Business Plan
Name: Open Door Clinic
Address: 1655 Slim Lane, Forest Drive, Belmopan, Cayo, Belize
Type of Business: Medical Center
Services: Providing top-tier medical services in Belize to patients (such as
diagnosing and treating illnesses as well as performing small surgeries when
needed)
S.W.O.T. Analysis:
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Strength: The kind of services that will be provided will be growing;
having departments/specialties added on, such as cardiology.
•
Weakness: There will be a lack of high-tech equipment for a while because
of the lack of financial resources for a new medical practitioner.
• Opportunity: The opening of this clinic will help to lower the
unemployment rate.
• Marketing: Our strategies will be putting up billboards across the country,
advertising on Instagram and Facebook, and having short advertisements
shown on television.
Summary: This private clinic will be established in Belmopan, Cayo District
because it is geographically in the middle of the country; making it relatively easy
for citizens all over the country to access the medical care we will offer. The
marketing strategies are nothing unusual but we are hoping to attract people by our
radiating selflessness and brilliance. We are also hoping to inspire people to help in
the development of the healthcare system in the country.
Targeted Group
The goal is to provide the best medical service one can receive in this country of
Belize. We want the people to be satisfied and to feel valued while at the same
time the staff not being overworked.
Business Summary
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•
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Providing consistent high-quality medical care while not overworking
staff.
Starting off we will only be offering medical care in the specialty of
cardiology but as we grow, the specialties will increase slowly: a
maximum of three.
We do not want medical care at our clinic unattainable for anyone, so we
offer more reasonable options whilst not being a financial loss for the
clinic.
•
This clinic is newly established, but we seek to gain the people’s trust.
Business Description
• This business is a private clinic that will specialize in three areas:
cardiology, neurology, and orthopedics. We will strive to provide the best
quality care and treatment possible to each patient. We want the people
all around the country to feel welcomed and valued after receiving
services from us. Most importantly, we are willing to work with people
who lack the money to pay us for our services but really need medical
attention.
Values
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•
•
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Teamwork between staff
Highly educated and experienced staff
Quality of service
Equality
Respect
Vision
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To provide quality medical care in Belize, for the people.
Needs Assessment
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Medical equipment
Financial resources for the making of the building itself
Budget
Conclusion:

The staff is a team and we all have the same vision and hope for
this country. We want to be a part of the advancement of this
country’s healthcare system and see the people being given the
opportunities and treatment they deserve as humans. We are openminded and willing to take on opportunities to be a better medical
facility. Yes, there will be obstacles and many difficulties but we
can overcome.