Media and Information Literacy
Name of Learner:_______________________
Section:_______________________________
Date:____________
Second Semester Week 1
HOW COMMUNICATION IS INFLUENCED BY MEDIA AND INFORMATION
I.
Background Information for Learners
Communication is one of the most significant aspects in life of all living organisms, especially
human beings. There is always a constant need for people to generate, organize and pass
information from one party to the next.
What is Media?
Do you always watch films? Do you listen to the radio everyday? Do you send text messages
to your friends or anyone using your smartphones or a mobile applications (also known as
“apps”)? Do you read newspapers online? If your answer is “yes,” then you have already
experienced using various forms of media.
Defining “Media”
When we have a brilliant idea about something and we want to share it with others, we look for
ways to let that idea travel from our brains to outside our body. So often we get a pen and paper
to write the idea down. From our mind, the brain controls our hand that jots down that thought
using the ink on the pen as the paper absorbs the ink. That idea, now on paper, becomes a piece
of information. Since we are enthused to share that idea with others, find the best way to reach
the hands of others. We want other people to read about our thought, to listen to our insights,
and to speak our mind.
Additionally, when you use your smartphone in creating a content about a certain idea and you
would like to share it on your social media accounts, it means sharing of information and
communication with people who are connected with your social network. For example, you took
a picture of the sky which is cloudy and looks like it’s about to rain, you processed the image by
using the apps on your phone to enhance and add text the image, then upload it on your
“Facebook or Twitter” account so that people would see it and react or write a comment about it.
Then, you may consider yourself as a media creator and a source of information.
This is how media enters the picture—as an aid. Media helps us in spreading information in
different forms and devices. Media also assist in improving the way we communicate with other
people, especially those who are very far away from us. But the most important thing to remember
is how that message is crafted into information which is carried and disseminated through the
media. Will the information be read or heard properly by the receiver? Will the essence of the
message be understood clearly?
Information and communication goes hand in hand with media, because these concepts are at
the core of what media actually is. The dictionary defines “media” as “the means of
communication, as radio and television, newspapers and magazines, that reach or influence
people widely.” It is also important to note that media is actually the plural form of “medium,” the
meaning of which also reflects the importance of the information and communication process.
The Communication Process
Let us first understand how the basic communication process works in order for us to understand
how communication influences media and information.
The Shannon-Weaver Model of Communication (see Fig. 1) is the simplest and maybe the oldest
form of communication, it shows a straight through type of communication process. This means
that we follow a straight line of sending a message.
In our example the, the sender (S) is you, the one who had an idea to share or the source of
information. From the source, the message (M) is relayed as a piece of information. You use
your smartphone as your channels (C) to share the message. The channel is the media that
helps you reach your intended audience. The audience—the people who read, listened, reacted
or shared your information—is the receiver (R).
The Feedback Mechanism
However, there is an essential factor that must be considered in this model of communication,
we call it feedback. Feedback is important to know if the message was effectively delivered to
the receiver. Did the sender encode the idea effectively or not? Did the receiver decode the
message properly? Did the channel of the media deliver the information properly? Were there
some problems occurred when the information was delivered? Were there problems in the way
the message was understood?
SOURCE
MESSAGE
CHANNEL
RECIEVER
S
M
C
R
FEEDBACK
Communication
Skills
Attitudes
Knowledge
Social System
Culture
Content
Elements
Treatment
Structure
Code
Seeing
Hearing
Touching
Smelling
Tasting
Communication
Skills
Attitudes
Knowledge
Social System
Culture
Figure 1
II.
Learning Competency with code
The learner Describe how communication is influenced by media and information.
MIL11/12IMILIIIa-1
III.
Activities
Activity 1 – What you know
Direction: Look at the picture carefully then answer each question enclosed in the box below
based on the given picture.
QUESTIONS:
1. What type of Media is in the picture?
2. What channel is used in the picture?
3. How do people get media from the picture?
4. Can you give one characteristic of the media in the picture?
5. Can this media be a source of culture information? Why?
A.
1.
2.
3.
4.
5.
B.
1.
2.
3.
4.
5.
Activity 2 – Guess what
Direction: Identify the following if it’s a Type of media or not. Put a Check if it’s a type of Media
and an X if not.
1.
2.
3.
4.
5.
Book
House
Television
Facebook
Radio
6. Motorcycle
7. Computer
8. Cellphone
9. Newspaper
10. Headphone
Activity 3 - Describe Me
Directions: Look at the different source of Media below. Answer the questions based on the type
of media in the picture. Write your answers on the line provided for. [2pts each]
1.
How does the Television send Media to people?
_________________________________________________________________
_________________________________________________________________
2.
In using a Radio as a source of media how to we get information from it?
___________________________________________________________________
___________________________________________________________________
3.
How do we obtain Media from the newspaper?
___________________________________________________________________
___________________________________________________________________
4.
Is Social media a good source of information? how do we get information from it?
___________________________________________________________________
___________________________________________________________________
5.
Can we consider journalist as a source of media? how do we get information them?
___________________________________________________________________
___________________________________________________________________
Activity 4 – To Be True
Direction: Read each statement. Write the word True on the blank if the statement is correct
and False if not.
_______1. Feedback is an essential factor in the process of communication.
_______2. Media helps us in spreading information in different forms and devices.
_______3. The Shannon-Weaver Model of Communication is the simplest and the newest form
of communication, it shows a straight through type of communication process.
_______4. There is always a constant need for people to generate, organize and pass information
from one party to the next.
_______5. When we have a brilliant idea about something and we want to share it with others,
we keep it to ourselves because sharing of information is prohibited.
_______6. Information and communication goes hand in hand with media, because these
concepts are at the core of what media actually is.
_______7. The ink, pen and paper are tools to record information.
_______8. A message is passed on to others with the help of tools and devices.
_______9. Today, all communicating entities employ technology for their communicating needs.
_______10. The receiver is the media that helps you reach your intended audience.
Activity 5 – Create Me
Direction: Create a graphic chart showing how the communication process works.
Activity 6 – Watch Me (Optional)
Direction: Watch the link on YouTube: https://www.youtube.com/watch?v=uJS-io9V0ec and
write a reflection about the video. (Parental guidance is needed)
IV.
Reflection:
A.
What I’ve learned:
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________
B.
What I’ve enjoyed:
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________
V.
References:
Books
Cantor, “Libay” Olivia Linsangan et.al., Media and Information Literacy: Vibal Group,
Inc. 2016
Alhadlaq, I. (2016 , January 1). How Technology Influences Communication. Retrieved from
International
Journal
of
Scientific
&
Engineering
Research:
https://www.ijser.org/researchpaper/How-Technology-Influences-Communication.pdf
Illustrations
HiClipart. (n.d.). Retrieved from Open Community share PNG images: https://www.hiclipart.com
https://www.youtube.com/watch?v=uJS-io9V0ec