Trends, Networks, and Critical Thinking in the 21st Century (Quarter 1: Week 1 - Module 1) Teacher: Manilyn A. Tingcang Unlock Difficult Terms- A trend latest, contemporary, popular A Fad an intense and widely shared enthusiasm for something, especially one that is short-lived and without basis in the object's qualities; a craze. Filipino learners in the 21st century must be equipped with a skill of identifying trends. Now a days, as technology progresses, new trends are being develop. It is therefore necessary for you learner of today to understand how fads and trend evolved. Lesson 1. Trends and Fads A trend is a sequential pattern of change in recorded data. A change evidenced by a rise or fall of variables when measured between at least two points over time (Gordon, 2008). According to Brannon (2000, 6-7), a trend is a “look that has the appeal of “newness” because it has been missing or scarce in the marketplace.” It occurs when there is a building of awareness on this new idea and its presence produces an increasing demand or need for that particular new idea among consumers. Fad is an unconventional object, action, or idea that a large number of people are attached to for a very short time and less predictable than fashion. It is a short-lived idea or temporary event that is usually called as a “flash in the pan” because the popularity and reception of consumers for this idea fades away easily over a short period of time. Lesson 2. Elements and Characteristics of a Trend and Fad Elements and Characteristics of a Trend 1. Duration of time – trends have longer staying power and enjoy a longer period of popularity. The lifespan of the products or ideas that become trends do not disappear quickly as opposed to a fad. 2. Acceptability – Trends are popularity accepted by many industries an people. Trends tend to stay longer because they receive popular support from consumers and companies who believe on these trends as accepted ideas or patterns that can endure time. Lesson 2. Elements and Characteristics of a Trend and Fad Elements and Characteristics of a Trend 3. Cultural basis – a trend is rooted on the people’s cultural traditions, beliefs and values. A trend persists and continues because people have seen it as a part of their society’s culture. Because a trend has a form of connection with society’s culture, it does not have a short period of time. In the Philippines, buffet restaurants have bloomed in different malls. 4. Transitory increase and decrease – a trend shows transitory increase or decrease of a particular idea, event, or phenomenon (Brannon 2000). There are trends that have lasted a longer period of time, e.g. human population growth or the number of HIV-AIDS victims in the Philippines. But all trends have the potential to eventually slow down and decline. Lesson 2. Elements and Characteristics of a Trend and Fad Elements and Characteristics of a Trend 3. Cultural basis – a trend is rooted on the people’s cultural traditions, beliefs and values. A trend persists and continues because people have seen it as a part of their society’s culture. Because a trend has a form of connection with society’s culture, it does not have a short period of time. In the Philippines, buffet restaurants have bloomed in different malls. 4. Transitory increase and decrease – a trend shows transitory increase or decrease of a particular idea, event, or phenomenon (Brannon 2000). There are trends that have lasted a longer period of time, e.g. human population growth or the number of HIV-AIDS victims in the Philippines. But all trends have the potential to eventually slow down and decline. Lesson 2. Elements and Characteristics of a Trend and Fad Elements and Characteristics of a Trend Characteristics of a Fad 1. Fad is confined to particular segments in the society. 2. Fad is trivial because of its short life expectancy it is prone to being outmoded. 3. Fad is not created but it just revived from a style that existed all along in the lives of some subgroup (Meyersohn and Katz, 1957 as cited by Brannon, 2000, 53) Lesson 2. Elements and Characteristics of a Trend and Fad Elements and Characteristics of a Trend Lesson 4. Process of Identifying a Trend 1. Fringe Stage – In this stage, an innovative idea, whether in the form of a new product, service, or in other form, develops into the market or become known to the trendiest consumers. In this stage, entrepreneurial and business firms participate to develop and innovate ideas. 2. Trendy – Consumer and public awareness of the trend grows as the early adopters participate together with the innovators to increase the perceptibility of the trend. During this stage, the “most fashion-forward brands and retailers” assess the viability/sustainability of the concept. They usually conduct Lesson 2. Elements and Characteristics of a Trend and Fad Elements and Characteristics of a Trend Lesson 4. Process of Identifying a Trend 3. Mainstream – The “conservative consumers” join the trend, the ideas popularity and acceptance continues to increase, and the corporations and company brands exploit the growing demand for the idea. In this stage, the trend becomes a mainstream product or service. When it happens, a number of things occur:
