Open University of Sri Lanka DIPLOMA IN TOURISM OPERATIONS – 2021/2022 Reflective Learning Journal Course Code: DSD3520 Student Name: T.R.L. Perera Student Number: 621461172 Colombo Regional Centre Contents 1. Acknowledgement .............................................................................................................. 1 2. Introduction to Tourism and Travel Operations ................................................................. 2 3. Brief Introduction of Shan Air Travels & Tours (pvt) Ltd. Japan ...................................... 4 4. Theoretical Facts................................................................................................................. 5 4.1. Introduction to Office Administration ............................................................................... 5 4.2. Communications Skills ..................................................................................................... 5 4.3. General communication skills........................................................................................... 5 4.4. Communication in the Office............................................................................................ 6 5. The Practicality Level of HR operations witch had applied in a Japanese’s office ........... 9 5.1. What level of Practices I have done in that office during my stay in Japan. ..................... 9 5.2. The Methods of Recruitment Process in Japan ................................................................ 10 6. Weaknesses in the organizational structure in Shan Air Travels & Tours (pvt) Ltd. Japan 20 7. Recommendation for the Shan Air Travels & Tours (pvt) Ltd. Japan. ............................ 23 8. Conclusion ........................................................................................................................ 25 9. Appendices. ...................................................................................................................... 26 10. Reference ......................................................................................................................... 27 1. Acknowledgement Special thanks our lecturer Mr. Nizam Lantra who had given us a amazing support throughout this program enriched our mind with the theoretical and practical knowledge of Tourism and Travel operations and how they are used in the working world. Furthermore during this pandemic period he gave us hope. I admire his passion and the way he taught us to see a clear picture how to do tasks in correct ways .Also all the other lecture’s as well who hand given us the knowledge and the skills and show us the path. Tourism Operations are not as easy as we speak in words it needs to be carefully planed and well established. 1 2. Introduction The Diploma in Tourism Operations is a one year programme consisting of two semesters. The subjects covered in these two semesters are: 1st Semester Course Code Course Title DSD3309 Introduction to Tourism DSD3410 Geography and History of Tourism DSD3411 Tourism Economics DSD3412 Tourism Marketing 2nd Semester – Stream A Course Code Course Title DSD3413 Accommodation and Reception Operation DSD3414 Food & Beverages Operations DSD3415 Food Production and Culinary Art DSD3516 Practical Training – Tourism & Hotel Operation 2nd Semester – Stream B DSD3417 Leisure and Tourism Resources DSD3418 Travel and Tourism Operations DSD3219 Airline Ticketing DSD3520 Practical Training – Tourism & Travel Operations 2 I have opted to take Stream B for this programme. When we look at Tourism and Travel Operations it is a deep subject that caters to capture minds and hearts of National to Interracial level of Tourist who has different purpose to travel maybe with in the country or out of it as well. The main purpose of Travel and Tourism Operations are to generate and retain foreign exchange and earnings thought an appropriate human/ employee force, which gives the maximum individual contribution to the Tourism Sector. In other words to generate future job opportunities, as well as have productive level of human capital can be used to capture , Tourist desire by giving them a excellent tourist products as well. Further more to illustrate in Tourism and Travel Operation’s these main function take high roll of any organization witch is reflated From National to International level. Let us know that Tourism and Travel Operations place different roll in each and every organization in different manner the following functions that are most important in Travel and Tourism operation’s , Leisure and Tourism Resources. Travel and Tour Operation’s. Airline Ticketing. Office Administration’s. Human resource management. Above functions played a huge rolls in Tourism and Travel Operations 3 3. Brief Introduction of Shan Air Travels & Tours (Pvt) Ltd. Japan Shan Air Travels & Tours (Pvt) Ltd, its mission in focus to provide total security solutions in meeting clients’ needs to carry out and Provide Excellent Customer Service with in the japan to National to International level of Customers. Address T 301-0836 Ibaraki Ken Ryugaski shi 21 sunheights 3780-1 seiki 1f japan K I J Dias. There were 20 Employees working in that office and I must say it was a great experience to work in a Japanese Office. I must say compare to Sri Lanka even though the office was small but the productivity was outstanding and that level of productivity I have never seen in Sri Lanka. The above chart represents the Shan Air Travels & Tours (pvt) Ltd. Japan. 4 4. Theoretical Facts 4.1. Introduction to Office Administration One of the most important function in any organization is it Office Administrations for example we can take as communication skills in an office, the structure of an office and effective organization, filing, maintaining Records, ensuring follow up, meeting skills, preparation of minutes and memos, emails and summarizing, Working in teams, introduction to basic accounting and financial management and Human Recourse Management as well. . Let us explore one by one how these processes works accordingly. 4.2. Communications Skills First of all we need to know what is communication in an office is about and how effective this process works. We can categories general to, office and standardization, Communication let us see one by one what is about. 4.3. General communication skills Ability to listen to the total message Use appropriate gestures, postures, and facial expressions Maintain courteousness Maintain precision and propriety Ability to restate major ideas expressed Dealing with customer complaints Use of appropriate open and close-ended questions When we speaking general term above facts are very important and need to practice and be master at it as well. 5 4.4. Communication in the Office We must understand communication is an office daily base is not easy we have verbal to no verbal as well .We must learn to use office Equipment to do our task accurately and save time as well following key facts will show you. Familiarization with modern equipment and effective usage of photocopier, scanner, fax, Modern telephone/smartphone Recording instructions - Using recording media, and planning action - Use of the telephone and telephone etiquette - Correct formats and procedure for internal and external correspondence, Memos and faxes - Correspondence by email - Productive methods in using telephone, correspondence, and email. 4.5. Standardization Communication Under this category Standard paper and envelope sizes and how they should be used Standards for date, time, units, etc. including standards for memos, letters, reports Memo, letter, and Report writing Types of internal memos and circulars and how they should be handled Responding to letters and memos Above facts clearly play a very important roll in any office admiration operations to run smoothly and accurately? 6 4.6. Human Resource Management. When we look at Human Resource Management in a clear point of view we can take as the efficient and effective utilization of human resources to achieve goals of an organization. The main purpose of human recourse management is to generate and retain an appropriate human/ employee force, which gives the maximum individual contribution to organizational success. We can divided human resource management into two categories goals and abject of human resource management. Goals of HRM To improve employee productivity Employee development To increase quality of work life (QWL) Objectives of HRM To procure right people at the right time to do the right job To retain the more appropriate employees within the organization To get and improve the employee commitment To ensure legal compliance To motivate employees To ensure customer compliance To control the cost of employees Further more to illustrate in human resource management this main function take high roll of an organization. Let us know that human resource management place different roll in each and every organization in different manner the following functions that are most important in human resource management are Human Resource planning and recruitment, interviewing candidates. Training and developing employees. Performance management and appraisal. Compensation management. Couching carrier and talent management. Ethics, justice, and faire treatment in HR management. Employees’ safety and health. 7 Further more in Travel and Tourism Operations HR plays a high roll due to selecting the right candidate and give appropriate training not present purpose but for future job opportunity’s as well. Unfortunately this roll has taken of granted and if it is not use properly any organization will fall in a short period of time as 8 5. The Practicality Level of HR operations witch had applied in a Japanese’s office Let us examine the practicality level of HR Operations witch I had been using while I was working as employee in a Japanese office this experiences has it advantage and disadvantage’s as well. Let me explain as we know Japan is very fast developing country technologically advance and give higher service. During my stay I got rare opportunity work in an office as HR assistant, as I mention when working in Sri Lanka as the same title job is not as I had work as in Japan. We must speak and communicate under Japanese’s Language from verbal form to written as well .And the down side of this not every foreigner is not fluently master in Japanese, so finding a job is very difficult in japan if you don’t know the language to a level 3 point. In my office I had work with Japanese and Sri Lankans because my CEO was Sri Lankan he always likes to give a chance to fellow Sri Lankan. 5.1. What level of Practices I have done in that office during my stay in Japan. According to my past experiences I was recruited in 2018 in the Moth of May 12th As HR assassinates my task are will be show cases below. Helping with Job post for higher new employees. Calling short listed Candidates for Interviews Updating HRM System On boarding new employees to the origination. Even have to help with administration department as well Keep a record of employees information in excel sheet manner Must prepare questions and interview candidate for the right job Properly use Modern Communication tools like line for example 9 5.2. The Methods of Recruitment Process in Japan We all know the recruitment process is very key as pact of any origination .Companies must execute proper staffing strategies and forecasting to ascertain the number of employees they will require before hiring. I must carefully understand this process two factors I need to be consider. Internal factors Budget constraints Production level External factors Changes in technology Location demographics Once s that is understood, staffing plan’s need to be executed I must do a job analysis this is formal system developed to determine what tasks people perform in their jobs in my office. Then I must write a job description The next stage of this recruitment process to develop a job description ,which should I must outline a list of task duties ,and responsibilities of the job .for example I was given a task to create post for a travel agent and I must write that job description in Japanese. Writing in English is very easy but Japanese that is another level of skill. I must understand the laws relating to recruitment In japan mostly student who seek par time job can work for 24 hours per day this different from province to province so our management team mention us to be careful. Most Sri Lankan come to Japan by student visa and do many par time works get short term minded to get money because compare to Sri Lanka part time workers salary is higher than manager who works in Sri Lanka. Then finally develop a recruitment plan 10 A successful recruitment plan includes actionable steps and strategies that make the recruitment process efficient .This is theoretically easy to written in exam paper get a A,B C marks .But as HR practitioner I must consider the recruitment costs as well . For example following figure show case Cost per hire = advertising costs + recruiter costs + referral costs + social media costs + event costs. Let me give a example if you received two hundred resumes from online advert and fifty two of those make it to the interview stage ,this means a 26% yield (52/200). But Japan is bit traditionally minded so they mostly advertise their job post in magazines. One famous magazine is call town work magazine very famous among students looking for pastime work. I will show a picture of this. 11 Above picture show case about the magazine you can find this easily in Seven eleven convenient store you can get it free as well. Also another process we do is campus recruiting we can offer entry level position job offer to them in contract based as well. When doing this task is not a very easy task because I need be assure to get the right candidate for the job. One’s that is been done we for the selection process take place in five distinct aspects Criteria development Application and resume /CV review Interviewing Test administrations Making the offer This how the selection process work goes in any HR practitioner would need to know very well. Let me explain you one by one 12 Criteria development Under this usually involves discussing which skills, abilities, and personal characteristics are required to be successful at any given job in the office. We check their education back ground, and pervious job experiences. This is very important point must be considering carefully plan as well. Being an HR is always about going under the grain has to take lot of time to master skills. Applications and Resume /CV Review This is very interesting because most Japanese cv are hand written and they must have format as well .In Sri Lanka I was doing HR every day most cv came through Liken or Top Jobs. But Japan you have to do it manually and it must be written in Japanese as well .every detail must be written carefully. But end of the day only short listed candidates are call for the interview. I will show you a Japanese type of CV to get a clear picture. 13 Above picture will give an idea what is a Japanese CV is you can by from Japanese Convenient shops as well. Let me explain you further more in basic rirekisho is generally accepted for en try level candidates or students, who do not have long work experiences ,but if I want to say most Sri Lankans who applied did had long period of work history but they came in student visa. And another key factor is each resume should be adopted to the position and company so in another words jobseeker should not photocopy their resume so this another way of seeing are this jobseeker is serous about the job. Another key factor is recruitment regulation when we speak about this only traditional hand written rirekisho An essential aspect of Japanese resumes to consider when it comes to writing the education or job history that all dated experiences should be written in chronological order. In other words chronological resume style. If we ask why this is most Japanese employers prefer to see the Japanese date style. So writing a Japanese resume is not easy than writing a 1000 words written essay. Last but not least Reasons for applying /Motivation We must see why this jobseeker wants this job what us his motivation for applying this. I have never seen this in a Sri Lankan CV at all and we must also have to say expectation of the new role .salary as well. So you have to go some procedures to find Job in Japan is not easy as we think. Interviewing process When we talk about this we have two way of interviewing the candidate Telephone Interviewing Panel Interviewing But not that there are other ways to analyses a candidates potential for example giving them a task regarding their job to do and see as well. 14 When we talk about interviewing we must have a plan as well. Develop Interview questions based on analysis Set a timeline for interviewing and decision making Connect schedules with others involved in interview process Interview the candidates and perform any necessary testing Once all results are back meet with the hiring team to discuss each candidate and make a decision based on the established criteria. Following Document contain the type of questions we ask from our employees when they come for an interview. Interview Questions for Travel Executives. ● We’re glad to welcome you for this interview here today. I hope you are ready for your interview before we move any further. I want to know something. How do you feel? ● So you will be interviewed by Person 1 (Designation) and Person 2 (Designation) today and I hope you are ready. 1. Let’s start with a brief introduction of yourself 2. Experience: Where have you worked before and what is your current employment status. 3. Experience in terms of the job. Have they done similar jobs before 4. Do you fully understand the job role and your responsibilities as a Travel Executive? 5. Why do you want to work here? 6. Why should we pick you from the list? 7. Strengths and weaknesses you see in yourself? These questions are very specially designs to see how well are they fit for the job roll and how serious are they about the job as well. But in any Interviews we can categories two type of questions 1. Situational Interview Question. 2. Behavior Description Interview Questions. 15 For example Regarding Situational based question What would you do if a customer did not have as he or she was not pleased or the booking of ticket last minute change has to charge a upgrade price as ticketing officer what would you do? This kind of Inquiry evaluates the candidate’s ability, knowledge, experiences, and judgment. Lets take another situation working in office is very complex process not every on is your friend and there is always people out there to make you feel suffer. you have to work with some female coworkers, but they don’t like you at all they try to put you down mentally day by day or even worse blame on you for something you have not done how will you handle this issue? You disagree with your supervisor she is always been a gender biased and not consider this matter fairly what would you do.? 16 Above details given there is how we test our candidate’s capabilities. Behaviors Description Interview Questions In this sort of Interview, the premise is that someone’s past experiences or behaviors are predictive of future behavior. These types of questions tend to assist the interviews in knowing how a person would handle or has handled situations. Let us see some examples Tell me what was your hardest decision you had ever made in your life? How did you handle this process? How do you deal with an angry Client? What accomplishment have given you the most pride and why? Above examples shows how is a behavior interview process going through, Tips for Effective Interviewing The following tips should be taken into consideration when conducting interviews Interview questions about national origin, martial status, age, religion, and disabilities are illegal. To avoid any legal issues, Interviewers need to be trained on witch questions cannot be ask unfortunately in Sri Lanka this not the same during my days as HR Practitioner I have witness this countless time. This is disrespect for the profession as well. Listen to the candidates and try to develop a rapport with them. Understand how nervous they must be and try to put them at ease. Be realistic about the job .Do not try to paint “rosy” picture of all aspects of the job .Being truthful up front enables an applicant to understand exactly what they will face once they start their work. Be aware of your stereotypes and do not let them affect how you view a potential candidate. Watch your body language during the interview and that of the candidate, Stick to your criteria for hiring .Do not asks questions that have not been predetermine in your criteria. 17 Learn to mange disagreement and determine a fair process if not everyone on the interviewing team aggress on who should be hire. Watch your body language during the interview and that of the candidate .Body language is a powerful tool in seeing of someone is the night fit for the job. Testing and selecting Once way to monitor this KSAO s Knowledge, Skills, Ability and other characteristics) The major categories of tests include the following Cognitive ability tests Personality Tests Physical Ability Tests Job knowledge Tests Work Sample But I must have to add some points we have to consider more as well Following Questions can be taken What was the title and responsibilities of the position the candidate had while at your company Dose this person show up on time and have good attendance? Does this person Show up on time and have good attendance? Would you consider this person a team player? Would you rehire this person? Managing Employees Retention in a Japanese office When it comes to this situation we must understand most people leave company because they are not satisfied what they do or they don’t feel appreciate But there is more to that than meet the eye let us see what are they 18 Poor job –person fit this is a poor match between the job and skills of the employee. This a very common and serous issue once thing I have identified as some Sri Lankans which have applied have work in different level of job and they don’t go with current job because .Japanese working life in a office is very much fast always need to do right and get stress and want to leave I have seen this many time . Lack of growth some employees feel “stuck “in their job. Workload yes the workload is very high in Japanese offices and I have to say I even work over time so many time. Once key note I must high light in Japan there was no any performance Appraisals was found because they want to see any person work as them same level and same capability so sometimes that is a disadvantage as well. Why if may say everyone has a unique skills and talent that can be utilized to give maximum productivity to the office and to the employees future as well. Further more to support what I say most employees find difficult to communicate in Japanese and they feel they don’t have that language skills .And they some time do another par time jobs to earn capital so they feel very stress all the time. Once particular case I need to mention is that one employee she start to work from the month of June her working productivity was low when carefully examine the case she was doing another job as a Cashier in Seven Eleven Convenient shop so she was very tired and she is also going to collage as well .unfortunately it became worse. She was a Sri Lankan then she stop coming to work and we did not heard from her ever again 19 6. Weaknesses in the organizational structure in Shan Air Travels & Tours (pvt) Ltd. Japan The reporting hierarchy of this structure could be improved as according to the current structure Admin is overlooking number of major functions at the company and therefore it can be caused to the effectiveness of the current operation. The effectiveness and the efficiency can be improved by re- arranging the reporting hierarchy of Marketing, Accounting, and HR separately directly to the CEO or to a General Manager. No proper HR professional to handle HR functions HR professional to handle HR related work and Admin heads’ interest is mostly in handling Admin related work rather improving HR functions in the company as he is not a HR qualified person and not with previous HR experience. And also he does not have much time to handle other work as he is loaded with HR, Accounts and marketing related work apart from his admin duties and responsibilities. So this is a critical change which needs to be considered by the management and it will support them to increase the effectiveness and efficiency of the company. 20 In this case the department is not fully functional since most of the employees in administered department also must work in HR department they are not title to one department employees quickly get feed up at work and lost most of internal employees with in the company. HR records are maintained manually and not using a digitalized HR system You can say since they have a staff head count of 20 it is difficult to maintain all records manually and not practical also. Due to the manual system the records are not properly filled or maintained currently and therefore there is a huge risk in misplacing the records and then you can suggest to introducing of a HR system will be more effective in organize their HR records in a methodical manner And also it helps the management to view necessary data or record sheet in a digital plat form within a short period rather requesting manual records from the HR department and it is a time consuming process. And also it would help them to make quick decisions. This a very serious issue this make the company don’t know what level are their employees are or no any data record about their HR function with in the company this cause lot of time and efficient is Wasted further more employees work is very hard as well if they lost hard copy of documents they don’t have any back of that as well. HR manager is not a qualified person or with previous HR experience limited in practice in HR functions in the company. His first appointment and therefore he does not have previous HR experience and he is still at the learning curve in the HR field. But if they can give him a proper training in HR functions and guide him to obtain some HR qualification it would be helpful for him to improve HR practices at the company I had witness he is not fully do his role as HR only follow what CEO tell him to do so when making decision he has no room or he don’t use is knowledge as HR this cause the roll in the company very less important . . Not having a proper idea of (H.R.P) I have witness countless time they don’t make good strategies to achieve these needs for the purpose of accomplishing or organization goals and objective. 21 Lack of knowledge in Basic HR Operations They are not taking this seriously HR manager has no idea this function can bring lot of advantages for the company and employees. Not giving much consideration for employees feed back. Finally employees are not giving time to develop or to identify their skills or positional they will feel less about them self they will only trap in mentally break down this cause they will never enrich their true potential so there is no win win for both party company and employees. 22 7. Recommendation for the Shan Air Travels & Tours (pvt) Ltd. Japan. 7.1. strongly recommend they should update organizations structure I had made an update on please see in it appendix this will give them a benefit of each department employees work on that particular department this cause employees to work stress free and has the liberty to do his job according to the job roll on that department productive will increased. 7.2. Encourage paperless working system suggest HR department need to have a computerize system to track their employees records about their job in the company and they are fully cable to do their work and the HR can identify their employees weakness and give training according to that and also see his progress according to the data in the HR department computer system this also can help if they lost hard copy HR manger has soft copy’s in his computer. 7.3. suggest by providing new employees a guide book they will learn about the procedure’s and protocol’s about the company and follow them, this can help the to see the company goals and target so they will work according to that and function well less supervision on the employees. 7.4. Suggest allocating a sufficient amount annually in the budget for training and development of staff members and making sure the budgeted amount is used during the financial year. 7.5. Also recommend they should have new training plan and have them updated with latest protocols in Travel operations. 7.6. Suggest introducing a training feedback form so then the HR head can easily analyze the outcomes of the training given. 7.7. HR manger should not limited his roll as HR practitioner in HR function in the company.AS HR manger he should do his job roll with out getting any limited capacity for making decision on HR based subject or employees he will feel much satisfied to do his job not feel less important about him self as well. 7.8. Can suggest that the top management can review training and development details of the company quarterly by obtaining related information from the HR department 23 7.9. Suggest getting qualified staff or train employees internally about HR in company and put them in future job rolls like HR assistant HR assistant managers. This very important just in cased if the HR manger could not repot to work due to unavoidable issue .there is no one to filed his job or to run HR operation so if they had trained a employee giving chance to gain paper qualification with practical knowledge he can run the HR operation in HR mangers absent also training and development must be used hand in hand not only catered to one furcation. 24 8. Conclusion According to my field knowledge witch had gather during my work in this company they don’t give much value to understand what Human Resources truly mean and how important to any organization. Unfortunately due to corrupt practices and putting unqualified employees to the company the productivity was taken down. If the HR manger able to apply what I had suggest for the company would be able to make an excellent come back. I really want to show case how import is HR operations in Tourism operations. Because you need to higher the right candidate for the job to give customer a better service well as provide better opportunities for the future employees in the sector as well. 25 8. Appendices Update Organizations Structure Shan Air Travels & Tours (pvt) Ltd. Japan 26 9. Reference The Open University of Sri Lanka Short Course in Tourism and Hotel Operations (Conducted from 20th March 2020 to 15th May 2020) Short Course in Human Resource Management (Conducted from 14th February 2021 to 29th July 2021) Alison UK Diploma in Human Resource Management (Completed in 2022 October 16th) 27