Index I. Definion of K-12 Sector II. Guidelines to conduct Secondary Research III. Guidelines to write short note IV. Guidelines to submit I. Definition of K-12 Sector ● Types of companies which belong as well as do not belong to K-12 sector ● Predefined Categories within K-12 sector (explanation given with examples) 1. Companies that belong to K-12 sector K-12 sector includes companies which cater to - Kindergarten to 12th Grade students, Teachers, Parents, and Administrators These companies provide online courses, educational resources, learning platforms, management solutions and teaching resources. 2. Predefined categories Category Category Definition Sample companies Students Learning Companies providing online courses, educational resources, learning games etc for students vedantu.com byjus.com Teachers Development Companies providing teaching tools, networking platforms and certification programs/courses that help in the professional development of teachers edutown.com jenseigne.fr Learning Platform for Schools Companies providing learning solutions to schools helping them improve the learning outcome of children. convegenius.com movethisworld.com School Management Companies providing platforms to manage different administrative activities to schools zonabit.it drs.co.uk 3. Example of a K-12 company and the category it belongs to logicroots.com: Company website says that they are providing math board games and worksheets for grade 1-5. As the company is targeting 1st to 5th grade and providing learning solutions for students. It is In-Scope of K-12 and it should be assigned to “Student Learning ” category 4. Companies that don’t belong to K-12 sector 1. Companies which are selling products such as stationery items, school bags, and books for kids online or offline. Example - arihantbooks.com : A publication house which provides school level course books. 2. Educational loan providers. Example - fundi.co.za : Education loan lending platform which provides education loans for private school education. 3. Traditional school chains, coaching classes. Example - Indusworldschool.com: Professionally managed chain of traditional K - 12 schools 4. Companies which are not targeting K-12 segment. Example - gate-exam.in Company providing soluons to graduates for GATE exam preparation 5. Companies offering services such as software development, app development and consulting services to schools. Example - srdssowares.com - Company offering software development services to schools II. Guidelines to conduct Secondary Research Secondary research can be done as follows: ● Read all pages of the company website like Homepage, About us, products, services etc. ● Google search about the company to check latest updates, news, team information ● Search on the LinkedIn, Facebook and other social media handles of the company III. Guidelines to write short note Write about following points ● Primary business of the company. What does the Company do? ● What is unique about the company's offerings or products? ● Factual information, if available, like revenue, geographies, clients,investors etc. ● For 2 Companies, describe what the company offers in only 1 sentence ● For 2 Companies, describe what the company offers in only 2 sentences ● For 3 Companies, describe what the company offers in 3-5 sentences IMPORTANT: Please do NOT copy paste any descriptions from company website or any other sources. Write in your own words. The idea is to translate the understanding developed during the secondary research into a short paragraph. Any submissions found NOT complying with this will be directly rejected. An example short note is given below to help you write the others correctly www.stempremier.com: STEM Premier is an online platform that helps students connect with colleges and companies looking for right talent in the areas of Science, Technology, Engineering and Mathematics. It allows students to create their profile showcasing their skills and experiences which are then discovered by various schools and companies. It works on freemium model, where signing up is free for students however premier level membership gives access to scholarship opportunities. It provides ratings and rankings to students’ profile and gives guidance to students to make their profile more visible through providing comparative data. IV. Guidelines to submit Open the attached MS excel file “Submission Document” in the email. It contains list of 30 companies. Complete the following assignment: 1. Part 1 - Classification into categories a. Identify if the company belongs to K-12 sector or it doesn’t b. If the company belongs to the K-12 sector then identify the category it belongs to (drop down of the list of categories is provided in each cell) 2. Part 2 - Short Note: Write short note for 7 companies which belong to K-12 sector ● For 2 Companies, describe what the company offers in only 1 sentence ● For 2 Companies, describe what the company offers in only 2 sentences ● For 3 Companies, describe what the company offers in 3-5 sentences Send the MS excel file back to the same email from which you received the case study. 23
