VALUE CHAIN SUPPLY CHAIN Process in which company add value to raw materials to produce products eventually sold to customers Represents ALL the steps required to get the product to the customer Gives companies a competitive advantage in the industry Leads to overall customer SATISFACTION is the network of ALL individuals, organizations, resources, activities and technology involved in the creation and sake of product 3 MAIN FLOWS of SUPPLY CHAIN The PRODUCT FLOWmovement of goods from supplier to customer The INFORMATION FLOW The FINANCES FLOW Concern of customers returns and services needed 4 CORE elements INTEGRATION , OPERATIONS, PURCHASING and DISTRIBUTION