Chapter 3 Running Case Assignment: Improving Decision Making: Analyzing
Competitive Strategy
This project provides an opportunity for you to develop the competitive strategy for a
real-world business. You’ll use the Web to identify Dirt Bikes’s competitors and the
competitive forces in its industry. Dirt Bikes’s management wants to be sure it is
pursuing the right competitive strategy.
You have been asked to perform a competitive analysis of the company using the Web to
find the information you need. Prepare a report that analyzes Dirt Bikes using the value
chain and competitive forces models. Your report should include the following:

Which activities at Dirt Bikes create the most value?

How does Dirt Bikes provide value to its customers?

What other companies are Dirt Bikes’s major competitors? How do their products
compare in price to those of Dirt Bikes? What are some of the product features they
emphasize?

What are the competitive forces that can affect the industry?

What competitive strategy should Dirt Bikes pursue?

What information systems best support that strategy?
Use PPT to present your report. I will ask three groups to make presentation in
class two weeks later, and each group will have 10-15 minutes. The other groups just
need to turn in their PPT slides.