ALBERT BANDURA
Albert Bandura OC was a Canadian-American psychologist who
was the David Starr Jordan Professor in Psychology at Stanford
University. Also known as the father of cognitive theory
• Born: December 4, 1925, Mundare, Canada
• Died: July 26, 2021, Stanford, California, United States
• Education: The University of Iowa (1952), The University of
Iowa (1951), The University of British Columbia (1946–1949)
• Children: Carol Cowley, Mary Bandura
• Spouse: Virginia Varns (m. 1952–2011)
• Awards: National Medal of Science for Behavioral and Social
Science
SLT & SCLT are
Based on
Observation
Social Learning
Theory
Social Cognitive
Learning Theory
Observation , Imitation
and Modeling
Observation,
Understanding,
Predicting and Changing
Human Behavior
Social Learning Theory
• Learning is about interacting with the environment and making a
permanent change in knowledge or behavior that improves human
performance (Driscoll, 1994)
• According to Bandura's SLT, we learn from interacting with others in
a social context. We observe, assimilate, and imitate others' behavior
when witnessing positive or rewarding experiences (Nabavi, 2012).
 Observation
We observe other people's behavior.
 Imitation
Following observation, we assimilate and imitate the observed
behavior.
 Modeling
We are more likely to imitate behavior modeled by people we perceive
as similar to ourselves.
SOCIAL COGNITIVE LEARNING THEORY
The social-cognitive theory is a theoretical perspective in which learning by
observing others is the focus of study. Social-cognitive theory is grounded by
several basic assumptions
• One is that people can learn by observing others. Learners can acquire new
behaviors and knowledge by simply observing a model. A model is a person who
demonstrates behavior for someone else. In our Electric Slide example, the
observer watched the models perform the dance in order to learn it.
• Assumption two: learning is an internal process that may or may not lead to a
behavior. Learning may not occur immediately. The observer could process the
new behavior, but his/her learning may not be affected until a later point or never
at all. In our dance example, it may take our observer multiple parties at which
the Electric Slide is being danced until he joins in, or he may never join in.