Chapter #1
Fuck Jobs
Fuck jobs. People get somewhat offended when I say this. They say, “Well, I
need a job. I need to pay my bills.” In fact, when people used to tell me that, I
would say, “Listen. I, Jason Capital, have never had a real job, and yet I’m a
millionaire.”
Yes, you can make all the money you want and not have to worry about bills or
a job. And I’m going to show you how. All right. And in this chapter, my goal is to
simply convince you of what I know to be true for me and my clients. Fuck jobs.
Let me tell you about the only job I ever had. I was working at a smoothie stand
where I grew up in Michigan. And it was one of those smoothie stands at a fitness
facility. So people finished their workouts, they walked up the stairs, and then I
was the guy behind the counter who was going to give them their protein shakes,
protein bars, bagels, smoothies, candy, whatever it was that they wanted. I did
this job for three weeks, and then I quit. That was my only experience with a job.
And that was more than enough time for me to realize, “Fuck this shit. There’s no
fucking way I am doing this in my life.”
I sometimes think to myself . . . I remember then, and I was like, “Wait, this is
what a job is.” And “Mom, Dad, parents’ friends, teachers, all these people I
know, older people with jobs—this is what you guys do all day? You do this for
eight hours every day? You’re going to do this for forty years? You’re going to
spend one-third of your entire life doing this?” And I wasn’t mad, and I wasn’t
trying to judge. I was concerned. I was curious. My thought was “How? How the
fuck are you going to do this for your entire life? How the fuck are you going to
give away one-third of your life for a meager, measly, disrespectful paycheck?” I
just knew it wasn’t for me. So I quit. Why was it for me? I didn’t like serving other
people for whatever I got, $6.50 an hour.
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I didn’t like . . . I was like, people would come up from a workout, and they’d order
a large Coke. And I’m like, “How the fuck did you just do a workout . . . and now
you’re going to get a thirty-two-ounce Coke that has eighty grams of sugar in it?”
And then other people want me to cook them a bagel and pour cream cheese on
the bagel. If I sound pretentious to you, I don’t really care.
I don’t want to spend my life putting cream cheese on bagels for other people.
I’ll put cream cheese on my own goddamn bagels. I don’t want to do it for other
people, and I certainly don’t want to do it for $6.50 an hour. So what I did is I
quit that job. I still needed money though. And I thought, “How can I monetize
what I know right now?” And what I knew at that point was basketball. I was a
high school basketball player. I was going to play college basketball. I played
basketball in all my free time. That was my thing, my passion. I thought, “I’m
good at basketball.”
People sometimes ask me if I can train them. They see me shoot hoops in the
gym, and then the dads come up to me and say, “Hey, my son’s eleven. Can you
train him?” “My son’s fifteen. Can you train him?” Duh. The opportunity was right
in front of me. I had just been ignoring it.
So I immediately go to all these people, and I’m like, “Yup, I just opened up my
own basketball school. I’ll train your son. I’ll train your son.” And I started making
$15 an hour, more than double what I was making at the smoothie stand, and I
was actually having fun because I was in a gym, and I was doing my passion,
and I was enjoying what I was doing. And from there . . . And this is why we’re
going to talk more about the importance of skills later. I was able to make money
because I had skills. When you have skills, specific skills—we call them highincome skills—you can monetize those skills for income. You don’t need a job at
all.
Later on, just so you know, I turned that skill of basketball into an online business
that was making me 6-figures from my dorm room by the time I was 20. Job?
Job? No. Fuck jobs. I love this quote from Charles Bukowski. He says, “Early
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on, when I was quite young and going from job to job, I was foolish enough to
sometimes speak to my fellow workers, and I’d say, ‘Hey, the boss can come in
here at any moment and lay all of us off just like that. Don’t you realize that?’ And
they would just look at me.
I was posing something that they didn’t want to enter their minds.” You do not
want this to enter your mind either, but it’s there. It’s there right now. Your boss,
your job—you can get fired at any minute. You will constantly live with fear and
uncertainty about your job until you take control of your job and you leave your
job and you replace your job with a better, more profitable, more fun, more
passionate way of making money and doing things in your life.
Also, for most people that have jobs, you’re not really doing work that feeds your
spirit. I have a conviction that if work is a huge part of our lives, there is no way
around it. I don’t really believe most people can go live on a beach for sixty years
and do nothing. Work is always going to be there.
For most of us, it’s going to be at least one-third of our lives. And if we’re going to
spend one-third of our lives working and then one-third of our lives sleeping and
maybe one-third for recreation, that’s basically half of our lives. Let’s put away
sleeping right now because we’re not really conscious there.
So we have half of our lives spent working and half of our lives spent on
recreation. Do you really want to spend half of your life doing something that
makes you feel bored, that makes you feel dead inside, that makes you feel
like you’re wasting your fucking life? I don’t think so. I want you doing work that
feeds your spirit, work that the minute you’re done, you’re motivated by it, you’re
passionate about it, you feel more energized than before when you started.
For instance, my favorite thing in the world right now is typing messages on my
phone and making money. I’m going to tell you more about these message later.
Hundreds of people are typing these messages right now to make thousands
of dollars per month from their phone. So when I’m typing these messages and
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making money, I never want to stop. It is the most fun thing in the world. When
I am done and I have to do other things, I get mad that I have to do those other
things because I just want to keep doing what I’m doing.
Do you remember when you were a kid, you had something that you lost yourself
in, that you loved that much? You can still have that pleasure as an adult. In fact,
you should have that pleasure as an adult because when you were a kid, you
stumbled into it as an adult. You’re smart. You’re conscious. You should be able
to figure out the things that give you that passion and that pleasure. But if you’re
stuck at a job doing something that doesn’t feed your spirit, then you’re getting
more dead inside every single day.
The more you go to that job, the more dead you get inside, and the further away
you get from what you should truly be doing. And then you take that misery
inside, and you transfer it to others. It’s called a heat transfer in psychology.
Imagine you’re driving home from work in rush-hour traffic, and it’s bumper to
bumper, stop and go, stop and go, so your stress levels are rising, and then
some asshole cuts you off and doesn’t wave.
Then another asshole cuts you off and doesn’t wave, and you’re just getting
more and more angry in that car, but you have nothing or no one to take it out
on. And then you go home, and you see your partner, and they ask you, “Did you
pick up milk?” And you go, “No, I didn’t fucking pick up milk. Goddamn it. Do you
understand what I had to go through today at blah, blah, blah?” And you go nuts.
And you’re taking it out on your partner.
All they did was ask you if you got milk. You’re responding to them as if they stole
all your money. You’re overreacting. But it’s called a heat transfer. You are taking
the heat generated in the car, all that anger and stress that you had there, and
you’re transferring it to the wrong person, to your partner. Well, that’s one small
sample. That’s one small slice.
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What if you’re spending half your life doing work you don’t like, getting more
dead inside, getting more stressed, getting more angry all the time? And you’re
transferring it to everyone else you know. So you’re actually hurting your partners
and your families and your friends. Because you’re not nearly bringing the best
of yourself to the surface when you’re around them. You’re bringing a version of
yourself that, frankly, you’re probably not that happy with. And it is my mission,
my job, to help you replace rat-race income with laptop income.
That’s why this book that you are reading—this is going to be the weirdest
fucking book you’ve ever read because it is a pure passionate outpouring of my
beliefs and what I’ve learned in the last ten years, earning over $40 million online
before the age of 30 and doing all the things that I’ve done.
I am here to convince you of things that you already know to be true but just
bringing them to the surface so they are obvious to you and you can never go
back to the way it was before. I’m here to corrupt you, to show you that money’s
easy, to show you that life can be amazing, to show you that you are truly
amazing and you have a fucking gift inside of you that needs to be shared with
everyone else. All right? Fuck jobs.
By the way, that saying “Do what you love, and money will follow”? That is utter,
total bullshit. All right? It is. For instance, you know one thing that I love to do?
I’m going to . . . Again, I am the most honest guru. If you want to even fucking call
me that, don’t, but I’m just trying to categorize myself.
You know what I like to do? Again, I’m the most honest guru you’ll ever meet, all
right? What do I like to do? I like to smoke weed and watch James Bond movies.
I really like it. I feel great when I do it. That’s something I love. But I have yet to
figure out a way to get paid to smoke weed and watch James Bond. “Do what
you love, and money will follow” is bullshit. There are things that need to be taken
into account. For instance, the thing you’re trying to make money with—is there a
marketplace? Can you help them?
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Do you have a product that they want? Can they afford your product? These are
basic economic questions that need to be answered, that are not answered with
the simple overgeneralized advice of “Do what you love, and money will follow.”
All right?
You can definitely find a way to merge what you love and get paid for it without a
fucking job, without a fucking boss. But there needs to be some merging there.
There’s going to be . . . Imagine a Venn diagram, two circles that are intersecting.
It’s in that intersection point of what you love and getting paid that we’re going to
find the thing for you. And I will show you how to do that. All right?
So if there’s one lesson you need to take from this chapter, it’s pretty fucking
obvious, isn’t it? Fuck jobs. You can do so much better.
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Chapter #2
Fuck Bosses
Fuck bosses. Let me tell you a story about the best boss of all time.
A couple of years ago, I wanted to go to Vegas. I took my girlfriend and some of
her friends, and we were going to party for a few days and, frankly, just be total
degenerates because we were young and stupid—not that we’re not young and
not stupid anymore.
But this boss of mine . . . I told the boss I’m going to Vegas. “Here’s what I’m
doing.” The boss said, “That sounds amazing. You leave early on Thursday. You
have an amazing time. Don’t even worry about coming in on Monday. I know
you’ll be recovering from the partying. Just make sure you do a couple of things
before you go now so we can make some money while you are there.” That was
great.
In fact, this boss was so cool that while I was partying in Vegas, going to pool
parties, going to nightclubs, eating amazing sushi, I got paid $51,000 over
those four days, while being a degenerate in Vegas. Like I told you, this was
the coolest, best boss ever.
Who was the boss? The boss was me. I was my own boss. I am my own boss. I
will always be my own boss in my life. I made $51,000 in four days while having
a great time in Vegas because I set up a couple of things on my internet business
so that while I was away, those things happened automatically, and the money
poured right in. You could say I got paid $51,000 to party in Vegas.
How would you like to get $51,000 to party in Vegas yourself? All right. Fuck
bosses. Be your own boss. And this is coming from a very weird perspective
because technically, I am a boss. I’m a CEO and a founder of multiple
companies, with over 55 employees but we don’t call me boss here, and I don’t
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see myself as the boss. I simply see myself as the leader. And we don’t call them
employees, we call them team members—I don’t want to put them in a position
of feeling like there’s an employee–boss relationship . . . ’cause there’s not.
In my company, I am the entrepreneur, and they are entrepreneurs, meaning they
are entrepreneurs within the company, meaning they choose their income. They
control how much money they’re going to make based on what they do. They
control their own destiny. And that’s what this is about. No one else is controlling
your own destiny. No one else is telling you what to do and where and when to
be. You control your own destiny. You decide how much money you make.
To me, income is supposed to be a buffet. You take as much as you want. That’s
how it’s supposed to be.
That’s why I live on the beach here in Puerto Rico, and I have a summer home in
Southern California. And I work only from my laptop. I work on airplanes. I work
when I want, wherever I want, however I want. I choose all my own hours. I live
the laptop lifestyle. I think everyone should. That’s why I’m doing this.
However, a couple of years ago, I went to this seminar in Scotland taught by a
man named the $50 Billion Dollar Man, Dan Peña. I learned a lot from Dan Peña
at that seminar. But one thing Dan Peña said was “If you want to build a real
company, then you need to have all your employees in the same office, everyone
under the same roof.” I shouldn’t have…but I took that to heart.
So I came back to California, where I was living full time at the time, and I got a
2,700-square-foot office space at the most expensive building in Newport Beach.
Our conference had a 180 degree view of the Pacific Ocean.
Here’s what happened. Put ’em all under one roof, just like Dan Peña said. I come
into work. I got stuff to do. My team members got stuff to do. And yet because I
am here, they interrupt me every ten minutes. “Jason, can I ask you a question?”
“Jason, can I ask you a question?” “Jason, can you help me with this?”
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Within about a couple of months, I started having mini panic attacks. I was
twenty-eight years old, having mini panic attacks, a guy who’s usually so relaxed
and zen and carefree and from whom shit just slides off, like, “Who gives a fuck?
We’re all gonna die. Something’s going to blow up anyways.” That’s my mentality.
I know that to be true. I still believe that.
But here I was, getting stressed from all these constant interruptions. I don’t
know if you know what it’s like to be in that flow state—when you’re just lost in
something and you’re just crushing it and time and space basically stop and you
just love what you’re doing—and then the pain when someone interrupts you
from that flow state. I was getting that every ten minutes, and it was killing me. I
was no longer spending time doing what I loved.
I was constantly helping other people do what they needed to do ’cause they
couldn’t figure shit out on their own. I hated being a boss. So soon, I just stopped
coming to our headquarters, and I let everyone else work there, and I worked from
home. Which kind of defeats the purpose of having everyone under one roof.
So fast-forward, and we got rid of this office. Most people would see the office,
and they go, “This is ridiculously beautiful. You’ve floor-to-ceiling glass windows
everywhere. You have a complete ocean view. You’re near the top floor of this
high-rise building. This is pretty amazing, on the beach.” But I thought it was
terrible. I don’t miss it at all. Fuck bosses. Fuck jobs. Fuck fluorescent light bulbs.
I want freedom. I want adventure. I want to be able to go where I want, when I
want, with whom I want. Period.
Here’s the thing. If you’ve ever had a boss, if you’ve ever been a boss before, it’s
very, very likely that your boss has forgotten this. They don’t remember why they
got into the business or wanted to be the boss in the first place. You may know
this because you notice they don’t have that passion anymore. They go through
the motions a lot. They settle a lot. And you kind of think, “If I was the boss, I’d
be doing a way better job than you.” It’s not necessarily their fault. They’ve just
gotten this . . .
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They have gold handcuffs around their bank account in the form of a nice salary,
and they’re never getting out. They are never getting out. They are locked in. It’s
handcuffing with the salary because they’re making good enough money, and the
risk of leaving and the uncertainty of “How am I going to make money? How am
I going to replace this income anywhere else?” are so scary, they’ll never leave,
even though they’re not happy, even though they’re not passionate, even though
they’re not feeding their spirit with the work that they do.
For them, it’s likely too late to get out. For you, it’s not. You hear me? It’s not too
late for you. Fuck bosses. I want you to be your own boss. I want you to take
control of your life. I want you to be in charge of your motherfucking destiny. I
mean, just be honest—do you really believe you were meant to be told what to
do for most of your life?
Again, we made it very clear. In terms of your waking hours, you’re gonna spend
half of your life working. Do you really believe you were meant, you were born,
you were put here on this earth to be told what to do by someone else for half
of your life? Fuck no. There’s no way you would even be reading this book or
listening to me here if that was the case. You would have seen my ad or my
landing page or this opportunity of a book called Fuck Jobs. You would have
been like, “That sounds stupid.” Then you would’ve gone back to the fucking
matrix.
I’m not saying, “Fuck jobs. Fuck bosses. Go live on a beach for sixty years.” You
should be working hard. Work is great. Work is the thing. I love work. Work builds
me. It gives me confidence. It’s my passion. It’s my outlet. It’s my creative outlet.
I love work. So you should be working hard for yourself. And that is a huge, huge
difference. You’re going to be working hard in your life. Period.
You are going to be working hard in your life, so shouldn’t you be working hard
for yourself and not someone else? Shouldn’t you be making yourself rich and
free and not someone else? Shouldn’t you be feeding your passion with the work
that you do and not wasting your time, making yourself feel dead inside? You see
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what I’m saying here? You follow me here?
I’m gonna leave you with a quote from someone I love, Conor McGregor. Maybe
you love him too. Very, very simple quote. He said, “Nobody is my boss.” For
Jason Capital, nobody is his boss. And for you—yeah, that’s right, you better
believe it, listen to me—nobody is your boss but you. Fuck bosses. I want you to
be your own boss. I’m gonna show you how.
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Chapter #3
Fuck You, Mom and Dad
Fuck you, Mom and Dad. I love you. And the award for the most ridiculous
chapter title goes to . . . obviously. Now listen. I love my parents. Growing up,
I wanted to do better than my parents. I wanted to make way more money so I
could—not to impress them or to show I’m better—give it to them. They brought
me here. They raised me. They took care of me when I couldn’t find shelter or
food. I wanted to give back to them.
There’s a story about Harry Houdini, the most famous magician of all time, that
sums it up pretty nicely. I wanna share that story with you right now. So when
Houdini was young, about eleven, twelve years old, his family was in New
York, and times were really, really tough. The landlord was actually threatening
eviction, and his dad was distraught, but his dad was also kinda helpless. So his
dad was just in their tiny, cramped apartment, just pacing up and down, saying to
himself, “The Lord will provide. The Lord will provide.”
Now young Harry was not content to rely on divine intervention. So he realizes
it’s almost Christmas here, and he gets an idea. He puts a hat on, and on the
hat, he prints a sign that says, “Christmas is coming. Turkeys are fat. Please
drop a quarter in the messenger boy’s hat.” So all day long, as he goes out in
the streets, people are reading the message, and they’re laughing, and they’re
putting silver into his hat. Before he gets home, being a magician, he hides coins
up his sleeve, behind his ears, and . . . he hides them everywhere, like a true
magician.
He walks home. He marches up to Mom. He says, “Mom, shake me. I am magic.”
Confused, she complies, and she starts shaking him. The coins start cascading
down from all parts of his body. The more she shook this magical child, the
more money showered down and the better her spirits. When the coins were all
counted, there was almost enough to pay his entire parents’ rent.
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That’s what I wanna do for my parents, and I’m guessing that’s what you wanna
be able to do for your parents or your family or the people who took care of you
when you were young. And it creates this dichotomy because we wanna take
care of them, but at the same time, the entire plan that they sold us when we
were kids will not allow us to ever take care of them—them telling us to get a
good degree, get a good job, get a mortgage, retire at sixty-five.
That entire plan that they sold us is not even in their best interest. We can’t take
care of them on an $80,000-a-year salary with a fucking pension, a 401(k), and
taxes and all that. We can’t even take care of them the way we want. We can’t
put them on amazing trips. We can’t pay off their house. We can’t retire them
early. We can’t do any of those things with the job, with the plan that they sold us.
It would have been in their best interest to push us to be entrepreneurs, to bet on
ourselves, to develop our own high-income skills.
Let me tell you about the story of my very first week at Kalamazoo College. So I
went to four schools in four years, and Kalamazoo College—that’s a real name—
that was the first college that I went to. I was recruited there to play basketball
there. It was a small 1,200-person school where I was gonna play basketball.
Now going there, I was filled with so much hope.
All summer long, I was telling my friends how great it was gonna be, how I was
gonna be the best basketball player on the team, how I was gonna be in college
now, how I would finally maybe lose my virginity. The excitement of college, the
big bright promise of college life, and all the new friends and the trajectory—this
is the time when our lives are gonna change for all of us, right?
And I moved in that very first week. The very first night, I was sharing a big dorm
room. I got three other roommates in there. And I came out to the main area, and
they were just sitting on the couch. And I said, “Yo, like, what do you guys wanna
do? Like, this is my first night in college. What are we gonna do? I don’t know.
Let’s talk about our futures. Let’s do some stuff.” And all three of them just said,
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“Oh, dude, we just got some beers. They’re in the fridge. We’re just gonna kick it,
drink some beers, and watch TV.”
In that instant, my entire dream of how great college could be and what this life
was gonna be, that whole trajectory, instantly folded up like a piece of paper that
was then lit on fire by a match, and it dissolved into nothing, and then I never saw
it again. Instantly, in that moment, that all happened. I didn’t wanna fucking drink
beer. I didn’t wanna sit on a couch. I didn’t wanna watch TV. I wanted to live my
life. I wanted to live life with zest and passion and juice. I wanted to travel.
I wanted to see the world. I wanted to become famous. I wanted to get rich. I
wanted to help my parents. I wanted to make a huge impact.
I wanted to leave a legacy. I wanted to live with passion, minute by minute, day
by day. Here’s what I didn’t wanna do—drink Coronas and watch fucking MTV.
That was what their plan was. That was not my plan.
And I’ve been to college. I went to four schools in four years. That was the plan
for most college kids at almost every college. That’s what college kids do—
nothing. Schooling and learning is the small part, and partying and doing nothing
is the big part. In that minute, in that instant, I decided this was the worst place
ever because that’s my personality. Nothing is ever in the middle. It’s always
binary. “It’s the greatest thing ever.” “It’s the worst thing ever.” And this was the
worst thing ever.
And I called my mom, and I said, “Mom, get me the fuck out of here. Get me out
of here. I’m not staying here. Literally, I have my first class tomorrow, and I’m not
gonna be there. I am dropping out of the school. I’ll go to another school.
I’ll figure something out. This is not happening to me.” And my parents did not
wanna pick me up, and we argued for a couple of hours.
But if you know anything, as you’ll learn about me, I am incredibly stubborn. So
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when you hear me tell you I know you’re meant for more, I know you’re destined
for more. I know there’s fucking greatness inside of you that needs to be called
out, and it’s waiting for it. I’m not gonna let up on that. I am stubborn as fuck
about that because I know that you will not win that argument with me. I will
prove that to you, and then we will see it in real life together, okay? And that’s
how I was with my mom. I was like, “There’s no way I’m staying here.
And you’re not gonna win this argument.” And I didn’t. And they came that night
at two in the morning. They picked me up, packed up all my stuff. We stopped at
Subway on the way home, and then I went home. It was about a four-hour drive.
And then I was back home, and the next day, I had to go find another school. I
was gonna live at home and attend a school nearby where I had grown up.
And I remember thinking on the car ride home, like, “Mom and Dad, why would
you tell me this? Why would you tell me my whole life, the whole goal was to
get a degree in this college? That is not the plan to get where I want. That is a
ladder you want me to climb, and personally, why didn’t I ever look to see where
that ladder led? That is not a ladder to freedom and joy and happiness. That is a
ladder to pain and misery and mediocrity.”
Fuck that ladder. Give me a different ladder. I’ll climb it, but I gotta go somewhere
better. And I realized later parents are just doing it and telling it to us because it’s
what they were told and conditioned to believe. My mom and my dad—they are
amazing people. I love the shit out of them. And I love helping them. I love giving
them stuff.
I love showing them amazing times and amazing experiences. I don’t blame them
at all. We are all responsible for every result we create in our lives completely. I
take full responsibility for everything, even when it’s not really my responsibility,
because the minute I give away responsibility, I give away power, and I want that
power. I want that control.
So it’s not their fault. They were told the same things growing up, and they just
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shared it with us. It reminds me of this story. I have a friend. I heard this story
from a friend of a friend. Her name was Diana. And every time Diana opens a
can, she always turns it upside down to open it from the bottom. And one day
Diana’s son asks her, “Mom, why do you open the can from the bottom and not
the top?” And she says, “I don’t really know. My mom always did it that way when
I was a kid.” So just curious, she calls her mom, and she says, “Mom, why do we
do that? Why did you open up cans from the bottom? ’Cause I still do it too.” And
she said, “Oh, honey, when we brought the cans up from the cellar, the tops were
always dusty, so I didn’t want to clean them. I just turned the can upside down,
and I opened up the bottom.” Right?
That’s what our parents are doing. They saw their parents turn the can upside
down and open it that way, so they just did the same thing to us. And for most
of us, we’ve been turning the can upside down and opening it from the bottom
too, not even thinking or questioning, “Hey, is this really the right thing? Is there
even a fucking reason we’re doing this?” Maybe sixty years ago, there was a
reason we needed to go to college and get a degree. But in this world, in 2019,
with opportunities available to you at your motherfucking fingertips, opening a
can from the bottom is not the best way to go for you. There’s so much more
available for you. You just have to take action on it.
Growing up, I saw my parents argue about money and bills a lot. At least one day
a week, typically Sundays ’cause that was go-over-bills-and-argue-about-bills day,
my parents would get stressed, and they would argue about bills all day. And I
saw it every day, at least every week, excuse me. And I remember sitting there,
thinking, “I don’t want this when I grow up at all. I will not have this when I grow up.
Money will never be a problem for me.” And that’s what I’ve made reality today.
Money is not a fucking problem. Money’s not about power. It’s not about
being better than someone else. It’s not about getting your name in a fucking
magazine. It’s simply about . . . Having money stops you from having problems
that not having money creates. That’s what it does.
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Like bills and rent and “How are you gonna pay for this?” and “What if someone
gets sick?” and “How are we gonna pay our car bill?” And all the problems that
not having enough money creates, having money solves. It just erases all those
problems where not having money is a problem for you. Money’s just not an
issue. It’s not a problem. You got more than enough all the time. That’s what I
want for you.
Because now I get to take my dad golfing to the finest courses. We’re making
a list right now of the top 50 golf courses in the world. I’m gonna take him, and
we’re gonna play together at all of them. All right? My mom is coming to visit me
in California next month, and I was talking to her last week on the phone. She
said, “Hey, are we going back to Mastro’s?” I have spoiled my mother.
Now she expects to go to Mastro’s and have $500 dinners. I told her, “Of course,
Mom. We’re going to Mastro’s.” Right? And I love doing it for them. I wanna do
more for them in the future.
Money does not need to be a problem for any of us if we’re willing to develop and
put in the work to develop high-income skills and work hard for ourselves instead
of someone else. Okay? So yeah, fuck you, Mom and Dad. I’m not talking to my
parents. I’m talking to the whole society that sold us the wrong fucking plan and
how it’s our responsibility now to find the better plan and get to fucking work on
that plan so we can sprint to where we want.
All right, so yeah, fuck you, Mom and Dad, but yeah, I fucking love you too. I’ll
see you in the next chapter.
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Chapter #4
Fuck College
Fuck college. Listen, I tried college. I dropped out. Now colleges asked me to
speak to their students. Let me tell you this story.
So when I was twenty years old, I was at Michigan State University. I was one
year away from graduating, and I didn’t know what I was going to do after
graduation. I didn’t even . . . Frankly, I was failing every class I was taking. I didn’t
even know if I’d be able to graduate if I were to continue.
Fortunately, I discovered this thing called copywriting. Through copywriting, I was
able to start an online business, and within the first month, it was making me
almost $20,000 a month, which was more money than either of my parents had
ever made. I thought I was the richest person on the planet.
The first thing I did with the first $20,000 check I got was I went to craigslist.com.
I searched for a convertible that I could afford. I found an Audi A4 2004 Cabriolet,
beige interior, beige exterior, a convertible. I went to the used car lot. I took it for
a test drive. I parked back down. I said to the guy, “I want it.” He went, “Great.”
I went, “How much?” He went, “About $20,000.” I took out the check I just got,
endorsed it to him, and gave him the check. He gave me the keys and the title,
and boom, I now have my convertible.
I went back to school and campus, and I was driving around in my drop-top
convertible, thinking, “I am the coolest motherfucker on the planet. I’m blasting
Rick Ross. I’m going to be rich forever. This is amazing.”
A couple of weeks later, I hadn’t officially dropped out yet, and I was going to
a class. I pulled up to the building where the classes were. I parked my Audi
convertible there, and just as I did, a Toyota Camry parked right next to me. I got
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out of the car, the person driving the Camry got out of the car, and then we made
eye contact, and I saw it was my professor, the one who was about to teach me a
class about economics.
The professor looked at my Audi convertible, and I looked at her Toyota Camry,
and I thought about learning economics from someone who drove a Camry while
I drove an Audi, and they were in their forties, and I was twenty. And I got the fuck
back in my car, and I drove away forever. I dropped out at that moment. I thought,
“Why the fuck am I paying $25,000 a year to this school delivering a product where
the person delivering the product is teaching about money, and yet they drive a
Camry, and I’m already on my own and making $20,000 a month and driving an
Audi convertible? This doesn’t really add up. This sounds like a scam to me.”
So I took the car, and a couple of days later, I drove to the counseling office
because to officially drop out, you have to speak with a counselor there, and I
told her what I wanted to do. I wanted to drop out, and she said, “But, Jason,
you’re literally twelve credits shy of graduating. Why don’t you just finish and get
your degree at least as a backup plan?” And I told her, “A backup plan for what?
Because your backup plan consists of me losing my fucking life and wasting my
fucking life. There’s no way. That’s not a backup plan. That’s a suicide note. Not
happening. No chance. Not doing it.”
She couldn’t believe it. She fought me on it. Eventually, here’s what happened.
There’s this guy, Charlie Munger, who’s Warren Buffett’s business partner, one
of the smartest men on the planet, and Charlie Munger has coined this phrase
called “pain avoidance tendency.” It means that human beings will choose to see
what they want to see instead of the truth because it’s less painful.
This counselor, who had spent her entire life believing that college is the best,
most important, smartest thing any young person can do, could not believe it
when someone came up to her and said, “Your product sucks. I found something
much better.” She could not believe, could not understand why I would drop out.
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And to this day, she still doesn’t understand it.
But again, I’m that stubborn about these things. I get what I want when I need to
get it, and I dropped out. And I never fucking looked back.
Now I was pretty smart about this, I guess—or stupid depending on how you’re
looking at it—but I did spend my last year at Michigan State, just not going to
school. So I got a house right in the center of campus. I had my Audi convertible.
I had my online business. I worked for like an hour a day, and I spent the rest of
my time, frankly, partying. I had an amazing time that year. It was incredible fun.
And that year really gave me an inside look at what college is like for other
people because while all the other students were going to class and everything, I
was constantly being social. I was at the bars and the parties all day and all night,
and I talked to everybody, and I saw what college was really like for everyone
else. And you know what? If you’ve been to college too, it’s a party scene.
There are two groups of people in college. There are the ones who go there to
party, so they just get through class with the bare minimum. They cram the night
before so they can spend most of their time partying. And then there’s the other
group, which don’t want to party. They just want to study, and they take a whole
bunch of Adderall, and it’s all about getting a 4.0 and As on everything because
they’ve got to get their master’s, and it’s just this ladder that never ends, with
them just going further and further into debt. There are those two groups.
But neither of those groups is preparing at all for real life. Neither of those groups
is preparing at all for the real world of how business and money actually work.
Neither of those groups is, most importantly, developing any of the high-income
skills that they could learn in less than a year that would guarantee them a sixfigure income without a boss for the rest of their fucking life.
If you are not going to be a doctor, a lawyer, an accountant, or an engineer in
some type of science, I don’t see why you would ever blow your money, your
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hard-earned money, your investment on a product that is not going to deliver
the result that you want, period, even if everyone else is doing it. That’s why
most people go to college—because it’s the social proof effect. You’ve been
conditioned since you were a very, very young baby to go to college, get a good
degree, go to college, get a good degree, go to college, get a good degree.
You’ve heard that so many times, and that’s how the brain works. When we hear
something often enough from multiple sources, we believe it to be fact, not a
hypothesis, not a theory. We believe it to be a fact.
So we believe we must go to college and that there’s no other way around it, but
that’s a bullshit script. It’s not true. There are other plans and other scripts out
there that you can take on that will be so much better for you, that I want you to
take on.
Jim Rohn said that formal education will make you a living—that’s college—and
self-education will make you a fortune. I want you to take on the plan of selfeducation. There’s a word I’m about to tell you that is the most important word
in my life, and if you are ambitious and you are dedicated and you want this
fucking first-class life too, it is going to be the most important word in your life too.
Please get ready for it. I don’t want you to write it down. I want you to commit it to
memory. I want it tattooed on your brain. I want it written inside your veins.
All right, the word is this kaizen. K-A-I-Z-E-N. Kaizen. Kaizen means a lifestyle,
a philosophy, a total and utter commitment to consistent and never-ending
improvement. Constant and never-ending improvement. It’s a focus on just
getting a little bit better at the thing you’re working on every single day. You’re not
trying to be a superstar tomorrow. You’re not trying to be a billionaire tomorrow.
You just know over time. “If I just get a little bit better at what I’m doing every
day, I just focus on this thing in front of me today, and I get just a little bit better
at it today, over time, those little gains are going to add up into huge, huge
transformations.”
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Ben Franklin said, “Little strokes fell great oaks.” That’s kaizen. John Wooden,
the winningest basketball coach of all time, said, “Small things make big things
happen.” That is kaizen. Will Smith talks about how when you want to build a
skyscraper, you don’t look and go, “Oh man, that’s going to be really hard, to
build a skyscraper.” No. You get one brick, and you put that one brick down
perfectly that day, and then you come back the next day, and you get one
more brick, and you just lay that brick down perfectly too. And pretty soon,
brick by brick, day by day, you build your skyscraper that kisses the clouds and
penetrates the fucking world and towers over everyone else. But it happens
because you kaizen-ed it to get there.
When I was in eighth grade, I was cut from the middle school basketball team.
All my friends were on the team. I felt totally left out, and as a young kid, I just
decided, “I’m going to prove everyone wrong. I’m going to be the best basketball
player. I’m going to play on varsity basketball, and then I’m going to play college
basketball.”
Now one of the big issues that was going to stop me from that besides the fact
that I had a two-inch vertical jump was that I shot the basketball from my waist
instead of from my head. And if you’re constantly shooting a ball from your waist,
it’s really easy for the defense to block it. You need to shoot from above your
head. And I didn’t do that.
Now the problem was I’d been playing basketball for years. I had at least 365,000
failed attempts of how to shoot a basketball, meaning I had practiced at least
365,000 times how to shoot a ball from my waist. I had a lot of bad reference
experiences stored in my brain. So if you’ve ever failed with something or you’ve
been doing something the wrong way or you’ve had bad experiences with other
stuff in the past, then you have a lot of failed attempts stored in your brain too.
How do we overcome it? Kaizen.
So my dad, whom I love, and I, we go to the gym, and he commits to helping me
fix my jump shot. And I’m sitting there, trying to learn how to shoot from above
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my head instead of below my waist. Again, if you’ve been doing something one
way for years, it’s really, really hard to switch to a new way, isn’t it? And that’s
where a lot of people stop, and they give up because it’s too hard. You must push
through that early, what we call the pain period, because all the growth and all
this success, everything that you want lies right on the other side.
So I’m fucking pushing through that pain period. I know it’s uncomfortable. I
feel overwhelmed. I feel like this is working, but I would not go back because
going back would be . . . it would be apropos to failure, and I wouldn’t do it. And I
remember in the gym, even while I was practicing, my dad and other kids at other
hoops looking at me, telling me like they’re just talking shit to me, “Dude, just
stop. Jason, just stop. You’re not going to play varsity. You’re not going to play
colleges. Just stop, man. Go back to being a normal kid.”
And I refused. I made a commitment. “I’m going to fucking do this. I will not go
back.” And there were a lot of times where I wanted to, but I just stuck with that
commitment, and my dad and I went on and on and on, and we fixed it within a
few months of committed kaizen practice every day. And pretty soon, about a
year later, I was playing a game, and I made the basketball team, by the way.
I made it to college. But in that early game in freshman year, there was a game
where I hit thirteen three-pointers in one game, with my dad showing me off
in the stands. I remember hitting the thirteenth one and looking at my dad and
him looking at me, and we were smiling at each other. Like, that moment was
worth everything to me. But none of it would’ve happened without a total, total
commitment—mind, body, soul, everything—to the kaizen principle.
I like to think about water flowing through a creek. Can you imagine it? The water
flows left. It flows right. It flows wherever it can. It’s constantly flowing. Imagine if
the water flowing in a creek hits a bed of rocks. And it hits the rocks, and it goes,
“Oh crap, I hit the wall. I didn’t do this right.” And the water just stops and gives
up.
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So imagine if the water hits a wall, and then it just stops and gives up. We would
call that very neurotic water. We would call that water with low self-esteem. And
frankly, that wouldn’t be water because water doesn’t do that. Water hits the bed,
and then it just keeps going the other way. And in your journey, in your growth,
you’re going to hit a lot of walls. Don’t be low-self-esteem water. That’s not even
a real thing. Water just goes. Be like water. Like Bruce Lee said, you hit the wall.
Great. You bounce back the other way. If you keep doing this and you just keep
kaizen and just get a little better every day at the high-income skill or skills that
are going to make you rich and free and powerful, you’re going to do so fucking
well, my friend. So fucking well.
And just in case you’re wondering, I still spend thirty minutes of my day every
morning kaizen-ing, meaning I figure out the most important high-income skill I
need to add to my repertoire right now in my life and in my business.
Then before I do any work, before I answer any emails, before I do any
interviews or any podcasts or anything, I spend thirty minutes quietly alone,
studying that skilling, practicing that skill, kaizen-ing that skill. Because kaizen—
skill development, skill acquisition—is the most important thing that over time will
set me and you apart from everyone else. And it’s not even close. I will always
kaizen.
So fuck college. Choose the kaizen lifestyle. The kaizen commitment. Kaizen.
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Chapter #5
Fuck Getting Rich Slow
Fuck getting rich slow. I hear them run out, “Jason, but getting rich quick—
that’s a scam.” “Bullshit.” I say that in all caps. “BULLSHIT.” The only scam was
people telling me you can’t get rich quick. I did. My friends have. Many of my
students are right now. Why shouldn’t you be next?
Thinking about this idea of getting rich quick as a scam—it’s not real. It’s bullshit.
Who tells you that? All the people offering you opportunities to not get rich quick.
All the people offering you opportunities to get medium, average, mediocre
income very, very slowly over your entire life.
Those are the people who say it. Think about it like this. Imagine I was the mayor
of Los Angeles and I needed desperately to get more and more people to come
to Los Angeles. I wouldn’t go to the world and be like, “The West Coast is great,
but the East Coast is also great.” I would be like, “No, the East Coast is a scam.
The East Coast is cold.” I would tell you all the reasons why the East Coast is
bad to get you to come to the West Coast.
If your boss, if those companies are offering you mediocre salaries and pension
plans and 401(k)s and ways where you can retire at sixty-five—basically forty
years to have any real money or lifestyle—then of course, I’m going to say the
other side is a scam. “The East Coast is a scam.” Of course, I’m going to do that.
It’s in their best interest to constantly remind you and tell you that “getting rich
quick is bullshit. All that stuff’s not real. All those testimonials you see are fake.”
That’s in their best interests. Because if it was all real and if it was all true, then
how many people would they lose? How many winners? How many leaders?
How many badasses would be like, “Oh wait, you mean that other shit is actually
real? You actually can get rich quick? You mean those testimonials are actually
real? Fuck this.
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Fuck this 4-grand-a-month 401(k) bullshit, working at a job, coworkers, no life.
Fuck all that shit. I’m just going to go do my own thing, make ten times this
amount of money in a year, and live my life on my fucking terms”?
It’s a mental prison they lock you in, and there’s actually a term for it. It’s called
psychological isolation. Let’s say that you want to go to a new restaurant that’s
just opened up in town, and you mention it to your girlfriend. She goes, “Oh no,
my friend, Denise, she just went there, and she said it was terrible. She said the
food was awful. All the reviews were fake. It’s a terrible place. We can’t go there.”
Now normally, you wouldn’t even think about it. You’d be like, “Okay, let’s not go
there,” and you’d go somewhere else. What did your girlfriend just do to you?
She just psychologically isolated you from trying the restaurant. You don’t know
if that restaurant is good or bad or great or terrible. All you know is one friend of
hers didn’t like it. How does that have anything to do with you? Don’t you have to
try it to find out for yourself?
I want you to stop living off secondhand experiences. Start living firsthand. It’s
called actually living instead of living through the experience of others. It’s called
living at your edge, being real, doing the things that wake you up in your own
life, and not relying on other people’s experiences. So, when they tell you getting
rich quick is a scam, that’s the equivalent of them saying, “Oh, that restaurant’s
terrible. Don’t go there.” So, you never go there, and you never find out for
yourself what could have been.
Yes, you can get rich quick. Yes, I can show you how. All right, getting rich quick
means that you’re going to be doing it on your own. It means you’re going to be
building your own wealth and generating your own income using high-end skills
on your own and not taking their safe, predictable plan of a degree, a job, and a
mortgage. Of course, they’re going to protest getting rich quick. It’s not in their
best interest for the best people to start their own businesses and do their own
thing and be freelancers and so on and so forth.
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Getting rich quick is a wonderful thing. Just take a step back for just a second
and ask, “How is getting rich quick a bad thing?” Would you rather be rich
tomorrow or in twenty years? Everyone wants to get rich quick. They’ve made a
good thing a bad thing, and it pisses me off. It’s a very real thing.
I got rich quick. When I was twenty, as you know, I started making six figures. It
took me one month. I went up to almost $20,000 a month. I stayed at a twentygrand-a-month income level for three years because I believed that was a lot of
money and being a millionaire just took too much time and I wasn’t smart enough
and I wasn’t ready for it and I was too young to make a million dollars. All this
bullshit they had put in my head when I was younger stopped me from ever going
above $20,000 in one month.
Then I started smoking a ton of weed in California because I got that legal card
that allows you to order all the weed. It was ridiculous. I could order weed, and I
could order a pizza, and the weed would be delivered to my front door faster than
the pizza would be. That was ridiculous, and the more I smoked weed, the less
time I spent . . . And the real reason I went bankrupt when I was twenty-two is I
stopped kaizen-ing completely. I just stopped kaizen-ing, and I started partying
too much. I started hanging out with the wrong people, and pretty soon, I had no
money. I had one choice. It was April, and I was either “I’ve got to pay my taxes”
or “I can pay my rent,” and I chose to pay my taxes.
So, my landlord kicked me out, and I had to call my mom and say, “Mom, can
I move back in?” And she put me in the basement there, and I needed three
blankets just to keep warm in that basement. I even remember the first night, I
couldn’t sleep a wink. Imagine that. You’re making twenty grand a month, twentythree years old. You’re living in a penthouse in San Diego, and then a week later,
you’re sleeping in your mom’s basement, broke in Michigan.
I’m sitting there, and I’m like, “It can’t get any worse than this,” and the next
morning, my mom shouts down the basement, “Jason, wake up!” “Fuck. Yeah,
what is it, Mom?” “I have a plumber coming at three this afternoon, so I need
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to make sure you’re home at three. I have laundry I need you to do, and I put a
grocery list on the kitchen table. I need you to pick up those groceries as well.” I
had literally become my mom’s personal assistant.
That was it for me. That was rock bottom. When I hit rock bottom, I remembered,
“The floor is not sticky paper. It’s a trampoline.” So I bounced back off of it, and
I shot out of that basement from the $20,000 that I was making before going
bankrupt. I shot out of the basement from bankruptcy. Within three months, I was
making twenty grand a month as well as running a new business online because
I still had the skill. Even though the previous business had failed, I still had the
skill, the high-income skill of copywriting, and I was making twenty grand a
month within three months from my laptop, and by then, I had moved back out to
California. “Sorry, Mom. I love you guys, but I can’t live at home or in Michigan.”
Then by about month six, I continued working at my copywriting, continued
working on all my important skills and kaizen, and I wrote a book. And you may
know that I was a dating coach in my mid-twenties, and that’s how I became
a millionaire, helping men have better relationships and more confidence with
women. Some of the stuff I wrote, you can google them. You can see I said some
really out-there shit when I was in my mid-twenties online. I don’t regret it. I said
everything I said because I believe in just being free flowing and just saying what
you want to say.
I believe words aren’t that important, but I said some really far-out shit, and I
created some content that would make most people uncomfortable. Not me.
One of the books I wrote was called 77 Ways to Make Her Want to F*ck You.
That’s what it was called—very, very, very, very upfront. You can tell I wasn’t that
creative in my title, just 77 Ways to Make Her Want to F*ck You. But this book
sold like gangbusters. The very first week I had launched it, I made $50,000 that
week. I was 24 at that time, and I remember going to Vegas. If you make $50,000
in a week on a book called 77 Ways to Make Her Want to F*ck You, you clearly
know the first place you’re going to celebrate is Vegas.
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So I go to Vegas with my buddy, Gregg, and we’re partying in Vegas, and amidst
all the partying and all the fun, I’m thinking, “Wait, why can’t I just do that again?
I wrote this book. I wrote copy. I figured out these methods that really work,
and I made $50,000 last week. Why don’t I just do that all over again and make
another $50,000 next week?” I remembered that while partying in Vegas in my
ridiculously drunken state, whatever I was doing.
I came back to California, and I just did it again. And then I did it again, and I
did it again, and I did it again, and three months later, after that, I was making
over $100,000 a month. I was a millionaire. I was still 24 years old. That’s called
getting rich quick. When a guy strikes oil, he doesn’t ration out the oil over time.
He sucks out every drop as fast as possible.
If you have a job right now, you are in a glass cage right now, one that you
probably can’t even see. On the other side of that glass cage is a field. That field
is freedom. It’s where all my friends and I play, and in this field, for you, there are
multiple oil mines. Each of these oil mines represents something called a highincome skill. We just need to get you out of that cage and into this field with us
and find you the right oil well, the right high-income skill so you can strike wealth
fast too. And the best part about this is it’s not a gamble, and you’re not relying
on anyone else. You are in complete control of your destiny this way, and it’s not
a gamble.
I don’t gamble, not even in Vegas. I go to Vegas, not as much as I used to, but
in 2015, I went to Vegas twenty-five times. Twenty-five times. All right, imagine
all the debauchery I got into. I never gambled. I don’t gamble, not even in Vegas.
I think it’s fucking stupid. I only play games I can win. High-income skills are
games that you can win. You can’t lose at these games. You can only win at
them, and you just have to find the right oil well, and . . . you strike it rich. And I
will show you how to do that.
So remember, all right? Fuck getting rich slow. Get rich quick. You got this.
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Chapter #6
Fuck Shiny Object Syndrome
Fuck shiny object syndrome. You need one skill. Just one skill, and you are
set. A very specific skill but one skill. No job, no boss required. What is shiny
object syndrome? It’s this syndrome that people get when they first decide, “You
know what? I’m done with this fucking rat race plan. I am gonna live this firstclass-life plan, this laptop-life plan.”
When they start learning all the different ways you can make money from your
laptop today, in 2020, they get shiny object syndrome. They go, “That one looks
really good. Oh my god, and I need this too, and this looks good too. I heard
this guy say this and this girl say this. Wow, these all look so good.” They jump
around from opportunity to opportunity like frogs on lily pads.
If you are on the “shiny object syndrome” plan right now, you need to stop. If you
are just at the point where you’re like, “You know what, Jason? You’re exactly
right. You, dude, are one persuasive motherfucker. I’m done with this rat race
shit. I’m going to my first-class life. I’m going to my laptop life. I am going to do
this” and you’re about to jump into this world of making money from your laptop
and in this life, then I need to stop you from ever getting shiny object syndrome
so I can save you from the years of pain that will cause.
All right. So if you’re coming into it, I’m gonna stop you from shiny object
syndrome now. If you already have shiny object syndrome, I’m going to starve
that beast and feed a much better beast called high-income skills. Now people
always wanna know like, “Jason, how did you go from zero to millionaire in only
nine months?” Now I told you a little bit about it before, but people . . . At the time,
dude, it wasn’t real estate. I didn’t get lucky. I didn’t have some weird rich uncle.
Nothing was given to me. I started from zero just like everyone else.
But I had one specific skill, a high-income skill that I’m gonna tell you about in a
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moment, that I’m going to want you to get to, and you’re gonna . . . I’m bringing
oceans of passion to talk you into that. Trust me on that, all right? I’m fucking
coming.
But with this high-income skill, I went from zero to millionaire in nine months. I
have a student, one of my clients, Sam Robson. Sam was a struggling personal
trainer just making a few grand a month, working crazy hours, getting up at 4:00
a.m. to train clients. Sam had shiny object syndrome. He tried to write an e-book.
He looked at doing closing over the phone. He looked at affiliate marketing. He
was all over the place. I taught him this one skill.
Now Sam is making $20,000 a month himself. Now he’s completely free, no job,
no boss, has an incredibly bright future now, all right? The skill I taught him, the
skill I have, is the one I’m gonna push on you, but it’s one skill that is part of a
bigger group, and that bigger group is called high-income skills. You’ve heard me
say it a bunch of times here so far, and I’m gonna tell you again. I’m gonna define
it for you now.
What is a high-income skill? A high-income skill is a skill that you will always
make a minimum of $10,000 a month or more with. It’s a skill you take to the
marketplace, you take to businesses, you take to CEOs, you take to companies
and agencies, you just take to the world out there, and it’s a skill that they need
help with. They don’t wanna hire in-house for it. They wanna hire someone who’s
good at the skill, and they pay big money for it, like one or two or three or five or
ten thousand dollars a month, for you to just perform this one skill on your time
from your laptop.
So what are some examples of good high-income skills? Sales or something
closer is a good high-income skill. Getting good at Facebook ads or just ads
in general or social media ads is a good high-income skill. Being a consultant
is a high-income skill. Being a web designer is a high-income skill. Being a
programmer or a coder is a high-income skill. But none of them are the most
important or the most powerful high-income skills, and it’s not even close, all
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right? I’m about to tell you about the best high-income skill in the world, and yes,
I am totally, completely biased because of what this skill has done for me.
This skill took me from zero to millionaire in only nine months. This skill got me
my first Porsche when I was twenty-four. This skill got me my Aston Martin when
I was twenty-five. This skill got me my Bentley when I was twenty-eight. This
skill got me a mansion on the beach in California. This skill got me a penthouse
condo on the beach in Puerto Rico.
This skill has gotten me connected with billionaires and has gotten me featured
in and talked about on the Joe Rogan Show and helped me make a book that
became a best seller. Yeah, I’m fucking bragging right now, but I’m not bragging
about me. I’m bragging about this fucking skill and how good it is, okay?
My buddy Joel Marion was a high school gym teacher in Jersey. He discovered
this number-one high-income skill during a lunch break and immediately put his
attention into it, and in less than a year, I watched Joel move to an ocean-side
paradise in Clearwater Beach, Florida, as a millionaire.
Or take my friend Justin Goff, who used this skill to write himself a $3 million
check when he was 32. Justin spends his days hanging out with his friends and
his dogs now.
I think it’s a shame you don’t know this skill yet. I think it’s a crime colleges won’t
teach it to you. With the skill, you can work from home, take naps in the middle of
the day, and never take orders from a boss again.
BUT… this skill also takes time to learn. In my experience, it takes one year to
get decent at it, and another 1-2 years to get good enough to earn 6-figures year
after year with it.
So before I tell you about this “long-term High-Income Skill”, I’ll tell you
recommendation for anyone wanting to replace rat-race life with laptop life:
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1. Learn the method of Typing Messages to earn $3K-$5K/mo from home. Do
this first because it’s much easier and works much faster. Let’s call this your
“Short-Term High-Income Skill”. And once you’re making $3K-$5K/mo from home
with this, now you have the freedom to do what you want. And if you want to keep
earning more from there..
2. Then you’d go to the Long-Term High-Income Skill I’ve been talking about in
this chapter. And that skill is called copywriting.
Justin Goff used copywriting to retire at 32. My friend Joel Marion used
copywriting to get that Florida mansion. I used copywriting to make 6-figures from
my dorm room and grow a business to 55 team members today.
So what is copywriting? Copywriting is the words that get money. It’s the words
that inspire others. It’s salesmanship in print. It’s the messaging. That’s it.
It’s just the words. It’s the messaging that makes money. Copywriting for the
internet
. . . it’s like oxygen, right? It’s oxygen for the internet. Copywriting is everywhere
online, everywhere, but you won’t see it until someone points it out to you. Those
words on a Facebook ad—that’s copywriting or what we call copy for short.
YouTube titles? Copy. Instagram captions? Copy. Sales videos, sales letters,
email marketing, webinars, product descriptions, biographies—all of them are
pure copywriting. But copywriting does more than turn your iPhone or laptop
into an ATM machine like it did for me and my students. When Hitler or Churchill
spoke, they were speaking copy to sell their audience an idea. Without copy,
Churchill may have lost to Hitler, and then we’d all be living in a fucking Man in a
High Castle world today.
I did so bad in school, I had to hide my report card from my parents. I will
never be a good writer. I’m not a good writer. I’ll never write a novel because
copywriting has nothing to do with writing. It’s about having a few persuasive
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ideas and then using formulas that we’ve already created to channel those ideas
in ways that generate money from your laptop. That’s it. All right? So you can
learn it but just remember, it’s the Long-Term High-Income Skill. The Short-Term
High-Income Skill for people who want to earn a full-time income from home now
is my Typing Messages method because it’s easier and faster.
But above all, fuck shiny object syndrome. Pick your High-Income Skill and
COMMIT to it.
35
Chapter #7
Fuck Waiting.
Fuck waiting. Sheep wait. Lions act. A few years ago, I was in Chicago. I
brought my girlfriend with me, and she tells me she’s never been to the Sears
Tower. Listen, I grew up in Michigan. I went to Chicago a bunch of times when I
was younger with friends and stuff, and we went to the Sears Tower. You go to
the top floor of the tallest building in America. You see the view. You see Lake
Michigan. I’m like, “You have—like, we’re going right now.”
So I just stop what we’re doing, and I lead her to the Sears Tower, and we get
there. I notice this line. There’s a line outside the Sears Tower that literally goes
around the block. It is an hour-and-a-half wait to get into the Sears Tower on this
Saturday. So I walk to the front, and I find someone working there, and I’m like,
“Hey, is there a faster line? Like something I can pay extra to just not wait and
skip this line?”
The guy goes, “Yeah, of course. You see that line over there?” And he points to
the other side, where there’s literally three people in line, and he goes, “That’s the
VIP line. It’s an extra $20. You can go there.” I go, “You mean that line there where
there’s three people? Like, no wait?” He goes, “Yep, you can go over there.”
Instantly, we go over there. We wait eight seconds. I pay the twenty bucks extra
per person, and then we’re on top of the Sears Tower in less than five minutes,
while everyone else in that main crowded line would wait another hour and a half.
Why the fuck would they all be waiting? It’s only twenty bucks extra to skip the
wait, right? To skip the line.
Most of them are waiting in the line not because they couldn’t afford the twenty
bucks but because they are trained to wait, because they believe in scarcity,
because they want to take their time, because all the bullshit that they were
conditioned with from a young age has trained them to go where everyone else
36
is going—wait your turn, wait in line, save money, hoard money—all these beliefs
that will stop them from ever achieving true freedom and wealth in their lives.
Here’s the thing. Let’s . . . if you’re a logical person, you’re skeptical, let’s talk
math here, right? If you’re going to wait in line for an hour and a half to save $20,
then what you’re telling me is that your time is worth no more.
I’m doing the math in my head right now, so twenty bucks . . . Basically, you
save $20 by waiting an hour and a half, which means your time is worth $20 for
every hour and a half or $13.33 an hour. That’s what you’re saving. You’re saving
$13.33 an hour. So what you’re telling me is there is nothing you can do in your
life where you make more than $13.33 an hour, because if there is, then you’re
wasting your time.
Logically, you can skip the line, pay the extra twenty bucks, and then, with the
extra hour and twenty minutes that you just saved, go do the thing that you can
make more than $13.33 per hour with and make more money back. You are
losing money by waiting in line. All right? Fuck waiting. Fuck it. The term you’re
looking for is “buy speed” or “take action.” Buy speed and take action.
I want you to develop the action-taking habit. You ever heard when you were
younger a quote that said, “Good things come to those who wait”? Right? That’s
what we’ve all heard. “Good things come to those who wait.” Bullshit. Good
things don’t come to those who wait. Good things come to those who take action.
Nothing comes to those who wait. Very, very simple.
My goal for you is when you get an idea—because I know you’ve had ideas in
the past, and I know you have some good ideas, but you haven’t acted on them
fully, you’ve tried a little bit, or you hit that pain point, and then you give up—I
want you to develop this action-taking habit, and the action-taking habit is really
simple.
It means when you get the idea, you then limit the amount of time between idea
37
and action, and you make it as close to zero as you possibly can. Imagine the
space between idea and action getting smaller and smaller and smaller until the
difference is almost imperceivable.
I want that space between idea and action to be as close to zero as humanly
possible. That is the action-taking habit. That’s how you make your will felt in the
world because it is action takers who rule the world. Two of my heroes, they’re
not even real people. Tony Stark or Iron Man and James Bond—both these guys
are great models for someone who takes action immediately. Tony Stark gets an
idea. Eight seconds later, he’s already implementing it.
James Bond has to do something. He doesn’t bitch about it. He doesn’t complain
about it. Instantly, he’s into the next thing. He’s doing it. He takes immediate
action. My brother tells the story that when I was twenty and I was still a college
kid and I was still struggling in school, I discovered this online marketing thing,
I got all these online marketing skills, I basically took the money I had, and I
invested in all the internet marketing courses I could from one guru.
I took all the courses, and I went into the basement, and he says I literally didn’t
come out for three weeks. I had spent the entire summer in that basement
studying these courses, and when I came out from that basement three weeks
later, I had a six-figure income stream from the internet already going. He loves
to tell that story, all right? That was immediate action. I got the course. When
people get the course, they barely read it.
They read 10 percent of it, they put it in a drawer, and they watch Netflix. I get the
course, I go into the basement, I cut off the rest of the world, I commit completely
to mastering this shit, and I come out three weeks later with a fucking six-figure
income stream.
In 2018, I had enough with paying taxes in America, the way it’s set up,
especially in California. I just think it’s ridiculous. I have a belief. I think taxation is
38
theft. I just, I do. I would much rather . . . like Dan Kennedy jokes, I would like to
sue. With all the taxes I paid, the millions and millions I’ve already paid in taxes
in my life, I would love it if the U.S. government sent me a bunch of pictures of
where my money was going to. Like, here’s the family who’s getting some of the
money, and here’s . . . Like, show me where the money is going, like the way that
if you support children in a Third World country, the charity sends you a picture of
the children that you’re feeding and putting clothes on and helping go to school
so you can hang it up on your refrigerator.
I want pictures of all the people my tax money’s helping. I want that on the
fucking fridge. I want a letter from them every year thanking me for doing all this
work and giving them money that they didn’t have to work for. That’s what I want,
but I hit a point this year where I was like, “I feel like I’m being stolen from. I’m
being fucking robbed for all the hard work I’m doing, and the government’s taking
more than 50 percent of it.”
So I went and looked at my options, and I found Puerto Rico, right? And I had
been to Puerto Rico, and I have friends in Puerto Rico who already live there,
and I love the island. I’ve already visited there. I’ve vacationed there, and I was
like, “Wait, this is a real option. I could live there. I already love it there, and the
tax laws are incredible, and they’re completely legal.” Within two days, I was
moving to Puerto Rico.
That’s how fast I take action on this stuff. This book that you’re listening to right
now? I had the idea two days ago. I don’t fucking wait. I’m immediately taking
action. I outline what I want to talk about, and the passion just rips through me
because when you get an idea, that’s when the passion is hot. That’s when
you’ve got to take action on it. You know that passion goes cold after a couple
of days. The idea goes cold after a couple of days. You have to put it into action
immediately. Otherwise, it will slip through your fingers forever.
I want to end this chapter with a parable that I love. So here’s this parable.
There’s this lioness, and it’s jumping from one hill to another, and while jumping
39
from one hill to another, she gives birth to a child. Now the child falls down the
road, where a big crowd of sheep is passing. Naturally, this baby lion mixes in
with the sheep, lives with the sheep, talks like a sheep. Now the lion has no idea,
not even in his dreams, that he was a lion. How could he, right? He grew up,
and all he saw were sheep, and there were sheep all around him. He’s never
roared like a lion because a sheep doesn’t roar. He’s never been alone like a lion
because a sheep is never alone. This lion is always in the crowd, with the sheep,
where it’s cozy and it’s safe and secure. All the sheep just hang out together.
If you see sheep walking, you know they walk so close together, they’re almost
like stumbling on one another. They’re afraid to be alone. Then the lion starts
growing up, and the lion starts identifying mentally with being a sheep, but
biology doesn’t care about your identification. Nature isn’t going to follow your
mind. You can’t outsmart nature.
Nature gets the last laugh. So this lion becomes this really powerful young lion,
but because things happen so slowly, the sheep become accustomed to him.
They become accustomed to the sheep. They think, like, he’s a little weird. He
looks a little different. He behaves a little differently. He’s growing a little bigger,
but maybe he’s just pretending to be a lion. They don’t know.
They know he isn’t a lion, right? Because they’d seen him since his birth.
They brought him up. They’d given milk to him. He eats what they eat. He’s a
vegetarian like them. They just accept the differences. He’s a little bit bigger. He
looks a little different, and a very wise sheep in the colony even says, “It’s just
a freak of nature. It happens once in a while.” So the lion himself accepts it as
true. His color is different. His body is different. He just must be abnormal. He just
must be a fucking freak, but the idea that he is lion? That’s impossible.
All the sheep surround him, and all the sheep psychologists give him
explanations. “You’re just a freak of nature. Don’t be worried. You’re one of us.
We’re going to take care of you. Don’t you worry your pretty little head about
it.” Then one day an old lion passes by the sheep, and it sees the young lion
40
standing far above the crowd of the sheep. This old lion could not believe his
eyes. He’s never seen such a thing, nor has he ever heard that in the history of
the world, a lion can be in the middle of a crowd of sheep, with no sheep afraid.
Yet this lion is walking exactly like the sheep, grazing on grass.
The old lion rubs his eyes. He couldn’t believe it. He forgets he was even going
to catch a sheep for breakfast. He just forgets breakfast. It’s something so
strange that he is determined to catch hold of the young lion and find out what
the fuck is happening here, but he’s old, and the lion’s young, and the lion runs
away. Because he believes he’s a sheep and there’s this much danger of the
identification, like, he, the young lion, just runs like a lion, and the old lion could
barely catch him.
Finally though, the lion gets hold of him, and the young lion is crying and
weeping like a sheep and saying, “Just forgive me. I am a poor sheep. Please,
please let me go.” The old lion says, “You idiot. You simply stop this nonsense,
and you come to me. You come with me to the pond.” There’s a pond nearby,
and he takes the young lion there. The young lion doesn’t want to go. He goes
reluctantly, but you know, what can you do, right? Against the lion, you’re only a
sheep. He may kill you if you don’t follow him, so the young lion goes. The pond’s
silent. No one’s there. No ripples—it’s like a mirror.
The old lion says to the young lion, “Just look. Look at my face, and look at your
face. Look at my body, and look at your body in the reflection.” In a second, there
comes a great roar, and the hills echo this roar. The sheep disappear, and the
young lion is a totally different being. He recognizes himself. The identification
with the sheep was not a reality. It was just a mental concept.
Now the young lion has seen the truth. The old lion says, “I don’t have to say
anything anymore, do I? You have understood now.” The young lion could feel
a strange energy he’s never felt before coming up through him, as if it had been
dormant, waiting to be unlocked and unleashed and activated. He could feel this
tremendous power coming through him, and it’s weird because he has always
41
been a weak, humble sheep, he told himself, and it’s like all that humbleness, all
that weakness—all of it just simply evaporates in an instant for him.
Is it possible that you could be a lion surrounded by a bunch of sheep that are
leading you to believe that you are much less than you really, truly are? Sheep
wait. Lions act. Fuck waiting. Take action.
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Chapter #8
Fuck. It. Fuck it. Start over.
Fuck. It. Or better said, “Just fuck it.” I believe the two most important days in
your life are the day that you’re born and the day that you find out why. What is
this idea, “fuck it”? How the hell is “fuck it” part of this book? Isn’t that what weak,
dumb people say when they should be working hard or going after what they
want? And they go, “Oh fuck it, I’ll just have a drink” or “Fuck it, I’ll just stay in
bed” or “Fuck it, I’ll hit the snooze button on my alarm clock” or “Fuck it, I’ll let this
person get away with it and get the credit that I deserve.”
No, that’s not what it means. “Fuck it” is a double-edged sword. It can be used
dangerously in the way that I just described, or it can be used as a philosophy to
literally transform your entire life in an instant if you choose to.
What I’m going to give you in this chapter are just . . . I’m going to drop bombs on
you. I’m going to give you a barrage of stories and ideas and understandings and
reasons why “fuck it” is the way of life for people like you and me. And I’m going
to show you exactly how to apply it to your shit, all right?
So as you know, I was a dating coach for a very long time. In the dating world—
in the pickup artist world, so to speak—there was the . . . One of the first people
who had ever taught the stuff was named Mystery. He had a show on VH1—tall
guy, wore like six-inch platform shoes and feather boas around his neck and tall
hats, weird dresser but had some really good ideas that we can apply in life.
One of his ideas was something called the three-second rule. See, for most of
the guys whom he’d coached, he would say, “There is an attractive girl. You like
her. Go approach her and talk to her,” and they wouldn’t do it. They’d get scared
in their little pants.
So what Mystery did is he created the three-second rule. He said, “The minute
43
you see someone you want to go to, you have to go. You start moving toward
them. You have to go approach them within three seconds or less ’cause if you
give yourself more than three seconds, you will undoubtedly talk yourself out of
the opportunity that was put in front of you.”
Better than the three-second rule, what we taught our guys and what was so
successful, is they just trained themselves. Whenever they saw something they
wanted, instead of waiting for their brains to come up with reasons why it was not
going to work, why they shouldn’t do it, or all the bullshit limiting beliefs that they had,
they just had to say, “Fuck it,” and they went. Right? “Fuck it,” and then you go.
When I had first learned how to attract a woman, I didn’t lose my virginity ’til I was
twenty. I was just like a total klutz, shy, a wallflower with girls. When I had first
started learning how to actually be confident with women . . . I remember I was
learning this pickup artist stuff ’cause I really wanted to feel good around women.
I wanted to get indicators of interest from them.
I wanted to feel desirable as a man. I was learning these lines you could say
to flirt with girls. I remember I was at Michigan State, and I was just shooting
around, playing basketball. It was an open gym, and there was the most beautiful
girl I had ever seen at that point in my life shooting at a hoop right nearby. We
ended up shooting around the same hoop, and neither of us were talking to each
other. But like, our balls went by each other, and we made eye contact, but no
one said anything.
Then at one moment, she shot the ball, and the ball bounced off the rim and right
toward me. She ran toward it ’cause she wanted to get it before I could hit the
ball to her. She ran toward the ball, and she reached for the ball, but she missed.
Hand-eye coordination was off. She missed, and she ended up with her hand
stroking my crotch area, exactly where you are imagining right now. At that exact
moment, a flirty line that I had just read about came up in my brain.
The line was . . . well, I’ll tell you in a second. But the line came up, and it was
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something “I” would never say. Who was “I”? The version of me I thought I was at
that point would never say it. But that version of me never got girls. So I thought,
“Maybe I should try something new.”
An old lesson from personal development is that to become who you want to
become, you have to temporarily become “not you”… because that person you
want to become is different from who you currently are. You need to temporarily
take those clothes off so you can get into bigger, better, more badass clothes.
Right? And that was me. I was changing. I was saying, “Instead of saying the
stuff that gets me nowhere, and being afraid to say what truly I want, I’m going to
say whatever I want now. I’m going to be free with my expression.”
And this flirty line came up. “Should I say it to her? Fuck it. I’m going to say it.”
After she accidentally got me in the crotch area, I told her, “Listen, if you wanted
to cop a feel, you could have just asked.” And immediately, she started giggling.
We started flirting, and within a month, she was my girlfriend. FUCK IT.
When I was twenty-three in my mom’s basement, trying to figure out a plan to
shoot out of there and become a millionaire, I had this idea of taking my dating
business online. As a side hustle, I had helped people with their dating lives for
many years in the past, and I was good at it. But I had never gone online, and I
was very private, and frankly, I was kind of ashamed of it. I didn’t want people to
know what I thought. It was embarrassing. I had a mom and a sister, and what if
all these people found out I was living out of fear?
And I was asking, “Should I take this online? I think I can make it successful, but
fuck, what if all my friends find out and my family finds out? What’re all these
people . . . what are they going to say? How are they going to judge me?” And
one day I just said, “You know what? If I’m asking myself, ‘Should I, or shouldn’t
I?’ the fucking answer is very fucking clear. It means I should.”
If you are ever asking yourself, “Should I, or shouldn’t I?” it means that
you should. So I’m like, “Should I do it? Should I? Fuck it. I’m gonna do it.” Nine
45
months later, I was a millionaire. FUCK IT.
By 2016, my dating business had generated tens of millions of dollars online,
but I had no more passion for teaching it. I have an amazing relationship with my
girlfriend. We’ve been together for 7 years now. I’m no longer passionate about
teaching guys how to get girls.
My mission at the time was to help a million guys become the most attractive,
dominant, successful versions of themselves so they could do what they want,
when they want, with whom they want.
It took several years to hit that mission, but we’d hit it. I’d achieved my vision.
And I didn’t have a new one. As the good book says, without a vision, the people
perish. I was perishing.
Lost, I hired a business coach named Taki. I paid him $50,000 for his help. I
wasn’t sure if he could help me but FUCK IT, right?
So Taki shows me a new way to make money online. I told him, “There’s no way
this’ll work.” He goes, “Just try it…I think you’ll be surprised.” Again, FUCK IT,
right?
So I tried it.
And dude.
It worked.
So well.
I’ve been making money online since I was in my dorm room. It’s been 12 years
now, and in those 12 years, I’ve made laptop money a lot of different ways.
46
But never in the way Taki showed me. This was SIMPLE. Required only one skill
to learn. Was extremely ethical. And it made money almost immediately.
With this method, all you have to be able to do is TYPE MESSAGES to earn
$3K-$5K per month from home.
You can type the messages on Instagram DM, on Facebook Messenger, on
What’sApp or even SMS. They ALL work.
That was two years ago, and we’ve made a lot of upgrades to the “SEND
MESSAGE, EARN INCOME” system Taki showed me.
It’s become a thing of its own and it’s working better than ever. In the last two
years, my companies have made millions of dollars with this method. But it’s not
just me.
Once I saw how well “Typing Messages” worked, I started teaching it to ordinary
people who did not want to get stuck living in the rat-race too.
First, I showed Eric Cipolla what messages to type. He made $10,000 the first
week.
Then, I showed it to James Conti. He made $55,000 last month.
I showed it to others too. Sean Ferres bought a new Mustang with part of his
“type these messages” profits.
Right now, over 155 ordinary people are now earning a full-time income from
home typing these messages I’ve taught them to type. Most of them are under
the age of 25. And I am HYPED.
Remember when I was saying before I’d lost my passion at the end of my dating
coach career? Well… MY PASSION IS BACK :)
47
I’m on a mission now to help as many people as possible replace rat-race life
with laptop life. I’ve helped over 155 people now, and in that time, I’ve also
helped create 23 Millionaire Students. (These are ordinary people who have
learned my methods and are now running million-dollar businesses.)
NONE OF THIS WOULD HAVE HAPPENED IF I HADN’T SAID “FUCK IT”.
I’d still be stuck.
Lost.
Drifting through my life, aimlessly glued to social media, going nowhere.
FUCK THAT :)
It’s simple. This is a life philosophy. You say “Fuck it” and then you GO for what
you want.
Like I said, this can be dangerous, and it can be life changing, right? Finding that
edge for you, the right or wrong time to say, “Fuck it.”.
I wish I could tell you there’s a science for it, for instance when you say, “Fuck it”
in this instance but you don’t in that instance. I can’t. This is where your brain and
your heart and your soul and your gut and your instincts come in, and it’s your
responsibility, finding that edge, when and when not to say, “Fuck it” and just go.
That is your responsibility, all right? But we gotta say fuck it. We simply have to
say, “Fuck it.”
I had so many fears about that dating business. Starting it, I said, “Fuck it.” It
was the greatest fucking decision I could’ve ever possibly made. I was trusting
my gut. I followed my heart. I just went for it. Then I said, “Fuck it” to go with the
“Rat Race Life To Laptop Life” mission I have now, to leave the dating business
I’d known so well. Can you imagine leaving a business that makes you millions
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of dollars where you only work a couple hours a day? That’s what my dating
business was for me. But I couldn’t stay there.
I gotta go. I gotta do what I love. I’m not one of those people who can just spend
fifty years doing some shit I don’t like for a good paycheck. I cannot fucking do
it. I have to be motivated, I have to be inspired. I have to be passionate, period. I
have to be, all right?
I went online, and I did some searching on regrets people have. There are really
interesting stories that people share about regrets. This one person shared a
story where they said, “In the final decade of his life, my grandfather woke up
every single day at 7:00 a.m. and picked a fresh wildflower on his morning walk
and took it to Grandmother.
One morning I decided to go with him to see my grandmother too, and as he
placed the flower on her gravestone, he looked up at me, and he said, ‘I just
wish I’d picked her a fresh flower every morning when she was alive. She really
would’ve loved that.’”
What are we waiting for? What the fuck are we waiting on? What safety, what
known thing are we just clinging to based on fear?
I want you to think about a small circle, and inside that circle in your brain, write
“comfort zone.” Then think of a bigger circle that outlines that smaller circle. In
that much bigger circle, write “Courage Zone,” all right? We need to live in the
Courage Zone, not the comfort zone. The comfort zone, you can almost reframe
and think of it as “the known”. That’s what you know. That’s what’s familiar. That’s
what you’ve been doing. That’s what’s been getting you the shitty results that
you have been experiencing in your life. But—pardon my French—I’m just being
honest with you. I will absolutely agitate you into becoming the BOSS you know
you’re meant to be if I have to. I don’t care. I’ll do whatever it takes.
Osho says “courage is a love affair with the unknown”. That courage zone, that
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edge of “Fuck it,” that edge of “I’m just going for it”—it’s almost always something
that we do not know yet, something that we are unfamiliar with. And that is why
we are hesitant to go, because the human brain does not like change, but it is
that moment when we must jump and trust that “the chute will open” as we jump
because that’s where all the growth happens. That’s where our courage switch
is flipped on. That’s where we feel most alive, all right? And I’m going so hard on
this for you because this is the thing for you. This is the moment.
This is the divide, and if I don’t fill your heart and your gut and your mind with so
much passion right now, they could pull you back into that comfort zone, where
you will be bored and you will feel soulless and you will wake up 60 days from
now—60 years from now, excuse me—and you will look around at your bedroom
and at your life and say, “Why the fuck did I waste my life? Why the fuck did I
not do what I wanted to do? Why the fuck did I let the fear of what other people
would think or letting other people down or making other people upset stop me
from finding out who the fuck I truly was meant to be in my life?” I cannot do that,
and I cannot in good conscience let them pull you back into that.
Think about Darwin when he proposed the idea of evolution to the world, right?
Darwin was proposing that we weren’t 6,000 years old but that we were evolved
beings that had originally come from a single-celled organism in the ocean. Think
about the courage it takes to actually go to the world with that idea, to fly in the
face of everything the entire world and everyone near and dear to you believed.
He was called a fool, he was ridiculed, he got hate.
Think about the courage it took. Think about the courage it would take for
you to turn to your family and friends and everyone and state something that
you believe is directly opposed to their most closely held belief in their lives.
Whatever your family believes the most, imagine you have to tell all of them you
believe the exact opposite. That’s scary. That takes courage. Most people don’t
have the heart for that. Which is why they end up with a life they don’t want.
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When Christopher Columbus left Spain to go in search of this new land, that was
him leaving the comfort zone and going straight for courage. Even right now,
when Kanye West . . . I don’t know what your politics are, and frankly, I don’t care
’cause I don’t care that much about politics, but for Kanye West, right now, he
talks about this. I saw a clip of Kanye on Jimmy Kimmel.
He was talking about how everyone around him told him, “Listen, you can like
Trump if you want. We don’t know why, but you can like him if you want. But you
can’t tell the public that. You’ll get hated on. You’ll lose all your money. You’ll lose
your deal. You’ll lose all your fans. You’ll lose everybody.” But in his heart, he
likes Donald Trump. He likes the idea of “making America great again.” He likes
the hat.
And he said it took him a year and a half to build up the courage to go public
with that. A year and a half. To build up the courage to go to everyone, right? He
talked about how in the black community, he . . . he said that if you’re black, you
have to be a Democrat. That’s the rule. We have to all think the same thing. It
was hard for him to share what he truly believed. Against his entire community,
against all his fans, against his wife, the media, all this pressure pushing down
on him one way, one man took the courage to say, “I don’t agree with that. I don’t
believe that. I’m gonna be over here. This is what I believe. I am shouting it loud
to the world. If you all hate me, you can hate me, but just know that it’s fucked up
because even though you believe something different, I don’t hate you. So why
should you hate me because I believe something different?”
When Hugh Hefner was twenty-six years old, he was a copywriter for Esquire
Magazine. He wanted a raise. He went into his boss’s office, said, “I want a
raise.” He asked not for a $500 raise, not for a $50 raise. He asked for a $5
raise. His boss thought about it, said, “Well, Hugh, you’re great. You are a
valuable asset. But no. We’re not gonna give you the raise.” And Hugh was like,
“Five bucks—are you kidding?” They didn’t give him the raise.
Hugh quit his job and took the courage. A couple of months later, he released a
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magazine that would be later known as Playboy Magazine, and the first issue of
that magazine, he set out on his own, courageously sold 50,000 copies, and then
the mansion and the girls and the fame and the planes and the clubs all came
after because of that one moment of courageous action, that switch being flipped.
He went from living in the comfort zone to living now at the edge in the Courage
Zone.
If you’re afraid to do this, you’re afraid to jump, you can’t believe “the chute will
open”, understand . . . Warren Buffett has this great quote. He says, “The chains
of habit are too light to be felt until too heavy to be broken.” If you have built up
a habit over time slowly of living in the comfort zone and living out of fear and
playing it safe, you may have been doing that for so long that you’re not even
aware of it anymore.
You’re not even aware of the chains that have been holding you down and
locking you into a life you don’t wanna live and to an identity that isn’t really
you. We have to break the fucking habit. And just like the chains of habit at first,
the chains of change are too light to be felt at the start. So you make this quick
change. You make this little change now. You do something new. You say, “Fuck
it, I am going for it.”
Even if it doesn’t work right away, that new habit has already been set in motion.
You just don’t feel it yet, but it’s coming so long as you keep taking action.
Now earlier last year, my grandma died from a battle with pancreatic cancer.
About five years ago, she got the diagnosis. They told her she had three
months to live. She is a fucking beast, and she went five years until she finally
succumbed to the cancer.
One of the last conversations I had had with her, we were on the phone. I was in
California, she was in Michigan, and we were talking like we normally did, normal
family-fun conversations, and then she just asked a weird question she had
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never asked me before. She said, “Jason, what are your goals for next year?”
And I told her. I told her my mission. “Here’s what I’m gonna do.
Here’s what I wanna do. I have all these great dreams and visions.”
And she said, “That’s great, honey. That’s all great. I love all of that…. But
whatever you choose to do… just win.”
I felt a surge of energy rush through me. I felt this tingling up my spine. I felt the
hairs on the back of my neck being raised. I felt these goosebumps rush over my
shoulders and my arms and my elbows and fingertips, and I . . . It’s like another
switch was flipped by her. I had never heard her talk like that. I had never heard
her speak like that. She said, “Just win.”
Ever since then, that has been my philosophy for me and will be your philosophy
for you, all right? This year, next year, forever, together, us—let’s just win. And
I don’t want you to have to lose a family member to get the message, so I am
pouring it into you right now, all right? Just win.
That is gonna wrap up this book. Now I have one final thing that I wanna
share, and this is not for everybody. But if you have been listening to this entire
audiobook or reading the entire thing and you have come to the conclusion that
there is something inside of you, a message that needs to be shared, a life that
you need to live that doesn’t involve fucking jobs or fucking bosses or fucking
“get rich slow” bullshit but a way where you do what you want, when you want,
with whom you want, then we need to get you in my Social Media Boss Case
Study before it’s too late.
I told you before about the 155 ordinary people who are now earning a full-time
income from home by typing simple messages on their phone.
These people, so long as they keep typing the messages everyday, will never go
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back to the rat race, never go back to a job, never go back to having a boss or
living their life according to someone’s calendar.
And I told you I’m on a mission to help even more people replace rat-race life
with laptop life too. And that I’ve never seen anything as simple as typing these
messages to do it.
So I’m doing a Case Study right now with some students, teaching them
everything I’ve learned about making money online by typing these messages.
And we call the Case Study Social Media Boss.
So you need to join us in that before we close the Case Study, ok?
And please remember above all, all right? Fuck jobs. Fuck bosses. Fuck your
mom and dad—I love you. Fuck college. Fuck getting rich slow. Fuck shiny object
syndrome. Fuck waiting. And most of all—our life philosophy—let’s go for what
we want. Let’s take action. Let’s bet on ourselves.
Let’s lean into our edges. Let’s kaizen our lives, and when we see something we
want, when we get that spark inside of us, when we know the time is right, let’s
just say, “FUCK IT” and take action.
I am Jason Capital. You are a badass. I look forward to seeing you and working
with you soon. It’s gonna be amazing together. Until then, peace. I love you.
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