvantages of following modes of advertising: (a)Print Media (b)Radio (c)Television (d)Cinema Advertising (e)Mobile and Telephone Advertising Q3. Explain the Role/ Importance/ Objectives of Sales Promotion. Q4. What are the different types of Sales promotion techniques or tools? Q5. Differentiate between price promotion and prize promotion Q6. List down some of the leading off the shelf offers provided in the market. Q7. What do you mean by Premium promotion and Hybrid promotion? Q8. What do you mean by cash Share out? Explain five more promotional offers of same category. Q9. Define Sweepstake? Explain two other offers of same category. Q10. Differentiate between advertising and sales promotion stating the basis. (Any 5) Q11. Differentiate between sales promotion and personal selling stating the basis. (Any 5) Q12. What do you mean by Digital Dimension? Q13. Define push and pull strategy. Q14. What are the factors affecting the selection of promotion mix? Discuss Q15. Suggest the promotion mix for the following: (a)Cosmetics for men (b)College Festival (c)Multi grain biscuits Q16. Diagrammatically explain the communication process used in the promotion of goods. Q17. If you happen to be promotional manager of Dabur India to launch a new health drink in Indian metros (Metropolitan cities). What factor will you keep in mind while setting the promotion mix. Q18. The maintenance of ethical standards in all forms of advertising is essential if advertising is to fulfil its proper function as a marketing tool’ Support this statement explaining five functions of advertising. MARKETING // CLASS XII Worksheet -5(a) Topic: Characteristics, types and quality of services. Q1. Fill in the blanks: (a)Service is not a thing but a ______________ (b)No two services can be______________ (c)No services can be produced and ____________ before consumption. (d)On the basis of customer-employee presence the services can be ______________ and remote services. (e)Competence, ______________, tangibles and communication are qualitative features of services. Q2. Define Services. Q3. Write a short note on service sector in India. Q4. What are the characteristics of services? Explain Q5. State the types of services on the basis of: (a)Service operations (b)Tangibility (c)Customer Employee presence (d)Customisation/ Empowerment (e)Service dealing & Processing Focus Q6. What are the parameters on which quality of service can be judged? Or Mention the criteria’s for judging a service. Explain with example. Q7. Mention the two problems faced in service marketing. MARKETING // CLASS XII Worksheet -5(b) Topic: Online Marketing and Social Media Marketing Q1. State whether the following statements are True / False: (a)Full form of ICT is Information Communication Technique. (b)Facebook has taken over WhatsApp in 2016. (c)WhatsApp started as an alternative to SMS facility. (d)Social Media marketing is the use of social media platforms and websites to promote a product or service. (e)Online marketing is broader aspect than social media marketing. Q2. What do you mean by online marketing? Q3. Differentiate between Online marketing and traditional marketing. Q4. Outline any three companies that have started shifting to online marketing. Q5. What are the advantages and disadvantages of online marketing? Q6. Write the full form of (a)SEO (b)SEM (c)CRM (d)CMS Q7. Name some of the online marketing tools used to build and maintain an online marketing program. Q8. What do you mean by Social Media Marketing? Q9. Why companies are making use of social media platforms for marketing of products or services? Give reasons. Q10. What are the commonly used social media platforms in India? Q11. Explain the advantages of Social Media Marketing. Q12. Explain the concept of online marketing on the basis of (a)Meaning (b)Advantages (c)Disadvantages Q13. Explain the concept of social media marketing on the basis of: (a)Meaning (b)Platforms (c)Advantages Q14. One of your friends wants to buy a pair of shoes online. Explain to him the procedure of doing so.
