Unit IV. Personal & Special Events PRESENTED BY: GROUP 1 SAMONTAN, AIRA JOY VILLARUEL, JEFFERSON SAGARANG, JELDENZ FLOR PALOMAR, JEZELLE JANE RUBIO, JESSA SILAO, JOHN MILES SUAY, JOHN MARI Personal & Special Events Weddings Reunions Birthdays / Debut Suprise Events Baptism Taking advantages of Personal and Special Event Wedding Anniversaries Graduation Parties Weddings Weddings a special occasion for the bride and groom and their loved ones it brings two people together in the presence of God, family, and friends most couples use their wedding as an opportunity to declare their undying devotion to one another Weddings Wedding Event is all about enjoying the celebration – a celebration of two hearts unite into one. Weddings 10 Essential Tips For Planning A Wedding Event Prepare The Budget Draw The Guest List Fix The Date Choose The Suitable Venue Create The Meal Menu Choose The Décor Pick Right Vendors Prepare The Invites Use Technology Be Ready For Challenges Birthdays / Debut A birthday is a tradition of marking the anniversary of the birth of a person, a fictional character, or an organization. A person's birthday is the day when a person first enters the living world. Birthdays are celebrated all over the world in different ways. Some people also celebrate the birthdays of their gods, celebrities, and founders of their religion. The 18th birthday of a person holds special significance in many cultures because at this age the person is considered to be transformed from a child to an adult. The 25th birthday is known as a Silver Jubilee, the 50th birthday means a Golden Jubilee, and if you are lucky enough to celebrate your 100th birthday, then it is known as a Platinum Jubilee. Things to Do to Organize the Birthday Party 1. Budget 2. Theme 3. Date 4. Venue 5. Guest list 6. Invitations 7. Food 8. Party Favors Baptism A baptism or christening is both a spiritual and a social event. It's a celebration of faith, life and hope for the future. Baptisms are like weddings in that they reflect religious as well as cultural and social traditions. How to plan for a baptism or christening party? Look for a Church The Ceremony Reception Godparents Invites Food and Drink Decor Outfit Photographers Thank You Cards/ Souvenir Wedding Anniversaries A wedding anniversary is the anniversary of the date a wedding took place. Couples may take the occasion to celebrate their relationship, either privately or with a larger party. Special celebrations and gifts are often given for particular anniversary milestones. Planning a Wedding Anniversary Formal or Casual Budget Theme Guests When and Where Invitations Food Entertainment Toasts Slideshows Decorations Gifts Photographer Themes for Wedding Anniversary Love is Sweet Travel in Spirit Elegant Brunch Honeymoon Nostalgia Retro Traditional Wedding Themes Graduation Parties Graduation day is the culmination of all the time, energy, and work that you have put into gaining your qualification, and it gives you a great chance to celebrate all that you have achieved. Probably one of the most significant events in anyone’s life is their graduation. The fashion, the friends, the food and the venue are all important to the graduate. A graduation party celebrates the successes of the students as well as the sacrifices they made to ensure that they were able to make it this far. Essential points in planning a Graduation Party. THEME AUDIENCE PRIORITIES BUDGET CHALLENGES Reunions These events provide a chance for people to catch up with old friends, get to know their former classmates as adults and reminisce about memories from their school days. Many people who moved away from their hometowns would never see their old classmates again without reunion. Alumni Homecoming Family Reunion Get Together/Hangout Checklist to keep you on track thtoughout the planning process: ·Consult ·Choose a date ·Decide the budget ·Choose a location ·Send invitations ·Plan the menu ·Plan the entertainment ·Deligate responsibilities ·Have a back up plan ·Conduct a survey after the reunion Surprise Events Surprise Events A party or enjoyable social event arranged secretly in order to surprise somebody. Taking advantages of Personal and Special Event Advantages of Special and Personal Event Improve morale and wellbeing Help you get better as a business Strengthen your community Unit V. The Event Industry in General Understanding the Events Industry A company conference, a trade show, a product launch, a music festival, a sport event, a wedding, a fashion show – all of these are examples of business opportunities around which the industry is building its fortune. Meetings, conferences, events and exhibitions are a key driver of tourism destinations across the globe. In the USA, they generate almost one trillion dollars in direct, indirect and induced spending. In Europe, the event industry continues to grow steadily. In Asia, it is booming. As a result, tourist destinations around the world are realizing that events are a vital component in attracting holidaymakers. Without them, they are at risk at losing out. Characteristics of an Event A Platform for Interaction and Networking Events are the best platform where the target audience or the consumers get a chance to meet the producers of products. The products are brought to the end user through innovative methods and interaction. Creating Live Experiences Events aim to provide memorable experiences. They create experiences for attendees of events like weddings, sports events, festivals, road shows and so on. Every experience provided by events is unique. The latest trends in managed events, weddings, MICE, digital events and many others, are experiential. This is because the available technology is affordable and effective. Hence we get to see more of live and experiential. Ritual and Ceremony This is the major characteristic of events. Ritual and ceremony emphasize the continuity of tradition. Labour Intensiveness and Networking with Vendors Depending on the scale of event, the event is planned and staged. The more complex and more unique an event is, the more likely it is to be labour intensive,both in terms of organisation and operation.The skills of the event team are veryimportant for concept development. - Another key characteristic is the network with the vendors / supply chain. EMCs are the essential link between client and vendor. They have the ability to source, negotiate and get the work done by the vendors who are various service providers. Fixed Time Scale Events have a fixed time scale and are not like routine activities that can be carried out indefinitely. In short, events do not go on forever. Financial Planning Financial planning is very important for the event. It depends upon how big the event is going to be and the number of visitors attending it. It also depends on what it will cost to hold the event and whether it has to be profitable. Ambience Ambience is that very essential characteristic that seeks to ensure whether the event is a success or a failure. Creative Edge and the ‘Wow Factor’ The greatest skill for the event manager is to use creativity in providing an event. Ideation and creativity are the key strengths of the event industry today. The ‘Wow’ factor of events is an essential characteristic, which owes the event a memorable experience. Itcan be achieved by using creativity through an interplay of unusual venues, artistic decor and activities that can make the event a success. Classification of an Event MegaEvents Events with international appeal and true global reach typically fall into the categories of major or mega-events. Such events have the potential to act as catalysts for local development, and to deliver a range of economic, socio-cultural, environmental and other benefits associated with image, branding, and expansion of the visitor economy. Hallmark Events These are the events with the distinctive quality of the program. Hallmark events are so identified with the spirit and soul of a host community that they become synonymous with the name of the place, and gain widespread recognition and awareness. Major Events Major event is a large-scale event, with strong public interest and media coverage. Major events attract large numbers of visitors, and help the organizers achieve good economic results. Minor Events Small sized events that come under the ‘activation’ services, for promotion of sales and products is under this category. Example of minor events are corporate events, dealers conferences, meetings, anniversary celebrations, weddings, parties, exhibitions, conventions, seminars, charitable and fundraising events. The Composition of an Event Team The Events Team is created with the purpose to plan, develop and administer community, recreational, and cultural events within budgetary guidelines approved by the management. Director, VP, or Head of Events The Director leads the event strategy, sets the vision, builds the team, allocates budget, and manages external or internal partnerships. Event / Marketing Coordinator They oversee the entire event process, supervising the rest of the team to make sure the event is successfully planned. Marketing Lead They are in charge of the strategy and execution of event communications online and offline, before, during, and after the event: save the dates and invitations, social media posts, website placements, paid ads, content, follow-up emails, etc. Sales / Customer Lead Personnel They assist in developing suitable marketing material, prepare sales proposals, as well as analyze sales and marketing metrics. Helps in facilitating the relationship between the event team and the relationship owners. Designer / Experiential Designer Is in charge of all of your event’s visual components: from the landing page, emails, and social assets to on-site signage, decor, and branded swag. On-Site Lead Personnel They are your go-to point person for anything related to what happens on the day of the event at the venue. Marketing / Event Operations or Technologist Person in charge of the entire marketing technology stack, and should ensure that all your event data is synced. Markets for Events & Event Stakeholders The Event Market The event market can be a consistent source of revenue for hospitality businesses such as: Hotels Restaurants Catering facilities Entertainment Leisure Venues Different Event Markets 1. INDIVIDUALS AND FAMILIES Individuals and families are the typical aspects for life-cycle events. 2. ORGANIZATION Typical prospects for events to convene and for commerce, commonly referred to as corporate events. 3. LEADS AND INQUIRIES It is necessary for an event manager to take note of all important information regarding an inquiry for a specific event or the potential for a future event. Event Stakeholders The event stakeholders are individuals and groups who have some form of interest in the event. The Host This is a person or group who is giving the event. For the manager, the host is the client - the person or group from whom he or she will get the direction. The host is also a partner with whom the event manager works to ensure a successful event. The Guests These are the people attending the event. The event was created to please these groups; therefore, it is their needs that must be understood and satisfied. The guests are also clients in a way that they are out to get their investment's worth from the eventbe it money or time. The Event Committee The group involve in the planning and execution of an event. This can be an ad hoc group of the host organization, a team of volunteers, the host's staff, plus the event manager's own team. Together, this group is tasked with putting together all the elements that will make the event a success. The Financier The financier is the money man the one who foots the bill. He/she may not be involved in the planning and execution of the event, but he/she gets a reasonable return on his/her investment. The Supplier The event manager works with other companies that will bring the event concept into a reality. These companies also take their time, resources, and reputations on the event. They are the manager's partners to ensure a winning event. Trends in Conventions, Meetings, and Expositions Trends in conventions, meetings, and expositions ·In person events are returning, but with some uncertainty ·The great resignation will affect meeting and events ·We will see a solidified focus on health and safety ·Integration of more augmented/virtual reality ·Hybrid events continue and virtual events become more frequent ·There is an increased demand for eco-friendly, sustainable events Thank you for Listening!
