GEC4304: Creativity & Innovation in Society
Individual Field Visit Report: (35%)
Instructions:
Part One:

Option (A) Select any device/furniture/electronic appliance/equipment or
services such as food delivery, Internet, or entertainment (“Subject”) at
home that you are interested in. OR Option (B) Select a district/street in
Hong Kong that interests you.

Examine and list out the different features of the Subject (A) OR
district/street (B).

Address the problems of the Subject (A) OR district/street (B) and
improve its design with creative thinking techniques. (e.g. what
problems/difficulties you identify on it?)
Part Two:


Apply the stages of design thinking
Address the problems of the district/ street and use design thinking
techniques to improve them

Reflect and explain how may you ensure your solutions are practicable
and how may design thinking technique make difference from other
thinking techniques.
General requirements:
• Work on the report template provided on pages 2-5.
• Submit your report (either in MS word document or PDF) to the Turnitin
system on or before the due date (see assessment deadlines).
• The report you submit should not exceed 5 MB in size.
• Make use of the available teaching materials (e.g. theories, concepts) to aid
your analysis.
• The assignment will be graded according to the criteria set by the ‘Assessment
Rubric for Field Visit Reports’.
• Please refer to student handbook section 5.3 for the penalty for late
submission without permission.
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GEC4304: Creativity & Innovation in Society
Individual Field Visit Report
Name: ______________
Student No.: ______________
Programme (please specify): ____________
Name of tutor: ________________
Option chosen: Option (A) / Option (B) (Please circle)
Part One: Creative thinking
1. State what is the
Subject OR the district
/ street you are
interested in studying.
Describe its feature(s)?
(maximum 100 words)
Score: 3/35
2. Attach photos
(maximum 10) to show
the problems/
difficulties occurred
when using the Subject
OR living in the
district/ street. (each
photo should not
exceed 500KB)
Score: 2/35
2
Date: ____________
3. State the problem(s)
of the Subject OR the
district/street you have
chosen?
(maximum 5 problems
and 100 words)
Score: 3/35
4. Applying creative
thinking skills acquired
from the module,
analyse the details of
the problems, and
propose improvements
with the support of
evidences.
(maximum 300 words)
Score: 7/35
3
Part Two: Design thinking
*For Part Two, please employ design thinking techniques ONLY
1. Empathy: Who are
you solving the
problem for? (learning
about the audience for
whom you are redesigning for)
(maximum 100 words)
Score: 3/35
2. Define: What are
their needs?
(redefining and
focusing your question
based on your insights
from the empathy
stage)
(maximum 100 word)
Score: 3/35
3. Ideate: How will
you solve them?
(brainstorming and
coming up with
creative and practical
solutions)
(maximum 150 words)
Score: 4/35
4
4. Prototype and Test:
(i) How would your
solutions solve the
problems? (ii) How
would you test the
effectiveness of your
solutions? (showing or
testing your ideas for
feedback)
(maximum 150 words)
Score: 4/35
5. Conclusion: (i)
Evaluate how you have
used design thinking
techniques to solve the
problems of the
“Subject” OR the
district / street in Hong
Kong that you have
chosen.
(ii) Would your
solutions be the same
or different if design
thinking techniques
were not employed?
Explain why.
(maximum 200 words)
Score: 6/35
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