To have a sound marketing plan, all implemented plans should be conducted properly, if not
the deliver of the expected outcomes will far short to the organization. An example of a
successful marking plan I was involved in the football team in High School, we needed to create
a breast cancer awareness fundraising event to seek donations during our homecoming game.
Our donation goal was to reach to $25,000 selling game tickets, food vendors, stadium ushers,
post-game party, and a bingo prize giveaway game of $500. The implementation plan for our
consist of a physical and social media flyer to announce to the school. We partner up with the
student government, cheerleaders, school band, and advertising club to create a promotional
flyer. Following the creation of the flyer each organization created their performance to have a
successful fundraising event. Our responsibility for the football team was to win the game and
give the attendees an entertaining performance. We also announce as a team on the bingo
prize give away and party during half time. The cheerleaders and band gave out a great half
time performance. At the end of the game, we came out with a 21 to 7 win, to follow up with
bingo prize give and party. For the bingo entrance game, we charge a $2 entry card to play,
having a three-prize giveaway, being a $500 dollar gift card, $250 Chic-Fil-a card, $100
footlocker, with also having accommodation to have a complementary water bottle for the
game. Drake performs a 30-minute performance for final party. Our results we surpass the goal
of $25,000 and made a total of $57,589 for the entire fundraising event. It went according to
plan based on the leadership, hard work, creativity, and the commitment every student had to
reach our goal.