D Y LAN
S T E WAR T
5 DAYS
TO
INFLUENCER
STATUS
A Complete Guide To Bu ild i ng A Solid
Social Me dia Found ation In 5 Da ys
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1
READ THROUGH THE TABLE
OF CONTENTS SO YOU
HAVE AN IDEA OF WHAT
THE STRUCTURE WILL
LOOK LIKE :)
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2
TA B L E O F
CONTENTS
PATIENCE……………………………………………………..6
THE VISION……………………………………………………7
BIG INSTA TIP………………………..…………….…..10
HOW IT WORKS………………………………………..15
MARKET OPPORTUNITY…..…………………………20
WHO’S AN INFLUENCER…………………………….27
WEBSITES…………………………………………………….36
TOPICS…………………………………………………………40
CHOOSE A NAME……………………………………….47
WHERE TO START……………………………………..52
IMPLEMENTATION = RESULTS…………………56
GO LIVE………………………………………………………62
VALUE BASED INFLUENCER……………………70
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3
TA B L E O F
CONTENTS
HACKS FORM MY MENTOR…………………..50
INSTAGRAM AUTOMATION…………………89
TWO OPTIONS
GETTING GOING………………………………….…..94
M Y B I G M I S TA K E
PICS FOR SUCCESS………….…………………..…100
INTENTION……………………..…………………..106
TRUE INFLUENCE…………………………………110
INFLUENCE FOR COLLABS……………………..112
MACRO-INFLUENCERS………………………….114
CONGRATS…………………………………………………121
RECAP…………………………………………………………124
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4
TA B L E O F
CONTENTS
5 STEP FUTURE ACTION PLAN…….……..……114
BONUS PACK………………………………………………131
BONUS 1……………………………………………………….131
BONUS 2…………………………………………………….136
BONUS 3……………………………………………………..138
BONUS 4………..……………………………………………141
BRAND COLLAB FOUNDATIONAL
BOOTCAMP………………………………….….. 3 DAYS
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5
Hold On
I get it, you're already thinking… “This ebook and Dylan Stewart
better deliver!". You’re hoping it delivers valuable information
that will allow you to build the strongest foundation. This way
you can take your social media career to the next level!
I promise this ebook is going to deliver and the more you go
through it the more confident and happy you’ll feel about what’s
possible. However, with that said, let’s be a little patient. Just a
little. haha :P
In today's day and age, we all (including myself) want things to
happen so quickly. I'm always thinking, "Jeez, there's a lot of
fluff let's get to the point". Trust me we're going to get there
and you won't be disappointed. There’s plenty of techniques and
strategies that you’ve never heard of or thought about that will
help you grow a strong following.
With that said, we will cover some of the basics first. This way
we’re all on the same page and we actually put the strategies to
use. It’s one thing to read about strategies but it’s completely
different to implement them. This book is helping you achieve
what I call…..”INFLUENCER STATUS”. Whether it’s a blog, a
vlog, or just a social media following where you can get paid, it
starts here.
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OUR VISION
“Empower others to chase their dreams, live in the
moment and continuously pursue a passionate lifestyle as
opposed to an ordinary one. To build a community where
we, as influencers don’t just travel the world… but we can
travel the world with each other. We can create relationships
that last a lifetime. Using social media and content creation
to create real, authentic relationships; the exact opposite of
what society expects from ‘social media’.”
We will experience places we can only imagine and
places we’ve only seen because of this. We can experience
the most luxurious resorts. My goal is to continue to provide
you with education that matters, that makes sense, and that
allows you to take action so WE can accomplish this
together.
I remember, waking up and checking my buddies
Instagram being so jealous because he was traveling so
much. Wondering how they did it! Wondering how I could
make millions so I could eventually do the same. Then
thinking, "How do they REALLY do this?" "Is there a
business opportunity behind this and how in the heck do
they get paid to do it!?”
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The more research I did, the more courses I invested
money into and the more I learned. My buddy was just too
busy to help. With more knowledge, educations and
courses I started to realize how realistic this actually is!
In fact, it's the best time to get into this industry of
social media. Harder to get followers? That’s what most
people think. Agree with 1% of that. If you posted decent
picture 5 years ago, your account would easily be seen, but
today there are MORE people in the social media market
than ever before. So it goes both ways. Back then, less
competition but less business…There are so many more
business that pay influencers today than even a year ago!
There are more people consuming content today than
EVER before. The ratio of content creators to content
consumers is AMAZING. It’s EASIER to start producing a full
time income today through social media than ever before.
You've purchased this book because like me, you want
more out of life. You know that there IS MORE, and you
know that you're going to GET MORE. You have a picture
in your mind of what life can be like and I'm here to tell
you, “It's absolutely possible and you're already on the
right track.” That excites me more than anything!
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In today's market more and more businesses are turning to
influencers to market their products. More and more companies
are turning to what are called micro-influencers. People with a
small, but engaged following. I'll touch more on this towards the
end of the book because it's imperative for successfully building a
VLOG LIFE.
Remember this book is about getting a jumpstart on the
game. Getting up and running in 11 days! 11 days and then
having a social social media account running. 11 days and having
a vlog/blog/etc started! 11 days and building your instagram
account up. 11 days to getting a jump on becoming an ACTUAL
AUTHENTIC INFLUENCER.
In a few chapters, I will show you real examples. Examples of
what a Micro-Influencers can look like. Getting paid as a microinfluencer! I’ll show you more throughout this book so hang on
for the ride. Some have ~3k followers and they’re getting paid
partnerships etc. Some are larger micro-influencers and some are
very small. The point is to show you others who are using these
strategies to see success so you have the confidence in yourself!
For now, let’s get into how we should use this book.
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The Quickest Way To Fail:
Go After A Large Target Market
BIG TIP
F O R I N S TA
NEXT LEVEL
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N ex t L eve l I n s t a g r a m
I’m going to get into how to use this
book next, but if you’re like me you
want the content… “The meat and
potatoes”! I promise we will get there,
you just have to be patient, not
negative or immature! Trust the
process.
With that said, I’ll give you a ninja tip
on instagram and feed your brain so
you can relax and know I’ll deliver value
throughout this entire ebook.
These days a lot of people are asking me how to either 1. Start their instagram
or 2. Take their instagram to the next level because they haven’t seen the
growth they’re looking for. 9/10 times I go to someone’s instagram page when
they ask this it’s because they’re NOT doing this ONE thing.
Now if you’re a photographer, you’ll get this right away. It’s COMPOSITION. I’ll
show you some apps later in this book that you can use to better compose your
feed. For now, Let’s focus on the composition of each individual picture we’re
posting! This will change the game for you and help you start to identify what’s
a little “off” when you don’t really know what’s “off”. You just have a feeling
something doesn’t “look right”. This is it.
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R u l e o f 3 rd s !
Wikipedia states that the rule of 3rd is, “The rule of thirds is applied by aligning a
subject with the guide lines and their intersection points, placing the horizon on the
top or bottom line, or allowing linear features in the image to flow from section to
section.” Here’s what that means!
Now, before I go into examples understand that this is just one rule…It’s not a law!
Photography is all about the art and sometimes rules are meant to be broken, this rule
is meant to expose you to something that can take your composition to the next level!
Just doing this alone will fix 90% of your issues with your instagram feed. So here are
some examples!
In this example you can see what Wikipedia is talking about. The horizontal lines are
there to place the horizon which gives the viewer the ability to focus more on the sky
as opposed to the land. On the Vertical lines they’ve placed the lighthouse which is
the main focus on the photograph. They could have put the lighthouse in the center
but it probably wouldn’t have looked as powerful or as well “put together”. These are
the small things that will help you take a picture from one level and upgrade it to the
next.
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In the picture above I personally think it would have looked better with the horizon on
the bottom horizontal line, but that’s what makes photography so great! Either way,
this example is perfect for one reason!!! In the rule of thirds, if there is a subject
looking one direction. You typically want that person looking in the direction where
there is more space! If you were to place the subject on the left horizontal line and
they’re looking left, then it’d look “off”. The reason is because there would be more
space behind the subject and that would just make it feel unnatural because your
eyes want to see what they’re looking at or what’s in front of them.
REMEMBER: If the subject is looking in a certain direction, leave the empty space in
the same direction that they’re looking towards. So, if you are taking a portrait and
the subject is looking towards the left, place them on that grid line on the right.
Below is an example: There’s more space behind the subject and it just looks “off”.
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13
Here’s the thing, this is an INTRO into the “rule of 3rds” and composition of
photography so you can use it to escalate your instagram game! Do more
research around it and remember, all you need to use is your phone! :)
When you go into your phone’s camera you should see these gridlines. NOW
USE THEM!!!! If you don’t see them, then google how you can get them on
there! I’m pretty sure all phones at this point have the ability to show you the
rule of 3rds gridlines.
Here are some more examples below!!! Next we’ll get into how to use this
ebook!
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The Quickest Way To Fail:
Go After A Large Target Market
HOW IT
WORKS
W H AT D O Y O U L O V E ?
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15
THIS BOOK
Bloggers/Influencers just starting out
begin to learn that there's so much
more to it than they originally thought.
It's taken me years and over 15k USD
invested into multiple courses, master
classes, etc to learn even 10% of this
stuff. This book is going to be a direct
guide to give you the best foundation
you could find. It's filled with practical
action-steps and exercises to do your
first week to make sure your Social
Media is set up RIGHT, the FIRST time
around.
Since I’ve invested that much money to learn this stuff, I don’t take this stuff
lightly. There’s nothing that I hate more than someone feeling like they’re
ENTITLED to everything in the world for nothing. I wrote this to help people
who are serious. Each chapter will give you strategies that will act as a checklist
for maximizing your growth to make this your full time career. It’s going to take
IMPLEMENTATION and you being emotionally intelligent to become successful.
I’m very confident in you being successful. You invested in yourself and you’re
taking it serious enough to read this. Now, follow my advice step by step, day
by day and I KNOW you'll be able to turn this into a full time passion.
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Now, imagine building a multiple 6 figure
business that let’s you travel the world, have
complete time freedom, and work on YOUR
own terms. I can help you through this
journey, but it’s a PROCESS and it won’t
happen by simply reading a book…
Let me explain one thing, this book will blow your mind! You’re going to learn
more from this book than ever before! You’re going to walk away with things
you must implement tomorrow for SUCCESS. However, with that said, this is
not a replacement for continuing your SOCIAL MEDIA BUSINESS journey. This
is not, a ONE AND DONE thing. It never is, in ANY BUSINESS. There’s not one
business in the world, where you can read a book and then go MASTER the biz.
So don’t be the “DIGJAM” emailing my team, thinking that you were going to
have access to everythinggggg in the world and it was going to be sooooooo
easy. This book is not just about CONTENT, it’s about application. :)
COMMIT the next 2 months to this process and continuous education to
start seeing results like I did!
BELOW IS WHAT’S KNOWN AS THE EDUCATION CONTINUUM. THIS BOOK
WILL PROVIDE A TON OF KNOWLEDGE TO MAKE YOU MORE AWARE!
However, it’s not a replacement to make you proficient. Imagine if you just read
a book once to be proficient in flying a plane. That wouldn’t work out so well!!
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Whether I hire someone for my creative agency or they’re on instagram
asking me how to monetize their social media I always have them start with
this ebook. It’s the essential foundation to becoming successful in today’s
social media world. Again, it’s the foundation of building up a full time
income from social media! Then you can expand and learn how to monetize
in so many other ways!!!
Social media is a real business in today’s day and age. The lifestyle is so
amazing and I’m going to help you get there!
THIS BOOK IS ABOUT TWO THINGS:
1. An amazing foundation for you to build up your INFLUENCER status!
2. Holding you accountable to IMPLEMENT EVERYTHING. Again, don’t be
the “DIGJAM” emailing my team saying you wanted more content (not
even knowing what you wanted) IF you haven’t already IMPLEMENTED
EVERYTHING.
Here’s why: The reason people don’t achieve success is if they don’t
implement! As someone who cares about you creating success I will ask
what your social media accounts are and make sure you are
implementing everything!!!!
Let’s live ABOVE THE LINE & CREATE SOMETHING AMAZING TOGETHER!
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If you’re looking for a good book to read on this stuff, I strongly suggest
reading Jocko’s book or listen to Jocko Willink’s podcast.
NOW ON A BRIGHTER NOTE :) The goal is to build out an insanely
successful social media influencer and content creator community.
I’m looking for those people who say, “You know what this information is
awesome but at the end of the day it’s up to me to APPLY it!”. You’re
someone who respects the amount of time and work put into something like
this. I gladly put an insane amount of time into help you lay the
foundational roadmap of creating a successful social media presence!
Imagine in one month if you increase your followers 300/day and create a
side income, just because of your social media! Now, lets jump into things!!
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MARKET
OPPORTUNITY
S E R IO U S
O P PO R T U N I T Y
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YO U R VI S I O N
I’m not sure if you want to be a fashion, beauty, fitness, travel, lifestyle, or
food blogger...Youtuber, Instagramer, content creator, artist, or just a general
social media influencer. What I do know, is no matter how much or how little
experience you have, this book will help immensely!!!
There are so many options. If you don’t already know, think about what you’d
like to do. Would you like to create content and take pictures. Would you like
to create a youtube channel about makeup tutorials or post instagram videos
about getting six pack abs? Do you want to collaborate with brands &
companies to get paid? Sell online products? Courses?
ONE THING
The goal is to produce a SOLID FOUNDATION FOR creating content,
growing a following, and positioning yourself as an INFLUENCER!
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Just so you know… this is real. I've travelled over 20+ places & counting this
year alone. I was able to get negotiate the hotels or flights for free(90%, I get
both & get paid on top of that!). I only had a few hundred followers when I
started all of this. With that said, the following is important but not the most
important, the business model it is! I share this with you not to brag but to
inspire what’s possible. Whether it's a blog, a vlog, or becoming an influencer,
the opportunity is ridiculously amazing. AGAIN, this will act as the foundation
for building something like this up, if that’s what you want.
SIDENOTE:
On the next page I’m going to cover your potential concerns about you still
being able to do this. I’m going to show you some things that will excite you.
Sometimes we shut ourselves down because we wonder if the market is too
saturated or if it’s “too Late”. These thoughts occur to anyone at any point in
time.
The reason it’s natural to have these thoughts is because we’re psychologically
and emotionally trying to protect ourselves. If we don’t start, if we don’t do
ANYTHING, if we procrastinate then we don’t take on any risk! We’re
subconsciously trying to protect ourselves when we make up these excuses. We
don’t want to be criticized or judged. It’s safe, it’s comfortable to procrastinate.
So we try to think of why it might be a bad idea so we don’t have to do
anything… If you feel yourself doing this, STOP and TAKE ACTION!
@TravelingNextLevel
IS THERE
OPPORTUNITY?
Look, if you're STILL asking this question AFTER I explain something in a minute,
put this book away and don't go after the “VLOG LIFE”. It’s not meant for
everyone. So, here's the deal.
PAID EXAMPLE
PAID EXAMPLE
Multiple sources online show accounts with less than 1k followers get higher than
10% engagement...That's more than 10x that of an influencer with 100k
followers. 82% of consumers are 'highly likely' to follow a recommendation given
by a micro influencer. Micro influencers have up to 22% buying conversions.
Micro influencers provide brands with the best ROI for marketing.
Companies/Brands are more likely to work with micro influencers now as
opposed to 2 years ago because it wasn't as widely accepted. There are millions
of companies/brands want to collaborate. The market share for this opportunity
can grow into the BILLIONS!
TAKE
NOTE:
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YO U CA N STA R T L I K E
THIS!
S
R
E
C
N
E
U
L
F
N
I
O
R
C
I
M
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AND MORE…
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AND MORE…
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WHO’S AN
INFLUENCER?
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27
WH AT I S A N
INFLUENCER?
As social media continues to grow there will be more social media
influencers made than in any other time in this industry! I cannot express
how amazing of an opportunity you have knocking at your door and if
you don’t jump in now, you’ll be kicking yourself later!
With that said, sometimes people ask what an INFLUENCER is. I’ll
explain my definition and you can take it or leave it. Either way, I’m
pretty sure we’re on the same page with INFLUENCERS being people
who have a larger following on social media.
More specifically they can be:
• Professional athletes
• TV stars
• Internet marketers
• Content Creators
• Business Owners who now have a large influence
• Instagrammers (just by posting pics)
• Social Media Influencers (people who have an influence in some facet
of social media)
• Fashion Influencers
• Podcasts
• Youtubers
• Bloggers
• Vloggers
• And so much more!
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We will go through so many different topics in the ebook that is sure to
help you, as an INFLUENCER GROW! No matter what type of influencer
you currently are or aspire to be, we will go over some of the things I’ve
created myself, some of the things I’ve learned from others, and some
things that are well known but need to be implemented in order to be
successful.
Above all you will learn the model I’m creating which I call:
“VALUE BASED INFLUENCERS!”
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ACTION
N O T H I N G I S I M M E D I AT E
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AC T I O N
As a lifestyle influencer or a blogger sometimes the information out there is so
scattered it's hard to know where to ACTUALLY START. Let’s talk about you
getting results like some of the past examples.
You're left more confused than when you started. Wasting your time trying to
find the correct information, then test it, measure it, and go back to the drawing
board after all that. Instead of creating, you're typically wasting time researching.
The information is always out there, that’s not the issue. If it were, we’d all have
six pack abs and be billionaires. Finding the right pieces of information, putting
them together, connecting the dots and then applying them is the issue!
To be successful with this information we have to start focusing on how to
leverage your time. When I go through an actionable tip, always think about
how you can take it to the next level. How can you approach it from a business
mindest. How can you put systems in place so you don’t even have to be the one
to do this!
That’s how we’re going to create results.
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Here’s what we always need to do as influencers no matter what level
you’re on! 1. Find the right info (this book is an amazing start & I also
suggest finding a MENTOR) and 2. Take action like we talked about 3.
Never judge other people and what they do, what they post. If you don’t
agree with something, just move on with your life. DON’T WASTE YOUR
TIME CRITICIZING OTHER PEOPLE, shooting them dms, negative
comments etc. because you’ll never achieve success like this. I will bring
the right information to the table but it’s up to you to implement it!
When I first started. I’d often jump around on YouTube and watch
thousands of “how-to” videos. Many of them giving me bits and pieces
but never fully explaining how to put everything into action.
I knew what I wanted to do I just didn't know HOW to do it. I saw my
friend traveling the world and others on Instagram living such an
AMAZING LIFESTYLE. I literally saw one of my high school buddies
traveling the world for free, getting brand deals, and making a killing $$
doing it! Being able to travel to these crazy places and do it all the time!
We’re going to start building this foundation throughout this book!
We are obviously starting off with some mindset stuff BECAUSE IT’S
NECESSARY & we’ll get into everything else pretty soon!!!!
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As an influencer, if you want to get PAID then you have to provide VALUE.
I’ve invested a lot of $$ into courses, master classes, and webinars. Why
though? IT MAKES SENSE. I pay someone else to learn a valuable skillset, in
order to make more $$. As an influencer, you have to get used to paying
others constantly, TO GET MORE VALUE. Paying others for presets to make
your photos better, virtual assistants to run campaigns, better influencers to
learn how to get brand deals.
It’s business 101! Invest in your business to produce more profit. Example;
pay a company to run your marketing, produce more money by selling more
product. You have to be comfortable with this in BUSINESS & BECOMING
AN INFLUENCER! Why? Because being an influencer is business!
I made this ebook so cheap. This way you will see how much value I will
provide, how much I can help you, and how much you can trust in helping
you become successful. Whether or not you need more specific help, this
ebook make you feel so excited about starting this journey and what’s
possible!
With that said, I ask that you respect how much sweat equity I put into
building this, designing this, writing this. There may be mistakes but English
was my worst subject and I grew up with a learning disability. So take it easy
on me and know I’m doing my absolute best to deliver what you’re looking
for!
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ALRIGHT! So, fast forward to today, I get so many DM’s and emails about
people wanting me to teach them, help them, tell them exactly how to do ti
all, etc. That’s why I built my ebook and courses, to scale things and allow you
the absolute best info!
I wanted to take a minute to congratulate you on that. I know, I’ll get to some
of the awesome stuff you’re looking for I just had to show my sincere
appreciation for you reading this and making a decision to take action with
social media!
LET’S START OFF HERE: What social media platform are you currently on!? If
you don’t have an account yet, I’ll help you build it. If you have DON’T HAVE
AN ACCOUNT ON INSTAGRAM, GET ONE!
For people wanting to build a brand on social media it’s almost like your
resume these days. If you try to collab with a hotel or a fashion company,
they’re going to check it. So let’s make sure we’re dialed in there first!
Taking the boo 1st class to Europe
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Again, I’m always investing money into myself and my businesses. Think about
it, to get YOU here, I had to invest money & so did you. I had to invest more $
than the book cost because of how much Ads cost. My hope however is that
you gain so much value and education from how to start this “VLOG LIFE”
that you want to continue learning with me so we can produce massive results
together. Even eventually collaborating with each other, traveling with a group
of influencers, and who knows, maybe even building a course together down
the road!
THERE ARE SO MANY WAYS TO MAKE MONEY AND HAVE FUN THROUGH
SOCIAL MEDIA! NOW LET’S GET BACK INTO IT
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What’s a ”BLOG/VLOG LIFE” without a
website?
WEBSITES
NOW WE’RE GETTING INTO THE
D E TA I L S !
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YOUR WEBSITE
WHY THERE’S A TON OF MONEY ON THE
TA B L E
As I explained before, I remember waking up wondering
how these influencers traveled the world and
experienced things in life most people will never do.
Have you ever dreamt about being able to work when
you want, doing the things you want. Not having to
report to a boss. Not having to drive in traffic just to get
to a job you dislike.
Working on YOUR passion and YOUR freedom
and YOUR purpose. Doing what you enjoy, what you
love, and what makes you feel alive. That's what building
a following and becoming an influencer is for me! I'm
guessing if you're reading this, then this lifestyle is pretty
attractive to you as well, right?
One of the biggest questions I am asked in order to
create this lifestyle is "Do I need a website?" or can I just
be on Instagram or YouTube etc. Your personal goal may
be to become a social media influencer but we need to
start by creating the “FOUNDATION” and in order to
have that, we need a place people, brands, and
companies can go to check us out.
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#1
REASON
TO
H AV E
A
WEB PRESENCE
First we must produce content that others see VALUE
in. So valuable, whether it’s fitness tips, makeup hacks,
or travel suggestions that they become a dedicated,
engaged follower.
(We need to OWN a place where we can build these
connections. Sometimes that means simply having an
instagram page, a website, and an email list. There’s a
really good book that explains what we’re going to talk
about, it’s called The Product Launch Formula. For
simplicity sake, I’ll give you the info you need from that
book.
Social media platforms are great, but like Gary V says,
“We marketers ruin everything”. Look at Facebook,
people still use it but it’s definitely not like it used to be.
If you had a million followers on Facebook but then
they put their time into instagram, how in are you going
to continue to deliver value? The answer is we need a
website where we can capture attention, provide value
and build a list.
Social media platforms are always changing. The way
we communicate changes but we have to MAINTAIN a
way to COMMUNICATE to your followers.
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Here’s another thought: you DON’T OWN your social media
profile. That’s real estate you’re living on but you don’t own
it. For example, a while back YouTube changed what types
of videos can be monetized. For some people who were
riding that line, they were shut down and that stream of
income immediately stopped. If they didn’t have another way
to produce income because they were monetizing too much
from ads, they took a hit. You don’t have control over what
will happen with the social media platforms but you do have
control over what you do going forward.
If you don't hedge your bet by creating your own website
and providing value in some way then you're shooting
yourself in the foot, long term.
If you want to provide value, sell products, build brand
relationships, collaborate others and get paid to do so, you
need to start by creating YOUR OWN BRAND and
FOLLOWING. I will elaborate on this later but for now, just
know how important it really is!
NOW MY QUESTION IS: HAVE YOU BUILT A WEBSITE? &
DOES IT LOOK PROFESSIONAL!? LET’S START PLAYING
AROUND WITH IT NOW.
Remember: This book is not just about learning, it’s about
implementing.
@TravelingNextLevel
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The Quickest Way To Fail:
Go After A Large Target Market
TOPIC
NICHE
BRAND
W H AT D O Y O U L O V E ?
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CHOOSE YOUR TOPIC
We need to start by choosing what TOPIC you want to build your brand around.
What will people follow you for? What will people go to you for? What will people
know you for?
Will it be education? Will it be amazing pictures? Will it be specific content? And
what type of advice/education? Will they follow you just because you’re hilarious?
Or because you’re ripped and are a fitness expert? Will they follow you just
because you post sexy bikini pics!?
Imagine waking up, checking your instagram, your email, your blog, or whichever
social media you prefer and answering a few questions around this topic. Imagine
people talking about you on other blogs. What do you want them to talk about
when they refer to you!?
You get it by now. What’s your TOPIC!? Let me help you out if you don’t already
know. If you already know, then you’ll love what’s to come.
@TravelingNextLevel
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DIVING DEEPER
BEGINNERS:
Pick your favorite topics/categories and then write out 5 specific niches
within these topics. Let me repeat that first, pick a large niche…THEN and
only then write out TEN very specific niches for each of those two categories.
Make them as specific as you possible can.
Example: Fashion
1.
Handbags: Luxury
2.
Handbags: Contemporary Handbags: Sale
3.
Shoes: For Fun
4.
Shoes: For Work
5.
Jewelry & Accessories
Most have an idea of what they want to do. Usually we start with two big
ideas and can’t decide. If you truly can’t decide for example between
“Fitness & Travel” then work with them both in the beginning. As you grow,
start to choose one and go from there. The reality is you’ll grow faster with
one topic in mind!
The other question you should ask is, ”Who do you want your customer
to be?". Russell Brunson talks a lot about this in his book, it’s called an
ATTRACTIVE CHARACTER. We visually create a specific person that
represents our target market. This becomes our specific target market and
allows us to attract these people at an exponential rate.. THIS helps us get
paid as a micro-influencer/blogger faster as well as BUILDING OUR
BRAND.
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If you’re having trouble with this check out the book, DotCom Secrets or go to this
website for a summary of the “Attractive Character”. He’s also got a kickass book
Breakdown of creating an "Attractice Character"
https://joshwrotethat.com/2017/04/10/how-to-apply-russell-brunsons-attractivecharacter-method-in-sales-copy/
*(clickable links in course lessons)
And There's 126 more ideas at this website. You can easily google niches to help
you out:
https://heartifb.com/2013/05/20/126-niche-fashion-blog-ideas/
EXTREME EXAMPLE:
A shoelace blog. This guy
can monetize the crap out of
this blog with a small
following.
Why? Because people who
follow him are probably 99%
more likely to convert than
someone who has a general
men’s fashion blog.
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KEEP IN MIND:
You probably don’t want to go that specific…A shoelace blog? He’ll get a
lot of followers and be able to sell a lot of shoelaces but who wants to do that?
FOCUS ON: YOUR END GOAL
What do you ultimately want to do with your social media???
• Do you want to sell shoelaces?
• Do you want to sell fitness workouts while traveling the world?
• Do you want to sell presets for photography?
• Do you want to collaborate with brands & hotels on instagram?
• Do you want to make money off affiliate marketing for clothes?
• Do you want to become big on a podcast…and if so, why?
T H I S I S W H AT I M E A N :
Once you become an “INFLUENCER”…then what!? Once you have a large
following, a large email list, a large amount of subscribers…how are you going
to A) Provide Value and B) Produce Profit?
Sometimes these can be the exact same and sometimes they can be different!
@TravelingNextLevel
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3 PILLARS
Once you have your TOPIC/NICHE. You need to create 3 PILLARS. If you want to
have a brand, your followers need to know your FOUNDATION. Who you are and
what you’re about. Not JUST your one niche, ie. Travel. But what you’re ALL about.
EVERY PEICE OF CONTENT you produce, should have to do with ONE of your
pillars!
EXAMPLE: My Current Pillars: 1. Content Creation/Social Media Influencer 2.
Creating Income Online 3. Travel.
If you email me, I might ask you: WHAT ARE YOUR 3 PILLARS. Remember: IT’S
ABOUT IMPLEMENTATION!
@TravelingNextLevel
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ACTION
ST EP
CHOOSE A TOPIC
1. S O M E T H I N G Y O U ’ R E P A S S I O N A T E A B O U T & C R E A T E Y O U R
TOPIC
2. S O M E T H I N G S P E C I F I C
3. C R E A T E Y O U R 3 P I L L A R S
DO:
READ THROUGH THE NEXT SECTION TO GET A CLEAR
U N D E R S TA N D I N G O F H O W T O D E C I D E I F Y O U ’ R E N E W. I F Y O U
A L R E A D Y H AV E Y O U R T O P I C Y O U ’ L L C R E AT E A B L O G A R O U N D
R E A D T H R O U G H I T T O AV O I D M I S TA K E S Y O U C O U L D B E
MAKING.
D O N ’ T:
D O N ’ T O V E R T H I N K I T. T O O M A N Y P E O P L E K E E P T H I N K I N G A N D
DON’T DO. PICK A VERY SPECIFIC NICHE AND MOVE
F O R W A R D . Y O U C A N A L W AY S C H A N G E I T L AT E R I F Y O U R E A L LY
W A N T. T H E P O I N T I S T O TA K E A C T I O N A N D G E T G O I N G .
A
N
E
W
P
E
R
S P
E
C T
I V
E
B
E H
@TravelingNextLevel
I N
D
T H
E
L
E
N
S
46
THE
NAME
USE PERSONAL NAME OR
A BLOG NAME?
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47
CHOOSING
YOUR BRAND NAME
OPTIONS
1.
Go with the name your
2.
If you want to look like a
friends call you. If that’s your full
company or want to separate
name then go with it. If it’s a nick
your personal name, this is what
name then roll with it. Don’t
you’d do. You’d create
spend time trying to “reinvent”
something like:
yourself.
OR
@takeoffwithlove
Simply changing your name
@travelgypsealust
and starting to post on instagram
@luxurytravelworld
or YouTube won’t help you
change as a person. Don’t hide
The name doesn’t matter too
from your name because either
much. However, I will give you
way people will know it. The way
some tips one of my mentors
you take action with this book is
taught me on a phone call. This
what will create your
way you don’t screw it up ;). I’ll
INFLUENCER STATUS.
constantly remind you not to
overthink the name as well.
So the next page is what she
shared with me!
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TIPS AND TRICKS I LEARNED
T
S
IR
F
W
O
L
E
B
D
REA
New Travel Blog Name, Inspired by the
Book: “Born To Experience”
IDEAS
RULES
1. Make it simple, short and
sweet.
1. G O O G L E : search
google about your topic,
2. Make it easy to
for other blogs, or go on
understand
amazon books and
3. Allow it to give the
research for name ideas.
viewer an idea of what
your blog is actually
2. N A M E
G E N E R A T O R :
about.
4. Lastly, don’t overthink it.
Random Name Generator
h t t p s : / / w w w . n a m e g e n e r a t o r. o r g . u k / b l o g /
@TravelingNextLevel
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MORE TIPS FOR NAMES
D E S C R I B E
I T :
Breakdown what your blog/
website is about and then use
a short phrase or sentence as
the name.
2 - 3
W O R D S ; (Have
to be creative)
• Example:
“The budget Fashionista”
which clearly describes what
this blog is going to be all
about.
Most successful brands/
blogs make it short and
sweet by using two or three
words that can be opposite
Traveling Next Level
(Something to do with travel)
to each other,
complimentary, or just
descriptive.
• Example: EAT, LIFT, &
be HAPPY
@TravelingNextLevel
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ACTION
ST EP
CHOOSE A NAME
A. W O R K W I T H Y O U R N A M E , U S E A N I C K N A M E , O R
B. C R E A T E A B L O G / W E B S I T E / C O M P A N Y N A M E
DON’T OVERTHINK IT
IF YOU CAN’T DECIDE, JUST GO WITH YOUR PERSONAL NAME
T O S T A R T O F F. Y O U C A N A L W A Y S C H A N G E I T L A T E R .
@TravelingNextLevel
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WHERE TO
START
WHICH DO YOU PREFER?
WHICH IS BEST?
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P L AT F O R M S
& WHEN YOU GROW
So many people want to become a
Do you just want to post really
social media influencer, grow a
cool instagram pics and get
blog, build a following yet have no
collaborations that way?
idea which platform would be best.
They often get started, then
Depending on what you prefer,
second guess themselves because
you should know which platform to
they don’t see traction.
use.
TWO THINGS:
1. Don’t overthink it!
If you’re already building a
2. Go with your gut, what you
following on one platform, stick
already have set up or what feels
with it because you already have
most natural. You can always
momentum!
change it later. The idea is to
START!
If you are already building a
following on multiple platforms
If you don’t already have a specific
then my suggestion is to put 70%
platform that you work with, I’d
of your time into ONE that’s
think about what you like to do. Do
providing you with the largest
you prefer to write? Do you like to
return right now.
film videos?
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53
this business, the more exposure
we create. These platforms start
IMPORTANT
to become your marketing
channels. If you look at
If you’re just starting out, START
WITH ONE!
successful companies that
market, they have multiple ways
of marketing.
If you have about 20k+
followers, subscribers, etc. then
you should be starting to
For example, when the new
iPhone came out look at all the
diversify. You should still focus
most of your attention on your
MAIN on.
ads you may have seen. I saw
billboards, I saw instagram ads, I
saw facebook posts, I saw TV
ads, I head podcast
However, the more platforms
advertisements and saw
you start to grow and build the
influencer posts.
more “ROADS” your
customers/followers/subscribers
will have to get to you. The
more “ROADS” we create in
The big difference is these are
your organic/free marketing
channels.
@TravelingNextLevel
54
ACTION
ST EP
T H E P L AT F O R M
N O W W E N E E D T O D E C I D E W H AT P L AT F O R M T O F U N C T I O N
WITH
F O R T H I S A C T I O N S T E P, W E W I L L D E C I D E W H I C H P L A T F O R M
WILL BE BEST FOR OUR “VLOG LIFE”. WE WON’T SET IT UP
Y E T, W E ’ R E S I M P LY C H O O S I N G W H I C H O N E W E W I L L U S E .
WRITE IT DOWN.
D O N ’ T O V E R T H I N K I T. O N E M A J O R R E A S O N F O R F A I L U R E I S
OVERTHINKING. I’M GOING TO KEEP HITTING ON THIS. JUST
D E C I D E . I F Y O U D O N ’ T S E E R E S U LT S Y O U C A N A LW AY S
C H A N G E I T.
@TravelingNextLevel
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IMPLEMENT
=
RESULTS
KEEP IT UP!!!
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WHY…
Why don’t people succeed in becoming an influencer? Not because
it’s hard. I get it, nothing is full of butterflies and rainbows 100% of
the time but this industry is so amazing. Imagine just living your life,
building your brand, working from your phone! Making more money
than normal high paying 9-5 J.O.Bs and experiencing 100% more in
life!
The majority of people don’t succeed because they don’t
implement. It’s not because they don’t have the information.
Honestly, there’s probably too much information out there today.
Today, there’s so much information it’s hard to follow the right path.
That’s one of the main reasons I created the education. This book
and everything else. Sure it’s another outlet but it delivers
everything at a high level and that way you don’t have to waste
years and years trying to figure it out.
When I invested into coaching for Tony Robins my coach explained
it to me like this. It’s like walking in a field full of mines. You never
know where to go or what massive mistake you might make that
would cost you everything. On the contrary, you could follow
someone who’s not only been through the minefield 100’s of times,
but. They have goggles, hand held detectors and everything else to
help get you there safely. You’re going to succeed 10x faster every
time. That’s why I’ve invested so much money into courses and
coaching.
@TravelingNextLevel
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WITH THAT SAID!
We need the right content, the right pathway, and then YOU have to
implement it.
What were going to show you in the next few pages is all about
implementation.
You’ve just read about picking your topic, your platform, and your
name. Most people will continue through without ever doing
anything. However, that doesn’t produce results.
Setting up your accounts will! We’re going to start with setting up
your web address.
Remember, if you email me and ask something or say you needed
more “content” I’m going to ask to see your accounts because this
book IS NOT only about content. It’s more about
IMPLEMENTATION, TAKING ACITON, and PRODUCING RESULTS.
That’s how we’re going to become an INFLUENCER!
@TravelingNextLevel
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WEB ADDRESS
We need to start creating the accounts asap. One of them being
the web address (url). We could very well have to switch the name
around just to make things work but at least we will be close.
FOR EXAMPLE: My website is travelingnextlevel.com at the
time of creating this. It could very well be something different by
the time you read this but that’s not the point. My Instagram
account is also @TravelingNextLevel. The point is, I started in the
idea phase as NextLevelLifestyle but the URL I wanted was taken.
REMEMBER : The point is to get started.
S T E P
1 :
Go To GoDaddy.com and search to see if your
domain is available.
S T E P
2 :
Type in the domain to your URL to confirm
nobody owns it.
*Don’t worry if your .com is not available on go daddy. You can
easily use .net or .tv or .edu. People used to think of .com as more
credible but now it’s more about your layout. There’s so many links
that will lead to your webpage that majority of people won’t be
directly typing in your URL.
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Google “Instagram Name Availability” or “YouTube name
Availability” and there are multiple sites that can function as this. Use
any one of the generators that pop up to check to see if your account
is open.
Instagram Name Checker
NOW: acquire those accounts so you save the name.
WARNING:
Make sure to GOOGLE the blog/brand/website name
you choose to go with. See what pops up on the first two pages
organically.
For example originally, I was going to use NextLevelLifestyle
because I always loved the name. .Com wasn’t available but I could
change that however, when I googled it, this guy owned all major
organic search results. I opted out because when someone googles it,
they’d run into his site, think to themselves, “Who’s this kook?” and
then immediately move onto something else.
Ideally, you want to be the only reputable site that pops up when
someone searches your blog name. Again, this is if it’s not your
personal name you use. Plenty of people use their personal names and
are very successful.
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ACTION
ST EP
GET ACCOUNTS READY!
N O W T H AT W E ’ V E C H O S E N T H E N A M E , A N D T H E P L AT F O R M
WE’LL USE, WE NEED TO SEE IF THE DOMAIN NAME AND
OTHER SOCIAL MEDIA ACCOUNTS ARE AVAILABLE.
WE NEED TO:
1 . M A K E S U R E I T I S AVA I L A B L E O N A L L P L AT F O R M S
2 . O B TA I N T H E M ! ! ! C O N Q U E R T H E L A N D : )
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GO
LIVE
THE SNOWBALL EFFECT
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62
Often times I get people that ask me how I made
such a professional website. Where I learned to code
or who I had set my website up. I’ve gone through so
much trial and error and what I’ll share with you is
what’s easiest to START!
When I invested $$$ in multiple other courses by
influencers and they gave me about 7 different
options of how to set my website up. I learned a few
free ways, a few paid ways, and a few expensive ways.
I thought to myself, “Awesome, let’s go with the free
ways”. Then I realized you often get what you pay for.
I wasted countless hours and was so frustrated by the
end of it.
I kept learning over and over it’s better to invest a
little money and do the business the right way, get it
done faster, and save yourself the headache. When
people just want to do everything for free and don’t
want to progress towards investing in themselves
they’re never truly going to be successful.
It takes the mindset of constantly investing into
yourself to get better. Just like you investing money
into this book to produce better content and get
started faster than anyone else, we will build our web
presence the same way.
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63
HOWEVER, with all of that said I have fantastic
news. I’m going to break it down into 2 simple options
and allow you to choose 1. As opposed to 7+ options
to build your website, this will simplify things and
make it extremely easy to take action.
There are two web builders to choose from. You
CAN start with a free version but your site will have a
small logo or text that says “built by (wix/
squarespace)”. If you’re just starting out, it doesn’t
matter. Once we start getting 3k + visitors we can
focus more attention on it. The point is to get
something super simple and clean up and running!
OUR OPTIONS:
1 .
S Q U A R E S P A C E
A lot of content creators use this currently and they’re
super big with influencer marketing. You’ll see them
running ads on YouTube with content creators so a lot
of people in the industry use this to build their
website. They have some stunning templates where
you can drag and drop your pics and your info to make
it look super professional.
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64
2 .
W I X
This is personally what I started with and have found
it very enjoyable. My though is Wix doesn’t market as
much as Squarespace though.
Either way,
THEY BOTH HAVE
INSANELY GOOD LOOKING
TEMPLATES . Use a template and just change out
the words for your info.
Make the website one page if you’re just beginning.
Don’t worry about an intense website that has 7 different
links to different pages. Just make something super
simple. Check out other bloggers in your niche to model
off of. Don’t copy it but definitely model it after some
bigger influencers because they’re doing what works.
Go to their instagram page, click the link in their bio and
model your website after their theme.
You can also choose the layout you like on, let’s just
say, Squarespace.com. Then google competitors and
look at 3-5 different websites.
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65
Write down specific content they might have. Ex.
About Us, Contact Us, Instagram Feed, etc. and
then create your 1 page website for simplicity
purposes.
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66
SQUARESPACE EXAMPLE
WIX EXAMPLE
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67
If you want to pay a little more and have someone
professionally run your WEBSITE(S). Shoot me or
support an email and I’ll give you a personal
referral to a good friend of mine.
Just make sure you’re super serious. Maybe you
already have a website or maybe you just want to
run things like a business and have others manage
it for you! This means it’ll cost more though,
typically around $800 to setup one (a single page
site) and anywhere from $19-$199 to keep it
managed.
Once you start scaling, you need to turn this over
to someone else. If you want to be a social media
influencer then there’s no way, after you grow a
little bit and start getting deals that you should be
wasting your time on this stuff.
That’s how Bloggers get stuck and can’t grow.
They’re not outsourcing and building a business.
They’re just building a blog, and that’s it.
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ACTION
ST EP
WEB PRESENCE:
THIS IS WHERE THE RUBBER MEETS THE ROAD. WHERE YOU
S TA R T T O F E E L T H E M O M E N T U M . W H E R E Y O U M A K E
SIGNIFICANT PROGRESS TOWARDS ACHIEVING YOUR
DREAMS AND WE SET UP A WEBSITE!!!
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VA L U E
BASED
INFLUENCE
T H E T I P T H AT W I L L C H A N G E Y O U R L I F E
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A WORD OF ADVICE
I wish I would have invested into MORE courses
earlier because my biggest mistake in the beginning was
to simply POST PICS on Instagram…And, yup that was it.
I thought if I started to post random pictures on
Instagram and Instagram stories that people would start
following me.
I thought, “If hotels and brands see me traveling
they’ll probably contact me and want to collaborate.” I
couldn’t have been more wrong. I posted pics randomly
and whenever I had some. I wasted a lot of time in the
beginning.
I didn’t know the real reason WHY I was posting
pictures. What kind of VALUE I was providing and WHAT
MY 3 PILLARS were.
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VALUE BASED
INFLUENCERS
I like to break things up and create as much STRUCTURE as I
possibly can. Remember, when you’re creating a brand and
becoming an INFLUENCER you need to maintain 3 PILLARS.
The next step is to create a ton of VALUE: There’s two things in what
I like to call “VALUE BASED INFLUENCE” that you want to keep in
mind. When I say VALUE, sometimes people are confused as to what
they actually means.
MUST MEET ONE OF THESE TWO:
1. NEW INFORMATION
2. TONS AND TONS OF VALUE!
3. EASY TO UNDERSTAND
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NEW INFORMATION:
This should be NEW information that you’re customer/viewer/
follower has never seen before or they’ve just forgotten.
Sometimes it can also be information that they’re NOT
IMPLEMENTING. They might know it, but if they’re not
implementing it then they NEED to hear it again.
Sometimes this will be info that will BLOW their minds like
hacks/trips/tricks. ie. When I learned about the “RULE OF
ODDS in photography!”.
2. A SHIT TON OF VALUE!
This is where you give so much value to your follower that they
think, “Damn, that girl knows a lot.” Or “Wow! That’s going to
help me out so much!”. The more value you can bring to
someone the more they’ll want to connect with you and follow
you.
The world of social media is shfitngi to a completely VALUE
BASED BRANDING experience. However, you don’t want to
overwhelm.
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3. MAKE IT EASY TO UNDERSTAND
That’s where this type of Value Based Branding comes in. You
could take the same information that they’ve seen before but
NOW, you break it down in a super easy to learn and
understand way.
This provides the person with value and the easier something is
to understand the easier it will be for them to implement!
@TravelingNextLevel
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IMPORTANT TO DO:
Make a list of all the reasons someone would
EMOTIONALLY want to follow you and then LOGICALLY
follow you as well. People will make an emotional
decision and back it up with logic. This goes for social
media and why they’ll first click on your page and then
why they’ll keep coming back or choose to follow you.
Ask yourself WHY you follow certain influencers on
social media to help you discover for yourself.
• For example, I watched this couple create these
videos and the reason I watched them was:
1. They were authentic.
2. They broke it down in a structured way.
3. They gave me a TON of golden nuggets I could apply
so I invested in their master class.
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NOW, WE NEED TO DECIDE:
What kind of content can we produce to create a
VALUE BASED INFLUENCER!
Make a list of the content you can start producing or
what others in your niche currently produce to make it
easier for us to post regularly:
A fun way to mix things up and allow yourself more
flexibility is to produce multiple types of content.
EXAMPLE:
1. You could simply do ”How-To Fashion videos every
week or everyday”
2. You could also create a weekly routine so it changes
up but it changes on a consistent basis.
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The Weekly Routine is the easiest thing to
implement if you’re the slightest bit indecisive, like
we all are. It gives us and our viewers structure.
Some of the fastest growing YouTubers are always
those who do daily vlogs but it’s VERY hard to
produce that much content.
A schedule makes content easier to produce
because your only focused on that ONE topic. It will
also allow you to mix things up so you’re not posting
things about “Face Makeup” Or “Protein Shakes” Or
whatever your specific niche is ALL THE TIME.
FOR EXAMPLE:
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ACTION
ST EP
S I M P LY W R I T E D O W N :
1.
T H E T Y P E O F C O N T E N T Y O U ’ D L I K E T O C R E AT E
• MAKE A MASSIVE LIST OF IDEAS AND KEEP IT IN A
PLACE YOU CAN ACCESS WHEN IDEAS STRIKE. I USE
T H E A P P L I C AT I O N E V E R N O T E S O I T ’ S E A S I LY S T O R E D
AND RETRIEVED.
2 . A L S O W R I T E O U T N E X T T O I T, H O W T H I S W I L L A D D V A L U E
TO YOUR FOLLOWERS.
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HACKS
FROM MY
MENTORS
VA L U E = V I R A L
@TravelingNextLevel
79
S Y N D I C AT I O N !
One thing we want to start doing is maximizing
exposure to your blog/vlog/website/brand. Getting
peoples attention will do just that. People have literally
made millions because of one viral video…
S e a r c h i n g
f o r
b l o g / v l o g
i d e a s :
1. Look for what’s trending in the news and see if
your brand may connect with it somehow. If you can,
even if it’s “My thoughts on _____” then you’re chances
of it going viral are already way higher.
2. Look for what’s TRENDING.
I thought this was pretty cool when I learned this.
You can just look at the news, top youtube videos or
Google “BUZZSUMO”. Then type out your topic,
niche, or another competitors exact web address to see
what HAS WENT VIRAL! This is AN INSANELY GOOD
website to use. BOOOOOOM! I’ll show examples of
what I mean on the next page.
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In this example above I searched “Travel”. You
can’t see in this photo but when you go to the
website you’ll also have a TON of filter options. i.e.
I searched in the last year. So these were the most
shared and as you can see My favorite I
highlighted had ~400k+ engagements. The title is
ridiculous and makes me want to share this with
someone.
In this example I searched “@DoYouTravel”. That’s
a large influencer in the travel industry. Buzzsumo
pulls from data they’ve produced. As you can see
content with Bali is doing the best! Now I can
reproduce more info based on places,
experiences, resorts in Bali!
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MAKING IT CATCHY:
We’re going to use language to create powerful headlines,
posts, and titles. So, here are some categories to spark your
imagination when creating new content!
1. S H O C K I N G :
Choosing something completely different than anything
else out there. Something that sounds weird, random, and
almost unbelievable.
• EXAMPLE: A girl who wants to do a makeup blog
might write about how toothpaste can help clear
zits. The headline reads something like. “REMOVE
THE BIGGEST ZIT WITH TOOTHPASTE IN 12
HOURS”
2 .
VA L U E
A D D :
This has to provide people with valuable information.
They can then use this info to produce more of what they
want; money, travel, etc.
• EXAMPLE: “How to flip your first property without
any money or experience”
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3 .
S H O U L D
K N O W S :
Make them feel like they have to know this info or
they’d feel stupid! People want to fit in, especially with
their friends and social circles. If they’re afraid they
won’t know it and they should, they’ll be more inclined
to WANT the info.
• EXAMPLE: “Things You Never Want to Say If You
Travel To Italy” or “Things You Should Never Wear
To A First Date”
4 .
Q U E S T I O N S :
This is one of my absolute favorites! It’s a crowd
pleaser. However, this method typically converts well for
“Traffic” but not necessarily “Engagement” or actual
“Conversions” (i.e. Opt in pages or sales pages). It
simply creates a puzzle the mind must solve.
• The Structure:
• Use “This” or “That” or “You Wouldn’t
Believe…”
• Asking a good question also creates an
unknown. It becomes an attention seeking
heat missile.
• EXAMPLE: “You Won’t Believe The Pictures
That Come From These 2 Travel Destinations”
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• Example: “What would your friends say after visiting
THIS restaurant?”
• You can also answer a question!
• Example: “What do to if you’re tired while traveling
and don’t have THIS”
5. M O D E L I N G :
Choose a specific topic and competitor within that
topic. Then on “BuzzSumo” type in the website
(lonleyplanet.com in example below) and look at their most
viral posts in the last year. Then model your new post after
this.
If it’s a blog post or YouTube video and you want to create an
amazing thumbnail you can use websites that have NO
copyrights and NO credit necessary. You’ll be able to find
HIGH quality pictures from different websites I give you in the
“bonus” section of this book.
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THE RULE
I WA S TA U G H T
H E A D L I N E S
M U S T :
1. Be UNIQUE (No other headline like it)
2. BE SPECIFIC (specific to your audience)
3. USEFUL (add value to your audience)
EXAMPLES
•
5 Intense Location Destinations None Of
Your Friends Have Been To
•
3 Massive Changes To Your Summer
Wardrobe You Must Make Immediately
•
4 Morning Exercises That W ill Fix Your Back
Issues in 1 Minute.
•
Feel The Difference Immediately W ith This
Mind Blowing Camera Hack
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WRITING COPY/HEADLINES/
TITLES/CAPTIONS:
F A C T S / L O G I C :
Use Words that Give People An ACTUAL REASON
to click on your headline. What are they actually
getting.
• EXAMPLES: Secrets, Tips, Tricks, Hacks, Facts,
Results, Bonuses, Lessons, Ways, Ideas,
Places, Guide, Map, Workbook etc.
A D J E C T I V E S / I N T E N S I F Y
Use Words that describe what the experience will
be like when they click the headline.
• EXAMPLES: Insane, Fun, Incredible, Essential,
Must-Haves, Do’s, Don’ts, Important,
Attractive, Easy, etc.
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E M O T I O N A L
L A N G U A G E :
Use Words that make their mirror neurons fire and their
brain picture something. We think in pictures. When we
describe these pictures in emotional terms the emotions
are created.
• EXAMPLES: breathtaking, fearful, fearless, happily,
stunning, courageous, sensational, Magical,
Remarkable, Perplexed, Embarrassed, Uncomfortable
etc.
For More Info On TRIGGER WORDS to be more
persuasive: go to
THE PERSUASION REVOLUTION WEBSITE
https://www.thepersuasionrevolution.com/380-highemotion-persuasive-words/
MASSIVE TIP:
You Should Be Spending 80% of your time improving your
headlines. Your content has to be good, but that’s a given.
Your audience has to click for it to first to be effective.
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ACTION
ST EP
C R E AT I N G VA L U E :
W E ’ R E G O I N G T O C R E AT E O U R F I R S T B L O G P O S T, V L O G
P O S T, H O W - T O V I D E O S E R I E S , O R S I M P LY J U S T P O S T A
P I C T U R E O N Y O U R N E W I N S TA G R A M A C C O U N T A F T E R T H I S
NEXT SECTION.
F O R N O W, W E N E E D T O W R I T E D O W N A F E W H E A D L I N E S
FOR POTENTIAL POSTS AND HOW WE’RE GOING TO
MAXIMIZE THE EXPOSURE.
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I N S TA G R A M
A U T O M AT I O N
# 1 P L AT F O R M F O R C O L L A B S
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AUTOMATION
When we’re building our social media platforms, Instagram can be
one of the biggest. Here’s the thing, we have to run our social media
like a business so there’s a few things that goes along with that.
You only have a limited amount of time! That’s one reason I
created this book. Too many people ask questions so this
automates that process.
What you have to decide as the entrepreneur here is how automated
do you want to make things and how “Engaged” do you as a person
want to be with your audience. I believe there’s a fine line with both
and it also depends on where you’re at. ie.
If you’re just starting out it’s probably more imperative for you to
grow your following up to 5k as fast as possible because your
engagement rate is already high. On the contrary if you’re 20k +
(what a lot in the industry are calling “influencers”) then you want to
get your hands back in the cookie jar and start to connect with
people (as much as you can, you’ll never be able to connect with all
of them!)
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AUTOMATION TOOLS
HERE ARE SOME TOOLS & METHODS YOU CAN USE TO
AUTOMATE THINGS:
DISCLAIMER: This is info and up to you to decide how to apply it.
#1 Buying likes/followers: You can easily go on fiverr.com and buy
them from someone. I never suggest doing this because the
quality is so poor. instapromote.me is also another one.
#2 Specific Platforms for likes/follows/unfollows/comments etc:
There are so many out there and I’m constantly testing and
measuring for other people. If you’re interested I will include a
link in the second module of the ebook course. This is where I
also include all other links in this ebook that you can easily click
on and go directly to the webpage.
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#3 Squarelovin: For your analytics and engagement rate
#4: fiverr.com & upwork.com: Hiring a Virtual Assistant to manually
manage your account. Follow specific people you tell them to target
and specifically message people to increase your engagement. This
is extreme automation and the most realistic as you’re paying a live
person to do everything you teach them. The biggest thing you
have to keep in mind is to CREATE STANDARDS AND RULES with
your VA. As the entrepreneur it’s up to you to guide them. DON’T
BE SPAMMY ON INSTA because some people hire VA’s and then
they’re just super spammy.
#5: Presets: Download and buy someone’s presets so you can EASILY
take pictures with your cell phone and post a professional looking
THEME. I don’t have any presets currently but who knows I might
create some in the future if enough people need them. For now, go
find someone else who has them! There are plenty, not knowing
who’s is not an excuse. Remember, you’re the entrepreneur here! :)
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#6: Planoly & UNUM: Applications you can use from your desktop to
post your instagram pictures and manage your comments all in one
place. The MAJOR thing that’s beneficial to these services is after
you post your pictures, you can still move them around in your feed
to keep your “theme” looking good!
#7: Cleaner App: Look up “Cleaner” on your iTunes or application
store.Use to unfollow larger amounts of people or clean out your
fake instagram followers so your engagement ratio goes up.
Automating things is all about using apps to
YOUR advantage, not to hack your way to
millions of followers!
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GETTING
S TA R T E D
B E F O R E W E C R E AT E O U R F I R S T P O S T
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GETTING
STARTED
We will cover the largest social media
platforms and most used content for
influencers. This does not mean you have to
stick to these media sources. Example, if you
wanted to post on Pinterest then these
concepts will carry over to that platform just as
easily.
H O W E V E R ,
P I C K
O N E
P L A T F O R M
Y O U
N E E D
S O C I A L
T O
T O
M E D I A
S T A R T
O N .
THE MORE YOU FOCUS ON ONE PLATFORM
IN THE BEGINNING, THE FASTER YOU WILL
BE ABLE TO GROW ON OTHER PLATFORMS.
*If you’re going to start a blog you need a
PLATFORM to host it. Not just a website, but
Instagram or YouTube so you can drive more
traffic to it. These are the two most popular
platforms for social media right now.
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I N S T A G R A M :
There’s a few fundamentals you must nail:
1. Pick a niche
2. Be Consistent
3. Don’t care about what others think!
This is pretty standard across the board so no
need to expand on it from here. The only other
thing I can say on instagram is IF YOU WANT &
CAN, get into something super niche.
i.e. Only luxury resorts and every picture you
have is of their pool. You’d grow like crazy.
You also don’t have to even create the content.
You can curate content (take content from others)
and post it to your account. That’s what all the
major magazines do. They outsource to others who
write not all but a lot of their articles to curate the
proper content for their viewers.
I just collaborated with Saks Off 5th and they paid
me for full rights of the content as well so they
have the ability to repost it. Sure they pay me a
lot but it’s worth it for them. If you curate content
on instagram you just tag where the original
picture was from.
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D O N ’ T :
Don’t use automated comment bots for
comments that don’t seem real.
• EXAMPLE: “Nice!”, “Cool!”, “Sweet!”
comments you may get or see are all bots.
These are noticed as bots by both people
and Instagram’s algorithm.
• EXAMPLE OF WHAT YOU SHOULD DO: hire
a VA to create comments like these. “Wow,
just randomly saw this and I usually don’t
comment but wanted to say nice work!”
These are just crappy comments. They have a higher
chance of being from a bot. Instagram doesn’t even
count them as a comment in their algorithm so it
doesn’t help at all. Also don’t ask others to like and
follow your page, they will if they want to.
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Y O U T U B E
F U N D A M E N T A L S :
Create an Intro for Your Videos: Say Something similar
every time and make it short/sweet. Peter McKinnon says
in every how-to video, “What’s Up Everybody!”
Learn to Create thumbnails or have a virtual assistant do it
for you from Fiverr. These convert 60% better than non
professional thumbnails.
Always ask questions that are engaging so they can
comment in your section. Don’t leave them with,
“Comment, Like, and Subscribe”. Give your audience an
actual reason to comment. i.e. what do you want to learn
about/see/us do next?
Just get started posting and understand you won’t have
immediate traction. Accept it and let’s do this!!!!
MASSIVE TIP I LEARNED:
Add Social Share Buttons To Posts (Easily
google how to do this) THIS IS WHAT
SYNDICATION IS
!
FREE TOOL TO ADD THIS. https://
www.addthis.com/get/share
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ACTION
ST EP
POSTING YOUR VERY FIRST PIECE:
THIS IS WHERE WE SOLIDIFY THE FIRST PIECE OF
CONTENT AND PRESS PUBLISH!
YOUR ACTION STEP IS TO POST YOUR VERY FIRST
C O N T E N T O N T H E P L AT F O R M O F Y O U R C H O I C E . W H E T H E R
I T ’ S A B L O G , A H O W T O V I D E O S E R I E S , O R A N I N S TA G R A M
POST DON’T OVERTHINK THINGS. TOO MANY PEOPLE
H E S I TAT E I N T H I S W O R L D .
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PICS
FOR
SUCCESS
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PICTURES CAN
CREATE INSANE
COLLABS!
If you’re wanting to grow an instagram account your pictures
and videos are key! If building a brand, a blog, a website
around YOU is important then it’s important to get used to
taking pictures.
ONE FEELING WE HAVE TO ADDRESS:
Feeling awkward taking pictures and having insecurities is
completely natural. After reading this you’ll feel so much
better about it and be able to take so much more action
TODAY!
Let me just lay this out there for you. WE ALL HAVE
SOMETHING. We all have something or MULTIPLE things we
don’t like about ourselves. For me, it’s my height. I’m 5’7”,
5’8” if I stand up tall haha. I was always the small kid in class
when we’d stand in a line of ascending height, when my
brothers and I would measure ourselves, when we’d have to
pick teams for soccer in elementary school.
However I invested over 10k into Tony Robbins and his
coaching and what I realized is 1) we all have shit we don’t
like about ourselves
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and 2) Why continue to obsess about it if we don’t really have
control over it. The problem is a lot of us think that if we just
“FIXED” that one thing, we’d be so much better off. The reality is
our minds would just find something else to obsess over. For me,
it’s diving deeper into those insecurities and understanding them.
I always thought I had to be a big guy to “Be a real man” because
my dad was a big guy. What I realized is reframing what a “real
man” is was the real solution, not making myself feel like complete
shit everyday over something I have no control over. To this day a
real man means someone who goes after what they want, they
don’t let negative people get them down, they always have
positive intentions, they take care of the ones they love, they know
how to handle difficult situations, they are emotionally intelligent,
they work hard and for the right reasons, and they take full
responsibility for where they’re at in life. They don’t blame, justify,
make excuses and if they ever get down on themselves they snap
out of it and push to be a better person.
I say this because I know for a lot of others there is something that
makes them feel “Inferior” or “less” than they should.
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GRATITUDE
First things first, if you’re reading this you have so much to
be grateful for and so much to be excited about especially in
the near future. We’re not running from lions or dying of
thirst. We’re about to build a massive social media empire!
Now for some people they might not think they’re pretty, or
good looking, or smart enough etc etc. WELL YOU ARE! WE
ALL ARE. All you need to do is re-define what “Gorgeous”
“Handsome” “Smart” and whatever your ONE Thing is.
Gorgeous doesn’t mean you have a certain hair style, color
eyes, size muscles etc. it’s something at your core. It’s who
you are, it’s how you feel and make people feel when you
walk into a room.
NOW, even after we understand all that and constantly work
on things it can still be awkward to take a picture in front of
people especially for instagram.
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Here are some tips to take YOUR INSTA
FAMOUS PICS!
#1 Look at objects, the camera, the scenery, the buildings,
the street, and everything else. DON’T look at people.
Looking at others just enhances the “Are they looking at me
feeling?” Looking at an object eases it and focuses your
mind.
#2 Don’t Pose! MOVE! If you go watch some models getting
their pics taking what they’re typically doing is moving &
moving a lot. Sure, they have their “Moves” but they don’t
just stand their and pose. Movement creates such a natural
look in the viewers eyes and it’s what takes the picture from
looking cheesy & staged to natural and glamorous!
#3 Try to take pictures with EMOTION involved. Whether it’s
you running down a street, kissing your bf/gf, jumping for
excitement, or laughing your face off. Seeing others with
EMOTIONS evokes our own emotions. They’re called mirror
neurons that we have. To easily explain it, when you watch a
movie where someone else is crying and you start crying, the
mirror neurons are working. Next time you go take a picture
and just kind of smile, try to laugh super hard at something
and you’ll see what I mean!
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FASHIONISTAS!
The last tip I wanted to give some of you is if you’re in the Fashion
Niche. I personally don’t focus my attention here but know people
who do and wanted to give you a few solid pointers. Whether you’re
a girl of a guy you have to understand that you don’t need an entire
walk in closet full of clothes. If you wanted to get into fashion there’s
two things I’d suggest to ball on a budget.
#1: thredup.com Go there and thank me later. It’s like a higher end
thrift store with some sick clothes (only girls right now but think
they’re working on the mens section as we speak). You can get super
discounted clothing and sometimes they’re even brand new with tags
and everything.
#2: Super ballin on no budget. Just go to your local botique, your
local mall. Spend a few hours trying on a crazy amount of cool
outfits, have a friend take pics of you in different parts of the store
and then BAM! You’ve literally got a months worth of posts at your
fingertips. People on Instagram don’t care if you own the clothes,
they just want ideas of what works, what doesn’t, and WHERE TO
BUY IT!. So tag the brands and you’ll be getting some sponsorships
in no time.
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INTENTION
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YOUR INTENTION
We’re starting to learn a lot about growing your social media
accounts to become an INFLUENCER. With that said, there’s
something that people usually MISS!
That’s your intention. You want to build your influence with
good intentions. Again, I would start to focus your attention
on what your end goal is. Travel? Brand Deals? Podcasts?
Youtuber? Instagramer? Once you know your end goal and
you start producing content, you want to be as authentic as
you can.
You want to be a good person and produce content for a
bigger reason. Too many people get burnt out after 2
months of posting content because they don’t have a bigger
vision.
Find out what your VISION is! For me it’s to create an
amazing community where we can meet so many amazing
people and relationships that truly last. It’s to constantly live
my life on my terms and to never have a 9-5. It’s to
experience everything in life as fully as I can. It’s to produce
a ton of content for others who are serious, and information
that will actually work for them!
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THE REASON
The reason I’m bringing this up is because I’m constantly
getting DM’s of people simply asking for shoutouts, if I can
give them free advice, if they can “pick my brain”.
One of the things that will BOOST YOUR ENGAGEMENT
more than anything else are natural collaborations. When
people see that you know other INFLUENCERS, you become
an influencer.
Think of the Kardashians and now Kim’s gay friend (I don’t
know his name but I know he’s got a massive following) is an
influencer as well! Just because they’re friends.
So as you begin to build your following, you should also
build your relationships. However, you should build
relationships because it’s genuine. You shouldn’t be
slamming peoples DM’s to collaborate with you. You should
build real, authentic connections and have a POSITIVE
INTENTION pushing you forward in this business.
If you don’t have positive intentions, people will feel it &
you’ll become miserable. Haven’t you heard of super wealthy
people being extremely unhappy?
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ARE THE RICH
UNHAPPY?
Look you can be happy poor and happy rich. You could also
be unhappy poor and unhappy rich. Either way, isn’t the
point to be happy? I’ll be the first to tell you, money will
indeed make it way easier! However, it WON’T MAKE you
happy.
Some people are unhappy because they’ve never had these
positive intentions. They’ve never found their purpose or
their passion. Whether you have or haven’t my suggestion is
to move forward in this industry as an INFLUENCER who is a
positive human being and who has POSITIVE intentions.
The reason is because 1. It’s the right thing to do. 2. You’ll
be happier long term and 3. YOU WILL GROW AN INSANE
FOLLOWING AND HAVE TONS OF FRIENDS!!!
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TRUE
INFLUENCE
L E T ’ S
B E C O M E
I N F L U E N C E R
A
S O C I A L
M E D I A
I M M E D I A T E LY !
The secret to growing on social media is deeply routed in having
influence over your followers.
Think of someone you’ve been following for a while. Maybe they
post how-to videos on YouTube or post insane travel pictures all
over the world. Think of this person and realize they have massive
social influence, not just followers.
These people are NOT focused on all the little things like
following and unfollowing others. They aren’t overly focused on
these social media tactics. They hardly worry about the Instagram
Algorithm because it changes almost every week!
They are focused on the bigger picture and we need to be the
more and more we grow as well.
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Gaining influence means real people are starting to take what you
say, do, and experience into consideration. They’re watching closely
whether they know it or not and are influenced by the places you go,
the products you use, and the brands you collaborate with.
This is exactly what brands look for in an influencer. They’re looking
for someone with a REAL and ENGAGED following to promote their
products and they’ll pay heavily to do so. If getting paid
collaborations with brands is something you’d like to get into then it’s
all about positioning yourself as an influencer.
B E C O M E
A N
“ I N S T A N T
I N F L U E N C E R ” :
INFLUENCER COLLABORATIONS
Whether it’s interviewing others, taking pictures with another
photographer, or creating a funny video with a YouTube star, these
collaborations are the fastest way to create a true influence.
When you position yourself side by side someone who has a bigger
following you immediately gain more credibility. Just like I talked
about with Kim.
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B E S T
O T H E R
W A Y
T O
F I N D
I N F L U E N C E R S
F O R
C O L L A B S :
1. Pick your niche.
2. Scroll through Instagram or YouTube.
3. Find someone within +/- 1-5k followers of you.
4. Start to build a relationship through conversations. It’s about long
term relationships that are real. Not hitting everyone up through DM
asking if they’d like to collaborate! Start liking and commenting more
on their pics!!!
5. Finally make a move a few weeks later and let them know
•
You love their content
•
Have an idea for collaborating.
•
NEVER: Say, I’d like to collaborate without a specific plan in
place! This is ONE thing that you NEVER want to do!
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PAID COLLABS
S T A R T
C O L L A B O R A T I N G
W I T H
B R A N D S
I always suggest investing in someone’s course to
learn how to do this. I had to invest in multiple
courses because the topic is so in depth. It can be a
huge game changer if you’d like to travel more and
get other companies to not only pay for the trip, but
pay you to go on it!
Collaborating with brands is another effective way to
immediately increase your social media following. If an
apparel company has 30k followers and you post a pic
with their t-shirt in a paid sponsorship, you’re going to
gain immediate exposure and influencer recognition. I
did this with a T-shirt company and they used my pic in
their marketing ads which created even more exposure.
There’s obviously more to the process of collaborating
with brands but keep this in mind as you start to build
your following. Not only can it be an insane way to grow
but it can be a lucrative way to earn a living, if you do it
right.
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MACRO
INFLUENCER
S TA G N A N T N O M O R E
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GROWING AN
INFLUENCE
Imagine 3 months from now. Where do you want to be with
your following? Imagine instead of going to work, or school,
or whatever it is you do right now…You wake up, post
content and make enough money for this to be your full-time
gig. Imagine collaborating with your favorite brands,
clothing, apparel, makeup, camera equipment, hotels, and
luxury resorts. Imagine getting paid to promote the products
that you already use and love.
So many people, including my girlfriend essentially told me
to pull my head out of my, you know what. She said, “You’re
living in a fantasy land and that will never happen.” Instead
of allowing that to hold me back, it pissed me off and
propelled me further forward. If living the life of an
influencer sounds like a dream and it sounds like it’s “too
late” then you’re absolutely WRONG! It’s completely
achievable if you take the right steps.
Bloggers, Content Creators, Social Media Influencers are
earning a full time income and building empires creating
content for brands you currently use. The insane part is
they’re probably making way more money than you’d
imagine.
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The even MORE INSANE part is you have the ability to
do this. You don’t need a massive amount of followers to
make it happen either.
There are so many articles out there online regarding the MicroInfluencer Economy. These are individuals who have as little as a
few thousand followers that get paid partnership deals. Typically
they’re in the 1-10k range but sometimes just a few hundred! That’s
insane but these micro-influencers are now more important to
brands than ever before.
Brands realize the engagement rate for these micro influencers
is about 9x or more than influencers with bigger followings. Look,
the ultimate goal is to gain a large following but while you’re
starting out, specific brands love to work with these microinfluencers because of the return on the investment they’re
receiving.
Imagine if you work up to just a couple thousand followers. How
long do you really think that would take you? Maybe you’re already
there? Then what could we do with that following?
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You’d be in a position to collaborate with brands and have them
ACTUALLY pay you for creating content. Pay you for being seen using
their products on your social media accounts. Pay you for staying at
their luxury resorts and posting a few cool pictures and one awesome
blog about your stay.
Remember, as we build our following we also want to build the value
we bring to our following. Then funnel that following to our webpage
where we can start to collect maybe an email address. This can be
worth a lot of money years and years down the road for multiple
reasons I’ll touch on later.
The most common misconception though, is that you need a massive
following to create brand deals. Other people think if they just keep
posting on social media or Instagram then people will start to follow
them. Then once they have a massive following brands will start to
reach out to them and they’ll somehow get paid. This couldn’t be
farther from the truth. I see so many accounts with the some of the
most insane photography skills but barely have any followers. They
don’t follow the new business model and in on the next page we’re
going to start getting into exactly what I’m talking about.
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REALITY TV
C R E A T E
Y O U R
O W N
S H O W
Social media is like a TV show. Use it to create content, not consume
massive amounts of it yourself. You should be the producer of a
massive television series or a blockbuster hit, you shouldn’t be the
consumer sitting on the couch watching it.
I’m going to share with you something I learned from two people.
One of the people I invested a lot of money into their courses to
learn this stuff and the other is someone I’ve also invested a little bit
of money into some of their courses. It’s Tai, Tai Lopez. You may have
seen Tai Lopez on YouTube or Instagram etc. flaunting his Beverly
Hills Mansion, his multiple Lamborghinis, or his massive bookshelf in
his garage. Love him or hate him, he’s a genius. A smart business
man who knows exactly WHO his target market is and exactly HOW
to get their attention.
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When Tai was asked about growing his social media,
why he shows off etc, he said:
“Pretend like you’re making a blockbuster hit. Most
people try to build their personal brand through
random social media posts about whatever is going on
in their life. But your most important strategy is to tell
great stories, same as the blockbuster shows like game
of Thrones do.
Start with something catchy – I Posted a Lamborghini
YouTube video that went viral, for instance.
Like all great stories in a movie or book, there’s
rarely just one character. There’s a central plot
with drama, suspense, surprise, character
development and some form of resolution –
that’s how the Kardashians became a colossal
brand. It’s more than just Kim Kardashian; it’s the
family, their history, the people they date, and
even the bodyguard at this point.
My Snapchat feed is never just about me, and
your personal branding should never just be
about you. Create great stories by consistently
posting about the main people in your life (e.g.
Spouse, BF/GF, kids, Friends, Co-workers, etc.)”
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W E
L O V E
A C T I O N !
Stories create emotional pictures that we all paint in our
heads. This allows the viewer to step into someone else's’
life for a moment. To feel that person’s feelings. What they
are going through, what they are experiencing etc. That’s
why a post with two people genuinely laughing their hearts
out about something do way better than a post of us just
sitting their at a café. In our brains we have what are called
mirror neurons. Our emotions mirror those that we see.
For instance, you might watch a comedy show on Netflix
and think, “Eh, it was ok.” Now, surround yourself with
people, in a live environment, just waiting to laugh. You’ve
got yourself a way funnier show. Or You see someone lose
a loved one in a movie, and all of a sudden, were put to
tears. It’s completely fake, we knows it’s fake but our mirror
neurons allow us to feel that emotion.
If there’s one thing you get better at. Whether it’s a blog, a
video, or an Instagram post it’s about telling stories!
The best pictures on Instagram tell a story. They tell a story
of excitement, of accomplishment, of drama etc.
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C O N G R AT S
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LET’S DO THIS!
YOU MADE IT! Not Everyone makes it through an intense
book like this. I know you have some amazing things to
look forward to because of the actions you’ve already
taken.
So many people want something but don’t always do what
it takes. They want the lifestyle but they don’t want to
invest in themselves. Or they don’t always put in the time
it takes. For instance, so many people want to be able to
travel the world. They want the luxury resorts, the paid for
vacations, etc. They want brands to invest tens of
thousands of dollars to fly them out but they don’t invest
anything in themselves, their business. How do they
expect other companies to purchase their plane tickets if
they first don’t invest in themselves to learn the business
model or get the skills necessary. You’ve done that and
will continue to so I applaud you for that. I’m the same
way; always investing time, money, and energy into my
business.
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This “INFLUENCER LIFE” is much closer than
you might think. I remember not too long ago when I
purchased a couple eBooks, a couple courses and
then BAM! Things finally started to take off. I’m sure
because you’ve read this far you aren’t someone
who’s just going to kick rocks. You’re going to take
what I say and apply it.
You’re going to constantly look for new ways
to grow, to learn, and to take your brand to the next
level. If you’re looking to kick it up a notch my
suggestion is to start working on getting paid
sponsorships, brand deals, social media take overs,
and hotel review stays. You don’t need a massive
following to get brands to pay you for the value you
can provide, you just need to know the business
behind it.
Feel free to follow me, Dylan Stewart, on
Instagram @travelingnextlevel. Like & comment on
some of my posts and lets build your social media
up!
**ALSO, LOOK OUT FOR EMAILS, I ALWAYS TRY TO
ADD AS MUCH VALUE AS I CAN FOR YOU ALL!
Now, Let’s Recap and Get Started!
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WE FORGET 90% OF THE
THINGS WE READ, 80% OF
THE THINGS WE HEAR
RECAP
IT’S NOT HOW MUCH YOU’LL REMEMBER
B U T W H AT Y O U ’ L L N O W D O W I T H I T
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RECAP WHAT
WE’VE COVERED
This way we can let the knowledge soak in but
more importantly so we can start to implement. I’d start
by breaking down each action step into a day.
1: Decide on your TOPIC & 3 PILLARS
2: Decide on your PLATFORM.
3: Choose a NAME
4: Get your ACCOUNTS up and running
5: Your WEBSITE
6: Learning about how to CREATE value
7: Actually Posting Your First VALUE piece
8. Stepping Up Your Picture Game
9. Overcome any barriers!
10: Create Automation
11: Creating a FOLLOWING
BOOTCAMP: STUDY more around brand deals, paid
collaborations, hotels etc so you can make this your
career!
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VALUE BASED
INFLUENCER
STEP 1:
C H O O S E .
Choose ONE social media platform
you will begin to use.
STEP 2:
Whether you’re just beginning or
P U B L I S H .
have been doing it for some time. Publish your first
introduction post. This will be introducing not just
yourself, but your mission, your brand/blog name,
where you’re from, and what your brand will be about
(Why someone would want to follow).
STEP 3
:
S C H E D U L E .
Create a schedule for posting
specific types of content and be consistent. Whether
it’s once a week or once a day, you have to get
consistent. Anytime I drop the amount of posts I
create, my engagement also drops.
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People want consistency in their life which is one
reason they follow other influencers. If someone had
one great post, but that was it, nobody would follow
them. We follow because it delivers value and we
know value will be delivered again.
STEP 4:
P O S T
R E G U L A R LY.
The more content you
produce gives YOU a higher chance of being seen.
Producing more videos/pics/blogs increases your
following even if the quality drops a little (not a lot). I
highly suggest posting everyday IF it’s possible.
Posting a video on YouTube everyday is extremely
hard but posting a picture on Instagram everyday may
be more manageable.
STEP 5:
M A K E
A
L I S T . Start to make a list of brands
and other content creators/social media influencers
that you like. Then start to engage with them!
Comment & like their pics/videos.
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ACTION
ST EP
GETTING 1-10K FOLLOWERS
N O W I T ’ S T I M E T O R E C A P W H AT W E ’ V E L E A R N E D , A P P LY I T
AND GET YOUR FIRST 1-10K FOLLOWERS OVER TIME.
IN THIS ACTION STEP YOU’RE GOING TO POST ONE MORE
P I E C E O F C O N T E N T. L E T ’ S K E E P T H E B A L L R O L L I N G .
Y O U ’ R E A L S O G O I N G T O C R E AT E A S C H E D U L E O F W H AT
C O N T E N T Y O U W I L L P O S T A N D O N W H AT D AY S S O W E C A N
S TAY C O N S I S T E N T
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SUCCESS
SUCCESSFUL INFLUENCER
LAUNCH COMPLETE!
You’ve hopefully had some time to sit back, relax, and
celebrate with some friends! Cheers to you and getting
this up and running. It’s not easy but it is very rewarding.
Imagine just a few months from now if you can really
start to score some brand deals and then take your
following to an entire new level. Where you can even get
all expenses paid for trips because of your following!
Thousands and thousands of people are already doing it.
You can’t be afraid of what others will think. You can’t be
afraid of what might happen. What you should be afraid
of is if you never try. Too many people are stuck in
corporate jobs they hate only because they’re too afraid.
They hold back. They play the safe route and that’s what
life gives them. That’s not you though. You’re meant for
more and you’re going to get more.
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REGRET
The biggest regret people have at the
end of their life isn't the things
they’ve done but the things they
didn’t do. The things they were too
af raid to stand up and go after.
Get it!
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BONUS
PA C K
“THE GRAVEYARD IS
THE MOST WEALTHY
PLACE THAT EXISTS,
IT’S WHERE DREAMS
ARE BURRIED”
B
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B
B
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O
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N
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S
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@TravelingNextLevel
B
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BONUS 1
RESOURCES THAT
MAXIMIZE
PRODUCTIVITY
SURPRISE. KEEP
READING
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WH AT I S
STO PPI N G YO U ?
A FEW EXCUSES I’VE HEARD:
•
Market is too saturated
•
Too many people are trying this
•
My friends will laugh at me
•
I don’t have enough money
•
I don’t know what to write about
•
I don’t have enough time to put into this
•
I don’t have the confidence for this.
•
And everything else.
Here’s one thing I won’t pretend to know. I don’t know your life
situation, what’s going on etc. I would like to, but I don’t. However,
what I do know, is no matter who you are, how little you have, and
how you feel inside, there’s been someone else with less, someone
else who feels smaller, and someone else who’s applied themselves
and created more for themselves.
The question you have to ask yourself is what’s more important. Your
dreams? Or all of these little obstacles that you know you can
overcome.
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I remember listening to a YouTube video from Gary Vee and him saying
something along the lines if he were to follow us around with a camera
24hrs a day for one week he’d find out the truth. If we were truly
playing at the level we needed to be or if there were certain times
throughout the day we were slacking off.
On our drive to work are we listening to something that propels us
forward or just music? Are we waking up on our first alarm or sleeping
in an extra 30 min (which doesn’t help you feel more rested). Are we
taking the path of least resistance, sitting down and watching some TV
at night because “We’re tired and deserve it after a stressful day of
work”.
Ever since I watched this YouTube video, it’s had a huge impact on my
life. I take full responsibility for where I am. My decisions have
produced my results; where I’ve ended up. The place I live, the car I
drive, and the amount of money in my bank accounts.
Your decisions have led you to exactly where you are today as well.
YOUR DECISIONS, YOUR RESULTS. What you do from here moving
forward will determine your path. Are you going to read this book and
never invest in yourself again. Or are you going to go after everything
you’ve wanted in life because you know we only have one chance.
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One day I had someone ask me these powerful questions
and now I’m going to do the same for you.
WHAT’S MORE IMPORTANT TO
YOU?
Yo u r G O A L S , D R E A M S , a n d t h e L I F E y o u w a n t t o l i v e ?
Or what other people think?
Another EXAMPLE that this works:
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BONUS 2
RESOURCES THAT
MAXIMIZE
PRODUCTIVITY
RESOURCE LIST
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R E S O U RCES:
FROM ME TO YOU
B U Y I N G YO U R D O M A I N N A M E :
Godaddy.com
SETTING UP WEBSITE/BLOG:
W ix.com
Squarespace.com
C R E AT I N G I M A G E S / T H U M B N A I L S
Canva.com
Unsplash.com
Pixabay.com
S O C I A L M E D I A M A N A G E M E N T/A U T O M AT I O N :
Plann
Hootsuite
Buffer
Planoly
UNUM
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BONUS 3
MAXIMIZE ENGAGEMENT
CHECKLIST
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QUESTIONS TO FOCUS
YOUR CONTENT:
❑ What is the purpose of this post? Is it just to produce content
and create some hashtags or does it have a deeper meaning
behind it.
•
EXAMPLE: If you post a pick of you at a lake, great. Now
think about you posting that same pick with an inspiring,
emotional story about how your parents used to take you to
this lake and they inspired you to live your dreams and the
lake reminds you of that. For the people who read it, they
have a much deeper connection to you as an influencer.
❑ What kind of value with this bring my audience?
❑ What’s my END GOAL? MY VISION? Is this helping me get there
or is there something else I could be doing that would have a
bigger impact?
❑ Am I being true to myself and an authentic individual with good
intentions!?
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❑ What influencers can I tag and what brands would love this
post?
•
Tag & Hashtag them in posts!
❑ Am I nervous to post? Don’t overthink and just post it.
Post it and move on to the next!
❑ What Influencers can I start reaching out to and try to
collaborate with?
❑ What are some brands, hotels, companies, etc. I can
collaborate with if that’s what I want to do?
❑ What other helps do I need? Who can I get that type of
help from?
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BONUS 4
EQUIPMENT
CHECKLIST
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✓ LIGHTING:
For YouTube, it’s imperative to get a light ring. You only need
this one light to look professional. You also want to make sure
it is DIMMABLE. There are some cheaper ones on the market
that don’t dim. This is the cheapest one that dims, the other
ones are more expensive and the exact same brand.
https://amzn.to/2zMQnA7
✓ BEST BEGINNER PHOTOGRAPHY CAMERA:
Fuju x100f. If you’re just starting out and looking to get a
“good” Camera. I would start with this. If you want to know
why, watch this video:
https://www.google.com/url?
sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&v
ed=0ahUKEwj_mOKOh53cAhUFnawKHchhBMsQwqsBCC4wAA&
url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DiO7
zIEWOVfo&usg=AOvVaw2GMT1XAuBFLVZFksH4iwQt
CAMERA LINK:
https://amzn.to/2ukRVf9
✓ B E S T C A M E R A S F O R M A K I N G V L O G S Not much
differences, don’t overthink it. I’d say in the YouTube
@TravelingNextLevel
community and influencers who vlog, 55% use canon and
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✓ Sony:
You can get any version of this camera and it will work.
The newest version but most expensive is this.
https://amzn.to/2L58NQX
✓ Canon:
Most expensive one but you can also get any version of
this.
https://amzn.to/2zDU76P
I M P O R TA N T T O R E M E M B E R YO U C A N J U S T S TA R T
A L L O F T H I S W I T H YO U R P H O N E .
DON’T USE NOT HAVING ONE OF THESE CAMERA’S AS
AN EXCUSE. IF YOU DO, THEN WHEN YOU GET A NEW
CAMERA YOU’LL JUST MAKE ANOTHER EXCUSE.
Maybe try to set yourself a goal, after filming 20 videos on
your phone and posting them, then finally upgrade if you
have the finances to do so.
✓ BEST ALL AROUND LENS FOR IPHONE:
This lens will create a wide angle view and make it look
like you’re not filming on a phone camera.
https://amzn.to/2mhmfTA
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✓ A DVA N E D/ P R O F E S S I O N A L C A M E R A :
Sony Ariii, what I currently use but DID NOT START WITH and you
don’t need to either.
https://amzn.to/2mhwojq
✓ B E S T S TA R T E R L E N S :
Any 35mm lens: can literally use this for any type of photography.
The lower aperture you get the higher quality it will be.
https://amzn.to/2uuOgvH
✓ T R AV E L T R I P O D :
The one I use but don’t always travel with it.
https://amzn.to/2uAx3Ae
✓ M I N I T R I P O D O PT I O N :
https://amzn.to/2KUmTW2
✓ GORILLAPOD:
To Mount for vlogging or one of the easiest tripods to travel with. I
just started with this and only this.
https://amzn.to/2uvt07Z
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✓ BEST CAMERA BAG:
20L peak design backpack. Amazing for keeping things
light and being able to travel the city or jungle.
https://amzn.to/2umksBf
✓ JOURNAL FOR PRODUCTIVITY:
Best Self Journal: You should be using something like this
everyday. If you’re not, you’re losing out on productivity. If
you want a cheaper version, just google best self journal
and look up what’s inside the journal, buy a blank
notebook and use it in the same way.
https://amzn.to/2KXdtsQ
✓ BEST MICRPHONE: RODE VIDEO MIC PRO
Mounts on Top Of Vlogging Camera. Highest percent of
YouTubers use this mic over any other. Plugs right into
camera so you don’t have to mess around with audio.
https://amzn.to/2Nf59kC
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EXTRA
BONUS
A D D E D T H I S A F T E R C R E AT I N G T H E
BOOTCAMP
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One of the things that helped me take my business and my
social media to the next level is Band Collaborations!
Now, remember this ebook was not about being able to
collaborate with brands it’s just the foundational
knowledge that’s needed to build up an AMAZING social
media account! However, Brand & Hotel Collaborations can
certainly take your business to the next level.
W ith that said, it is way too much to every answer in a DM
of instagram (idk why people still think I can coach them
one on one for free, it’s insane). It’s way too much to put
into an ebook. There’s so much information around not just
making sure your accounts are more professional, but
making sure you’re approaching the brands in a
professional manner.
I CREATED THE BOOTCAMP THAT YOU HAVE ACCESS TO
so I could help you understand how some of this process
works.
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Even the bootcamp isn’t enough to create a multiple six
figure business from scratch BUT it is an amazing
foundation! I want you to have realistic expectations but
still be super excited because of what’s possible!
If you commit yourself to learning the brand collaboration
process and start collars with major influencers, hotels, and
brands imagine what’s possible.
You can literally get free flights, free hotels, free
adventures, and free everything else on an all inclusive trip
JUST BECAUSE you’re a social media influencer.
The coolest part is you don’t have to have tens of
thousands of followers! You just have to understand how
the business model works like anything else in life!
W ith that said, get into the bootcamp if you haven’t
already and I will see you soon! :)
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