CALLOWAY COUNTY LAKERS
B R A N D I N G P R O J E C T
WHAT IS A BRAND?
A brand is a logo or image that identifies a business, company, team or individual. We identify that business,
team, or individual solely on that logo or image without a name being attached. For example; the Nike swoosh,
the McDonald’s golden arches or any collegiate or professional team logo.
WHAT ARE THE BENEFITS OF A BRAND?
The benefits of a brand can vary according to the usage. For Calloway County Schools, this would unify
Laker Nation to have one identity, one logo that represents all Lakers. All fans, alumni, students, faculty wearing
the same logo gives off a unified and professional look.
WHAT DO I GET?
With this new brand you would receive a primary and secondary logo(s) if requested, along with various word
marks representing each sport. Each of these images would be provided in multiple file types and
multiple color setups, i.e. full color and one color. You would also receive a branding policy that would show
all uses of the brands along with correct colors and fonts. My services for any edits, additions in the future.