PIONEERS IN THE TOURISM AND HOSPITALITY INDUSTRY There are several outstanding individuals who have made a significant contribution to the growth and development of the tourism and hospitality industry. CESAR RITZ Cesar Ritz became the general manager of the Savoy Hotel in London, one of the most famous and luxurious hotels in the world. He made the hotel a cultural center for high society. The Ritz name is synonymous with refined, elegant hotels and service. At present, the Ritz-Carlton hotels bear his name. ELLSWORTH MILTON STATLER Ellsworth Milton Statler is considered to be the premier hotel-man of all time. He brought a high standard of comfort and convenience to the middle-class traveler at an affordable price. He was the first to put telephones and radios in every guest room together with fulllength mirrors, built-in closets, and a special faucet for ice water. CONRAD HILTON Conrad Hilton was once recognized as ‘’the biggest hotel men in the world.’’ he was described by the New York Times as the ‘’master of hotel finance.’’ he was careful not to over-finance and had a flawless sense of timing. In 1954, he formed the first major chain of American hotels- a group of hotels which followed standard operating procedures. THOMAS COOK Thomas Cook is recognized as the first professional travel agent. He was the founder of the world’s first travel agency. He is credited for making world travel possible for the middle class. The phrase ‘’Cook’s Tour’’ is still used at present to refer to a tour that goes to many places and stops briefly at each place. HOWARD DEARING JOHNSON Howard Johnson was the pioneer of brand leveraging. He was one of the first to introduce franchising in the 1930s. At present, Howard Johnson is one of the famous names in the restaurant and hotel business. J.WILARD MARRIOTT J. Willard Marriott founded the Marriott Corporation which has continued to be an important asset to the hospitality industry. Through his strong faith and determination, J. Willard Marriott began with a rootbeer stand which was founded by necessity and built it into a multibillion-dollar industry. RAY KROC Ray Kroc has been the most financially successful of all hospitality entrepreneurs. He founded the McDonald’s Corporation, a multibillion-dollar industry, through his strong dedication, organizational skills, perseverance, and incredible aptitude for marketing. Kroc developed several operational guidelines such as Quality Service Cleanliness and Value. Kroc’s motto ‘’never be idle a moment’’ was also incorporated into the business. ISADORE SHARP Isadore Sharp, a first generation Canadian, was the founder of Four Seasons Regent Hotels, the world’s largest hotel chain and a multimillion-dollar global hotel empire. The success of the Four Seasons Regent Hotels is largely due to the drive, determination, and a personal taste and style of Isadore Sharp. RUTH FERTEL Ruth Fertel was the founder of Chris Steak House, the largest upscale restaurant chain in the United States. It has 59 operations-54 in the US and Puerto Rico and five intentionally. It sells more than 11,000 steaks daily with a gross income of two hundred million dollars a year. Because of this volume, Ruth Fertel is the most successful woman restaurateur at present.