Matakuliah
Tahun
Versi
: G0622/Bahasa Inggris 1
: 2005
: 1.01
04 - Brands
Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa
akan mampu :
• Memberikan contoh tentang ‘brand’ dan its
collocations.
• Menggunakan ‘special phrases’ dalam
pembicaraan mereka.
Outline Materi
Quote of the Week
Definition of Brands
1. Introduction
1. Introduction
Book
• Answer comprehension questions to check
understanding of topic vocabulary and concepts.
– Are they international or national brands ?
– What image and qualities does each one have ?
– Do the products have anything in common ? For example, are
they all high priced ?
– How loyal are you to the brands you have chosen ? For
example, when you buy jeans, do you always buy Levi's ?
– If you don't buy branded goods, explain why ?
2. Vocabulary
Book:
• Use vocabulary to describe the concept of branding.
Use vocabulary to describe
the concept of branding.
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Luxury
Classic
Awareness
Image
Stretching
Loyalty
Leader
Manager
In class / Assignment:
• Write an analysis of a designer in the fashion industry.
– See Assignment 04-01: Web
Research and Writing
Assignment: Comparing Fashion Designers
3. Listening
Book:
• Listen to a specialist speak about branding and extract
meaning.
• Lynne Fielding - a marketing specialist
In class / Assignment:
• Present ideas about branding.
– See Assignment 04-02: Speaking
Describe a Famous Brand
Assignment:
4. Reading
Fashion piracy
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Global offensive
Counterfeiter
Copyright abuse
A network
Merchandise
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Corporate secretary
Logo
Licensing rights
To rip off
Restructure
Book:
• Read the article "Fashion victim fights back" and extract
information about the Calvin Klein company and its fight
with counterfeiters.
In class / Assignment:
• Discuss ways that companies can fight piracy.
5. Grammar
Book:
• Recognise and use verbs in simple past and present
perfect.
6. Business Skills
Book:
• Use key words and phrases for participating in
meetings.
• Create a marketing profile for the BESTBOOKS
company.
• Use key words and phrases for expressing opinions in
meetings.
In class / Assignment:
• Read and discuss three case studies, using key words
and phrases for expressing opinions in meetings
– See Assignment 04-03: In-Class
Discussion
7. Case Study
Caferoma
• In class / Assignment:
– Analyse and discuss a case study. Caferoma: Solving the
problems of a leading brand.
– Plan and write a business memo summarising problems and
suggesting a plan of action.
– See Assignment 04-04: Case Study: Writing
Assignment: Course of Action Memo
8. Unit Review
Book:
• Review listening, vocabulary, and reading from Unit 2.
– See assignment 04-05: Discussion
Board Activity
Summary
Assignments
• 04-01: Web Research and Writing Assignment:
Comparing Fashion Designers
• 04-02: Speaking Assignment: Describe a
Famous Brand
• 04-03: In-Class Discussion
• 04-04: Case Study: Writing Assignment: Course
of Action Memo
• 04-05: Discussion Board Activity
• Due next week