Chapter #1
Fuck Jobs
Fuck jobs. People get offended when I say this. They say, “I need a job. I need
to pay my bills.” Well, I have never had a real job and I never worry about bills.
And by 24, to the shock of my parents and teachers, I was a millionaire. Now I
get it. You’re not me. That’s true. What if you could be better than me? You could
do even more. Your story could be even better than mine.
What if your parents or teachers don’t believe you can do it? That’s OK. Mine
didn’t either. They don’t believe in most of my students too. (And I helped 273
students start earning a full-time income from home last year.) As you read this,
you’ll learn one of my rules is “Don’t believe negative predictions about yourself”.
It means when someone says, “You can’t live your dreams”, they’re making a
negative prediction about you. I choose not to believe in those. (I’ll show you how
in this book too.)
The truth is, in this new economy - in the Digital Age - you can make all the
money you want and not have to worry about bills or a job. And I’m going to show
you how.
Let me tell you about the only job I ever had. I was working at a smoothie stand
where I grew up in Michigan. And it was one of those smoothie stands at a fitness
facility. So people finished their workouts, they walked up the stairs, and then I
was the guy behind the counter who was going to give them their protein shakes,
protein bars, bagels, smoothies, candy, whatever it was that they wanted. I did
this job for three weeks, and then I quit. That was my only experience with a job.
And that was more than enough time for me to realize, “Fuck this shit. There’s no
fucking way I am doing this in my life.”
I sometimes think to myself . . . I remember then, and I was like, “Wait, this is
what a job is.” And “Mom, Dad, parents’ friends, teachers, all these people I
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know, older people with jobs—this is what you guys do all day? You do this for
eight hours every day? You’re going to do this for forty years? You’re going to
spend one-third of your entire life doing this?” And I wasn’t mad, and I wasn’t
trying to judge. I was concerned. I was curious. My thought was “How? How are
you going to do this for your entire life? How are you going to give away onethird of your life for a meager, measly, disrespectful paycheck?” I just knew it
wasn’t for me. So I quit. Why was it for me? I didn’t like serving other people for
whatever I got, $6.50 an hour.
People would come up from a workout, and they’d order a large Coke. And I’m
like, “How the fuck did you just do a workout . . . and now you’re going to get
a 32-ounce Coke that has eighty grams of sugar in it?” And then other people
want me to cook them a bagel and pour cream cheese on the bagel. If I sound
pretentious to you, I don’t really care.
I don’t want to spend my life putting cream cheese on bagels for other people.
I’ll put cream cheese on my own goddamn bagels. I don’t want to do it for other
people, and I certainly don’t want to do it for $6.50 an hour. So what I did is I
quit that job. I still needed money though. And I thought, “How can I monetize
what I know right now?” And what I knew at that point was basketball. I was a
high school basketball player. I was going to play college basketball. I played
basketball in all my free time. That was my thing, my passion. I thought, “I’m
good at basketball.”
People sometimes ask me if I can train them. They see me shoot hoops in the
gym, and then the dads come up to me and say, “Hey, my son’s eleven. Can you
train him?” “My son’s fifteen. Can you train him?” Duh. The opportunity was right
in front of me. I had just been ignoring it.
So I immediately go to all these people, and I’m like, “Yup, I just opened up my
own basketball school. I’ll train your son. I’ll train your son.” And I started making
$15 an hour, more than double what I was making at the smoothie stand, and I
was actually having fun because I was in a gym, and I was doing my passion,
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and I was enjoying what I was doing. And from there . . . And this is why we’re
going to talk more about the importance of skills later. I was able to make money
because I had skills. When you have skills, specific skills—we call them highincome skills—you can monetize those skills for income. You don’t fucking need
a job at all.
Later on, just so you know, I turned that skill of basketball into an online business
that was making me 6-figures by the time I was twenty years old. Job? Job? No.
Fuck jobs. I love this quote from Charles Bukowski. He says, “Early on, when I
was quite young and going from job to job, I was foolish enough to sometimes
speak to my fellow workers, and I’d say, ‘Hey, the boss can come in here at any
moment and lay all of us off just like that. Don’t you realize that?’ And they would
just look at me.
I was posing something that they didn’t want to enter their minds.” You do not
want this to enter your mind either, but it’s there. It’s there right now. Your boss,
your job—you can get fired at any minute. You will constantly live with fear and
uncertainty about your job until you take control of your job and you leave your
job and you replace your job with a better, more profitable, more fun, more
passionate way of making money and doing things in your life.
Also, for most people that have jobs, you’re not really doing work that feeds your
spirit. I have a conviction that if work is a huge part of our lives, there is no way
around it. I don’t really believe most people can go live on a beach for sixty years
and do nothing. Work is always going to be there.
For most of us, it’s going to be at least one-third of our lives. And if we’re going to
spend one-third of our lives working and then one-third of our lives sleeping and
maybe one-third for recreation, that’s basically half of our lives. Let’s put away
sleeping right now because we’re not really conscious there.
So we have half of our lives spent working and half of our lives spent on
recreation. Do you really want to spend half of your life doing something that
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makes you feel bored, that makes you feel dead inside, that makes you feel
like you’re wasting your fucking life? I don’t think so. I want you doing work that
feeds your spirit, work that the minute you’re done, you’re motivated by, you’re
passionate about. You feel more energized than before, when you started.
For instance, my mission in life is to free as many souls as I can from the
bondage of society. The first place we start is money. If I’m going to help free you
from the bondage of society so you can LIVE LIFE ON YOUR TERMS, the way
YOU WANT TO LIVE IT, we need to figure out the money part first. We need to
make sure you have a way earn a full-time income from your phone or laptop,
without a boss, doing work that feeds your spirit and doesn’t eat up all your free
time. That’s why I created the Life Boss Ambassador Program and do live training
calls with the Ambassadors everyday. I’m training them to HAVE THIS LIFE TOO.
And if you’re an Ambassador, you’re free to work from anywhere in the world, you
have no boss, you earn good money and you’re actually helping people so you
enjoy what you do.
Do you remember when you were a kid, you had something that you lost yourself
in, that you loved that much? You can still have that pleasure as an adult. In fact,
you should have that pleasure as an adult because when you were a kid, you
stumbled into it as an adult. You’re smart. You’re conscious. You should be able
to figure out the things that give you that passion and that pleasure. But if you’re
stuck at a job doing something that doesn’t feed your spirit, then you’re getting
more dead inside every single day.
The more you go to that job, the more dead you get inside, and the further away
you get from what you should truly be doing. And then you take that misery
inside, and you transfer it to others. It’s called a heat transfer in psychology.
Imagine you’re driving home from work in rush-hour traffic, and it’s bumper to
bumper, stop and go, stop and go, so your stress levels are rising, and then
some asshole cuts you off and doesn’t wave.
Then another asshole cuts you off and doesn’t wave, and you’re just getting
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more and more angry in that car, but you have nothing or no one to take it out
on. And then you go home, and you see your partner, and they ask you, “Did you
pick up milk?” And you go, “No, I didn’t fucking pick up milk. Goddamn it. Do you
understand what I had to go through today at blah, blah, blah?” And you go nuts.
And you’re taking it out on your partner.
All they did was ask you if you got milk. You’re literally responding to them as
if they said to you, “You’re a terrible person and I don’t respect anything about
you.” You’re overreacting. But it’s called the heat transfer. You are taking the
“heat” generated in traffic, all that anger and stress that you had there, and you’re
transferring it to the wrong person, to your partner. Well, that’s one small sample.
That’s one small slice.
What if you’re spending half your life doing work you don’t like, getting more
dead inside, getting more stressed, getting more angry all the time? And you’re
transferring it to everyone else you know. So you’re actually hurting your partners
and your families and your friends. Because you’re not nearly bringing the best
of yourself to the surface when you’re around them. You’re bringing a version of
yourself that, frankly, you’re probably not that happy with. And it is my mission,
my job, to help you replace rat-race life with laptop life first.
That’s why this book that you are reading—this is going to be the weirdest book
you’ve ever read because it is a pure passionate outpouring of my beliefs and
what I’ve learned in the last ten years, earning over $40 million online before the
age of 30 and doing all the things that I’ve done.
I am here to convince you of things that you already know to be true but just
bringing them to the surface so they are obvious to you and you can never go
back to the way it was before. I’m here to corrupt you, to show you that money’s
easy, to show you that life can be amazing, to show you that you are truly
amazing and you have a fucking gift inside of you that needs to be shared with
everyone else. All right? Fuck jobs.
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By the way, that saying “Do what you love, and money will follow”? That is utter,
total bullshit. All right? It is. For instance, you know one thing that I love to do?
Again, I am not like the others who put up a false front and play politics. I don’t.
I’m blunt and honest.
So you know what I like to do sometimes? I like to smoke weed and watch James
Bond movies. I really like it. I feel great when I do it. Casino Royale is such a
good movie. But I have yet to figure out a way to get paid to smoke weed and
watch James Bond. “Do what you love, and money will follow” is bullshit. There
are things that need to be taken into account. For instance, the thing you’re trying
to make money with—is there demand in the marketplace? Can you help them?
Do you have a product that they want? Can they afford your product? These are
basic economic questions that need to be answered, that are not answered with
the simple overgeneralized advice of “Do what you love, and money will follow.”
All right?
You can definitely find a way to merge what you love and get paid for it without a
fucking job, without a fucking boss. But there needs to be some merging there.
There’s going to be . . . Imagine a Venn diagram, two circles that are intersecting.
It’s in that intersection point of what you love and getting paid that we’re going to
find the thing for you. And I will show you how to do that. All right?
So if there’s one lesson you need to take from this chapter, it’s pretty fucking
obvious, isn’t it? Fuck jobs. You can be much more free and give much more to
the world at the same time.
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Chapter #2
Fuck Bosses
Fuck bosses. Let me tell you a story about the best boss of all time.
A couple of years ago, I wanted to go to Vegas. I took my girlfriend and some of
her friends, and we were going to party for a few days and, frankly, just be total
degenerates because we were young and stupid—not that we’re not young and
stupid anymore.
But this boss of mine . . . I told the boss I’m going to Vegas. “Here’s what I’m
doing.” The boss said, “That sounds amazing. You leave early on Thursday. You
have an amazing time. Don’t even worry about coming in on Monday. I know
you’ll be recovering from the partying. Just make sure you do a couple of things
before you go now so you can make some money while you are there.” That was
great.
In fact, this boss was so cool that while I was partying in Vegas, going to pool
parties, going to nightclubs, eating at a ridiculously delicious sushi restaurant out
in Vegas, he paid me $51,000 over those four days, while being a degenerate in
Vegas. Like I told you, this is the coolest, the best boss ever.
Who was the boss? The boss was me. I was my own boss. I am my own boss. I
made $51,000 in four days while having a great time in Vegas because I set up
a couple of things on my internet business so that while I was away, those things
happened automatically, and the money poured right in. You could almost say I
got paid $51,000 to party in Vegas.
How would you like to get $51,000 to party in Vegas yourself? All right. Fuck
bosses. Be your own boss. And this is coming from a very weird perspective
because technically, I am a boss. I’m the CEO and founder of a marketing
agency, and an education company. We are an 8-figure business and employ
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over 60 people. Yet I simply see myself as a leader. I don’t want to put my
employees—we don’t call them employees, we call them team members—I
don’t want to put them in a position of feeling like there’s an employee–boss
relationship . . . ’cause there’s not.
In my company, I am the entrepreneur, and they are entrepreneurs, meaning they
are entrepreneurs within the company, meaning they choose their income. They
control how much money they’re going to make based on what they do. They
control their own destiny. And that’s what this is about. No one else is controlling
your own destiny. No one else is telling you what to do and where and when to
be. You control your own destiny. You decide how much money you make.
To me, income is supposed to be a buffet. You take as much as you want. That’s
how it’s supposed to be. And frankly, before I realized this, I hated being a boss.
Let me tell you how it happened.
A couple of years ago, I went to this seminar in Scotland taught by a man named
the $50 Billion Dollar Man, Dan Peña. I learned a lot from Dan Peña at that
seminar. But one thing Dan Peña said was “If you want to build a real company,
then you need to have all your employees in the same office, everyone under the
same roof.” I took that to heart.
So I came back to California, where I was living full time at the time, and I got a
2,700-square-foot office space at the most expensive building in Newport Beach.
I put all my all my team members, here in the office.
Put ’em all under one roof, just like Dan Peña said. I come into work. I got stuff to
do. My team members got stuff to do. And yet because I am here, they interrupt
me every ten minutes. “Jason, can I ask you a question?” “Jason, can I ask you a
question?” “Jason, can you help me with this?”
Within about a couple of months, I started having mini panic attacks. I was
twenty-eight years old, having mini panic attacks, a guy who’s usually so relaxed
and zen and carefree and from whom shit just slides off, like, “Who gives a fuck?
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We are more than humans, we are the entire universe and cosmos, having a
unique human experience, nothing that happens here is that important, besides,
the sun is going to blow up and wipe all this away anyways.” That’s my mentality.
I know that to be true. I still believe that.
But here I was, getting stressed from all these constant interruptions. I don’t
know if you know what it’s like to be in that flow state—when you’re just lost in
something and you’re just crushing it and time and space basically stop and you
just love what you’re doing—and then the pain when someone interrupts you
from that flow state. I was getting that every ten minutes, and it was killing me. I
was no longer spending time doing what I loved.
I was constantly helping other people do what they needed to do ’cause they
couldn’t figure shit out on their own. I hated being a boss. So soon, I just stopped
coming to our headquarters, and I let everyone else work there, and I worked
from home. Which kind of defeats the purpose of having everyone under one
roof.
So fast-forward, and now we have gotten rid of this office. Frankly, most people
would see this office, and they go, “This is ridiculously beautiful. You’ve floor-toceiling glass windows everywhere. You have a complete ocean view. You’re near
the top floor of this high-rise building. This is pretty amazing, it’s on the beach.”
I think it’s terrible. I don’t miss it at all. Fuck bosses. Fuck jobs. Fuck fluorescent
light bulbs. I want freedom. I want adventure. I want to be able to go where I
want, when I want, with whom I want. Period.
Here’s the thing. If you’ve ever had a boss, if you’ve ever been a boss before, it’s
very, very likely that your boss has forgotten this. They don’t remember why they
got into the business or wanted to be the boss in the first place. You may know
this because you notice they don’t have that passion anymore. They go through
the motions a lot. They settle a lot. And you kind of think, “If I was the boss, I’d
be doing a way better job than you.” It’s not necessarily their fault. They’ve just
gotten this . . .
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They have gold handcuffs around their bank account in the form of a nice salary,
and they’re never getting out. They are never getting out. They are locked in. It’s
a handcuffing with the salary because they’re making good enough money, and
the risk of leaving and the uncertainty of “How am I going to make money? How
am I going to replace this income anywhere else?” are so scary, they’ll never
leave, even though they’re not happy, even though they’re not passionate, even
though they’re not feeding their spirit with the work that they do.
For them, it’s likely too late to get out. For you, it’s not. You hear me? It’s not too
late for you. Fuck bosses. I want you to be your own boss. I want you to take
control of your life. I want you to be in charge of your motherfucking destiny. I
mean, just be honest—do you really believe you were meant to be told what to
do for most of your life?
Again, we made it very clear. In terms of your waking hours, you’re gonna spend
half of your life working. Do you really believe you were meant, you were born,
you were put here on this earth to be told what to do by someone else for half
of your life? Fuck no. There’s no way you would even be reading this book or
listening to me here if that was the case. You would have seen my ad or my
landing page or this opportunity of a book called Fuck Jobs. You would have
been like, “That sounds stupid.” Then you would’ve gone back to the fucking
matrix.
I’m not saying, “Fuck jobs. Fuck bosses. Go live on a beach for sixty years.” You
should be working hard. Work is great. Work is the thing. I love work. Work builds
me. It gives me confidence. It’s my passion. It’s my outlet. It’s my creative outlet.
I love work. So you should be working hard for yourself. And that is a huge, huge
difference. You’re going to be working hard in your life. Period.
You are going to be working hard in your life, so shouldn’t you be working hard
for yourself and not someone else? Shouldn’t you be making yourself rich and
free and not someone else? Shouldn’t you be feeding your passion with the work
that you do and not wasting your time, making yourself feel dead inside? You see
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what I’m saying here? You follow me here?
I’m gonna leave you with a quote from someone I love, Conor McGregor. Maybe
you love him too. Very, very simple quote. He said, “Nobody is my boss.” For
Jason Capital, nobody is his boss. And for you—yeah, that’s right, you better
believe it, listen to me—nobody is your boss but you. Fuck bosses. I want you to
be your own boss. I’m gonna show you how.
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Chapter #3
Fuck You, Mom and Dad
Fuck you, Mom and Dad. I love you. And the award for the most ridiculous
chapter title goes to . . . obviously. Now listen. I love my parents. Growing up,
I wanted to do better than my parents. I wanted to make way more money so I
could—not to impress them or to show I’m better—give it to them. They brought
me here. They raised me. They took care of me when I couldn’t find shelter or
food. I wanted to give back to them.
There’s a story about Harry Houdini, the most famous magician of all time, that
sums it up pretty nicely. I wanna share that story with you right now. So when
Houdini was young, about eleven, twelve years old, his family was in New
York, and times were really, really tough. The landlord was actually threatening
eviction, and his dad was distraught, but his dad was also kinda helpless. So his
dad was just in their tiny, cramped apartment, just pacing up and down, saying to
himself, “The Lord will provide. The Lord will provide.”
Now young Harry was not content to rely on divine intervention. So he realizes
it’s almost Christmas here, and he gets an idea. He puts a hat on, and on the
hat, he prints a sign that says, “Christmas is coming. Turkeys are fat. Please
drop a quarter in the messenger boy’s hat.” So all day long, as he goes out in
the streets, people are reading the message, and they’re laughing, and they’re
putting silver into his hat. Before he gets home, being a magician, he hides coins
up his sleeve, behind his ears, and . . . he hides them everywhere, like a true
magician.
He walks home. He marches up to Mom. He says, “Mom, shake me. I am magic.”
Confused, she complies, and she starts shaking him. The coins start cascading
down from all parts of his body. The more she shook this magical child, the
more money showered down and the better her spirits. When the coins were all
counted, there was almost enough to pay his entire parents’ rent.
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That’s what I wanna do for my parents, and I’m guessing that’s what you wanna
be able to do for your parents or your family or the people who took care of you
when you were young. And it creates this dichotomy because we wanna take
care of them, but at the same time, the entire plan that they sold us when we
were kids will not allow us to ever take care of them—them telling us to get a
good degree, get a good job, get a mortgage, retire at sixty-five.
That entire plan that they sold us is not even in their best interest. We can’t take
care of them on an $80,000-a-year salary with a fucking pension, a 401(k), and
taxes and all that. We can’t even take care of them the way we want. We can’t
put them on amazing trips. We can’t pay off their house. We can’t retire them
early. We can’t do any of those things with the job, with the plan that they sold us.
It would have been in their best interest to push us to be entrepreneurs, to bet on
ourselves, to develop our own high-income skills.
Let me tell you about the story of my very first week at Kalamazoo College. So I
went to four schools in four years, and Kalamazoo College—that’s a real name—
that was the first college that I went to. I was recruited there to play basketball
there. It was a small 1,200-person school where I was gonna play basketball.
Now going there, I was filled with so much hope.
All summer long, I was telling my friends how great it was gonna be, how I was
gonna be the best basketball player on the team, how I was gonna be in college
now, how I would finally maybe lose my virginity. The excitement of college, the
big bright promise of college life, and all the new friends and the trajectory—this
is the time when our lives are gonna change for all of us, right?
And I moved in that very first week. The very first night, I was sharing a big dorm
room. I got three other roommates in there. And I came out to the main area, and
they were just sitting on the couch. And I said, “Yo, like, what do you guys wanna
do? Like, this is my first night in college. What are we gonna do? I don’t know.
Let’s talk about our futures. Let’s do some stuff.” And all three of them just said,
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“Oh, dude, we just got some beers. They’re in the fridge. We’re just gonna kick it,
drink some beers, and watch TV.”
In that instant, my entire dream of how great college could be and what this life
was gonna be, that whole trajectory, instantly folded up like a piece of paper that
was then lit on fire by a match, and it dissolved into nothing, and then I never saw
it again. Instantly, in that moment, that all happened. I didn’t wanna fucking drink
beer. I didn’t wanna sit on a couch. I didn’t wanna watch TV. I wanted to live my
life. I wanted to live life with zest and passion and juice. I wanted to travel.
I wanted to see the world. I wanted to become famous. I wanted to get rich. I
wanted to help my parents. I wanted to make a huge impact.
I wanted to leave a legacy. I wanted to live with passion, minute by minute, day
by day. Here’s what I didn’t wanna do—drink Coronas and watch fucking MTV.
That was what their plan was. That was not my plan.
And I’ve been to college. I went to four schools in four years. That was the plan
for most college kids at almost every college. That’s what college kids do—
nothing. Schooling and learning is the small part, and partying and doing nothing
is the big part. In that minute, in that instant, I decided this was the worst place
ever because that’s my personality. Nothing is ever in the middle. It’s always
binary. “It’s the greatest thing ever.” “It’s the worst thing ever.” And this was the
worst thing ever.
And I called my mom, and I said, “Mom, get me the fuck out of here. Get me out
of here. I’m not staying here. Literally, I have my first class tomorrow, and I’m not
gonna be there. I am dropping out of the school. I’ll go to another school.
I’ll figure something out. This is not happening to me.” And my parents did not
wanna pick me up, and we argued for a couple of hours.
But if you know anything, as you’ll learn about me, I am incredibly stubborn. So
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when you hear me tell you I know you’re meant for more, I know you’re destined
for more. I know there’s fucking greatness inside of you that needs to be called
out, and it’s waiting for it. I’m not gonna let up on that. I am stubborn as fuck
about that because I know that you will not win that argument with me. I will
prove that to you, and then we will see it in real life together, okay? And that’s
how I was with my mom. I was like, “There’s no way I’m staying here.
And you’re not gonna win this argument.” And I didn’t. And they came that night
at two in the morning. They picked me up, packed up all my stuff. We stopped at
Subway on the way home, and then I went home. It was about a four-hour drive.
And then I was back home, and the next day, I had to go find another school. I
was gonna live at home and attend a school nearby where I had grown up.
And I remember thinking on the car ride home, like, “Mom and Dad, why would
you tell me this? Why would you tell me my whole life, the whole goal was to
get a degree in this college? That is not the plan to get where I want. That is a
ladder you want me to climb, and personally, why didn’t I ever look to see where
that ladder led? That is not a ladder to freedom and joy and happiness. That is a
ladder to pain and misery and mediocrity.”
Fuck that ladder. Give me a different ladder. I’ll climb it, but I gotta go somewhere
better. And I realized later parents are just doing it and telling it to us because it’s
what they were told and conditioned to believe. My mom and my dad—they are
amazing people. I love the shit out of them. And I love helping them. I love giving
them stuff.
I love showing them amazing times and amazing experiences. I don’t blame them
at all. We are all responsible for every result we create in our lives completely. I
take full responsibility for everything, even when it’s not really my responsibility,
because the minute I give away responsibility, I give away power, and I want that
power. I want that control.
So it’s not their fault. They were told the same things growing up, and they just
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shared it with us. It reminds me of this story. I have a friend. I heard this story
from a friend of a friend. Her name was Diana. And every time Diana opens a
can, she always turns it upside down to open it from the bottom. And one day
Diana’s son asks her, “Mom, why do you open the can from the bottom and not
the top?” And she says, “I don’t really know. My mom always did it that way when
I was a kid.” So just curious, she calls her mom, and she says, “Mom, why do we
do that? Why did you open up cans from the bottom? ’Cause I still do it too.” And
she said, “Oh, honey, when we brought the cans up from the cellar, the tops were
always dusty, so I didn’t want to clean them. I just turned the can upside down,
and I opened up the bottom.” Right?
That’s what our parents are doing. They saw their parents turn the can upside
down and open it that way, so they just did the same thing to us. And for most of
us, we’ve been turning the can upside down and opening it from the bottom too,
not even thinking or questioning, “Hey, is this really the right thing? Is there even
a fucking reason we’re doing this?” Maybe sixty years ago, there was a reason
we needed to go to college and get a degree. But in this world, in 2020, in this
NEW economy, in the Digital Age, with all the opportunities available to you at
your fingertips, opening a can from the bottom is not the best way to go for you.
There’s so much more available for you. You just have to take action on it.
Growing up, I saw my parents argue about money and bills a lot. At least one day
a week, typically Sundays ’cause that was go-over-bills-and-argue-about-bills
day, my parents would get stressed, and they would argue about bills all day.
And I saw it every day, at least every week, excuse me. And I remember sitting
there, thinking, “I don’t want this when I grow up at all. I will not have this when I
grow up. Money will never be a problem for me.” And that’s what I’ve made reality
today.
Money is not a fucking problem. Money’s not about power. It’s not about
being better than someone else. It’s not about getting your name in a fucking
magazine. It’s simply about . . . Having money stops you from having problems
that not having money creates. That’s what it does.
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Like bills and rent and “How are you gonna pay for this?” and “What if someone
gets sick?” and “How are we gonna pay our car bill?” And all the problems that
not having enough money creates, having money solves. It just erases all those
problems where not having money is a problem for you. Money’s just not an
issue. It’s not a problem. You got more than enough all the time. That’s what I
want for you.
Because now I get to take my dad golfing to the finest courses. We’re making
a list right now of the top 50 golf courses in the world. I’m gonna take him, and
we’re gonna play together at all of them. All right? My mom is coming to visit me
in California next week, and I was talking to her last week on the phone. She
said, “Hey, are we going back to Mastro’s?” I have spoiled my mother.
Now she expects to go to Mastro’s and have $500 dinners. I told her, “Of course,
Mom. We’re going to Mastro’s.” Right? I love doing it for them. I wanna do more
for them in the future.
Money does not need to be a problem for any of us if we’re willing to develop and
put in the work to develop high-income skills and work hard for ourselves instead
of someone else. Okay? So yeah, fuck you, Mom and Dad. I’m not talking to my
parents. I’m talking to the whole society that sold us the wrong fucking plan and
how it’s our responsibility now to find the better plan and get to fucking work on
that plan so we can sprint to where we want.
All right, so yeah, fuck you, Mom and Dad, but yeah, I fucking love you too. I’ll
see you in the next chapter.
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Chapter #4
Fuck College
Fuck college. Listen, I tried college. I dropped out. Now colleges asked me to
speak to their students. Let me tell you this story.
So when I was twenty years old, I was at Michigan State University. I was one
year away from graduating, and I didn’t know what I was going to do after
graduation. I didn’t even . . . Frankly, I was failing every class I was taking. I didn’t
even know if I’d be able to graduate if I were to continue.
Fortunately, I discovered this thing called copywriting. I’m going to tell you about
that later. Copywriting is one of the main tools Life Boss Ambassador’s use to
make cash. Through copywriting, I was able to start an online business, and
within the first month, it was making me almost $20,000 a month, which was
more money than either of my parents had ever made. I thought I was the richest
person on the planet.
The first thing I did with the first $20,000 check I got was I went to craigslist.com.
I searched for a convertible that I could afford. I found an Audi A4 2004 Cabriolet,
beige interior, beige exterior, a convertible. I went to the used car lot. I took it for
a test drive. I parked back down. I said to the guy, “I want it.” He went, “Great.”
I went, “How much?” He went, “About $20,000.” I took out the check I just got,
endorsed it to him, and gave him the check. He gave me the keys and the title,
and boom, I now have my convertible.
I went back to school and campus, and I was driving around in my drop-top
convertible, thinking, “I am the coolest motherfucker on the planet. I’m blasting
Rick Ross. I’m going to be rich forever. This is amazing.”
A couple of weeks later, I hadn’t officially dropped out yet, and I was going to
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a class. I pulled up to the building where the classes were. I parked my Audi
convertible there, and just as I did, a Toyota Camry parked right next to me. I got
out of the car, the person driving the Camry got out of the car, and then we made
eye contact, and I saw it was my professor, the one who was about to teach me a
class about economics.
The professor looked at my Audi convertible, and I looked at her Toyota Camry,
and I thought about learning economics from someone who drove a Camry while
I drove an Audi, and they were in their forties, and I was twenty. And I got the fuck
back in my car, and I drove away forever. I dropped out at that moment. I thought,
“Why the am I paying $25,000 a year to this school delivering a product where
the person delivering the product is teaching about money, and yet they drive
a Camry because as they’ve told me, it’s what they can afford, and I’m already
on my own and making $20,000 a month and driving an Audi convertible? This
doesn’t really add up. This sounds like a scam to me.”
So I took the car, and a couple of days later, I drove to the counseling office
because to officially drop out, you have to speak with a counselor there, and I
told her what I wanted to do. I wanted to drop out, and she said, “But, Jason,
you’re literally 12 credits shy of graduating. Why don’t you just finish and get
your degree at least as a backup plan?” And I told her, “A backup plan for what?
Because your backup plan consists of me losing my fucking life and wasting my
fucking life. There’s no way. That’s not a backup plan. That’s a suicide note. Not
happening. No chance. Not doing it.”
She couldn’t believe it. She fought me on it. Eventually, here’s what happened.
There’s this guy, Charlie Munger, who’s Warren Buffett’s business partner, one
of the smartest men on the planet, and Charlie Munger has coined this phrase
called “pain avoidance tendency.” It means that human beings will choose to see
what they want to see instead of the truth because it’s less painful.
This counselor, who had spent her entire life believing that college is the best,
most important, smartest thing any young person can do, could not believe it
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when someone came up to her and said, “Your product sucks. I found something
much better.” She could not believe, could not understand why I would drop out.
And to this day, she still doesn’t understand it.
But again, I’m that stubborn about these things. I get what I want when I need to
get it, and I dropped out. And I never fucking looked back.
Now I was pretty smart about this, I guess—or stupid depending on how you’re
looking at it—but I did spend my last year at Michigan State, just not going to
school. So I got a house right in the center of campus. I had my Audi convertible.
I had my online business. I worked for like an hour a day, and I spent the rest of
my time, frankly, partying. I had an amazing time that year. It was incredible fun.
And that year really gave me an inside look at what college is like for other
people because while all the other students were going to class and everything, I
was constantly being social. I was at the bars and the parties all day and all night,
and I talked to everybody, and I saw what college was really like for everyone
else. And you know what? If you’ve been to college too, it’s a party scene.
There are two groups of people in college. There are the ones who go there to
party, so they just get through class with the bare minimum. They cram the night
before so they can spend most of their time partying. And then there’s the other
group, which don’t want to party. They just want to study, and they take a whole
bunch of Adderall, and it’s all about getting a 4.0 and As on everything because
they’ve got to get their master’s, and it’s just this ladder that never ends, with
them just going further and further into debt. There are those two groups.
But neither of those groups is preparing at all for real life. Neither of those groups
is preparing at all for the real world of how business and money actually work.
Neither of those groups is, most importantly, developing any of the high-income
skills that they could learn in less than a year that would guarantee them a sixfigure income without a boss for the rest of their fucking life.
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If you are not going to be a doctor, a lawyer, an accountant, or an engineer in
some type of science, I don’t see why you would ever blow your money, your
hard-earned money, your investment on a product that is not going to deliver
the result that you want, period, even if everyone else is doing it. That’s why
most people go to college—because it’s the social proof effect. You’ve been
conditioned since you were a very, very young baby to go to college, get a good
degree, go to college, get a good degree, go to college, get a good degree.
You’ve heard that so many times, and that’s how the brain works. When we hear
something often enough from multiple sources, we believe it to be fact, not a
hypothesis, not a theory. We believe it to be a fact.
So we believe we must go to college and that there’s no other way around it, but
that’s a bullshit script. It’s not true. There are other plans and other scripts out there
that you can take on that will be so much better for you, that I want you to take on.
Jim Rohn said that formal education will make you a living—that’s college—and
self-education will make you a fortune. I want you to take on the plan of selfeducation. There’s a word I’m about to tell you that is the most important word
in my life, and if you are ambitious and you are dedicated and you want this
fucking first-class life too, it is going to be the most important word in your life too.
Please get ready for it. I don’t want you to write it down. I want you to commit it to
memory. I want it tattooed on your brain. I want it written inside your veins.
All right, the word is this kaizen. K-A-I-Z-E-N. Kaizen. Kaizen means a lifestyle,
a philosophy, a total and utter commitment to consistent and never-ending
improvement. Constant and never-ending improvement. It’s a focus on just
getting a little bit better at the thing you’re working on every single day. You’re not
trying to be a superstar tomorrow. You’re not trying to be a billionaire tomorrow.
You just know over time. “If I just get a little bit better at what I’m doing every
day, I just focus on this thing in front of me today, and I get just a little bit better
at it today, over time, those little gains are going to add up into huge, huge
transformations.”
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Ben Franklin said, “Little strokes fell great oaks.” That’s kaizen. John Wooden,
the winningest basketball coach of all time, said, “Small things make big things
happen.” That is kaizen. Will Smith talks about how when you want to build a
skyscraper, you don’t look and go, “Oh man, that’s going to be really hard, to
build a skyscraper.” No. You get one brick, and you put that one brick down
perfectly that day, and then you come back the next day, and you get one
more brick, and you just lay that brick down perfectly too. And pretty soon,
brick by brick, day by day, you build your skyscraper that kisses the clouds and
penetrates the fucking world and towers over everyone else. But it happens
because you kaizen-ed it to get there.
When I was in eighth grade, I was cut from the middle school basketball team.
All my friends were on the team. I felt totally left out, and as a young kid, I just
decided, “I’m going to prove everyone wrong. I’m going to be the best basketball
player. I’m going to play on varsity basketball, and then I’m going to play college
basketball.”
Now one of the big issues that was going to stop me from that besides the fact
that I had a two-inch vertical jump was that I shot the basketball from my waist
instead of from my head. And if you’re constantly shooting a ball from your waist,
it’s really easy for the defense to block it. You need to shoot from above your
head. And I didn’t do that.
Now the problem was I’d been playing basketball for years. I had at least 365,000
failed attempts of how to shoot a basketball, meaning I had practiced at least
365,000 times how to shoot a ball from my waist. I had a lot of bad reference
experiences stored in my brain. So if you’ve ever failed with something or you’ve
been doing something the wrong way or you’ve had bad experiences with other
stuff in the past, then you have a lot of failed attempts stored in your brain too.
How do we overcome it? Kaizen.
So my dad, whom I love, and I, we go to the gym, and he commits to helping me
fix my jump shot. And I’m sitting there, trying to learn how to shoot from above
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my head instead of below my waist. Again, if you’ve been doing something one
way for years, it’s really, really hard to switch to a new way, isn’t it? And that’s
where a lot of people stop, and they give up because it’s too hard. You must push
through that early, what we call the pain period, because all the growth and all
this success, everything that you want lies right on the other side.
So I’m fucking pushing through that pain period. I know it’s uncomfortable. I
feel overwhelmed. I feel like this is working, but I would not go back because
going back would be . . . it would be apropos to failure, and I wouldn’t do it. And I
remember in the gym, even while I was practicing, my dad and other kids at other
hoops looking at me, telling me like they’re just talking shit to me, “Dude, just
stop. Jason, just stop. You’re not going to play varsity. You’re not going to play
colleges. Just stop, man. Go back to being a normal kid.”
And I refused. I made a commitment. “I’m going to fucking do this. I will not go
back.” And there were a lot of times where I wanted to, but I just stuck with that
commitment, and my dad and I went on and on and on, and we fixed it within a
few months of committed kaizen practice every day. And pretty soon, about a
year later, I was playing a game, and I made the basketball team, by the way.
I made it to college. But in that early game in freshman year, there was a game
where I hit thirteen three-pointers in one game, with my dad showing me off
in the stands. I remember hitting the thirteenth one and looking at my dad and
him looking at me, and we were smiling at each other. Like, that moment was
worth everything to me. But none of it would’ve happened without a total, total
commitment—mind, body, soul, everything—to the kaizen principle.
I like to think about water flowing through a creek. Can you imagine it? The water
flows left. It flows right. It flows wherever it can. It’s constantly flowing. Imagine if
the water flowing in a creek hits a bed of rocks. And it hits the rocks, and it goes,
“Oh crap, I hit the wall. I didn’t do this right.” And the water just stops and gives
up.
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So imagine if the water hits a wall, and then it just stops and gives up. We would
call that very neurotic water. We would call that water with low self-esteem. And
frankly, that wouldn’t be water because water doesn’t do that. Water hits the bed,
and then it just keeps going the other way. And in your journey, in your growth,
you’re going to hit a lot of walls. Don’t be low-self-esteem water. That’s not even
a real thing. Water just goes. Be like water. Like Bruce Lee said, you hit the wall.
Great. You bounce back the other way. If you keep doing this and you just keep
kaizen and just get a little better every day at the high-income skill or skills that
are going to make you rich and free and powerful, you’re going to do so fucking
well, my friend. So fucking well.
And just in case you’re wondering, I still spend thirty minutes of my day every
morning kaizen-ing, meaning I figure out the most important high-income skill I
need to add to my repertoire right now in my life and in my business.
Then before I do any work, before I answer any emails, before I do any
interviews or any podcasts or anything, I spend thirty minutes quietly alone,
studying that skilling, practicing that skill, kaizen-ing that skill. Because kaizen—
skill development, skill acquisition—is the most important thing that over time will
set me and you apart from everyone else. And it’s not even close. I will always
kaizen.
So fuck college. Choose the kaizen lifestyle. The kaizen commitment. Kaizen.
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Chapter #5
Fuck Getting Rich Slow
Fuck getting rich slow. I hear them run out, “Jason, but getting rich quick—
that’s a scam.” “Bullshit.” I say that in all caps. “BULLSHIT.” The only scam was
people telling me you can’t get rich quick. I did. My friends have. Many of my
students are right now. Why shouldn’t you be next?
Thinking about this idea of getting rich quick as a scam—it’s not real. It’s bullshit.
Who tells you that? All the people offering you opportunities to not get rich quick.
All the people offering you opportunities to get medium, average, mediocre
income very, very slowly over your entire life.
Those are the people who say it. Think about it like this. Imagine I was the mayor
of Los Angeles and I needed desperately to get more and more people to come
to Los Angeles. I wouldn’t go to the world and be like, “The West Coast is great,
but the East Coast is also great.” I would be like, “No, the East Coast is a scam.
The East Coast is cold.” I would tell you all the reasons why the East Coast is
bad to get you to come to the West Coast.
If your boss, if those companies are offering you mediocre salaries and pension
plans and 401(k)s and ways where you can retire at sixty-five—basically forty
years to have any real money or lifestyle—then of course, I’m going to say the
other side is a scam. “The East Coast is a scam.” Of course, I’m going to do
that. It’s in their best interest to constantly remind you and tell you that getting
rich quick is bullshit. “All that stuff’s not real. All those testimonials you see are
fake.” They win when you believe that. Because if it was all real and if it was all
true, then how many people would they lose? How many free-thinkers would be
like, “Oh wait, you mean that other shit is actually real? You actually can get rich
quick? You mean those testimonials are actually real? Fuck this. Fuck this 401(k)
bullshit, working at a job all day, coworkers, rush hour traffic. Fuck all that shit.
I’m just going to go do my own thing, make ten times this amount of money in a
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year, and live my life on my fucking terms”?
It’s a mental prison they lock you in, and there’s actually a term for it. It’s called
psychological isolation. Let’s say that you want to go to a new restaurant that’s
just opened up in town, and you mention it to your girlfriend. She goes, “Oh no,
my friend, Denise, she just went there, and she said it was terrible. She said the
food was awful. All the reviews were fake. It’s a terrible place. We can’t go there.”
Now normally, you wouldn’t even think about it. You’d be like, “Okay, let’s not go
there,” and you’d go somewhere else. What did your girlfriend just do to you?
She just psychologically isolated you from trying the restaurant. You don’t know
if that restaurant is good or bad or great or terrible. All you know is one friend of
hers didn’t like it. How does that have anything to do with you? Don’t you have to
try it to find out for yourself?
I want you to stop living off secondhand experiences. Start living firsthand. It’s
called actually living instead of living through the experience of others. It’s called
living at your edge, being real, doing the things that wake you up in your own
life, and not relying on other people’s experiences. So when they tell you getting
rich quick is a scam, that’s the equivalent of them saying, “Oh, that restaurant’s
terrible. Don’t go there.” So you never go there, and you never find out for
yourself what could have been.
Yes, you can get rich quick. Yes, I can show you how. All right, getting rich quick
means that you’re going to be doing it on your own. It means you’re going to be
building your own wealth and generating your own income using high-end skills
on your own and not taking their safe, predictable plan of a degree, a job, and a
mortgage. Of course, they’re going to protest getting rich quick. It’s not in their
best interest for the best people to start their own businesses and do their own
thing and be freelancers and so on and so forth.
Getting rich quick is a wonderful thing. Just take a step back for just a second
and ask, “How is getting rich quick a bad thing?” Would you rather be rich
27
tomorrow or in twenty years? Everyone wants to get rich quick. They’ve made a
good thing a bad thing, and it pisses me off. It’s a very real thing.
I got rich quick. When I was twenty, as you know, I started making six figures. It
took me one month. I went up to almost $20,000 a month. I stayed at a twentygrand-a-month income level for three years because I believed that was a lot of
money and being a millionaire just took too much time and I wasn’t smart enough
and I wasn’t ready for it and I was too young to make a million dollars. All this
bullshit they had put in my head when I was younger stopped me from ever going
above $20,000 in one month.
Then I started smoking a ton of weed in California because I got that legal card
that allows you to order all the weed. It was ridiculous. I could order weed, and I
could order a pizza, and the weed would be delivered to my front door faster than
the pizza would be. That was ridiculous, and the more I smoked weed, the less
time I spent . . . And the real reason I went bankrupt when I was twenty-two is I
stopped kaizen-ing completely. I just stopped kaizen-ing, and I started partying
too much. I started hanging out with the wrong people, and pretty soon, I had no
money. I had one choice. It was April, and I was either “I’ve got to pay my taxes”
or “I can pay my rent,” and I chose to pay my taxes.
So my landlord kicked me out, and I had to call my mom and say, “Mom, can
I move back in?” And she put me in the basement there, and I needed three
blankets just to keep warm in that basement. I even remember the first night, I
couldn’t sleep a wink. Imagine that. You’re making twenty grand a month, twentythree years old. You’re living in a penthouse in San Diego, and then a week later,
you’re sleeping in your mom’s basement, broke in Michigan.
I’m sitting there, and I’m like, “It can’t get any worse than this,” and the next
morning, my mom shouts down the basement, “Jason, wake up!” “Fuck. Yeah,
what is it, Mom?” “I have a plumber coming at three this afternoon, so I need
to make sure you’re home at three. I have laundry I need you to do, and I put a
grocery list on the kitchen table. I need you to pick up those groceries as well.” I
28
had literally become my mom’s personal assistant.
That was it for me. That was rock bottom. When I hit rock bottom, I remembered,
“The floor is not sticky paper. It’s a trampoline.” So I bounced back off of it, and
I shot out of that basement from the $20,000 that I was making before going
bankrupt. I shot out of the basement from bankruptcy. Within three months, I was
making twenty grand a month as well as running a new business online because
I still had the skill. Even though the previous business had failed, I still had the
skill, the high-income skill of copywriting, and I was making twenty grand a
month within three months from my laptop, and by then, I had moved back out to
California. “Sorry, Mom. I love you guys, but I can’t live at home or in Michigan.”
Then by about month six, I continued working at my copywriting, continued
working on all my important skills and kaizen, and I wrote a book. And you may
know that I was a dating coach in my mid-twenties, and that’s how I became
a millionaire, helping men have better relationships and more confidence with
women. Some of the stuff I wrote, you can google them. You can see I said some
really out-there shit when I was in my mid-twenties online. I don’t regret it. I said
everything I said because I believe in just being free flowing and just saying what
you want to say.
I believe words aren’t that important, but I said some really far-out shit, and I
created some content that would make most people be like, “That’s pullin’.” It’s
not pullin’, but they would think that. One of the books I wrote was called 77
Ways to Make Her Want to Fuck You. That’s what it was called—very, very, very,
very upfront. You can tell I wasn’t that creative in my title, just 77 Ways to Make
Her Want to Fuck You. But this book sold like gangbusters. The very first week I
had launched it, I made fifty grand that week. I was twenty-four at that time, and
I remember going to Vegas. If you make fifty grand in a week on a book called
77 Ways to Make Her Want to Fuck You, you clearly know the first place you’re
going to celebrate is Vegas.
So I go to Vegas with my buddy, Gregg, and we’re partying in Vegas, and amidst
all the partying and all the fun, I’m thinking, “Wait, why can’t I just do that again?
29
I wrote this book. I wrote copy. I figured out these methods that really work, and
I made fifty grand last week. Why don’t I just do that all over again and make
another fifty grand next week?” I remembered that while partying in Vegas in my
ridiculously drunken state, whatever I was doing.
I came back to California, and I just did it again. And then I did it again, and I did
it again, and I did it again, and three months later, after that, I was making over
$100,000 a month. I was a millionaire. I was still twenty-four years old. That’s
called getting rich quick. When a guy strikes oil, he doesn’t ration out the oil over
time. He sucks out every drop as fast as possible.
If you have a job right now, you are in a glass cage right now, one that you
probably can’t even see. On the other side of that glass cage is a field. That field
is freedom. It’s where all my friends and I play, and in this field, for you, there are
multiple oil mines. Each of these oil mines represents something called a highincome skill. We just need to get you out of that cage and into this field with us
and find you the right oil well, the right high-income skill so you can strike wealth
fast too. And the best part about this is it’s not a gamble, and you’re not relying
on anyone else. You are in complete control of your destiny this way, and it’s not
a gamble.
I don’t gamble, not even in Vegas. I go to Vegas, not as much as I used to, but
in 2015, I went to Vegas twenty-five times. Twenty-five times. All right, imagine
all the debauchery I got into. I never gambled. I don’t gamble, not even in Vegas.
I think it’s fucking stupid. I only play games I can win. High-income skills are
games that you can win. You can’t lose at these games. You can only win at
them, and you just have to find the right oil well, and . . . you strike it rich. And I
will show you how to do that.
So remember, all right? Fuck getting rich slow. Get rich quick. You got this.
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Chapter #6
Fuck Shiny Object Syndrome
Fuck shiny object syndrome. You need one skill. Just one skill, and you are
set. A very specific skill but one skill. No job, no boss required. What is shiny
object syndrome? It’s this syndrome that people get when they first decide, “You
know what? I’m done with this rat race plan. I am gonna live this first-class-life
plan, this laptop-life.”
When they start learning all the different ways you can make money from your
laptop today, in 2020, they get shiny object syndrome. They go, “That one looks
really good. Oh my god, and I need this too, and this looks good too. I heard
this guy say this and this girl say this is good too. Wow, all these opportunities
look good.” So they jump around from opportunity to opportunity like frogs on
lily pads, never committing to one. (And never succeeding, due to their lack of
commitment.)
It’s not hard to know if you have shiny-object syndrome. Have you gone all-in one
ONE thing? Or are you still dipping your toe in a bunch of different waters?
Now people always want to know, “Jason, how did you go from zero to millionaire
in only nine months?”
Well, it wasn’t with real estate. I didn’t get lucky and win the lottery. I didn’t have
some weird rich uncle. Nothing was given to me. I started from zero just like
everyone else.
But I had one thing going for me. I said “no” to shiny object syndrome. I
committed to one thing. (“If you want to take the island, burn the boats.”)
And I valued SKILL ACQUISITION. And I didn’t just say I valued Skill Acquisition,
I proved it because I put my money into it.
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I didn’t spend my money on beer.
I didn’t spend my money on clothes or shoes.
I invested my money into skills.
I asked myself, “Imagine the version of me making a million dollars. What does
he know that I don’t?”
The answer was skills. The millionaire version of me knew how to do certain
things I didn’t.
He knew how to communicate and persuade. He knew how to get customers. He
knew how to lead and help people. (As they say, help enough people get what
they want, and you will get what you want.)
So I set about learning those skills. I paid mentors so I could save time. They
taught me things in one month that would have taken me 3 years on my own.
Today, we have a name for all those skills I was learning (and still learn today).
They are called High-Income Skills.
And I applied these High-Income Skills to my dating coach business at the time.
It was in that business, helping guys get better with women, that I went from 0 to
millionaire in 9 months. But it wasn’t the business I was in that made it work. It
was the skills.
And last year, I helped 23 people become millionaires for the first time. They are
my 23 Millionaire Students. Most of them are the first millionaire their family has
ever seen. The key was High-Income Skills. But you don’t have to make millions
with High-Income Skills…
I have a student, one of my clients, Sam Robson. Sam was a struggling personal
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trainer just making a few grand a month, working crazy hours, getting up at 4:00
a.m. to train clients. Sam had shiny object syndrome. He tried to write an e-book.
He looked at doing closing over the phone. He looked at affiliate marketing. He
was all over the place. I taught him this one skill.
Now Sam is making $20,000 a month himself. Now he’s completely free, no job,
no boss, has an incredibly bright future now, right?
So what are some examples of good high-income skills?
The “Big 3” of High-Income Skills are Copy, Closing and Speaking.
Copy is short for copywriting. It’s about the words. Copywriting is knowing the
words that can get people to buy, to take action.
Closing is the ability to convert a prospect into a customer. Because you don’t get
paid by prospects, you get paid by customers.
And Speaking is communicating your message to the world. It could be on video,
on social media, in an ad, or in person.
Copy, Closing, Speaking. These are the 3 main High-Income Skills I train the Life
Boss Ambassador’s in everyday on our daily live training calls. It’s why they’re
able to earn a full-time income ON THEIR TERMS.
There are other High-Income Skills too. Learning how to do ads is a high-income
skills (like Facebook, Google or TikTok ads). Being a consultant is a high-income
skill. Web design is a high-income skill. Computer programming can be a highincome skill.
The key here is this:
Fuck shiny object syndrome. Get high-income skills.
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Chapter #7
Fuck Waiting.
Fuck waiting. Sheep wait. Lions act. A few years ago, I was in Chicago. I
brought my girlfriend with me, and she tells me she’s never been to the Sears
Tower. Listen, I grew up in Michigan. I went to Chicago a bunch of times when I
was younger with friends and stuff, and we went to the Sears Tower. You go to
the top floor of the tallest building in America. You see the view. You see Lake
Michigan. I’m like, “You have—like, we’re going right now.”
So I just stop what we’re doing, and I lead her to the Sears Tower, and we get
there. I notice this line. There’s a line outside the Sears Tower that literally goes
around the block. It is an hour-and-a-half wait to get into the Sears Tower on this
Saturday. So I walk to the front, and I find someone working there, and I’m like,
“Hey, is there a faster line? Like something I can pay extra to just not wait and
skip this line?”
The guy goes, “Yeah, of course. You see that line over there?” And he points to
the other side, where there’s literally three people in line, and he goes, “That’s
the VIP line. It’s an extra $20. You can go there.” I go, “You mean that line there
where there’s three people? Like, no wait?” He goes, “Yep, you can go over
there.”
Instantly, we go over there. We wait eight seconds. I pay the twenty bucks extra
per person, and then we’re on top of the Sears Tower in less than five minutes,
while everyone else in that main crowded line would wait another hour and a half.
Why the fuck would they all be waiting? It’s only twenty bucks extra to skip the
wait, right? To skip the line.
Most of them are waiting in the line not because they couldn’t afford the twenty
bucks but because they are trained to wait, because they believe in scarcity,
because they want to take their time, because all the bullshit that they were
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conditioned with from a young age has trained them to go where everyone else
is going—wait your turn, wait in line, save money, hoard money—all these beliefs
that will stop them from ever achieving true freedom and wealth in their lives.
Here’s the thing. Let’s . . . if you’re a logical person, you’re skeptical, let’s talk
math here, right? If you’re going to wait in line for an hour and a half to save $20,
then what you’re telling me is that your time is worth no more.
I’m doing the math in my head right now, so twenty bucks . . . Basically, you
save $20 by waiting an hour and a half, which means your time is worth $20 for
every hour and a half or $13.33 an hour. That’s what you’re saving. You’re saving
$13.33 an hour. So what you’re telling me is there is nothing you can do in your
life where you make more than $13.33 an hour, because if there is, then you’re
wasting your time.
Logically, you can skip the line, pay the extra twenty bucks, and then, with the
extra hour and twenty minutes that you just saved, go do the thing that you can
make more than $13.33 per hour with and make more money back. You are
losing money by waiting in line. All right? Fuck waiting. Fuck it. The term you’re
looking for is “buy speed” or “take action.” Buy speed and take action.
I want you to develop the action-taking habit. You ever heard when you were
younger a quote that said, “Good things come to those who wait”? Right? That’s
what we’ve all heard. “Good things come to those who wait.” Bullshit. Good
things don’t come to those who wait. Good things come to those who take action.
Nothing comes to those who wait. Very, very simple.
My goal for you is when you get an idea—because I know you’ve had ideas in
the past, and I know you have some good ideas, but you haven’t acted on them
fully, you’ve tried a little bit, or you hit that pain point, and then you give up—I
want you to develop this action-taking habit, and the action-taking habit is really
simple.
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It means when you get the idea, you then limit the amount of time between idea
and action, and you make it as close to zero as you possibly can. Imagine the
space between idea and action getting smaller and smaller and smaller until the
difference is almost imperceivable.
I want that space between idea and action to be as close to zero as humanly
possible. That is the action-taking habit. That’s how you make your will felt in the
world because it is action takers who rule the world. Two of my heroes, they’re
not even real people. Tony Stark or Iron Man and James Bond—both these guys
are great models for someone who takes action immediately. Tony Stark gets an
idea. Eight seconds later, he’s already implementing it.
James Bond has to do something. He doesn’t bitch about it. He doesn’t complain
about it. Instantly, he’s into the next thing. He’s doing it. He takes immediate
action. My brother tells the story that when I was twenty and I was still a college
kid and I was still struggling in school, I discovered this online marketing thing,
I got all these online marketing skills, I basically took the money I had, and I
invested in all the internet marketing courses I could from one guru.
I took all the courses, and I went into the basement, and he says I literally didn’t
come out for three weeks. I had spent the entire summer in that basement
studying these courses, and when I came out from that basement three weeks
later, I had a six-figure income stream from the internet already going. He loves
to tell that story, all right? That was immediate action. I got the course. When
people get the course, they barely read it.
They read 10 percent of it, they put it in a drawer, and they watch Netflix. I get the
course, I go into the basement, I cut off the rest of the world, I commit completely
to mastering this shit, and I come out three weeks later with a 6-figure income
stream.
In 2018, I had enough with paying taxes in America, the way it’s set up,
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especially in California. I just think it’s ridiculous. I have a belief. I think taxation is
theft. I just, I do. Dan Kennedy has this joke… He says with all the taxes I paid,
the millions and millions I’ve already paid in taxes in my life, I would love it if the
U.S. government sent me a bunch of pictures of where my money was going to.
“Here’s the family who’s getting some of the money, they’re very appreciative.”
Like the way that if you support children in a Third World country, the charity
sends you a picture of the children that you’re feeding and putting clothes on and
helping go to school so you can hang the picture up on your refrigerator.
I want pictures of all the people my tax money’s helping. I want that on the fridge.
I want a letter from them every year thanking me for doing all this work and giving
them money that they didn’t have to work for. That’s what I want, but I hit a point
this year where I was like, “I feel like I’m being stolen from. I’m being fucking
robbed for all the hard work I’m doing, and the government’s taking more than 50
percent of it.”
So I went and looked at my options, and I found Puerto Rico, right? And I had
been to Puerto Rico, and I have friends in Puerto Rico who already live there,
and I loved the island when I vacationed there, and I was like, “Wait, this is a real
option. I could live there. I already love it there, and the tax laws are incredible,
and they’re completely legal.” Within two days, I was moving to Puerto Rico.
That’s how fast I take action on this stuff. This book that you’re listening to right
now? I had the idea two days ago. I don’t fucking wait. I’m immediately taking
action. I outline what I want to talk about, and the passion just rips through me
because when you get an idea, that’s when the passion is hot. That’s when
you’ve got to take action on it. You know that passion goes cold after a couple
of days. The idea goes cold after a couple of days. You have to put it into action
immediately. Otherwise, it will slip through your fingers forever.
I want to end this chapter with a parable that I love. So here’s this parable.
There’s this lioness, and it’s jumping from one hill to another, and while jumping
from one hill to another, she gives birth to a child. Now the child falls down the
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road, where a big crowd of sheep is passing. Naturally, this baby lion mixes in
with the sheep, lives with the sheep, talks like a sheep. Now the lion has no idea,
not even in his dreams, that he was a lion. How could he, right? He grew up,
and all he saw were sheep, and there were sheep all around him. He’s never
roared like a lion because a sheep doesn’t roar. He’s never been alone like a lion
because a sheep is never alone. This lion is always in the crowd, with the sheep,
where it’s cozy and it’s safe and secure. All the sheep just hang out together.
If you see sheep walking, you know they walk so close together, they’re almost
like stumbling on one another. They’re afraid to be alone. Then the lion starts
growing up, and the lion starts identifying mentally with being a sheep, but
biology doesn’t care about your identification. Nature isn’t going to follow your
mind. You can’t outsmart nature.
Nature gets the last laugh. So this lion becomes this really powerful young lion,
but because things happen so slowly, the sheep become accustomed to him.
They become accustomed to the sheep. They think, like, he’s a little weird. He
looks a little different. He behaves a little differently. He’s growing a little bigger,
but maybe he’s just pretending to be a lion. They don’t know.
They know he isn’t a lion, right? Because they’d seen him since his birth.
They brought him up. They’d given milk to him. He eats what they eat. He’s a
vegetarian like them. They just accept the differences. He’s a little bit bigger. He
looks a little different, and a very wise sheep in the colony even says, “It’s just
a freak of nature. It happens once in a while.” So the lion himself accepts it as
true. His color is different. His body is different. He just must be abnormal. He just
must be a fucking freak, but the idea that he is lion? That’s impossible.
All the sheep surround him, and all the sheep psychologists give him
explanations. “You’re just a freak of nature. Don’t be worried. You’re one of us.
We’re going to take care of you. Don’t you worry your pretty little head about
it.” Then one day an old lion passes by the sheep, and it sees the young lion
standing far above the crowd of the sheep. This old lion could not believe his
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eyes. He’s never seen such a thing, nor has he ever heard that in the history of
the world, a lion can be in the middle of a crowd of sheep, with no sheep afraid.
Yet this lion is walking exactly like the sheep, grazing on grass.
The old lion rubs his eyes. He couldn’t believe it. He forgets he was even going
to catch a sheep for breakfast. He just forgets breakfast. It’s something so
strange that he is determined to catch hold of the young lion and find out what
the fuck is happening here, but he’s old, and the lion’s young, and the lion runs
away. Because he believes he’s a sheep and there’s this much danger of the
identification, like, he, the young lion, just runs like a lion, and the old lion could
barely catch him.
Finally though, the lion gets hold of him, and the young lion is crying and
weeping like a sheep and saying, “Just forgive me. I am a poor sheep. Please,
please let me go.” The old lion says, “You idiot. You simply stop this nonsense,
and you come to me. You come with me to the pond.” There’s a pond nearby,
and he takes the young lion there. The young lion doesn’t want to go. He goes
reluctantly, but you know, what can you do, right? Against the lion, you’re only a
sheep. He may kill you if you don’t follow him, so the young lion goes. The pond’s
silent. No one’s there. No ripples—it’s like a mirror.
The old lion says to the young lion, “Just look. Look at my face, and look at your
face. Look at my body, and look at your body in the reflection.” In a second, there
comes a great roar, and the hills echo this roar. The sheep disappear, and the
young lion is a totally different being. He recognizes himself. The identification
with the sheep was not a reality. It was just a mental concept.
Now the young lion has seen the truth. The old lion says, “I don’t have to say
anything anymore, do I? You have understood now.” The young lion could feel
a strange energy he’s never felt before coming up through him, as if it had been
dormant, waiting to be unlocked and unleashed and activated. He could feel this
tremendous power coming through him, and it’s weird because he has always
been a weak, humble sheep, he told himself, and it’s like all that humbleness, all
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that weakness—all of it just simply evaporates in an instant for him.
Is it possible that you could be a lion surrounded by a bunch of sheep that are
leading you to believe that you are much less than you really, truly are? Sheep
wait. Lions act. Fuck waiting. Take action.
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Chapter #8
Fuck. It. Fuck it. Start over.
Fuck. It. Or better said, “Just fuck it.” I believe the two most important days in
your life are the day that you’re born and the day that you find out why. What is
this idea, “fuck it”? How the hell is “fuck it” part of this book? Isn’t that what weak,
dumb people say when they should be working hard or going after what they
want? And they go, “Oh fuck it, I’ll just have a drink” or “Fuck it, I’ll just stay in
bed” or “Fuck it, I’ll hit the snooze button on my alarm clock” or “Fuck it, I’ll let this
person get away with it and get the credit that I deserve.”
No, that’s not what it means. “Fuck it” is a double-edged sword. It can be used
dangerously in the way that I just described, or it can be used as a philosophy to
literally transform your entire life in an instant if you choose to.
What I’m going to give you in this chapter are just . . . I’m going to drop bombs on
you. I’m going to give you a barrage of stories and ideas and understandings and
reasons why “fuck it” is the way of life for people like you and me. And I’m going
to show you exactly how to apply it to your shit, all right?
So as you know, I was a dating coach for a very long time. In the dating world—
in the pickup artist world, so to speak—there was the . . . One of the first people
who had ever taught the stuff was named Mystery. He had a show on VH1—tall
guy, wore like six-inch platform shoes and feather boas around his neck and tall
hats, weird dresser but had some really good ideas that we can apply in life.
One of his ideas was something called the three-second rule. See, for most of
the guys whom he’d coached, he would say, “There is an attractive girl. You like
her. Go approach her and talk to her,” and they wouldn’t do it. They’d get scared
in their little pants.
So what Mystery did is he created the three-second rule. He said, “The minute
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you see someone you want to go to, you have to go. You start moving toward
them. You have to go approach them within three seconds or less ’cause if you
give yourself more than three seconds, you will undoubtedly talk yourself out of
the opportunity that was put in front of you.”
Better than the three-second rule, what we taught our guys and what was so
successful, is they just trained themselves. Whenever they saw something they
wanted, instead of waiting for their brains to come up with reasons why it was not
going to work, why they shouldn’t do it, or all the bullshit limiting beliefs that they
had, they just had to say, “Fuck it,” and they went. Right? “Fuck it,” and then you
go.
When I had first learned how to attract a woman, I didn’t lose my virginity ’til I was
twenty. I was just like a total klutz, shy, a wallflower with girls. When I had first
started learning how to actually be confident with women . . . I remember I was
learning this pickup artist stuff ’cause I really wanted to feel good around women.
I wanted to get indicators of interest from them.
I wanted to feel desirable as a man. I was learning these lines you could say
to flirt with girls. I remember I was at Michigan State, and I was just shooting
around, playing basketball. It was an open gym, and there was the most beautiful
girl I had ever seen at that point in my life shooting at a hoop right nearby. We
ended up shooting around the same hoop, and neither of us were talking to each
other. But like, our balls went by each other, and we made eye contact, but no
one said anything.
Then at one moment, she shot the ball, and the ball bounced off the rim and right
toward me. She ran toward it ’cause she wanted to get it before I could hit the
ball to her. She ran toward the ball, and she reached for the ball, but she missed.
Hand-eye coordination was off. She missed, and she ended up with her hand
stroking my crotch area, exactly where you are imagining right now. At that exact
moment, a line that I had just read to flirt with girls came up in my brain.
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The line was . . . well, I’ll tell you in a second. The line came up, and it was
something I would never say. Who was I? The version of me I had thought I
was at that point would never say it. But that version of me never got girls. So I
thought, “Maybe I should try something fucking new.”
An old lesson from personal development is that to become who you want to
become, you have to temporarily become “not you” because that person you
want to become is different from you. You need to temporarily take those clothes
off so you can get into bigger, better, more badass clothes. Right? And that was
me. I was changing. I was saying, “Instead of saying the shit I don’t say, being
afraid to say what I want, I’m going to say whatever the fuck I want now.
I’m going to be free with my expression.” And this line came up. “Should I say it
to her? Fuck it. I’m going to say it.” And I told her, “Listen, if you wanted to cop
a feel, you could have just asked.” And immediately, she started giggling. We
started flirting, and within a month, she was my girlfriend. Right?
Fuck it. When I was twenty-three in my mom’s basement, trying to figure out a
plan to shoot out of there and become a millionaire, I had this idea of taking my
dating business online. As a side hustle, I had helped people with their dating
lives for many years in the past, and I was good at it. But I had never gone
online, and I was very private, and frankly, I was kind of ashamed of it. I didn’t
want people to know what I thought. It was embarrassing. I had a mom and a
sister, and what if all these people found out I was living out of fear?
And I was asking, “Should I take this online? I think I can make it successful, but
fuck, what if all my friends find out and my family finds out? What’re all these
people . . . what are they going to say? How are they going to judge me?” And
one day I just said, “You know what? If I’m asking myself, ‘Should I, or shouldn’t
I?’ the fucking answer is very fucking clear. It means I should.”
If you are ever asking yourself, “Should I, or shouldn’t I?” it means that you
should. So I’m like, “Should I do it? Should I? Fuck it. I’m gonna do it.” Nine
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months later, I was a millionaire, all right?
Fuck it. A couple of years ago, my dating business was making millions of dollars
online, but I had no more passion for dating. I have a girlfriend. We have a great
relationship. I don’t need help with women anymore. I’ve got that covered. And
I don’t have that much fun talking about it and teaching other guys how to do it
as much as I used to. I’ve lost my passion, right? My mission at the time was to
help a million guys become the most attractive, dominant, successful versions of
themselves so they could do what they want, when they want, with whom they
want.
That was my mission, and we hit it. It took a few years, and we hit it, right? So
what’s the reason? The passion’s gone. Plus, they were talking about me on Joe
Rogan, right? How much money I was actually generating as a dating coach. I
was kind of argued about on Joe Rogan, and that brought all kinds of attention to
me, not from my dating but from how much money I had been generating, right?
And then things got crazy. People came from as far as Vietnam to come see me.
I had to hire a second assistant just to deal with it all, right? And I’m like, “I’m not
that passionate about this dating stuff. This is crazy. Everyone’s coming to me
for learning how to . . . how to learn from skills and make money now. I gotta do
something here. I can’t keep working on this non-passionate shit.” And I’m like,
“Well, should I leave the dating thing? Should I go do what I wanna do? Should I
trust my heart and follow my instincts?” Of course, I should. Should I? Shouldn’t
I? Of course, I should. Of course, you should.
So I said, “Fuck it.” And now I’m on a fucking mission, right? My mission is to
free as many souls as I can from the bondage of society so they can LIVE LIFE
ON THEIR TERMS, doing what they want, when they want, with who they want.
That’s why I created the Life Boss Ambassador Program and do live training calls
with the Ambassadors everyday. I’m training them to HAVE THIS LIFE TOO. And
Ambassadors are free to work from anywhere in the world, you have no boss, you
earn good money and you’re actually helping people so you enjoy what you do.
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Now with this mission, the passion’s back, and I feel amazing, and I’m helping
more people than I ever have. Because I said, “Fuck it” This is a life philosophy.
And like I said, this can be dangerous, and it can be life changing, right? Finding
that edge for you, the right or wrong time to say, “Fuck it.”
I wish I could tell you there’s a science for it, for instance when you say, “Fuck it”
in this instance but you don’t in that instance. I can’t. This is where your brain and
your heart and your soul and your gut and your instincts come in, and it’s your
responsibility, finding that edge, when and when not to say, “Fuck it” and just go.
That is your responsibility, all right? But we gotta say fuck it. We simply have to
say, “Fuck it.”
I had so many fears about that dating business. Starting it, I said, “Fuck it.” It
was the greatest fucking decision I could’ve ever possibly made. I was trusting
my gut. I followed my heart. I just went for it. I said, “Fuck it” to go with the
copywriting mission I have now, leave what I’ve known. When you have a
business making millions of dollars for you while you only work a couple of hours
a day, can you imagine just leaving that because you don’t love it anymore?
I gotta go. I gotta do what I love. I’m not one of those people who can just spend
fifty years doing some shit I don’t like for a good paycheck. I cannot fucking do
it. I have to be motivated, I have to be inspired. I have to be passionate, period. I
have to be, all right?
I went online, and I did some searching on regrets people have. There are really
interesting stories that people share about regrets. This one person shared a
story where they said, “In the final decade of his life, my grandfather woke up
every single day at 7:00 a.m. and picked a fresh wildflower on his morning walk
and took it to Grandmother. One morning I decided to go with him to see my
grandmother too, and as he placed the flower on her gravestone, he looked up at
me, and he said, ‘I just wish I’d picked her a fresh flower every morning when she
was alive. She really would’ve loved that.’”
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What are we waiting for? What the fuck are we waiting on? What safety, what
known thing are we just clinging to based on fear?
All right, I want you to think about a small circle, and inside that circle in your
brain, write “comfort zone.” Then think of a bigger circle that outlines that smaller
circle. In that much bigger circle, write “courage zone,” all right? We need to live
in the courage zone, not the comfort zone. The comfort zone, you can almost
reframe and think of as the known. That’s what you know. That’s what’s familiar.
That’s what you’ve been doing. That’s what’s been getting you the shitty results
that you have been experiencing in your life. But—pardon my French—I’m just
being fucking honest with you. I’m gonna agitate you into being a motherfucking
successful person if I have to be. I don’t care. I’ll do what I gotta do.
Osho says courage is a love affair with the unknown. That courage zone, that
edge of “Fuck it,” that edge of “I’m just going for it”—it’s almost always something
that we do not know yet, something that we are unfamiliar with. And that is why
we are hesitant to go, because the human brain does not like change, but it is
that moment when we must jump and trust that the shot will open as we jump
because that’s where all the growth happens. That’s where our courage switch
is flipped on. That’s where we feel most alive, all right? And I’m going so hard on
this for you because this is the thing for you. This is the moment.
This is the divide, and if I don’t fill your heart and your gut and your mind with so
much passion right now, they could pull you back into that comfort zone, where
you will be bored and you will feel soulless and you will wake up sixty days from
now—years from now, excuse me—and you will look around at your bedroom
and at your life and say, “Why the fuck did I waste my life? Why the fuck did I
not do what I wanted to do? Why the fuck did I let the fear of what other people
would think or letting other people down or making other people upset stop me
from finding out who the fuck I truly was meant to be in my life?” I cannot do that,
and I cannot in good conscience let them pull you back into that.
Think about Darwin when he proposed the idea of evolution to the world, right?
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And that we weren’t six thousand years old but that we were evolved beings
that had originally come from a single-celled organism in the ocean. Think about
the courage it takes to actually go to the world with that, to fly in the face of
everything the entire world believed. He got so much hate and was called a fool
and was called all these things.
Think about the courage it took. Think about the courage it would take for
you to turn to your family and friends and everyone and state something that
you believe is directly opposed to their most closely held belief in their lives.
Whatever they believe the most, imagine you have to tell all of them you believe
the exact opposite. That’s scary. That takes courage.
When Christopher Columbus left Spain to go in search of this new land, that was
him leaving the comfort zone and going straight for courage. Even right now,
when Kanye West . . . I don’t know what the fuck your politics are, and frankly, I
don’t care ’cause I don’t care that much about politics, but for Kanye West, right
now, he talks about this. He was on . . . I saw him on Jimmy Kimmel.
I saw a clip of it, and he was talking about how everyone around him told him,
“Listen, you can like Trump if you want. We don’t know why, but you can like him
if you want. But you can’t tell the public that. You’ll get hated on. You’ll lose all
your money. You’ll lose your deal. You’ll lose all your fans. You’ll lose everybody.”
But in his heart, he likes Donald Trump. He likes the idea of “making America
great again.” He likes the hat.
And he said it took him a year and a half to build up the courage to go public
with that. A year and a half. To build up the courage to go to everyone, right? He
talked about how in the black community, he . . . he said that if you’re black, you
have to be a Democrat. That’s the rule. We have to all think the same thing. It
was hard for him to share what he truly believed. Against his entire community,
against all his fans, against his wife, the media, all this pressure pushing down
on him one way, one man took the courage to say, “I don’t agree with that. I don’t
believe that. I’m gonna be over here. This is what I believe. I am shouting it loud
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to the world. If you all hate me, you can hate me, but just know that it’s fucked up
because even though you believe something different, I don’t hate you. So why
should you hate me because I believe something different?”
When Hugh Hefner was twenty-six years old, he was a copywriter for Esquire
Magazine. He got . . . He wanted a raise. He went into his boss’s office, said, “I
want a raise.” He asked not for a $500 raise, not for a $50 raise. He asked for
a $5 raise. His boss thought about it, said, “Well, Hugh, you’re great. You are a
valuable asset, so no. We’re not gonna give you the raise.” And Hugh was like,
“Five bucks—are you kidding?” No, they didn’t give him the raise.
Hugh quit his job and took the courage. A couple of months later, he released
a magazine that was called Stag Magazine, which would be later known as
Playboy Magazine, and the first issue of that magazine, he set out on his own,
courageously sold fifty thousand copies, and then the mansion and the girls
and the fame and the planes and the clubs all came after because of that one
moment of courageous action, that switch being flipped. He went from living in
the comfort zone to living now at the edge in the courage zone.
If you’re afraid to do this, you’re afraid to jump, you can’t believe the shoot will
open, understand . . . Warren Buffett has this great quote. He says, “The chains
of habit are too light to be felt until too heavy to be broken.” If you have built up
a habit over time slowly of living in the comfort zone and living out of fear and
playing it safe, you may have been doing that for so long that you’re not even
aware of it anymore.
You’re not even aware of the chains that have been holding you down and
locking you into a life you don’t wanna live and to an identity that isn’t really
you. We have to break the fucking habit. And just like the chains of habit at first,
the chains of change are too light to be felt at the start. So you make this quick
change. You make this little change now. You do something new. You say, “Fuck
it, I am going for it.”
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Even if it doesn’t work right away, that new habit has already been set in motion.
You just don’t feel it yet, but it’s coming so long as you keep taking action.
All right, now earlier last year, my grandma died from a battle with pancreatic
cancer. About five years ago, she got the diagnosis. They told her she had three
months to live. She is a fucking beast, and she went five years until she finally
succumbed to the cancer.
One of the last conversations I had had with her, we were on the phone. I was in
California, she was in Michigan, and we were talking like we normally did, normal
family-fun conversations, and then she just asked a weird question she had
never asked me before. She said, “Jason, what are your goals for next year?”
And I told her. I told her my mission. “Here’s what I’m gonna do.
Here’s what I wanna do. I have all these great dreams and visions.” And she
said, “That’s great, honey. That’s all great. I love all of that.” She said, “But
whatever you choose to do, just win.” I felt a surge of energy rush through me. I
felt this tingling up my spine. I felt the hairs on the back of my neck being raised. I
felt these goosebumps rush over my shoulders and my arms and my elbows and
fingertips, and I . . . It’s like another switch was flipped by her. I had never heard
her talk like that. I had never heard her speak like that. She said, “Just win.”
And how many of us would be further ahead by now if we had carried that
mentality with us, that no matter what, we will just win.
This year, next year, forever, together, us—let’s just win. And I don’t want you
to have to lose a family member to get the message, so I am pouring it into you
right now, all right?
Just win.
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And please remember above all, all right? Fuck jobs. Fuck bosses. Fuck your
mom and dad—I love you. Fuck college. Fuck getting rich slow. Fuck shiny object
syndrome. Fuck waiting. And most of all—our life philosophy—let’s go for what
we want. Let’s take action. Let’s bet on ourselves.
Let’s lean into our edges. Let’s kaizen our lives, and when we see something we
want, when we get that spark inside of us, when we know the time is right, let’s
just say, “Fuck it” and take action.
I am Jason Capital. You are a badass. I look forward to seeing you and working
with you soon. It’s gonna be amazing together. I love you. Until then, bye.
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