GUIDELINES to make your Final Presentation a “world-class” Final Pitch Deck 1. 2. 3. 4. 5. 6. Before proceeding read the guidelines carefully and remove this slide, slide 20 and slide 21 after you have completed making your Final presentation. Your Final Presentation Standard Template starts from slide 2 that will act as a ‘floor plan’ to create your Milestone 3 that will present your venture’s journey until MVP in a clear and crisp manner. Ensure you have added rectified versions of slides (2 to 14) that are to be retained from Milestone 1, 2 and 3, as guided by your faculty and mentors during your reviews on milestones 1, 2 and 3. Please ensure that your Final presentation has the following hygiene factors: • Same headings and order as those given in the template. However, you may add/insert additional slide if only necessary. • All slides should be consistent with visual appeal and clarity (graphics, colours, fonts and background theme if any) of the presentation. • Ensure that the presentation should not have spelling mistakes or grammatical errors or typos. Use simple and crisp yet “meaningful” sentences and phrases. • Add relevant facts, figures and numbers along with the source information for validation/proof wherever required. It is highly recommended that you use any other template of your choice to make your presentation - one that demonstrates your creativity and brevity without losing any critical information. Please ensure your pitch deck is objective and doesn't have unnecessary slides. Foundational Course in Entrepreneurship Milestone 4 <Name of your Institute with PV ID> INTRODUCTION AND TEAM COMPOSITION PV ID:N/A Business Name: Digital Empire Team members names Strengths and abilities Role/Position Obusitswe B Jappie Online marketer, passionate, innovative and team leader CEO/CMO Peo Morobela Network security and forensics, modeler COO/CTO Bright Willie Finance CFO The thinking behind building a successful startup most is our experience, product knowledge, and industry skills. However, only prior experience isn’t sufficient for a team to work well thus an organization also needs soft skills along with shared entrepreneurial passion and shared a strategic vision for high team performance and flourish their business. Picture Picture Picture PROBLEM Problem definition: Media consumption over the internet is becoming increasingly popular. Every day, more people are turning to the internet to locate what they're looking for. Online consumption has been rapidly expanding globally as a result of fast and economical network access and the introduction of smart phones. Social media is used by billions of people around the world, and Botswana's national mobile and fixed internet usage is impressive, with over 1,997,322 subscriptions in Q1 2019 (statistics Botswana). However, the relevancy of online content is becoming increasingly important, and businesses are falling behind or missing out entirely by continuing to focus on printed media as the primary medium of marketing; The issue comes from businesses failing to recognize the value of their online presence, or from the entrepreneur's lack of resources or knowledge to solve these difficulties, causing them to miss out on marketing possibilities entirely. It can also lead to inconsistency in communication attempts via occasional messaging on a website or social media account. Many entrepreneurs multitask and cannot afford a hired hand for marketing their company, leaving the firm with a poor brand that consumers are unable to establish a loyalty to, which can have an impact on sales. We found that approximately 60% of the customers that we interviewed are facing this problem. PROBLEM Existing Alternatives: Reaching Out To Bloggers And Journalists Word-Of-Mouth Marketing Discounts And Freebies Promotional Items With Logo Face Time With Audience Towards this business idea there was a study that aims at analyzing a business opportunity for establishing a media company. We used the following tools to arrive at these findings bearing in mind Qualitative research, Data Collection and Data analysis; Online surveys, social media, inperson and direct calls were used. Interview analysis Several interviews were separately held with various individuals who are either entrepreneurs or are in decision-making positions at their respective organizations. The interview questions (link,) remained the same to ensure consistency and contribute to the overall validity of the results. The questions were split into two sections with the first section focusing on the individual as a consumer themselves and contained five question. The second section focuses on the individual’s organization and the organization’s view of marketing in the current situation and how they go about doing it and gauging whether they are satisfied with the existing efforts. interviewees Nine people were interviewed from both small business and non-profit organizations, sports entities, creative sector and the following key points became clear from the first section: Results • They are influenced by marketing advertisements if they happen to be interested in the products or services already • There is a clear distinction between the influencing power of the advertisements depending on the medium, whether it is print or digital • Price and perceived value are two key factors that influence someone to reacts from seeing market ads. Trust adds an additional factor that is important. • There is a trend change of the perceived role between print media and digital media. Print is seen to be less influential on its own and more for casual reading if interest even exists. Digital media, however, is based on own interest in finding something. • Unless there is a significant discount or if the advertisement is funny or plays on emotion and well made, sharing advertisements is not of any interest Interview analysis The same nine people continued with the second section focusing on their organizations and the following key points were noticed: • Lack of time is a major factor which impedes them from moving forward marketing-wise. Credibility is important. • Digital is clearly the overwhelming media to focus on due to its relevancy in the society today. Smaller investment in digital media = wider reach to targeted customers. • Organization website is still the foundation but specific ads through Facebook and google are increasingly used and gaining focus. YouTube is also seen as a source for marketing opportunities. • Marketing and communicating with the customers through social media plat forms is recognized as important but lack of time and/or competency is a factor • Gauging effectiveness using analytical tools is not widely used. Most measurements of success are based on comments directly from the customer that chooses to comment. • Strengthening brand awareness and relationships (credibility) with the customers as well as providing relevant content are desired elements of focus. • External expertise are needed, either in directly marketing on their behalf or in a co-operative nature where the external is taking the lead in helping strengthen the company brand and credibility in any platform they use . Interview analysis The same nine people continued with the second section focusing on their organizations and the following key points were noticed: • • • • There are a few more interesting aspects to mention. One is that marketing is a very personal and intimate problem for some responders. They are proud of it and protective of it, therefore they are hesitant to outsource their marketing responsibilities in whole or in part, even if they understand that they don't have the time to devote to it. Because of its contradictory character, this was a fascinating discovery. Another intriguing result came from the non-profit sector, where marketing requirements vary based on the institution. Both of the organizations that were questioned believe that marketing is unnecessary for them since they both have a long history in the city and have built a strong reputation, which they believe is sufficient. Alternatively, both respondents confessed to being behind in their respective businesses' marketing and communication. Both realized that they weren't devoting enough time and effort to promoting and interacting with their separate memberships. Here is also a strong link between people's perceptions of digital media as the clear leader for advertising relevancy and efficacy and some firms experimenting with tailored marketing on Facebook, Google Ads, and other online sources. There are connections there that clearly illustrate the efficacy of online, less cost targeted advertisements vs the comparative ineffectiveness of considerably more expensive printed media, demonstrating that the future is digital. CUSTOMER Results Small businesses , Non-profit organizations ,Sports entities, creative sector • Volunteer-based, skillset is limited - Understanding of marketing not a core competency • Operative focus more than strategic focus • Looking to expand their outreach - Unable to keep up with marketing matters regularly • Volunteer-based. Consistency of work is questionable • Various levels of bureaucracy de pending on church, denomination, and age. • Challenges to see the relevancy gap between Church and culture Total Addressable Market? 2 322 • Approximate number of Non-governmental and non-profit organizations, sports entities and their affiliates as well as the creative industries sector across Botswana. Serviceable Addressable Market? 1 393 • 60% of TAM( local market type thriving for their organizations online presence. Serviceable Obtainable Market? 975 • 70% of SOM(physical location, real and unique needs to develop and enrich their own brand, their targeted customers online literacy rate CUSTOMER con.... What is your niche? • Giving attention to SMMES, Non-profit ,NGOs, Sports entities and creative sector who are left out because of expensive service offering from digital marketing companies and perception of less irrelevant to the digital media industry through plans of how to tell story of the organization and why its causes are worth getting attention and donations as well as leveraging ones company in the online world. CUSTOMER PERSONA (PRESENT CUSTOMER PERSONA FOR ALL CUSTOMER SEGMENTS) Goals Insert your customer’s picture/photo • • • Attribute 1 Attribute 2 Attribute 3 Compete with already established fashion designers and participate in fashion shows Acquire professional certificate on fashion designing and related works Open a retail fashion shop Frustrations • An aspiring self taught fashion designer willing to encompass marketing strategies to the venture Age (in years): 21 Gender: Female Profession: Fashion designer Location: Broadhurst(Gaborone) Personality Sense of style Creative Competitive spirit Go-getter attitude • • Ever evolving digital platforms impeding our marketing efforts as fashion designers Online Bulk resellers of European influenced fashion thus limited clientele base and left with customers who are traditional way buyers Overpriced digital marketing services in particular to start up and small business. Bio • • Motivations 4IDR impact on fashion designing Increasing Digital literacy among potential Batswana customers Mosetsanagape Mhale hails from Mahalapye who resorted to start a small business mainly for fashion designing targeting individuals, corporate functions and fashion shows. Ms Mhale did not attend any professional studies for fashion designing but rather she is utilizing skills she acquired from her BGCSE Home Managemnt classes. SOLUTION The business idea is to establish a consultancy company providing digital media and marketing services focusing mainly on small businesses, non-profit organizations, sports entities and the creative industry sectors. While digital media and marketing tend to be broad terms, the company defines them as services related website, blogs, SEO, infographics, social media, online brochures, videos and branding assets. Currently our targeted customers are addressing the problem by branding and marketing through traditional means and combination of digital branding through social media platforms either by using third parties( i.e. social media influencers) or utilizing their own expensive time trying to do it themselves and some are not leveraging on digital marketing at all. What makes this even more unique approach is that the company would not only provide consultancy service enabling the customers business technologically but offers; A hired staff member for specific tasks and projects • It is cheaper for the customer to hire experts for specific tasks and projects than to hire a permanent employee. • Lower significant interest amongst some customers Relationship between the nature of the work itself and the internet • Physically not necessary to be present to perform tasks requested by customers • Possible to meet, discuss and negotiate terms of agreement through screen sharing programs • Deliverables are digital in form thus possible to deliver nationally or globally • Location independent • jjjmmmmhj SOLUTION Targeted small The other aspect of the business solution is to focuses on the initial process of planning and building a digital media company aimed to businesses be established in the Botswana market from more diverse and dispersed customer segments and the target market is generally a positive established place to establish business operations: are extremely well supported. The government Every provides business is new investing business more on with digital Increasing education services technologica and grants than ever l society before where there influenced is already by political high With the climate of consumptio declining promoting n of digital emphasis on technologica media print media, l the role of advancemen digital ts media is changing. More people are online daily and are on Botswana Market SOLUTION Botswana presents itself as interesting country to start a digital marketing company. The re is increasing level of digital literacy but aging population as well. The next generations, however, are showing themselves to be more technologically robust and reliant people. This brings opportunities and challenges but there is good infrastructure with which to build from. VALUE PROPOSITION CANVAS I would LOVE it if: à Analytic reports to evaluate the effectiveness of the deliverables What is the product or service that you are offering? Creative social Creative DNA Creative graphics Creative staffing Creative video Creative individual Delegate marketing related tasks to an expert Describe technology they need in order to fulfill digital neeeds Provide short term resourcing for projects No more contracts, no extra employee costs Customer engagements on their behalf Corporate communications side of the company Guerilla tactics of marketing I would WANT: GAIN CREATORS PRODUCT/ SERVICE PAIN KILLERS GAINS JOBS This refers to the feeling/action of customers before he gets in contact with your solution. PAINS I would HATE it if: Lack of broad understanding of technical capabilities Unable to keep with marketing matters regularly Falling behind rapidly growing trend of digital marketing Implications of wanting to do it themselves LEAN CANVAS SOLUTION PROBLEM • Ambiguous target marketing and competition • Failure to use online marketing • Lack of support for marketing • Cant keep up with trends and technology • Content and video marketing • Brand management • Social media and email marketing • Search engine optimization • Buzz marketing • Blogging • Acquisition marketing KEY METRICS • Varied audience • Lack of resources EXISTING ALTERNATIVES • • • • Product marketing Listing on industry sites Influencer marketing Inbound marketing • Workstation investment • License for software COST STRUCTURE • • • • Consultancy services Hosting fees Licencing fees Marketing UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE • Exclusive access to stock photos/videos by customers on their own marketing efforts without added service charge • Personal authority on marketing strategies by clients Low price on digital marketing deliverables • Tailored digital marketing content • Low barrier for businesses creative digital marketing • Native advertising CUSTOMER SEGMENTS • Non-profits organization • small businesses • creative sector • sports entities EARLY ADOPTERS HIGH-LEVEL CONCEPT CHANNELS • Cheaper digital marketing services and more flexible branding approach • Company website • Social media platforms • Exhibits and events REVENUE STREAMS • • • • Website construction Staffing fees Media production subscriptions • Gaborone Young Strikers football club • Our startup company • Young Fresh Discovered Bw • Rise up Clothing • Litex Light Roof Trusses Pty(ltd) COMPETITION ANALYSIS Virinc Solutions DQIS Digital XYD Digital Imaginary Competitor 5 Indirect Your PV Improve customers websites ranking Increase website visitors Help business reach, engage and convert customers through online marketing visual styling company providing services to make companies bridge business and customers Bring ideas into perfection through Branding and positioning Characterize t he benefits th ey offer to th e customers a nd clients build a customer community loyalty Target the Right Audience Solution / Product Email marketing Web development Articles Digital products Social Media management and pay per click advertising online advertisement, photography,web development, graphic design ,pay per click. Graphic design Indoor/outdoor marketing telemarkegting What is the pr oduct/service they offer? Digital/online services for both design, market strategy and branding UVP – Unique Value Proposition Offer services to affiliates marketers and websites templates Complete campaign management Personal garnering internet marketing plans set up winning strategies to generate leads Mobile app designing and ecommerce marketing What differen ciates this co mpetitor of th e rest? Provide services in a niche market where the balance of cost, opportunity, and time becomes a critical element in our customers' decisions. P3 000- P10 000 Per service P10 000-P78 000 from P10 000 to P100000. P28 000-P500 000 What is their price range? P 2 000-P15 000 4 star rating 5 star rating 5 star rating 5 star rating What do pote ntial clients thi What do potential cli ents think of them? Product Benefits Price Market MARCO 2 Review Conclusion: Our services are designed to assist businesses and non-profit organizations by providing staff-for-hire and projectbased resourcing. This is accomplished by having access to professional resources who can assist with marketing and communications via improved website and social media usage, as well as increased brand recognition through targeted marketing and consumer interaction. Why would the customer switch to your product/service? In terms of brand recognition and cheap prices, there are gaps in the small company and non-profit industries, and entrepreneurs and non-profit leaders want to do better to compete and stay relevant in their respective spaces. Digital marketing is crucial, and it entails more than just a shabby website and Facebook page. MVP Service Creative staffing Is a client-focused strategy that focuses on providing outcomes, whether the customer needs assistance with tasks that need time and effort from someone but is seeking for a less expensive option to hiring an in-house employee. It might also entail assisting with marketing activities or providing short-term staffing for initiatives. Pricing( PER UNIT) P 5 000.00 Creative graphics Give consumers access to tools that can help them with graphical design work tailored to their specific demands. In addition, a stock picture pool will be introduced to the site, allowing users to utilize photos for marketing purposes without fear of copyright violation. P 2 500.00 Creative DNA Is a consulting service package that seeks to help clients set their strategic and visionary goals and objectives by collaborating with them. This involves assisting customers in better understanding their own consumer groups, as well as assisting them in aligning their brand and prioritizing their goals. P 10 000.00 Creative social Is a service that focuses on the client and their social media account (s). We want to engage with our customers to either post on their behalf or to help them manage their social media material by creating content and setting up a posting schedule. Furthermore, we assist in the development of legal communities by engaging with followers on behalf of our clients on a regular basis, therefore establishing credibility for the customer, which leads to increased sales and the development of a stronger brand. P 3 000.00 MVP Service Pricing Creative video Refers to a video production service in which our resources collaborate with the customer to create video content concepts and then produce the material for use on their website and/or social media accounts. P 4 000.00 Creative individual Individual with a creative bent This is a service designed for specific individuals, such as athletes and creatives, in which content is developed on their behalf to market and engage their supporters. This service can also be adopted for specific individuals' needs in capturing their memories through photography and videography, due to the fact that individuals cannot multitask at specific times to capture those priceless moments. P 2 500.00 Insert a picture/link video/website link MVP EVIDENCE Evidence of validation: Paste here your evidence of real potential customer interviews. (Include a link to the original data). You can also include photos, videos, etc. Analysis of result: Did they validate your solution and price? What are the benefits that your interviewers found? Did you have any changes to be done after this feedback? Use graphics and numbers to give a complete data analysis. MVP CONCLUSIONS Conclusions of validations: What did you learn about the MVP with the validation? What will you maintain on MVP? What will you change on MVP? Include here the changes and updates FINANCIAL BREAKDOWN AND PLAN (add link to editable template) MARKETING AND SALES • Present here your brand name and logo ?……………………………………………………………………….. Digital Empire aspires to be a leader in digital marketing and branding. While there is a lot of competition in the sectors of marketing and even branding services, there is room for supported services in social media marketing and the integration of social interaction with current website services, building a devoted customer community. All of this is accomplished through staffing and project-based employment methods, which allows small company owners and non-profit organizations to concentrate on their core daily duties. The goal of the marketing strategy is to raise business recognition and engage in activities that will attract new consumers and turn them into loyal clients. To do this, the firm will employ principles derived from the five concepts in integrated marketing communications strategies, with an emphasis on digital advertising and the development of a social community that will result in a more organic, yet loyal following. It will also be completed carrying; The ‘product’ of Digital Empire consists of digital marketing services aimed to improve the design, quality, branding, and value for the customer. These services are delivered in different branded packages designed to deliver specific services to the customer, selling what is needed and not anything extra for more money. Pricing strategy- Digital Empires pricing strategy is based in Pula’s and is influenced greatly from competition prices. After evaluating the competition, their education, and competencies, the pricing was set accordingly which is within competitive levels Place MARKETING AND SALES Market segment Early adopters: Clients: Channels Social media Website Search Engine Optimization Google and Facebook ads Periodic advertisements Public Relations Traditional Advertising Why this channel? • To offer platform which can engage as well as refer people back to the company’s website where campaigns, sales, or discounts will be advertised. • Regularly maintained relevant web content that showcases the company and its competency areas. • SEO improvements can be made to better ensure top level search results when customers are looking for digital marketing services • to increase awareness of the company to a more targeted set of groups that would be more inclined to use the company’s services. • increase the company awareness of its existence within this important segment • To increase company exposure as well as take opportunities to support various events, charities, or causes. MARKETING AND SALES • Insert here your Elevator Pitch video link (For video recording, please refer to the slide 19) ?……………………………………………………………………….. • Did you make any sales? If yes, demonstrate it here (what did you sell, how many, to whom, for how much?). ?………………………………………………………………………… MARKETING AND SALES TARGET MARKET: ?......................... LEADS: ?......................... OPPORTUNITIES/PERSPECTS: ?......................... CUSTOMER: ?........................ THANK YOU. Courtesy Reminder: Respond the Endline Survey on Learnwise 1. 2. 3. 4. 5. Please remember to remove this slide. Your journey in the Foundational Program is about to finish and we would like to learn your opinion as your suggestions help us improve our offerings. Please answer the Endline Survey with your frank and open feedback; it will take you 5 minutes. You will find it in the Course Completion section of Learnwise in Course Details at the bottom of the Lessons. Refer to the image. By pressing Click Me, the Endline Survey will open in a new tab. Select your preferred language, read the instructions and press Next to start the survey. Dismiss this slide if you already responded the survey.
