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06- How to Leverage LinkedIn for You & Your Clients

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5 Of The Best Linkedin Tools For
Prospecting And Lead Generation
 Last updated Jun 26 2017
Since LinkedIn went live on May 19th of 2011, it has become an unbelievable hub for businesses
and recruitment, with over 332 million members (one in three working professionals) storing
their skills and working history in one almighty database.
It is such an invaluable source for discovering information and also sales prospecting. It is
claimed that on average a user will spend 17 minutes a month browsing and connecting on
LinkedIn, while 25 million profiles are accessed every single day!
However, despite an already advanced premium service, there are many tools which allow you
to maximise the potential of LinkedIn, beyond its basic form.
Here are five elite tools to improve your
prospecting and lead generation using
LinkedIn
1. Profile Hopper
Profile Hopper is an excellent tool which revolves around the logic that by visiting a person’s
LinkedIn profile (and therefore delivering notification of that), out of natural intrigue, if nothing
else, your profile will receive a view back in-turn.
The beauty of this is that you can optimise your own profile for direct promotion of your
company through various tabs and information bars. Most importantly your bio, then
summary and work.
With LinkedIn’s advanced search tool you can target extremely specifically exactly who you
want. You can even allocate the hopper to run through specific groups which you are a
member of.
It is an excellent way to spread awareness of your business. But Profile Hopper then goes
beyond that by allowing you to extract the data of those who have viewed you back into
Excel form. So even if they cannot become a connection, you have a further opportunity to
make contact.
2. Found.ly
Found.ly specialises in targeting and reaching out to new prospects and can be used
alongside LinkedIn, to great effect. An easy and powerful sales prospecting tool, bringing
together the finding, managing and closing of new leads.
Again, building a targeted lead list on LinkedIn you are able to create groups of specific
prospects and segment them with a tagging feature. From here you can manage these
profiles in a CRM with their contact details obtained including email, phone number and
website.
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You can then begin to sequence an email strategy towards each segmented category,
customising what they receive and when. Its intelligence will then remove them from the
sequence once they have responded. For those who have not yet, they will continue to the
next prepared message.
3. Discover.ly
This is a brilliant little chrome extension which can be very valuable. Discover.ly will enable you
to gather further information quickly when using LinkedIn, and save time.
Once you are on a person’s LinkedIn profile with relevance to you, with the extension
activated, a green icon will appear to indicate extended information on that person
including Twitter data and Facebook mutual friends. This can speed up the process of
whether they are beneficial for purpose or not.
4. CrystalKnows
A communication coaching tool which analyses the personality of a social profile to then
give insight of how to approach them in your email or message. It may even indicate what
way is the most effective to make the contact.
Using a behavioural framework, Crystalknows will provide real-time suggestions and a
similarity score allowing you to know to what extent you need to change your writing style.
Keyword and draft email suggestions also appear and will aid your communication structure
to achieve better results.
5. Attach
Attach is a simple but useful tool which you can use on LinkedIn when sending InMail to
improve your response knowledge.
The tool will give you great insight into your email’s journey once sent. It will Include
notification of when it’s been opened, time spent reading and how they then use it.
It can provide great data for the progression of your email and messaging campaign in
knowing what works well and what has less success for improving your sales results.
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Written by
A little bit about me:
Ant Musker
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