Media and Information Literacy
⚫
LITERATE
- refers to a person who does not
only read and write but also
understand and solve problems.
- person who is knowledgeable or
well-verse about a specific subject
⚫
MEDIA
- combination of physical objects
used to communicate messages.
- means of communication such as
radio, television, newspaper, and
magazines, that reach or influence
people widely.
-Source of credible info in which
contents are provided through editorial
process determined by journalistic
values where accountability can be
attributed to an organization or legal
person.
⚫
MEDIA LITERACY
-It is the understanding and using
mass media in either assertive or
non-assertive way
- Ability to read, analyze, evaluate,
and produce communication in a
variety of media forms.
⚫
INFORMATION
- a processed date
- knowledge retrieved from study,
experience, instruction, signals or
symbols.
- Knowledge of specific events or
situations that has been gathered or
received by communication,
intelligence or news.
⚫
INFORMATION LITERACY
- The ability to recognize when
info id needed and to locate, evaluate,
effectively use, and communicate info
in its various formats
⚫
COMMUNICATION
- act or process of using words,
sounds, signs or behaviors to express
or exchange info, thoughts, ideas,
feelings to someone else.
- one of those everyday activities
that is intertwined with all of human
life so completely that it is overlooked
with pervasiveness, importance and
complexity.
- directed and purposeful exchange
of info and messages between people
or groups of people by speaking,
writing, gestures and signs.
⚫
TECHNOLOGY
- defined as the science industry,
engineering, to invent useful things or
to solve problems
-The systematic application of
one’s art or skill for practical purpose.
- ability to acquire info and use
modern day tools to get, manage, apply,
evaluate, create, and communicate info
⚫
TECHNOLOGY LITERACY
- ability to acquire revelant info
and use and modern day tools to get,
manage, apply, evaluate, create and
communicate info.
⚫
How is media, information and
technology literacy similar or
different from each other.
-Information Literacy: The ability to know
when there is a need for information, to be
able to identify, locate, evaluate, and
effectively use that information for the
issue or problem at hand.
•Media Literacy: Media literacy is an
informed, critical understanding of the
mass media.
•Technology Literacy: The ability to use new
media such as the Internet to access and
communicate information effectively.
II. TYPES OF COMMUNICATION
⚫
INTERPERSONAL
COMMUNICATION
- Communication between two
people, whether verbal or non-verbal
⚫
MASS COMMUNICATION
- Communication systems that are
configured to create, produce,
disseminate media texts to mass
audiences.
⚫ Categories of media
CATEGORY
MEDIA
Modality
Text, audio,
video, graphics,
animatic
Format
Digital or analog
Way of
transmitting
Mass Media Form
⚫
MEDIATED INTERPERSONAL
COMMUNICATION
- Communication between two
people with the use of devices such as
pen, telephone, or computer
III. MEDIA AND INFORMATION
LITERACY
- identification of an info need
- knowledge of where and how to
access info
- knowledge of how to retrieve
information, evaluate, store and
ethically use information
⚫
MEDIA MODALITY
- the nature of message
⚫
MEDIA FORMAT
- the way data is arranged
⚫
MEDIA FORM
- Media technology to which the
message is transmitted
⚫
CREATORS OF MEDIA AND
INFORMATION
-Writer
-Editor
-Director
-Performer
-Visual Artist
⚫
CHARACTERISTICS OF A
GOOD MEDIA
PRACTITIONER
- Truthfulness
- Fairness and Objectivity
- Responsibility and Integrity
- Empathy and Sympathy
- Hardworking
⚫
CHARACTERISTICS OF A
MEDIA AND INFORMATION
LITERATE INDIVIDUAL
- post worthwhile questions
- evaluate the adequacy of an
argument
- recognize facts, inferences, and
opinions, and use each appropriately
- deal with quandaries and
ill-formed problems that have no fixed
or unique solutions
- give and receive criticism
constructively
- agree or disagree in degrees
measure against the merits of the issue
and audience
-extend a line of thought beyond
the range of first impression
-articulate a complex position w/o
adding to its complexity.
Electromagnetic
or radio waves,
light waves
TV, radio, print,
internet,
telephone, or
mobile