5-5-2022
Table of contents
 Origin
 Headquarters
 Target marketing
Dyson
 Brand image
 Positioning/competitors
 Mission statement
 Advertising
Sören Deloof
 turnover
Noah Moreau
1BMI
1
2
Origin
Headquarters
Technology company
Founded by James
dyson in 1991
Signapore(2019)
Household
appliances( vacuum
cleaners, heaters,hair
dryers,…)
Hub
for research
and
engineering
$1,5
billion (2022)
12,000 employees
St James Power Sation
3
4
Products
Target marketing
Vacuum cleaners
Hair drayers
5
Air purifiers
Highly innovative
Air purifying
headphones
6
Aimed at consumers
who value products
Exceed quality
expectations
5-5-2022
Brand image
STRAIGHT FORWARD
ON FOCUS AND
SIMPLICITY
Video
QUALITY
"THE VACUUM THAT
DOESN'T LOSE
SUCTION"
BUILT TO LAST
7
8
Competitors
Vacuum
Cleaners
Household products
tekst toe te voegen
Klikken
om tekst
toe te&
Household
products
voegen
mobile phones tekst
Household products &
Power tools
toe te voegen
Competitors
Innovation
9
10
Advertisement
Mission
statement
11
 To inspire a new generation of
engineers. It provides money,
materials, and mentorship so that
young people can get hands-on with
problems – and learn how to solve
them
TV
Commercial
12
Social
Media
Magezines
Fairs
5-5-2022
Advertising: TV commercial
Turnover
8,2 billion USD in 2020
13
14
Thanks for listening
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