This is our own family business. The shop sells mainly Islamic products as well as other products. SWOT Analysis in this business is shown below: Strengths 1. Variety of Islamic products as well as other products also. 2. Easily delivered products to any place in Bangladesh. 3. First business in the market where it is situated. 4. Can easily adapt to any situation like seasonal change and also pandemic situation. 5. Customer retention rate is higher than other business in this line. Weaknesses 1. Small infrastructure. 2. Low employee retention rate. 3. Use of technology is less than others. 4. lack of knowledge about new product line. Opportunities 1. Expansion of business is possible. Threats 1. More offline competitors on the market and also growing competition of online providers. 2. The market is flooded in every rainy season.