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SOCIAL MEDIA MARKETING
STRATEGY
Prepared by VA DOREEN
Last updated on OCTOBER 14, 2022
1. Why do we want to be on social media?
Our social media goals are:
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To gain potential and client leads for potential customers of the product or service offerings.
To have a market and product insight on what products or services should be offered according to
the trends and demands obtained from the said platform.
To make the most out of the market exposure that we can get and increase brand awareness of the
organization.
To be able to reach a wider audience or increase market reach.
To reduce marketing costs by utilizing social media platforms for product and service promotions.
To increase revenue by means of building customer networks as well as advertising.
To make transactions easier and convenient.
To gain customer feedback and satisfaction in the form of reviews obtained from customers via the
platforms.
To keep customers engaged and up to date with new products and offerings, and therefore, maintain
and increase customer loyalty.
To attract more customers to buy or avail of the organization’s product or serving offerings.
2. Who is our target audience?
Who are they?
Job title: Businesses, Managers, Entrepreneurs,
Workers, Students, and the like.
Age Bracket: 21 to 65 years old
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Gender: Any Gender
Salary: Income classes A, B, and upper-class C,
with monthly salary of 20,000 and above.
Location: United States of America (U.S.A)
What are they interested in that you can provide?
Interested in applying innovations in their
businesses
Making transactions more convenient and easier
Interested in new technology that can make life
better
Where do they usually hang out online?
Instagram
Twitter
Telegram
When do they look for the type of content you can
provide?
Every weekend
Every 3 PM and 7 PM of the day, social media
activity is the highest
At the comfort of their own homes relaxing
Why do they consume the content?
To make life easier and better
To better improve their lifestyle and have
convenience over their daily transactions
To make their business processes be up to date and
be accessible and convenient to customers
To keep themselves safe from viruses such as
COVID-19
How do they consume the content?
Through reading blogs
Watching YouTube videos
Checking twitter posts
Browsing through Instagram
Listening to podcasts
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3. What are we going to share on where?
Here are the themes of our content for each of our social media profiles:
Facebook
On Facebook, we will be posting the following:
1. Informative Content About ACN Business
Opportunity - their history, background,
about the company, etc.
2. Advertising Content About ACN Business
Opportunity Products
3. Motivational Content about life in general
4. Promotional Content promoting ACN
Business Opportunity - achievements,
awards, recognitions, etc.
Instagram
On Instagram, we will be posting about the
following:
1. Promotional videos about ACN Business
Opportunity - products and services
offerings, etc.
2. Promotional content on ACN's products
and service offerings
3. Instagram Stories about ACN and Products
and service offerings
4. Featuring other related articles or posting
with ACN
Tiktok
On TikTok, we will be posting the following:
1. Promotional videos about ACN Business
Opportunity - products and services
offerings, etc.
2. Promotional videos of testimonies of the
users and customers of ACN
3. Motivational content attracting customers
to buy and avail ACN's offerings
Twitter
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On Twitter, we will be posting the following:
1. Informative Content About ACN Business
Opportunity - their history, background,
about the company, etc.
2. Motivational Content about life in general
3. Promotional Content promoting ACN
Business Opportunity - achievements,
awards, recognitions, etc.
4. When are you going share?
From our research and interview, we found that our target audience…
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We are going to share every 3 pm and 7 pm of the day of posting because according to the survey,
our target audience, which are located from the U.S are mostly online and active on social media
platforms during the said time. As such, it is best to penetrate market reach by posting during times
when there is high activity from the clients or target market.
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We are going to share every once a week for promotional content/videos. Specifically, on a
Saturday and on a Sunday since according to research, people are mostly busy on weekdays as
those are considered as working days. As such, we need to post every weekend. Moreover, we will
post only once so as not to bombard viewers with so many postings. As per the motivation content,
every once a week also.
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We are also going to post content that does not look like selling but rather, construct it in a way
that it highlights the value that it offers to customers.