MINISTRY OF TOURISM AND CULTURAL HERITAGE OF THE REPUBLIC OF
UZBEKISTAN
"SILK ROAD" INTERNATIONAL UNIVERSITY OF TOURISM AND CULTURAL
HERITAGE
FACULTY OF TOURISM MANAGEMENT
“Approved by”
Vice-Rector for Academic Affairs
of “Silk Road” International
University of Tourism and Cultural
Heritage:
___________R.J.Hoffmann
“____” _________ 2022 year
P.S.
MODULE / COURSE SYLLABUS
60411200
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60212100
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60212200
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60411200
60411300
Course name:
Status:
Course code:
Year:
Level:
Semester:
Form of education:
Auditorium hours:
Lecture:
Practical training:
Laboratory training:
Seminar:
Self-studies:
ECTS:
Form of control:
Language of instruction:
Prepared by:
E-mail:
Organization:
Management (by branches and fields)
Organization and management of hotel business
Museum studies (by types)
Guiding and Interpreting activities (English language)
Archaeology
Preservation of cultural heritage sites
Logistics (in the field of logistics)
Tourism (by field of activity)
Management (Tourism Business management)
Management (Public event management)
Hotel business
Revenue and Distribution Management
Compulsory
2022-2023
2
III
Full-time
45
30
15
135
6
Test
English
Sobirov Bobur
sobirov.bobur@univ-silkroad.uz
“Silk Road” International University of Tourism and Cultural Heritage
1. The discipline description
This course aims to:
 Provide information about distribution channels of service industry;
 Introduce the students with the revenue management fundamentals;
 Introduce the students with the revenue management process, metrics and systems;
 Teach the basics formalities of the organization of Market segmentation, profiling and targeting;
 teach specifics of pricing hotel revenue management tools ;
 introduce the process of managing revenues in various hotel revenue management
centres;
Anticipated results:
After completing the course, the student will:
1. Know:
 The skills related to the revenue and distribution management;
 To know revenue management and forecasting features;
 To know about distribution channels of tourism and hospitality services;
2. Understand:
 The procedure of working with revenue and distribution management;
 The system of stimulation of the demand;
Intended Learning Outcomes (L.O.)
On completion of this module, the student should be able to know:






Features of the revenue and distribution of the service sector;
Essential SWOT analyzes of the inbound and domestic tourism market ;
Material and technical base of tourism in Uzbekistan;
The national industry of hotel and service sector with features of its functioning;
Cooperation of tour operators and foreign partners;
Political and socio-cultural defects of direct and indirect service supplier on tourism sphere;
2. Teaching Methods
The course program provides a variety of teaching methods including lecture, discussion, group work,
exercises, and creative modalities will be used to address issues in this class. And also, regular self-study of
students. Self-study includes deepening in theoretical material offered as lectures, and solutions of the offered
home assignments.
3. Weekly Distribution of Themes
Week
Topic. Content
Hours with the
teacher (online
and reading
materials)
Self-studies.
Writing
assignments
1.
2.
Introduction to hotel revenue and distribution management
Hotel distribution channels
3
3
9
9
3.
3
9
4.
Hotel revenue management system and processes. Building a
hotel distribution strategy.
Market segmentation, profiling and targeting.
3
9
5.
Revenue management analysis and forecasting.
3
9
6.
3
9
7.
Maximising your direct distribution strategy in the hotel industry
Pricing hotel revenue and distribution.
Hotel distribution and technology
3
9
8.
Mid-Term Exam
3
9
9.
Hotel distribution channel strategy
3
9
10.
11.
Brand management. Branding resources
Multiple channels and retails marketing
3
3
9
9
12.
Retail and distribution psychology and dealing with suppliers
3
9
13.
Trends, Targeting, and Communicating with Customers
3
9
14.
3
9
15.
Retail Travel Services. Long and Short term. Strategic
management
Group Presentation
3
9
16.
Final Examination
45
135
Total
4. Schedule of the assignment control
Assignment
Assignments
Midterm
assignment
Group Project
Final exam
Content of the tasks
1. Preparing a presentation speech on the topic "Revenue
and Distribution Management" (Individual Topics).
Multiple choice and open-ended questions. The midterm
assignment will cover material in weeks 1 through 7.
Revenue and Distribution Management Case of
Tourism Service Provider. You are required to write an
outline of a special business selection and its business
module. Use tactics and methodologies of new
management recommendation for the selected research
in case of Samarkand (or Uzbekistan) .
The final exam will cover material in weeks 8 through
14.
Form of
control
Deadline
Written work
Weeks 4-7
Written work
Week 8
Written work
Weeks 11-14
Test
Week 15
5. Assessment Criteria
The Midterm examination is an important stage in assessing the student's knowledge and practical skills
after the first part of a given semester, as well as an indicator for forecasting the further course of study. The
student must demonstrate a minimum grade of 50%. In the event of a failure to pass, students will have a chance
to retake midterm exam on the date indicated by the lecturer. In case of failure of retake midterm exam students
are not allowed to continue the course.
Pass requirements: to be admitted to the final exam session, a student’s Midterm must be minimum 50%
and the points of all components received until the exam must add up to at least 35; and a result of the Final
Assessment must be at least 50%. For retake examinations (midterm/final make-up exams), the student will be
assessed on a pass / fail basis and the grade is capped at 50%.
6. Literature
Main literature:
1. Ivanov, S. (2014). Hotel revenue management: From theory to practice. Zangador.
Additional literature and resources:
2. Rahimi, S. K., & Haug, F. S. (2010). Distributed database management systems: A
Practical Approach. John Wiley & Sons.
7. Knowledge evaluation
Structure of the forms of knowledge control
The final grade for the discipline includes:
- Activity / Participation online ---------- 15%
- Midterm project ------------------------ 20%
- Assignments ((Performance of tasks: 1. Preparing a presentation speech on the topic "My hobby" - 10%, 2.
Preparing a CV - 10%, 3. Preparing a business card - 5%, 4. Writing a scientific article - 10%) ------- 35%
- Final project ------------------------------ 30%
Total:
100%
Evaluation table of the student’s performance
% of
Learning
Literal evaluation
95-100
90-94
85-89
80-84
75-79
70-74
65-69
60-64
55-59
A
AB+
B
BC+
C
CD+
Numeral
evaluation
(score)
4,0
3,67
3,33
3,0
2,67
2,33
2,0
1,67
1,33
50-54
0-49
D
F
1,0
0
Traditional grade
Excellent
Good
Satisfactory
Unsatisfactory
8. Assesment Grid
Compliance with
the topic
A
Full compliance with the
topic.
B
Student shows awareness
of the topic.
C
Shows limited
awareness of the
topic.
Max. 10%
Organization:
Overall organization
of the texts and
9-10%
Well-planned and wellthought out. Includes title,
introduction, statement of
5 - 8%
Good
overall
organization.
Most
paragraphs have clear
1 - 4%
There is a sense of
organization,
although some of the
D
Not related.
0%
No
sense
organization.
of
organization
paragraphs.
of
Max. 15%
Content:
Ideas, evidence
& facts, examples.
The
project
properly uses the
theory
and
terminology.
Language.
main idea, transitions and
conclusion.
Perfect
formatting, very esthetic
look.
Clear naming of the
electronic file. Authors’
name and contact present on
the first page.
13 - 15%
Exceptionally
wellpresented and argued; ideas
are
detailed,
welldeveloped, supported with
specific evidence & facts, as
well as examples and
specific details.
The project properly
uses the theory and
terminology.
Excellent
grammar, spelling, syntax
and punctuation.
ideas, are supported with
examples.
organizational parts
are used weakly or
missing.
Paragraphs lack of
clear ideas.
8 -12%
Well-presented and
argued; ideas are detailed,
developed and supported
with evidence and details,
mostly specific. The
project refers to the theory
of the particular subject
but not all terms are used
properly. Formatting can
be improved. A few errors
in grammar, spelling,
syntax and punctuation,
but not many.
1 - 7%
Content is sound and
solid;
ideas
are
present
but
not
particularly
developed
or
supported;
some
evidence, but usually
of a generalized
nature. No reference
to theory of the
subject. Shows a
pattern of errors in
spelling, grammar,
syntax
and/or
punctuation. Could
also be a sign of lack
of proof-reading.
1 -19%
Sources support
some claims made in
the paper, but might
not be integrated well
within the paper’s
argument. There may
be a few errors in
Harvard Referencing
Style.
1 - 9%
Limited relations
with practice.
0%
Content
is not
sound. Continuous
errors.
1 - 7%
0%
Max. 40%
Research and
referencing:
evidence of reading,
use of resources,
citations
and
referencing.
35-40%
Sources
are
exceptionally
wellintegrated and they support
claims argued in the paper
very effectively. Quotations
and Works Cited conform to
Harvard Referencing Style.
20 - 34%
Sources are well
integrated and support the
paper’s claims. There may
be occasional errors, but
the sources and Works
Cited conform to Harvard
Referencing Style.
Max. 20%
Practical sense
of the project:
References
to
practice.
Max. 15%
17 - 20%
Project well related to
practice (real situation,
domestic and international
economics, current events).
13 - 15%
10 -16%
Partially related
practice.
8 -12%
to
0%
The paper does
not use research or
the sources are not
integrated
well.
They are not cited
correctly nor listed.
0%
Not related to
practice.
9. Policy of academic behavior
Policy rate includes the following recommended list of requirements to the teaching of the course and
the discipline of the student:
 do not skip classes (related also to the on-line lessons);
 do not be late to class;
 actively participate in the learning process;
 do not use a mobile phone in the classroom FOR THE PRIVATE CONVERSATIONS, while
the use of a smart phone as a ‘second screen’ source of knowledge IS WELCOME;
 timely implementation of mandatory independent work assignments;
 work as a member of the team;
 participate in the discussions (show your point of view and look for the practical use of the kno
wledge you’ve learned);
 participation in voluntary activities related to your major will be an advantage;
Late assignments:
 if you hand in your Assignment after the due date, you will be penalized 10% per day;
 the only exception is a students who has a medical condition and s/he must submit a medical
certificate.
Plagiarism Policy:
 Students should follow the rules of academic honesty, that means demonstrating and upholding
the highest integrity and honesty in all aspects of their academic work;
 the basic rule is doing your own work and not cheating, and not presenting the work of
others as your own;
 the common forms of academic dishonesty that are prohibited by “Silk Road” International
University of Tourism and Cultural Heritage as well as most other academic institutions are:
cheating, deception, fabrication and plagiarism;
 full information about the rules of academic conduct is contained in the Code of Ethics published
on the website of “Silk Road” International University of Tourism and Cultural Heritage.
Head of the Department:
T.I.Sultanov
This module was reviewed and approved at the 1st meeting of the Academic Council of Faculty of
Tourism Management on September ____, 2022.
Chair of Academic Council of
Faculty of Tourism Management:
P.S.
“Agreed”
Chair of Academic Council of “Silk Road”
International University of Tourism and
Cultural Heritage:
R.J.Hoffmann
______________
“__”_______2022
R.T.Toshniyozova