A Project Report on Local Retail Outlets with potential to go online Submitted to: Dr. Amit Kakkar Submitted by: Shashank Ranjan Master of Business Administration Q2141 Mittal School of Business Lovely Professional University Phagwara (Punjab) i Annexure-V- Cover Page for Academic Tasks Course Code: MKTM677 Course Title: PRODUCT MANAGEMENT FOR DIGITAL BUSINESS PLATFORMS Course Instructor: Dr. Amit Kakkar Academic Task No.: 1 Academic Task Title: Assignment Date of Allotment: 04/12/2022 Date of submission: 18/12/2022 Student’s Roll no: RQ2141A28 Student’s Reg. no: 12103262 Evaluation Parameters: Learning Outcomes: I have learnt about the Digital Platform and list the procedure and compliances to go Online. I have learnt about digital business strategy for business. Declaration: I declare that this Assignment is my individual work. I have not copied it from any other student’s work or from any other source except where due acknowledgement is made explicitly in the text, nor has any part been written for me by any other person. Student’s Signature: Evaluator’s comments (For Instructor’s use only) General Observations Suggestions for Improvement Evaluator’s Signature and Date: ii Best part of assignment ACKNOWLEDGEMENT I take this opportunity to present my votes of thanks to all those guideposts who really acted as lightening pillars to enlighten my way throughout this project that has led to successful and satisfactory completion of this study. I’m grateful to Dr. Amit Kakkar for providing me with an opportunity to undertake this project and providing me with all the facilities. I’m highly thankful to sir for his active support, valuable time and advice, whole-hearted guidance, sincere cooperation, and pains-taking involvement during the study and in completing the assignment of preparing the said project within the time stipulated. Lastly, I’m thankful to all those, particularly the various friends, who have been instrumental in creating proper, healthy, and conductive environment and including new and fresh innovative ideas for me during the project, without their help, it would have been extremely difficult for me to prepare the project in a time bound framework. iii INTRODUCTION (DEEPAK KIRYANA STORE) Deepak Kirana store is a small local shop referred to us as a mom-and-Pop store and convenience stores. It is close by Lovely Professional University's Law Gate in Jalandhar, Punjab (India). To satisfy customers' fundamental requirements, this store offers a variety of foods as well as everyday essentials including snacks, sanitary products, and other goods. Most frequently, this business has all the necessities for customers. Since they only carry a small selection of products, they do not provide the same special discounts or deals that a supermarket or grocery shop could. BUSINESS CONSENT FORM CONSENT LETTER NO OBJECTION CERTIFICATE (NOC) TO WHOMSOEVER IT MAY CONCERN This is to certify that I ………………Deepak Kumar……….……. (Name of the owner), owner of the property ……Law gate, Lpu, Jalandhar, Punjab………… (Principal address) have permitted and allowed ……Shashank Ranjan…… (Name of the Proprietor) for operating and conducting Survey’s on behalf of my business from the ADDRESS MENTIONED ABOVE. I further state that I have no objection if …Shashank Ranjan…. (Name of the proprietor) uses my data for his assignment Work. This is no objection certificate issued to obtain registration under GST. Owner of the property Signature ……Deepak Kumar… (Name of the owner) Date: 15th December 2022 Place: Law gate, Jalandhar, Punjab iv PROBLEM IDENTIFICATION 51. Low Customer Attraction • They have no notion how to increase clientele and diversify their clientele. • They stop thinking large since they are content with their current clientele. The growth of this sector is being hampered by this strategy. • Contrary to department shops, Kirana store proprietors do not present customers with alluring promotions. Furthermore, the sector's problems are being exacerbated by poor consumer response, a lack of refund or replacement procedures, and new offers. • Kirana store proprietors don't really care to wow the customers with their newest product lineup, freebies, and season-ending sales. • Consumers in the modern day have a wide variety of brands to pick from and exhibit erratic purchasing habits. 52. Lack of Inventory Management • Improper management of inventory. • Lack in forecasting Demand of Certain product. • Unable to provide product and the right time. 53. Poor Business Management • In rural regions, Kirana stores are typically managed by families. The old generation passes the stores down to the new. • For years, the billing system, accounting procedures, and delivery procedures have remained largely unchanged. • The development choices for these stores are further constrained by their subpar payment system, inadequate supply chain management, and lack of business acumen. PROPOSED SOLUTION • • • • • • In rural regions, Kirana stores are typically managed by families. The old generation passes the stores down to the new. For years, the billing system, accounting procedures, and delivery procedures have remained largely unchanged. Store owners in Kirana could provide enticing promotions to draw clients. For all Kirana business owners, it is one of the finest businesses advices. One-time offers, gift cards, and consolation prizes are a few economical methods to engage supermarket shoppers. The development choices for these stores are further constrained by their inadequate payment system, inadequate supply chain management, and lack of business acumen. Business should have a digital presence in all the social networking sites. Businesses should conduct effective advertisements in a particular area. To assist customers in tracking their orders and informing about product availability, they can develop an app. v OWNER’S RESPONSE vi CUSTOMER RESPONSES vii viii DIGITAL PLATFORMS A glimpse of all the social media platforms for DEEPAL KIRANA STORE ix SOP FOR DIGITAL PLATFORMS 1. Government rules and regulations for ease of doing online e-commerce in India. • Information Technology Act 2000 (ITA)- Contracts completed using electronic means are recognized and validated (with a few exceptions) if they are otherwise legal. Imposes a duty on corporations that hold, deal with, or manage sensitive personal data to maintain acceptable security methods and processes (RSPPs). Penalties are imposed for violating confidentiality and privacy, violating privacy, disclosing information in violation of any agreement, and identity theft and impersonation. • Payment and Settlement Systems Act 2007 (PSSA)- Anyone starting a payment system in India must acquire prior approval from the Reserve Bank of India under the PSSA (RBI). • Contract and sale of goods laws-The Sale of Commodities Act of 1930 (SGA) establishes the fundamental rules that regulate transfers of goods and agreements to transfer goods. 2. Rules and procedure to register app on app store (android) • • • • • • • • Create an account as a developer at https://play.google.com/apps/publish/. Create a Google Wallet Merchant account and connect it to your developer account. Upload the app to the Google Play Store. Install the Android Package Kit. Make a store listing Include a Content Rating Select a Distribution Model and Pricing Publish Your Application (Google.com , 2022) 3. Procedure to add payment gateways to the application. • • • • • • Create a merchant account. Set up an account with the payment gateway provider. Obtain the required API credentials. Set up the payment gateway. Integrate the payment gateway into your app. Start your app by integrating a payment gateway. x IDENTIFICATION and LISTING of PRODUCTS Identification of product will include 11 categories of FMCG listed on our application from where a customer can order and track the delivery of goods. Above picture shows us the 11 categories of FMCG product range. LISTING OF PRODUCTS ON APPLICATION 1. Using the Seller App, create a new offer by matching or scanning the product barcode or ISBN. By the help of seller application, a seller can register its product by scanning the bar code of the product. 2. Create a listing of products by adding product images. (ranjan, 2022) xi BUSINESS STRATEGY 1. Brand Reusable Delivery Bag • Providing high-quality reusable delivery bags can also aid in increasing public knowledge of your company. The brand character is embedded in the delivery bags itself. The brand picture gets imprinted on the customer's mind when they use that bag again. He begins to live with the brand. In this way, the delivery bags remind customers of a positive shopping experience. 2. Sponsor a Local Event • The finest chance to advertise your company to a larger audience is through local events. In certain places, local communities might participate in culinary festivals and sporting events. Such activities can be sponsored, which will improve interaction with the community. Additionally, you may actively take part in neighborhood events like matches and festivals. One effective way to raise brand recognition and improve topof-the-funnel marketing is to sponsor local events. 3. Online Communities Specific to your Geography of Business • Online communities and groups are excellent places to interact with your consumers directly. Through these online communities, you may learn more about the demands and issues that consumers encounter as well as their way of life. You may modify your company strategy and satisfy the needs of your customers with the aid of these consumer insights. You may promote your company by hosting an event on Meetup, attending events, joining online communities, and taking part in events. You can find some of the best niche-specific groups on Facebook and Telegram. 4. Investment in Ads. • • Investment in Ads may help reach Broder audience. Google Ads can help You reach to a more targeted audience according to geographical locations. 5. Encourage User Reviews on social media and App Store • The greatest approach to understand your business from the perspective of your customers is through customer feedback. Customers might be encouraged to review your company on social media and "pin" it. Additionally, you may request that your clients leave reviews and ratings for your app in the app store. Your company will rank higher in the app store as a result. 6. App Store Optimization • • App store optimization is refining your mobile app's download page to gain a higher position and exposure. App store ranking has grown quite competitive in recent years. However, with the perfect balance of tactics, you can get your app to the top! Look for keywords related to your food and grocery delivery service. (You may xii • conduct keyword research with Google Keyword Planner.) Include the keywords in your content and on the app store's backend. To improve downloads on your app store page, make sure the material is fascinating to read and that you do not fill the keywords. Also, include bright photographs and videos. (Ranjan, 2022) FUTURE RECOMMENDATIONS • The pandemic has clearly caused global disruption, but it also altered the corporate sector, owing to technical advances that have enabled it. Every business, including retail, healthcare, logistics, manufacturing, and entertainment, wants to integrate ondemand technologies to improve the shopping experience and improve consumer services. 1. Gathering Information • Gathering Customer information will help them target their brand at right place and right audience, collecting information from your clients is one of the many advantages of on-demand apps. Using data from the app, you may analyze your consumers' buying habits and changing wants. It also helps you grow revenue and improve service. The need for grocery applications is increasing as more people choose online shopping. • The supermarket mobile app may collect data such as the most popular goods among clients, commonly used payment methods, and their likes and dislikes. With this information, you may obtain a sense of the customer's wants and options and make an informed decision. 2. Brand Awareness • Brand awareness is essential for every firm to survive and thrive. On-demand mobile apps enable you to avoid bottlenecks and extend your business globally. As a result, your grocery store firm might emerge as a trustworthy brand. It is critical for your business to establish trust, and the app allows you to do so. 3. Reducing Costs and Providing Discounts • The retail store must first increase app traffic to reap more and more benefits; additionally, the store must hire the best employees for running an offline backend operation, grocery store, which can be difficult; however, if the store has a reliable, fully featured, expandable grocery delivery app, you can reduce your overheads in a few years. • Store must engage and pay enough finances to grocery app development businesses. However, in the future, all you'll have to pay the corporation is for maintenance and support, which is a little fee. Thus, this may help to reduce the cost of back and frontend operations and as well as may help in offering more discounts. xiii REFERENCES Google.com . (2022, 12 16). Retrieved from Support: https://support.google.com/googleplay/androiddeveloper/answer/6112435?hl=en ranjan, S. (2022, 12 15). Amazon.com. Retrieved from ttps://sell.amazon.in/sell-online/list-yourproducts Ranjan, S. (2022, 12 15). Staxpayments . Retrieved from https://staxpayments.com/blog/paymentgateway-for-your-mobile-app-how-to/ xiv
