Statement of the Problem
The study aimed to determine the Customer Attritions Towards the Quality
Service of Restaurants in Batangas Province.
Specifically, the researchers sought answers to the following questions:
1.What are the demographic profile of the customers in terms of:
1.1 Age
1.2 Sex
1.3 Civil Status
2. Which of the following causes influenced your decision as a customer not to
return to the restaurant?
2.1
Poor Quality of Food
2.2
Poor Customer Service
2.3 Unreliable Service Standards
2.4 Dirty Housekeeping
2.5 Incompetent Pricing
2.6
Lack of Customer Loyalty Programmes
2.7
Inability to Adopt Technology and Social Media
3. What strategies are used by restaurants to avoid customer attrition?
3.1 Poor Quality of Food
3.2
Poor Customer Service
3.3 Unreliable Service Standards
3.4 Dirty Housekeeping
3.5 Incompetent Pricing
3.6
Lack of Customer Loyalty Programmes
3.7
Inability to Adopt Technology and Social Media
4. There is a significant difference in the responses of customers regarding the
factors affecting their decision to not return to the restaurant.
5. There is a significant difference in the responses of restaurant owners and
managers regarding the strategies they used to avoid customer attrition when
grouped according to restaurant category.