Contents Contents ..................................................................................................................................... 1 Part A: Introduction of the company ......................................................................................... 5 I. Panasonic AVC Networks Vietnam Company Limited.................................................. 5 1. Background of Panasonic Corporation ..................................................................... 5 2. Background of Panasonic AVC Networks Vietnam Co., Ltd. ................................. 6 a. Company overview ............................................................................................... 6 b. Development history ............................................................................................. 6 c. Core values ............................................................................................................ 7 d. Mission ................................................................................................................. 7 3. Organization ............................................................................................................. 8 a. Organizational Structure (in AI products) ............................................................ 8 b. General layout ....................................................................................................... 9 4. II. Function .................................................................................................................. 10 a. Operation Process ............................................................................................... 10 b. Scale and scope ................................................................................................... 11 c. Distribution channels and customers ................................................................... 12 SENTO Paint Joint Stock Company ............................................................................. 14 1. Background of the company................................................................................... 14 a. Company overview ............................................................................................. 14 b. Development history ........................................................................................... 15 1 c. Core values .......................................................................................................... 16 d. Mission ............................................................................................................... 16 2. III. Functions ................................................................................................................ 16 a. Operation process................................................................................................ 16 b. Scale and scope ................................................................................................... 19 c. Markets, Customer Segments, distribution channels and suppliers. ................... 20 Decathlon Vietnam Company Limited ...................................................................... 21 1. Background of Decathlon Vietnam Co., Ltd .......................................................... 21 a. Company Overview ............................................................................................ 21 a. Development history ........................................................................................... 21 b. Mission and core values ...................................................................................... 22 2. Organization structure ............................................................................................ 23 3. Function .................................................................................................................. 24 4. a. Scale and core capacity ....................................................................................... 24 b. Distribution channels and customers ................................................................... 24 c. Product ................................................................................................................ 25 Operation process ................................................................................................... 26 Part B Comparison of the above three companies ................................................................... 27 I. Similarities .................................................................................................................... 27 II. Differences .................................................................................................................... 27 References ................................................................................................................................ 31 2 Part A: Introduction of the company I. Panasonic AVC Networks Vietnam Company Limited 1. Background of Panasonic Corporation Panasonic was founded in 1918 in Osaka Japan by Konosuke Matsushita who was born in 1894 and died in 1989, so the company was originally named Matsushita. The first products manufactured and put on the market was an improved attachment plug and a two-way socket. Accomplishing 100 years of its foundation, Panasonic has anchored itself as one of the world’s most trusted brands, with consolidated companies is 523 and employees is 243,540. Outstanding Panasonic products in the of Vietnam market: television, refrigerator, air conditioner, blender, washing machine, bicycle, ... 2013, Panasonic Corporation in Vietnam consists of eight companies mainly located in Hanoi and Ho Chi Minh City, including: - Panasonic Vietnam and its business division under Panasonic Sales Vietnam (PSV) - Research and Development Center (PRDCV) - Five manufacturing companies including: Panasonic AVC Networks Vietnam (PAVCV), Panasonic Appliances Vietnam (PAPVN), Panasonic System Networks Vietnam (PSNV), Panasonic Industrial Devices Vietnam (PIDVN), Panasonic Life Solutions Vietnam (PLSVN), and Panasonic insurance company Insurance Service Vietnam (PISVN). 3 2. Background of Panasonic AVC Networks Vietnam Co., Ltd. a. Company overview Company name: Panasonic AVC Networks Vietnam Co., Ltd. (PAVCV) Office location: Lot 73 and 75, Street D, Sai Gon - Linh Trung Export Processing Zone, Linh Trung ward, Thu Duc district, Ho Chi Minh city, Vietnam Phone number: (+84) 028 3724 4492(93/94/95/96) FAX: (+84) 028 3724 4491 Year of establishment: November 1996 Area: 10,682 m2 (used: 8,062m2) Personnel: 233 people Capacity: 5.5 million boards/year (2 shifts) Certifications: ISO 9001, ISO 14001, ISO 27001, ISO 45001 Main business: Manufacturing & selling Television, power board for televisions. b. Development history 1996: established Panasonic AVC Networks Vietnam company (PAVCV) in the form of a joint venture with Viettronics Thu Duc company 2006: produced one million color televisions 2008: started producing LCD TVs 2011: exported P-board 2014: 100% foreign invested company 2015: factory relocation 2015 - 2016: successfully assembled 4k television 4 2018 - 2020: The TV has been exported to Japan, the Blu-ray has been exported to Czech Republic. c. Core values Basic Business Philosophy as the Foundation of Business: Panasonic operates on Basic Business Philosophy that helps them define the company's goals, approach to business activities and general direction. Creation of Value and Contribution to Society: Follow integrated philosophies and processes to create added value (contributing to economic, social, and environmental progress) to achieve sustainable development. Close Ties with Society: Businesses need both tangible and intangible support and cooperation from a variety of stakeholders, including customers, shareholders, business partners, employees, and the local community. In addition, business activities affect those stakeholders in a variety of social, economic and environmental aspects. An Enterprise as a Public Institution: Conduct business fairly, honestly, and promptly in action to comply with social responsibilities. Only One Earth Global Perspectives - Global Conduct d. Mission Panasonic Vietnam Co., Ltd. embodies our corporate mission both from the economic and social perspectives in our daily activities in the country. Vietnam has always been seen as a huge potential for Panasonic to contribute to the enhancement of social life, where a ubiquitous society can be realized. Business vision focuses on Panasonic’s advanced technology and innovation that brings about a comfortable life to mankind and the environment. Panasonic will continue to prioritize customer satisfaction and commit to our basic management philosophy of contributing to the society as a public entity. PAVCV grows with the best productivity, quality and cost, in order to contribute to Panasonic Global development. (Panasonic, n.d.) 5 3. Organization a. Organizational Structure (in AI products) Panasonic Global built a divisional company system. It’s a legit structure in which one parent company owns several subsidiary companies, each of which uses the parent company’s brand and name. PAVCV operates based on a hierarchical organizational structure. In a hierarchical organizational structure, employees are grouped with each employee having a clear supervisor. Grouping is done on a functional basis, which means that employees are grouped according to the function they provide. PAVCV shows a functional organization chart with support, operations, and technical groups. (Creately, 2021) 6 b. General layout Consists of three main production divisions: AI (Automatic Insertion): Board production line (automatic plugging) - Operating procedure: Board Boding Mounting Reflow AOI check - AI section includes: 3 AI lines and 4 STM line (32 machines) - Average capacity/ 16h: 2900 PCBs (Max 8100 PCBs) - Working time: 2 group - 2 shift - 16 hours/day - Man power each group: 16 persons MI (Manual Insertion): Board production line (hand plug) - Operating procedure: AI produces Manual insert Solder Testing Power Board Packing - MI section includes: 5 lines physical PCB (28 machines) - Max capacity (5 lines x 2 shifts): Daily = 17,700 boards Monthly = 460,200 boards Yearly = 5,522,400 boards 7 - Working time: normal or shift working (8h) - depend on demand - Man power each group: 21 persons FI (Final Inspection): Assembling TV, BLU (no longer operating because there are no orders in Viet Nam) - FI section includes two main lines: BLU line and O-cell line - Working time of 470 minutes per day - Man power in O-cell line: 22 persons 4. Function a. Operation Process Panasonic is conducting business based on original manufacturing know-how and production technology. And with electronic component mounting machines and devices semiconductors, display manufacturing equipment and so on they are expanding their business even further by offering the equipment that customers demand. The electronics industry is in a period of major transformation and companies are expected to deliver diverse products on time. The manufacturing department requires improvements in the automation of work and 8 productivity and quality across the entire production process and the factory as a whole. In the past, the machines were analyzed individually. But now people can see the whole image and make it easier for clean production plans. There will be orders from customers to the company's order management department. Then they are sent to the purchasing department and the goods are imported to the company with two sources: local-part from domestic supplier and import part from oversea supplier. After going through the steps of checking input materials, they will be transferred to the production area. The current production area consists of two stages: Automatic insertion of board components in two stages: + Top PCB (Printed Circuit Board): put the AQS bar code sticker on to the board (to format the product and trace the production date and time of all stages and identify the problems if any) then put resistors on the board. + Bottom PCB: uses SMT (Surface Mount Technology) technology to put the remaining components to the surface. Next is the inspection stage by automatic testing systems such as cameras and functional and amperage testers. The completed product will be returned to the warehouse for delivery and to the customer. And the cycle repeats. b. Scale and scope For AI products Customers: Japan, Malaysia, Czech SRO, Taiwan Employments: 42 employees Capacity - Efficiency - Quality The AI department can produce about 75,000 PCB finished products for TV power boards every month, and can produce 900000 to 1 million boards a year. 9 With the production motto "always improving", the current production capacity has grown and increased steadily year by year, by 2020 it will be 81.4%, the target for the following years is 82-85%. In terms of quality, for the production department, based on the TPM (Total Productive Maintenance) calculation method to accurately measure and thus the quality has been improved year by year, by the end of 2020, the quality will reach 16 TPM and aim for less than 10 TPM. (Mai, 2020) For MI Products Produce: P-Board; GK-Board; CA-Board Type: Single-layer PCB Mounting kind: Through-hole PCB Surface mounted PCB Capability - PAVCV has a strict production of P-board, high-capacity, high- quality with Japanese standard - Have experience for 8 years in produce P-Board for TV "Now PAVCV produce about 70% total P-Board for Global TV Panasonic" - Assurance high quality for product "Check PCB by Camera Inspection, ICT, ADC FCT - The rapid mass production of PCB is assured by our professional production line - Rapid response towards our client's requirement c. Distribution channels and customers Board export market Y2011: First Market of PAVCV for Power - Board Shipment is Malaysia Y2012: Start with Japan (MIC) and Thailand (PAVCTH - Plasma TV) 10 Y2013: Start with Panabras Y2014: Start with Mexico (Panamex) and USA (PAVCA) Y2015: Start with Czech (PAVCCZ) Y2016: Start with India (PAVCI) Y2018: Produce and supply 3.1 Mil Units Boards on Global Panasonic TV Companies that specialize in telecommunications equipment, such as information technology companies, postal systems, office equipment companies, phone stores, and electronics retail systems, are among the company's key customers. The corporation has created a very close and close contact with each of these distribution middlemen by signing economic contracts or having its own commercial agreements. Throughout the sales process, the company's sales employees must deal with partners on issues such as ordering, shipping, month-end debt collection, and after-sales services. As a result, in order to sustain and increase distribution channels, the corporation must implement policies that benefit both sides. 11 II. SENTO Paint Joint Stock Company 1. Background of the company a. Company overview The precursor is Son Nam Sao Manufacturing Co., Ltd., established in 2000, with brand reputation, quality of products and services that have been affirmed by customers and markets for the past 20 years. Along with the continuous development and many years of dominating the market, SENTO Paint Joint Stock Company continues to be successful and proud to be one of the leading units in Vietnam specializing in providing paints and ancillary products for reputable and quality wood and timber processing industry in the country with brands: 12 Address: Land Lot No. 354, Map No. 30, Group 6, Binh Chanh Quarter, Khanh Binh Ward, Tan Uyen Town Binh Duong, Vietnam Telephone: +84 274 3613537 +84 274 3538539 Fax number: +84 274 3613536 Website: http://www.sentocoating.vn Email: info@sentocoating.vn With a consistent vision and strategy, Sento always carries the role of "Bring prosperity" to all customers and partners with optimal solutions to achieve maximum benefits when using Sento products and services. Sento is committed to bringing prosperity to all employees, who have contributed to the development of Sento. b. Development history Sento Paint formerly known as Five Star paint production base, was established in 2000, specializing in the production of paints for domestic and export wood companies and establishments. In the years 2004-2005, when the market for wood coatings and wood products had many strong and positive changes, the company's management decided to expand the production scale and field of operation. On April 16, 2005, Five Star Paint Production Co., Ltd was officially established. During 10 years of operation from 2005 to 2015, the Company has strived to overcome many difficulties to affirm its prestige, position and brand. To mark that effort, on June 4, 2014, the Company officially changed its name to SENTO Paint Joint Stock Company. With a new breeze, in less than a year, in addition to continuously improving the organizational structure according to ISO 9001: 2008, we focus on investing in highquality human resources, equipped with research machinery and equipment. Research 13 modern production towards the goal of boosting exports. In April 2015, the company was officially granted the certificate of quality management system ISO 9001:2008. c. Core values Satisfaction Environment Nothing is impossible Teamwork Optimal d. Mission With 20 years of experience operating within the market, with a team of experienced engineers combined with skilled technical teams, Sento Company is confident to produce the corporate the foremost effective paint solution to avoid wasting costs, accelerate, join hands with you to extend the competitiveness in today's flat market. With eco-friendly, unleaded products and chemicals for early puberty in children and reaching international standards like Reach, EN 71.3 ... our products have entered the foremost demanding markets. : USA, Japan, Korea, UK and other European countries … together with the continual development and lots of years of dominating the market, SENTO Paint Co., Ltd continues to succeed and is proud to be one in every of the leading units in Vietnam specializing in providing all types of paints and auxiliary products for the industry. manufacturing and processing wood for export with prestige and quality reception and abroad. With the motto "Belief of Companion", we always aim for the simplest to Win - Win. (SENTO, n.d.) 2. Functions a. Operation process Production process: Producing a paint of high quality is a labor-intensive and specialized process. The production staff of SENTO receive internal training for this by laboratory specialists and refine their knowledge of the trade under the supervision of experienced paint makers. By combining the modern developments in the area of 14 paint technology optimally with the best from its past, the quality of the SENTO products is now recognized throughout Viet Nam. Business Sections ● Sento Paint Co., Ltd formerly referred to as Nam Sao Paint Company, makes a specialty of manufacturing and supplying: - PU wood paint, AC wood paint, NC wood paint, wood paint water system, wood interior and exterior paint, etc. - Plastic paint, metal paint, water paint, primer, etc. - Paint solvent Advantages of Sento Paint: - Human resources with long-term experience in the profession - Modern equipment for research and production - Quality products ISO 9001: 2008 - Main export markets: England, France, Japan, etc. Main Products AC Coatings 15 AC wood paint could be a product supported Alkyd / amnioblast treated in an acid environment with the subsequent advantages: - High rigidity - High coverage - Chemical resistance - Low cost - Little yellowing - Smooth painted surface - Fast drying time - Sento's AC paint includes a dry time which isn't suffering from weather and air humidity PU Paint Wood Paint Interior Wood Paint Exterior NC Paint Wood Paint Interior Wood Paint Exterior UV Paint 16 Wood Paint Interior Wood Paint Exterior Water System Products Wood Paint Interior Wood Paint Exterior b. Scale and scope Some customer partners: Woody Furniture Company, Boraam Company, Jofran Furniture Distributor, NK Oil Import Export Investment Trading Company Limited, Binh Duong Furniture Association, Habufa Meubelen... Capacity of company: SENTO Paint Company, as a paint supplier for the export wood industry, has a reputation for quality, many years of market domination, and has been known by many wood processing enterprises as a worthy reward for the efforts of the whole industry. the company's staff. With a team of experienced technical staff... SENTO Paint Company, a company that supplies paints for the export wood industry, has a reputation for quality, many years of dominating the market, and has been known by many wood processing enterprises. as a worthy reward for the efforts of the entire staff of the company. 17 c. Markets, Customer Segments, distribution channels and suppliers. Markets: SENTO products have entered the most demanding markets such as USA, Japan, Korea, UK and other European countries … Customer Segments: With the motto that “Thinking about the benefits of customers”, Sento expects to offer customers the most optimal solutions to save costs, improve productivity, reduce processing time thanks to improving product quality, management system and shortening production process in order to satisfy all customers. Distribution channels: Direct and Indirect Distribution Channels: Woody Furniture Company, Boraam Company, Jofran Furniture Distributor, NK Oil Import Export Investment Trading Company Limited, Binh Duong Furniture Association, Habufa Meubelen... Suppliers: Most of SENTO's raw materials are imported from abroad like England, France, Japan, etc. 18 III. Decathlon Vietnam Company Limited 1. Background of Decathlon Vietnam Co., Ltd a. Company Overview Decathlon (former name: Oxylane) - a network of innovative retail chains and brands providing enjoyment for all sports people. Local and On-line Retailer Created in 1976 near Lille in northern France, Decathlon is a French sporting goods retailer. With over 1647 stores in nearly 1000 cities in 57 countries and regions (Jan 2020), it is the largest sporting goods retailer in the world. The company manages the research, design, production, logistics and distribution of its products in house; partners with global suppliers; and markets its own brands directly to consumers in Decathlon-branded big-box stores. Decathlon Vietnam Co., Ltd has been settled in Vietnam since 1995 with offices in Ho Chi Minh City and Hanoi. Decathlon Vietnam launched as an online-only store, with several “Click & Collect” points located in Ho Chi Minh City and Hanoi. Address: Floor 3, 4 Nguyen Dinh Chieu, Indochina Tower Da Kao Ward Ho Chi Minh City Fax number: +84 8 2220 0209 Website: http://www.decathlon.com Revenue: $5 Million a. Development history Founded by Michel Leclercq in 1976, Decathlon started with a store in Lille, France. Its holding company was formerly known as Oxylane. The company expanded abroad a decade later: to Germany in 1986, Spain in 1992, Italy in 1993, Belgium in 1997, Portugal, the United Kingdom in 1999, Brazil in 2001, China in 2003, India in 2009, Taiwan in 2012, Hong Kong in 2013, Malaysia and Singapore in 2016, South Africa, Philippines and Indonesia in 2017 in South Korea and Australia in 2018, and Canada in 2019. The company employs more than 87,000 staff from 80 different nationalities. 19 The retailer stocks a wide range of sporting goods, from tennis rackets to advanced scuba diving equipment, usually in large, big-box superstores averaging 4,000m2 in size. Decathlon Group markets its products under more than 20 brands. Its research and development facilities are located across France, where the company develops its product designs, registering up to 40 patents per year. In 2019, Decathlon Vietnam opened its first store, at Vincom Mega Mall Royal City in Hanoi. Located on level B1, the store spans 4300sqm, offering more than 14,000 items covering 70 sports for all levels of players. The second store which spans 2600sqm was opened in Ho Chi Minh City on May 25, at Aeon Tan Phu. b. Mission and core values "TO SUSTAINABLY MAKE THE PLEASURE AND BENEFITS OF SPORT ACCESSIBLE TO THE MANY" In a world where sport has the potential to give so much, providing innovative, enticing and high-performance products at prices that are accessible to everyone isn’t a job, it’s our mission. This is why we get up every single morning. From designers and makers to customer consultants and digital developers, we all come to work because we believe sport should and can be for everyone. By imagining a tent that unfolds itself, we enable millions of people – from all over the planet, no matter their age or skill level – to experience the joys of nature. To get to know the wild, sleep under the stars and share the most precious thing we have with friends and family - time. By creating equipment that makes breathing underwater a reality, we enable millions more to discover what’s beneath the ocean’s surface. For our children to meet Nemo 20 and Dory in real life, to glimpse a rainbow of coral and feel the pure exhilaration that only a child can feel. By committing to eco-design, we give millions of plastic bottles a second life. We stop them from filling up and polluting our environment and hurting other humans and creatures, meaning you can wear our clothing and use our equipment in good conscience. From mountain tops to local parks, sports halls to ocean waves, the pleasures and benefits of sport can be shared anywhere, by anyone. (DECATHLON, n.d.) 4 core values Vitality Responsibility Generosity Authenticity 2. Organization structure Decathlon is changing itself from a pyramid-like organization into a network organization. To make every employee involved in the process of creating innovations and driving a change, Decathlon transforms into an agile organization. Only in such a flat structure, every employee can be the initiator, the owner and person responsible for the project. If anyone in a company has an idea for improvements in line with the company’s strategy, she or he can do it. Anyone can get the project and resources, and the created team can invite any people from the company to join. Decathlon is the largest sporting goods retailer in the world. The company is well known for its innovations in many areas: materials, products and services, or processes. 21 3. Function a. Scale and core capacity Brand building by tie-up with emerging clubs/teams/players Company has opportunity to innovate on the technology front to design new products Creating high brand awareness by exploring advertising media tactically Stores located throughout the world with 1647 stores all over Group is largest sporting goods reseller in domestic market Large variety of sports goods in affordable pricing for all classes of consumers Own private label brands to get high brand recall Strong and innovative marketing since years have created a strong brand retention in the minds of customers Core capacity The power of people and positivity is at the heart of our business. Our team are sports people who are full of energy and enthusiasm for what we do; we’re encouraged to innovate and improve, and most importantly, to make changes for the better. We take our responsibility to sport and the world seriously, and we strive to anticipate and rise to the challenges that face our society and our environment. b. Distribution channels and customers Decathlon is not just a reseller. We’re unique because we have our own inhouse brands. We are experts in our fields, and we draw on our knowledge and experience to create, design and manufacture our own products in our own studios and labs. Currently, we have over 20 Decathlon brands, each dedicated to a specific sport or practice. And, our family ownership means we’re here for the long term. We reinvest our profits into research and development, helping to lower the cost of participating in sport. 22 Markets: With over 1647 stores in nearly 1000 cities in 57 countries and regions (Jan 2020), it is the largest sporting goods retailer in the world. Customer Segments: Large variety of sports goods in affordable pricing for all classes of consumers. Distribution channels and suppliers: Decathlon has over 1647 stores worldwide, which speaks volumes of the immensely distributed network it has. The main activity in Vietnam is production, with over 200 team members and 9 nationalities. The company has different production processes with more than 80 suppliers (factories) all over Vietnam. To cut the prices, the company has set up its factory in Thai Binh province, and partnered with more than 100 retailers and brands. c. Product Decathlon is vertically integrated, designing and developing its own products and marketing under its more than 20 brands, with each sport—and often sub-sports and sports groups—having their own brand: (Yen, 2019) 23 4. Operation process The main activity in Vietnam is production, with over 200 team members and 9 nationalities. The company has different production processes with more than 80 suppliers (factories) all over Vietnam. Decathlon has a complete supply chain from A-Z. We first observe consumer habits, then we design products, then we test them in the Lab, then we give the first product to consumers to try. Based on user feedback from color, design, we adjust and mass produce. We then bring it to our own warehouses and retail systems before the products reach consumers. It's a closed process. 24 Part B Comparison of the above three companies I. Similarities Every company has specific visions, missions, goals, and core values. All tend to improve the development of users' lives. The structure diagram of the company is divided by the functional model. Each function is under the supervision of a manager. A company by Board of Directors and the following positions are General Director, Director of the Board of Directors. In both manufacturing companies, they produce products according to the mass production process. II. Differences The biggest difference between the three companies in the form of corporate organization, while Panasonic Vietnam and Decathlon Vietnam are limited liability companies and Sento is a joint stock company, this means Panasonic Vietnam and Decathlon Vietnam have parent companies from abroad, namely from Japan and France. Sento is the predecessor of the Nam Sao company established in Vietnam. Secondly, there are two (PAVCV and SENTO) out of the three that manufactured and serve business-to-business (B2B) business models. B2B companies are supportive businesses that provide what other businesses need to operate and grow. This is in contrast to DECATHLON's business-to-consumer (B2C) model of selling directly to individual customers. Thirdly, the products created by PAVCV are mainly used as components for export. Sento's paint products are mainly supplied to other companies. Decathlon: Producing sports products for customers. Finally, we cover company culture. Panasonic Viet Nam Company values people, they believe that making people before making products. With the motto " The belief of companionship ", Sento Paint Company always aims at the best for mutual benefits. Focus on generosity - make the most difference in decathlon Vietnam A summary of the differences is presented in the table below: 25 PAVCV Type in business SENTO Foreign Domestic manufacturing manufacturing industry industry Overseas parent company. (Japan) DECATHLON Trade in Services Overseas x parent company. (France) Business Limited liability Joint stock Limited liability organization companies company companies Business model B2B B2B B2C Paints products for Product Components for assembly export wood production and Sportswear processing industry “generosity” Making people Culture before making products The belief companionship of about It’s doing something from the heart and being focused on others. 26 References 1. Creately. (2021, Jun. 23). Retrieved from Types of Organizational Charts (Organizational Structure Types) for Different Scenarios: https://creately.com/blog/diagrams/types-of-organizational-charts/ 2. DECATHLON. (n.d.). Retrieved from https://www.decathlon.co.uk/ 3. Mai, P. (2020, Oct 27). Speedmaint. Retrieved from TPM là gì? Cách áp dụng TPM tại các doanh nghiệp Việt Nam?: https://speedmaint.com/tpm-la-gi-cachap-dung- tpm-tai-cac-doanh-nghiep-viet-nam/ 4. Panasonic. (n.d.). Retrieved from https://www.panasonic.com/vn/ 5. SENTO. (n.d.). Retrieved from http://www.sentocoating.vn/ 6. Yen, N. H. (2019, Apr 29). InsideRetail. Retrieved from Decathlon Vietnam opens first store: https://insideretail.asia/2019/04/29/decathlon-vietnam-opensfirst- store/ 27
