Influence of Marketing on the Consumer – Project Chapter 1 Rubric
Requirements
Target Market (10 points per year)
Must include the following:
● Geographics
● Demographics
● Psychographics
● Behavioral
Marketing Approaches (10 points per
year)
● At least two specific examples
of marketing approaches used
in each year
Marketing Mix
● Product (5 points per year)
○ Ample information on the
specifications of the
product.
● Price (5 points per year)
○ What was the price range of
the products they were
selling during that time
○ Provide at least one
competitor
● Place (5 points per year)
○ Identify the places and
areas (ex. urban cities)
where the products were
sold
● Promotion (5 points per year)
First Year
Second Year
Total Score & Comments
○ Describe the promotional
channels used such as
marketing communications,
sales promotions, PR, etc
Flyers (10 points each)
● Create an original flyer for
your company for each year
that you are analyzing
● Do the flyers match the time
periods?
● Why would your flyers attract
the ideal customer and target
market?
Presentation (20 points total)
● Professionally formatted
includes visual aids & minimal
text
● Visually appealing/engaging
● Extensive knowledge of topic
● Members showed complete
understanding of assignment
● All presenters knew the
information, participated
equally, helped each other as
needed, extremely prepared
and rehearsed
● All content included and
questions were answered
Group Members:_______________________________________________________________________
Company:_________________________________________________
Total: ________/120
Grade:_______