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Business Planning RICS APC Out Line- 1 7 2016

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APC out line
Business Planning– M 002
OQSC APC Discussions Group JV
Presentation
July 1, 2016
Agenda
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Previously asked questions
What is business ?
Decision to start – analysis
Establishment of business – Corporate and
business objectives
vision & mission
Short & long term strategies
5 year plans
Support systems
Questions out line
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What is business planning?
What are levels of business planning ?
How you will analyze the market condition?
In the business planning, what is planning and
strategies?
• What are the objectives of Business Planning?
• How do you advice a client on business planning?
• How you will start your own business?
Questions out line ….
• what are SWOT and PEST ?
• How do you do Business planning?
• How do you start a Business in this economic
condition in Dubai?
• What are the components of business
planning?
• Why you need the business plan?
Questions out line….
• What is benchmarking? How do you use it?
• How to start a business ? (2014)
Business
• An organization or economic system where
goods and services are exchanged one
another or for money
• Business can be privately owned, state owned
or non profit
How to start a business?- make the
decision
• Purpose of business is earning profits
• How we earn profits? By doing business.
• How we assess ?
• Let’s do an analysis ?
• What are our strengths?
 Do we have knowledge?
 Do we have money?
 Are we familiar with customers?
 Is our product popular ?
 Do we have resources ?
Make the decision….
• What are our weaknesses?
We may not have sufficient experience
Funds may not be enough
Our technology may be out dated
Our product may not suit to local conditions
Make the decision…
• What are our opportunities?
How is the demand for our product?
No competitors ?
Booming economy
Surplus cash
TAX Free country ?
Cheap labor
Make the decision…
• What are the threats ?
Other competitors
 rising prices of raw materials
Changing customer requirements
Instability of the market
So we did a “SWOT” analysis
Make the decision…
• If you plan a business in a foreign country how
you do an analysis?
We concern about Political situation
How is the Economy in the country?
 What are the Social impacts ?
How available Technology help?
So, we do PEST analysis
Further, we may analyze Environment & Legal
situations, hence we do ‘PESTEL’ analysis
Establishment
• We have decided to start the business….
• We have to establish Business plans (Short term and
long term)
To be included in business plans:
 Business goals and objectives
 Strategies - short term and long term
 Mission and vision
 Cash flows
 Risks assessment
 Feasibility studies out come
 Support systems …
Strategies
• Strategy been borrowed from military to
business
• Strategy has various meanings
• In the business point of view strategy means
‘how you will achieve your objectives’ in other
words it is an ‘action plan’ towards objective.
• Long term or short term strategy depend on
your business
• Normally 5 years is a long term strategy for a
real estate developer
Vision & Mission
• Vision – the ultimate objective of your organization.
What are you going to achieve?
Emmar vision - ‘Our vision for Emaar is its transformation
into one of the most valuable lifestyle developers in
the world beyond real estate development.’
• Mission – how to achieve your mission
Emmar mission - Our mission is to transform Emaar into
a one-stop, global solution provider for lifestyle,
including homes, work, play, leisure, retail, health,
education, finance, industry and more.
(www.Emaar.com)
Corporate & Business objectives
• What is corporate ? – in business language
‘corporation’ means an entity has separate legal
rights than owners. Corporate gives a meaning of
‘central’ or ‘common’ function of multiple
business functions.
• Each business function has own objectives and
corporate function has its own objectives
• Business functions objectives shall be in line with
corporate objectives / shall help to meet
corporate objectives
5 year business plan
• We should have plans for every thing, same theory applicable to ‘Business’
• What are the components of Business Plan?
 Objectives , vision and mission , goals
(Goals are long term aims to be accomplished
Objectives are concrete attainments (achievements) that can be achieved by
following a certain number of steps.)
 Projects going to be executed
 Financial feasibility analysis
 Sales and marketing strategy
 Budget
 Resource allocation
 Cash flow (income and expenses)
 Profitability analysis
5 year business plan…
Market benchmarks
Risk assessment
Technical feasibility reports
Environment feasibility reports
Support
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IT – to establish systems
HR – to deploy resources
Marketing – to market the product
HSE – to ensure safe working environment
Compliance & Legal – to ensure comply with
Legal and regulatory requirements
• Accounts & Finance – to support with accounting
reports, financial analysis , reporting
profitability's
• Internal & External audit – to ensure the accuracy
of the process
Support in preparing Business plans..
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IT – establish system
Marketing – financial feasibility surveys
Legal – Legal feasibility study
Finance – investment appraisals / profitability
analysis
• QS – Costing of the construction project
RICS APC competency definition
• Level 1 – Demonstrate knowledge and understanding of the role &
significance of RICS and its functions. Also an appreciation of your
personal & professional role and society’s expectations of
professional practice and RICS code of conduct and conduct
regulation including general principles of Law & the Legal system in
your country of practice.
• Level 2 – Provide evidence of practical application in your area of
practice, being able to justify actions at all times and demonstrate
personal commitment to the rules of conduct & ethical standards
• Level 3 – Provide evidence of application of the above in your area
of practice in the context of advising clients.
• Required level – 3
Q&A
THANK YOU !
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