Uploaded by Lee Hodge

Rhetorical Analysis

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Little Miss Likes To Argue About Everything:
Rhetoric
Standards and Objectives
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E1-RI.10.1: Determine an author’s point of view or purpose in a text and
analyze how an author uses rhetoric to advance that point of view or
perspective.
E1-RL.9.1: Determine the figurative and connotative meanings of words
and phrases; analyze the impact of specific word choices on meaning and
tone.
I can understand the figurative and connotative meanings of words and
phrases and their impact on tone and meaning.
I can determine how an author uses rhetoric to advance the perspective
and purpose of the text.
Purpose
-to determine how and why texts/media are influential or not
“why was this effective or persuasive?”
Logos:The
Message
Rhetorical
Analysis
Ethos:The
Writer/Speaker
Pathos:The
Audience
What are you looking for?
What did they use?
● Rhetorical
devices
Why did they use it?
● Author’s
intent
What impact does it
have on the audience?
● Ethos
● Pathos
● Logos
What can be Rhetorically Analyzed
● Essays
● Speeches
● Music
● Advertisement
RHETORICAL DEVICES
parallelism
repetition
figures of speech
allusions
alliteration
connotative language
ethos
pathos
logos
rhetorical questions
understatement
Appeal to Logic: Logos
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An argument that consists of facts and reasoning based on evidence.
Examples:
➢ Facts
➢ Definitions
➢ Citations from Experts
➢ Data and Statistics
➢ Historical References
Appeal to Emotions: Pathos
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An argument that touches the emotions of the reader.
Examples:
➢ A Sob Story
➢ Emotional Language
➢ Emotional Examples
Dr. Way’s Twin
Appeals to the Character of the Author:
Ethos
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The reputation and character of the speaker or writer in an argument.
Examples:
➢ The reputation of the author
➢ Author demonstrates knowledge of topic
➢ Reader identifies with author
Logos
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If...then
Either...or
Cause and effect
Costs and benefits
Better and worse
Examples
Facts and data
Anecdotes
Ethos
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Pathos
Personal experience
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Personal credentials
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Good moral character
Appeal to experts
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Identification with the readers ●
Admission of limitations
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Expression of goodwill
Use of “insider” language
Promise of gain
Promise of
enjoyment
Fear of loss
Fear of pain
Expressions of
anger or disgust
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