Dyson
Sören Deloof
Noah Moreau
1BMI
Table of contents
 Origin
 Headquarters
 Target marketing
 Brand image
 Positioning/competitors
 Mission statement
 Advertising
 turnover
Origin
Technology company
Founded by James
dyson in 1991
Household
appliances( vacuum
cleaners, heaters,hair
dryers,…)
12,000 employees
Headquarters
Signapore(2019)
Hub
for research
and
engineering
$1,5
billion (2022)
St James Power Sation
Products
Air purifiers
Vacuum cleaners
Hair drayers
Air purifying
headphones
Target marketing
Highly innovative
Aimed at consumers
who value products
Exceed quality
expectations
Brand image
STRAIGHT FORWARD
ON FOCUS AND
SIMPLICITY
QUALITY
"THE VACUUM THAT
DOESN'T LOSE
SUCTION"
BUILT TO LAST
Video
Household products
tekst toe te voegen
Klikken
om tekst
toe te&
Household
products
voegen
mobile phones tekst
toe te voegen
Household products &
Power tools
Competitors
Innovation
Competitors
Vacuum
Cleaners
Mission
statement
 To inspire a new generation of
engineers. It provides money,
materials, and mentorship so that
young people can get hands-on with
problems – and learn how to solve
them
Advertisement
TV
Commercial
Social
Media
Magezines
Fairs
Advertising: TV commercial
Turnover
8,2 billion USD in 2020
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