Feasibility Report Structure
Title page including:





Name of Business, image of business (e.g. logo)
Feasibility Report
Unit 1: Topic 2 Creation of Business Ideas
Your name, Teacher name
Due date
Table of contents
Report with headings:

1.0 Introduction
Explain what your report is about, rewrite the task in your own words
Identify the business you are analysing and what they do
 2.0 Innovation Theory
Describe which innovation theory will be applied by the business and how it will be implemented

3.0 Business profile
Describe business facts and characteristics for the case study business, including;
3.1 the business idea
3.2 the seed stage of the business life cycle
3.3 skills, characteristics and motives of the entrepreneur
3.4 sources of support and advice
Explain the target market, competitiveness and effectiveness of the organisation.
Explain the application of the innovation theory implemented by the case study business.

4.0 Analysis of Viability
o 3.1 SWOT Analysis
o 3.2 PEST Analysis
o 3.3 Competitor Analysis

5.0 Evaluation
Interpret the relationships and patterns to draw conclusions about the implications for the business
idea
Evaluate the viability of the business idea to make a decision using the criteria of competitiveness
and effectiveness.

6.0 Conclusion
Summarise what the report has covered
May make some suggestions and recommendations about whether your research has shown if the
business should continue or not
References (separate page)
Appendices (separate page)



May include your SWOT and PEST analysis tables
Other research and statistics
Graphs